Kase Artist Profile

KASE ARTIST



THE LATEST, GLOBALLY CUSTOMISED ACCESSORIES NOW BROUGHT TO THE PEOPLE OF SOUTH AFRICA! Kase Ar st presents local consumers with the latest cosmopolitan trend: the choice to express themselves and style by designing their most loved every-day items via a few touches on our touch screen self service machine, and having it produced quickly and seamlessly, via a unique self-service printer, in less than 4 minutes. A South-African first, Kase Ar st makes this concept available through it's bou que kiosks, that will not only bring new feet to our shopping centres, but also add a touch of interna onal fashion flair to the equa on. The Kase Ar st bou que kiosk also presents consumers with a comprehensive range of supplementary cell phone accessories, wallets, bags, key chains and the list goes on.

The Concept How it works Self-service printer At the heart of the Kase Ar st bou que kiosk, will be a novel, high-technology self-service digital printer that will enable consumers to create and print their own smartphone covers, accessories, wallets, bags, wallets, or key chains designs, right there, on the spot. In prac se, walk-in clients will therefore be able to enjoy a walk - in, walk - out service. Our brand consists of 5 main factors Essen ally, there is a Kase Ar st design for everyone. Apart from selec ng the type of cover, material and colour of their own preference, customers will have a top choice of designs at their finger ps, consis ng of the following: 1. Top global designs Kase Ar st will regularly update the self service printer with some of the top up-to-date designs from across the world, ensuring that the artwork are relevant and fashionable. We upgrade our artwork database regularly with ready made designs that are licenced, so you can look forward to artwork from the worlds best brands, designers and photographers. 2. Designs by upcoming local ar sts Kase Ar st will invite upcoming graphic designers from local educa onal ins tu ons to submit their designs for considera on to feature as part of our offering, who will be paid royal es for any of their designs that are downloaded by customers. In doing so, we will establish a new pla orm for these ar sts to earn an addi onal income, showcase their work and create awareness. 3. Designs that support local chari es In an effort to serve a higher purpose and make a posi ve difference to our local communi es, Kase Ar st has invited children's homes and chari es from the communi es surrounding the shopping centres that we operate within, to also submit designs. Customers will then have the choice to select a design by one of the chari es, chosen by the mall we are in, the chosen chari es will be paid the full sale amount from each cellphone cover of their designs that are pre-loaded in our self service printer. In instances where the shopping centres already has charity ini a ves, we are willing to support their exis ng efforts, by working with their preferred chari es. 4. Personal images Customers can also opt to upload their own images or photos to create their own cases that are 100% personalised, anything from a company logo, your favourite sports team or even a loved one make for a memorable phone cover or accessory and makes for the perfect gi . 5. Take a piece of South Africa For a tourist visi ng South Africa, we have uniquely South African designs that will be pre-loaded for them to take home, there is no reason to shop around anymore, as these make great gi s for loved ones too.

Case cover materials Ever conscious of our impact on the environment, Kase Ar st has purposefully opted to only use eco- friendly, repurposed and recycled raw materials for the produc on of its cell phone and mobile device covers. Packaging The packaging used by Kase Ar st is not just packaging, it is pure art. Apart from also being eco-friendly, every piece of packaging produced by us, creates an aesthe c experience of its own, as it is completely infused with the very essence of luxury and delivered in cosme c style. Expansion Lets go digital! We are working closely with web developers to create a custom online ordering system where clients can choose their product, design it, order and choose to collect at a store near them. The en re process will be seamless and add to the customer experience we strive for. Modern Design, User Friendly Kiosk Clients use the easy to use designer (Trained staff on site for assistance) Final product, packaged and handed Instant Customised over to client

Market viability Based on interna onal market studies, it is safe to assume that the on-demand, ready-to-wear custom-fit cell phone case market is not only exploding, but also ever growing. We provide a snapshot summary of the key reasons why a business in this arena is bound to succeed. The human need for self-expression Psychology proves that people of all ages have an innate desire to be different from others and subscribe to their own set of beliefs and needs which they prefer to express in their own individual manner. Custom-designed cell phone cases and accessories speaks right to this basic human need, to have a signature style and make their own mark. Global spend sta s cs Spend figures from leading interna onal marke ng surveys indicate that bespoke cell phone cases is he next best thing. Here are a few of the top facts and sta s cs that inspired the founding of Kase Ar st: Ÿ In 2016, an astounding $23.7 billion was spent on cell phone cases alone. Ÿ In 2017, there were more mobile phones than people on Mother Earth. Ÿ Nine out of ten people who buy cell phones, also buy covers to protect their devices. Ÿ As the prices of smartphones and mobile device are increasing, a new trend is emerging: People are increasingly spending on accessories for their devices. Ÿ The first company of this kind that launched in Europe, expanded to no less than 80 stores on four con nents, in less than three years. Ÿ Business sustainability

FINALLY. A CUSTOMISED ACCESSORY BUSINESS THAT IS ABLE TO EVOLVE, AS THE MARKET EVOLVES.

Products While customised cellphone covers are a large part of our business, our success comes from the range of products we offer our clients. From customised hand bags, wallets and key chains to notebooks and photo albums. Our products make the perfect gi . View some of our products below. Cellphone Covers Power Banks Pop Sockets Hand Bags Key Chains Wallets Mousepads Cd’s & Dvds Vape

Gaming Consoles (Skins) Tablet (Skins) Key Pouches Drone Skins Corporate Gi s KASE ARTIST Sunglasses Cases Luggage Tags Pencil Cases Cosme c Bags

Kiosk design To complement malls and shopping centres looks and aesthe cs, we have two concept kiosks designs. Our kiosks have a modern design with the customer experience given preference. Our kiosks have custom signage and are easily iden fied due to their consistency in design.



With our range of customisation.... the sky is the limit.

Marketing We understand that marke ng is not a luxury, it is a necessity. For this reason, The Kase Ar st has formally engaged a full-service adver sing agency to develop a comprehensive, 360-degree marke ng strategy. Some of the ac vi es that will form part of the marke ng implementa on plan, includes: Ÿ An e-Commerce website. Ÿ Google banner adver sing. Ÿ A dedicated social media campaign. Ÿ Animated video explainers. Ÿ Street pole ads. Ÿ Mall marke ng. In spite of the fact that our go-to-market ac vi es will be driven by a professionally compiled strategy, we are confident that this novel service will set the market on fire in no me, purely through word-of-mouth. KASE ARTIST Say NO To Poaching Custom Made Cellphone covers and accessories.

Examples of some of our marke ng material Custom Made Cellphone covers and accessories. KASE ARTIST Say NO To Poaching KASE ARTIST Get Behind The BOKS and show your support KASE ARTIST KASE ARTIST Custom Printed Save Our Rhinos CELLPHONE COVERS Say NO to poaching

Exhibitions We are proud to have been a part of the biggest South African mall and shopping centre exhibi on in Cape Town. This was the launch for Kase Ar st showcasing this new and innova ve concept, thus helping us secure space in some of the busiest retail malls and shopping centers, this network provided Kase Ar st the opportunity to interact with some of the biggest leasing agents and to meet some great people along the way. Branches And Locations Kase Ar st is ever expanding, and for that reason, we update our website with the relevant malls, shopping centres and loca ons that we have branches in. Please view our website for the latest branches.

Meet The Executive Team Our employees are our greatest asset. They are ones who are providing the services and the ones who are directly in contact with our clients, so, we invest where it really ma ers. We believe in ge ng the most from our employees because we aren’t afraid of inves ng in their success as they make up the back bone of our businesses success. Our knowledgeable, trained specialists in the field, are ready to deliver this pioneering concept and break into a whole new market. Not only for us, but also for the shopping centres we operate within, We invite you to meet our execu ve team.

Usman Shahid C.E.O At a young age of 29, a dedicated family man, Mr Usman Shahid launched Gadget Paradise, a business he aims to grow throughout South Africa and France. As a high growth entrepreneur with big plans, Mr Shahid spent 10 years laying the founda on of success. Like many entrepreneurs before him, before comple ng school he was already thinking about his first business venture. Passion, hardwork and determina on did not go unno ced by the DTI, who has cer fied Mr Shahid with a permanent residency allowing him to con nue with the empowering of locals and upli ing the economy. Izak Powell Fatima Ismail Aadil Lambart HR Manager Leasing Administrator Legal Advisor (Fullard.Mayer.Morrison) Mohamed Cassim MJP Kehositse (Julie) Chen - Kai Yu Technician Trainer Head Of Sales Hardware Support Engineer Brandon Van Rooyen Kagiso Molefe Jing - Tao Kuo Staff Training & Coordina on Logis cs Manager So ware Support Engineer

Talk to us Even though this document provides an overview of our business, we at Kase Ar st are flexible and we will embrace any opportunity to cooperate with you, to provide a concept store that is aligned with the vision of your shopping centre. For more informa on, we welcome you to contact Tel: 061 465 2200 Cell: 084 489 5301 Email: info@kasear st.co.za / [email protected] Web: www.kasear st.co.za



KASE ARTIST