Cupcake Wars: Through the Years

The Cupcake Wars Story Liz decided to award first, second, and third-place prizes #MOORETHANREALESTATE for the most creative cupcakes, and the event became an all-out The first Cupcake Wars began as a war among competitive agents small fundraiser in our Newport News and staff! office. A few hundred cupcakes, enthusiastically baked and decorated As the company grew and by agents and staff as a bake sale of added branch offices, the sorts, raised nearly $500 for the branches competed for who Children’s Hospital of the King's could sell the most cupcakes Daughters, our corporate charity*. and raise the most money for charity. This year, we were able The next year, agents upped their to raise over $20,000 in just 3 game, and the competition heated up. hours to benefit the Children’s Cupcake displays became more Hospital of the King's Daughters, elaborate, and the cupcake themes the Beacon Tree Foundation, were more clever. Word spread among and the Rappahannock Art our clients and customers, and we had League. quite a crowd, resulting in doubled donations.

Traditionally, the event is held from 11-2 on the Friday before Valentine's Day in each of our branch locations. There is generally a line outside the door at 11 to get the first pick of cupcakes, and to enjoy the displays in all their glory before the cupcakes begin to disappear. For a donation to charity, hundreds of customers receive a box to choose their favorites to take home…and, of course, a ballot to vote for their favorite cupcake! “Cupcake Wars day is absolutely my favorite day of the year,” says Liz Moore. “It is such a fun event to watch the agents get so creative and competitive – who would have guessed that real estate agents could create such incredible cupcakes? Having the offices filled with our favorite clients, with everyone coming together to support our favorite local charities, is a special treat.”