Fall 19 Digital Design

Fall 2019 DoB Newsletter Volume 11 Issue 1

Page 2 DoB Newsletter Volume 11 Issue 1 INSIDE THIS ISSUE Sales for Social Impact 3 Sales for Social Impact Cont’d 4 Professional Development Seminars 5 Women’s Entrepreneurship Week 6 Blazer Ceremony 6 Blazer Ceremony Highlights 7 Divisional Highlights 8 http://www.xula.edu/business or follow us on twitter: @XULA_DOB #XULABusiness

Page 3 DoB Newsletter Volume 11 Issue 1 Sales for Social Impact Mark Quin, Professor, Jaida Dowd, Sales & Marketing, major, Michael Reed, Management major, Langston Bowles-Fulmore, Mass Communications, Justyce Riggs, Accounting Major, Karissa Pyles, Sales & Marketing, major and Celeste Hughes, 3M representative. Since 2011, highly motivated and socially conscious business students have applied their academic skills to improve the lives of others in the Sales for Social Impact course (SSI). SSI is underwritten by 3M and offered by the Division of Business annually where students partner with a not-for-profit and create a business model incorporating a sales and marketing plan to meet the needs of those under-served that re- side near or at the base of the socioeconomic pyramid , exemplifying the mission of the Division of Busi- ness “preparing tomorrow’s socially responsible business leaders.” Students comment frequently that this is a challenging course because they select the organization with which to work, they identify the issues, then develop solutions, create a business model including financial projections, and present their project to business leaders at 3M Company in St. Paul, Minnesota. Justyce Riggs and Michael Reed give insight Students takes center stage during group presenta- Jaida Dowd explains the team’s recommendations tions http://www.xula.edu/business or follow us on twitter: @XULA_DOB #XULABusiness

Volume 11 Issue 1 DoB Newsletter Page 4 Sales for Social Impact cont’d It requires them to use the academic material that they have studied to assist the not-for-profit partner in improving its effectiveness and becoming self-sufficient. The students then determine the fea- sibility of the venture, complete a comprehensive business plan, and finally present the project at 3M. Students that have participated in SSI has described it as ”life-changing,” “inspirational,” and “educational.” “Imagine a class that allows you to put your ideas into action, plan to make a difference and see how one project can impact the lives of others. Sales for Social Impact is that class. This class allows students the opportunity to collaborate with a community focused organization to implement a project that will have a positive impact on the community chosen. I can say that this is one of the most impactful projects that I have been able to participate in,” said Michael Reed, Senior Management Major CAS 2020. This semester the SSI class partnered with the non-profit Central City Renaissance Alliance and initiated the “Alliance” project. The project focused on providing entrepreneurs in the Central City area of New Or- leans the resources necessary to operate successful businesses. The Alliance projects’ goal is to decrease the number of people in poverty in Central City which currently stands at 46%. Among the partner compa- nies with Central City Renaissance Alliance 40% of its company founders are African American but only account for 2% of total receipts. The Alliance project seeks to ensure that African American entrepreneurs in Central City have the proper resources to create and sustain profitable businesses and reduce the pov- erty rate in the area. One of the most distinctive features of SSI is the students traveling to 3M headquarters to present their projects. You can view the presentation at this link https://youtu.be/qmiam6MuI8M. This year there was the added bonus in that the students were awarded a $3,500 grant from 3M Gives for Central City Renais- sance Alliance to execute the Alliance project. Another distinctive feature of SSI is its interdisciplinary ap- peal. Although the course is offered by faculty of the Division of Business, it has been taken by students who are majoring in the health sciences, Education, and the College of Pharmacy. SSI allows all students to apply their area of interest to address the needs of people by incorporating business and free enter- prise principles. Karissa Pyles, senior sales & market- Students look on as Langston Bowles- Justyce Riggs, Accounting major, ing major engages the audience during Fulmore, Mass Communication major, answers critical questions during the gives input during group presentations group presentation Q&A round http://www.xula.edu/business or follow us on twitter: @XULA_DOB #XULABusiness

Page 5 DoB Newsletter Volume 11 Issue 1 Professional Development Seminars During the fall semester the division continued to provide stu- Angela Taylor, Dignitas Agency, opens up the dents with professional development seminars to complement the cur- session with a warm up exercise riculum and inspire students to reach their full potential in business and entrepreneurship. Students participated in a four-hour follow-up Audience engagement during our networking and workshop on a Saturday morning to enhance their networking skills. building your personal brand. seminar Last year the Dignitas Agency an executive coaching firm used their unique approach and experiences to help students transform limiting Dr. William Pickard showcases his book beliefs to breakthrough beliefs during a seminar on networking and “Millionaire Moves: Seven Proven Principles of building your personal brand. This year they focused more on the de- velopment of each student’s personal brand statement and how to use Entrepreneurship” to the audience their statements to engage in dialog necessary for networking. The Dr. William Pickard engages the audience dialog and exercises had student fully engaged. According to senior music major Zoey Parker “Dignitas did an exceptional workshop on how to network and break through when telling our stories; the stories we tell matter.” Angela Taylor used her framework and experience as business a professional and as an athlete (she was a member of the 1991 National Championship Women’s Basketball team at Stanford) to connect with students. During this seminar students learned a great deal about themselves and the professional world. “The speaker was really great and exemplified black women empowerment.” says junior sales and marketing major Jaida Dowd. The division also hosted Dr. William Pickard, author of “Millionaire Moves: Seven Proven Principles of Entrepreneurship.” Dr. Pickard is a philanthropist, successful entrepreneur, and frequent speaker at HBCUs. In his book, Dr. Pickard details the highs and lows of his entre- preneurial evolution in an instructive and sometimes humorous man- ner. Soon after a meeting with a McDonald's corporate executive, Dr. Pickard began his first business endeavor as the owner of McDonald's franchises. He then invested in car dealerships which led to the auto- motive supply industry and finally to the creation of the Global Auto- motive Alliance. By 2004 the firm employed 1,275 people and had sales of $235 million. It recently opened a 75,000 sq. ft. headquarters in Detroit. Students received autographed copies of Dr. Pickard’s book and had an opportunity to network with him. “I gained a lot of insight on the im- portance of black ownership, and work ethic.” said Dominic Scott, a senior sales and marketing major. He continued “A person’s network is people that hold each other accountable, but most importantly push each other to be successful, forcing one another out of each other’s comfort zones.” http://www.xula.edu/business or follow us on twitter: @XULA_DOB #XULABusiness

Volume 11 Issue 1 DoB Newsletter Page 6 Women's Entrepreneurship Week The Division of Business’ Entrepreneurship Institute (EI) celebrated Women Entrepreneurship Week 2019 by hosting a panel discussion examin- ing how African American women in particular and African Americans in general can access the resources needed to launch high growth businesses in the technology space. The speakers, who all have raised angel and ven- ture capital, included Lauren Washington, Founder of Black Women Talk Tech and a serial entrepreneur; Kymberlee Hill, Founder/CEO of Curl-IQ; Melanie Igwe, Cofounder/COO of Drugviu, and Simone Spence, Founder/ CEO of Don’t Get Mad Get Paid, Inc. Lauren Washington, Founder of Black Women Talk The panelist spoke about the lack of African American women in the tech- Tech and a serial entrepreneur; Kymberlee Hill, nology space and the perception that they are not smart or capable enough to complete. In the corporate environment women tend to make companies Founder/CEO of Curl-IQ; Melanie Igwe, Cofounder/ COO of Drugviu, and Simone Spence, Founder/CEO of Don’t Get Mad Get Paid, Inc. more profitable; however, when developing and running their own busi- nesses investors fail to see the value in women. African American women receive only approximately two tenths of 1% of all venture capital. The Divi- sion of Business believes having African American women that have had some success in raising capital share their stories will provide valuable infor- mation and inspiration to students, alumni, and all of the members of the XULABusiness community. Two students, Mike Williams and Donovan Armstrong, co-founders of Schol- lo, attended the discussion and gave the following comments about the event: Students and guests networking with panelists “We’d first like to thank the Xavier University Entrepreneurship Institute for bringing in a dynamic group of entrepreneurs to speak to us. The panelists were very informative and did a great job explaining start-up specific termi- nology, which helped everyone in the room to keep up with the conversa- tion. As two co-founders starting our journey we appreciated how candidly the panelists answered all of our questions. Following the panel discussion, all of the panelists were kind enough to stick around well after the event to share personal stories and testimonies which gave us a clearer picture of what we’ll endure on our entrepreneurial journey. Overall, the event was Students, guests and panelists pose for a group photo truly everything we expected and more!” Blazer Ceremony A new class of forty one Xavier Division of Business majors and five business minors earned their Xa- vier Division of Business blazers and pledged to uphold the student code of conduct and their professional ethics codes. Our eighth annual Blazer Ceremony was the largest yet with well over 200 people attending the standing room only event. The entire audience was moved by our student speaker Ayanna Brown, senior sales and marketing major, and our keynote speaker Michael Ruffin (XULABusiness 2009) speaking of their experience in the division and how the ICARE Code of Conduct has impacted their lives. Highlights from the 2019 Blazer Ceremony can be viewed at the following link https://youtu.be/H6H3qGWjBYw http://www.xula.edu/business or follow us on twitter: @XULA_DOB #XULABusiness

Page 7 DoB Newsletter Volume 11 Issue 1 Blazer Ceremony Highlights http://www.xula.edu/business or follow us on twitter: @XULA_DOB #XULABusiness

Divisional Highlights KPMG Campus visit National Association of Black Accountants Fall Day Deloitte Campus visit National Black MBA competition Homecoming 2019 National Team Selling competition Follow us on Social Media : Twitter: @XULA_DOB Instagram: xulabusiness, LinkedIn group: Xavier University of Louisiana Di- vision of Business and our Facebook group: Xavier University of Louisiana Division of Business For more information on programs offered by the Division of Business contact us at: [email protected] 504-520-7505 Building 40 (Xavier South) room 325