The Official Liz Moore Marketing Insider (June 2023)

QUARTERS 1 & 2 2023 #LEARNMOORE THE OFFICIAL MARKETING INSIDER

CONTENTS 3 20TH ANNIVERSARY CAMPAIGNS 4 “WHAT IF?” BEER RELEASE 5 “WHAT IF?” EVOLVED ADVERTISING 6 CHARITABLE MISSION & CUPCAKE WARS 8 PUTTING WITH A PURPOSE 10 MOORE CHARITY 11 CELEBRATIONS OF SUCCESS 12 LIZ LOCAL: PRINT & VIDEO 13 VIP PROGRAM & ELMO 14 PRINT PRODUCTION 15 COMMERCIAL SERVICES LAUNCH WWW.LIZMOORE.COM 2

Happy 20th Anniversary to Us! From Williamsburg to the Northern Neck To celebrate all the happily ever afters, to the Virginia Peninsula to Richmond, our Liz Moore & Associates executed several agents have been making real estate dreams campaigns to promote our company’s come true for 20 years. boutique approach real estate services. 20th Anniversary 20th Anniversary Sweepstakes Happy Client Ads Client Reviews & Agent Showings From January to July, we celebrated by creating a giveaway of $1000 to 20 local residents who submitted photos that showed how much why they loved where they lived. New LizMoore.com Homepage with Instagram feed, Launched 20th Anniversary Landing Page 3

TWhehiraOt Iwf.n..YBoeuerr?Company Had Part of our unique approach to reaching our clients and communities is showing up where they love already... and it’s not hard to find Virginia residents at their local brewery! Jake Evans, Director of Operations, took on the difficult task of taste testing dozens of types of locally brewed beer to find the taste that had a Liz Moore & Associates kind of flavor. Thanks to Virginia Beer Company and Jake’s diligent drinking, we developed our very own “What If?” beer. Agents and friends from all of our offices gathered in Williamsburg on May 2, 2023 to get a taste of the brew for the first time as it was developed to be distributed by the caseload to our agents, clients, friends, and neighbors. And the best part? Proceeds benefit the Children’s Hospital of the Kings Daughters. 4

you had an independent appraisal BANRAENVDOLPVRINOGMISE 'before you signed a sales contract? The creation of our unique brand has been a journey. In 2003, Liz Moore & Associates termite and moisture inspections began by surveying thousands of local families who had recently bought or sold real estate. a home inspection by were done immediately on listing? We found too many had one unfortunate experience in common: frustrating and a certified NAHi professional expensive last minute surprises. With the experiences we’ve seen and heard, our was done upfront? a professional stager could leadership took a step back and evaluated the real estate transaction from beginning to end. give your home the look that We discovered that through applied skill, we can take many of the surprises, (and much captures the buyer's attention? of the stress!) out of the moving equation for sellers and for buyers. At Liz Moore & you had all the information Associates, we dare to ask the questions that to make it easier to buy and sell, reorganize the real estate process, saving less complicated to finance and both money and time for our clients. As less stressful to move? time has gone on, new problems have been presented in real estate transactions, but one and it was all free? thing remains the same: our agents have the (we think that's the way it should be.) courage, support, and drive to ask “What If?” Real Estate. Reinvented.® @=•�r•� [HREALTOr lizmoore.com Our very first Ad Campaign: 2003 What If? Ad Campaign: Reimagined for 2023 5

Giving Back: 20 Charities in 2023 As true community specialists, we are a first ever company-wide golf tournament! passionate group when it comes to giving These inventive philanthropic events allow back! As part of our 20th Anniversary each office to focus on local causes and bring celebration, our mission is to serve 20 local together diverse groups of people through charities throughout the year. We’ve done fun activities, all tied together with one this in ways classic to the company through common cause in mind: the betterment of the sweet competition of Cupcake Wars, as where we love and live. well as beginning new initiatives: like our THE SWEETEST TRADITION: CUPCAKE WARS! $20K RAISED! Cupcakes War Lookbook Cupcake Wars Promotional Portraits 6

7

GOLFING What’s another place you can often find a Virginia FOR GOOD. resident who loves where they live? The golf course, PPuuwtirtthpinaosge of course! Stephanie McDonald of the Newport News office graciously organized our first ever Charity First Platinum Sponsor Tournament on May 3, 2023 at Williamsburg National Golf Course. Together, we raised $36,000 to donate to Children’s Hospital of The King’s Daughters. Wednesday | May 3, 2023 Williamsburg National Registration 7:15a – 8:15a Shotgun Start at 8:30a $500 Per Team CAPTAIN’S CHOICE | TWO FLIGHTS Sponsorships Available | Prizes | Raffle | Food & Drinks Provided For more information, please contact Stephanie McDonald at [email protected] HIT A HOLE-IN-ONE Proceeds Benefit AND WIN A CAR* TOYOTA Golf Tournament Promotional Flyer*First person to hit a hole-in-one on the selected hole wins the car. 8

9

Building Up OIunrMComoorme WuniatyiessThan One! What if there was a real estate company that not only got creative in their marketing, but also got creative when it came to giving back to the communities we live in and love? In May and June 2023, Liz Moore & Associates made charitable commitments to Habitat for Humanity Richmond and several food banks across Virginia as we collected peanut butter and jelly and the women of the Richmond office teamed up to build a home! Peanut Butter & Jelly Challenge Postcard 10

Celebrating Our Success! Ranked #111 in Country, #4 in Virginia, Voted Richmond Home Favorite DER’S C OICE REA H Oscars Lookbook ReaFl aEsvtaoterAitgeents Richmond Postcard DPon’itnGect hed By an Unfamiliar Market Best Referral Promo Oscar Winner, Kathy Rhule 11

LoLcaovle A hallmark of every Liz Moore & Associates office is a distinguishable connection to the communities we serve. There are so many ways we do this in every office, every year: here are a few of our favorite ways that we highlighted local businesses and our place in the community in early 2023. 20TH ANNIVERSARY 20TH ANNIVERSARY MAGAZINE SPECIAL EDITION Our quarterly publications of the Liz Local magazine are typically made for each office, but this time, there was a very special uniting theme: our anniversary! This edition of Liz Local Magazine took a look at how the world of has changed these past 20 years. From the Virginia Peninsula to Williamsburg to Richmond to the Northern Neck, we are celebrating making real estate dreams come true for 20 years. VIDEO HIGHLIGHTS By working with local businesses to create video highlight reels, not only does our social media become more engaging: we spread the word about the best local small businesses to support! Thank you to our photo & video expert, Brandon Wilson! 12

TEhlamat’nsotdlhocveelLsieizlnoMctaslododorietsWocoo.u.o.nrltds! Present this card for The Doggie Lama pu$rc1o0hraomsf1ef&5ao%nfy$o3f0f BSoimokuilnagtosr ore 10% 1o5y(Alcohol not Included) ff% offLesskooiudnrssp’ buorcohkass! e ofwww(.o813Mt90io1d94looMt)XhlideiGa8lonMsOt9,hrVILie3D1air5Fng8s-L8Ri0T5ntO0uIia4a7CrT0n-u2HH04p3Wri1hMI6k61Aa3ee4COlNnl-oM1N,t@5R3V(.D7Ai80cbcA400hI.boCN43mg2Om)*bW3-Sov3bM1anT5e1ol3d3isdo-t,5kfVCo6sAar.7cor52oyn3meS2tp2ru1erecthase * 1150any%%o10fOf%ffOFF FreepTinehs5t7tae1Hg1seSroaEnetmar8nrilp0c.evcleo4eo1,pis-0mV8cMi43Aht/eC19ti0el2hh-la!(388eReIm2r0nd0sdo23ot48ne1tg)r’agB,s6iVrte8iAdlTa8gmr42-dhe53u8a08R.1rrno3M00vd1ia5,kpitaMd!rl8catocf0rtahkh4ocei-toat7fon1Sfrc6y,qe-Vvou5aeA2al.c1ar29oeo3tm1Lre1a2n! e Our VIP Club Coupons make it possible for our agents to always have something to offer their clients beyond expert real estate advice. Every month, each office’s agents and staff collaborate with their connections in the community to set up a new discount for our clients and friends. All of these coupons add up to a HUGE discount package during closing, where we offer dozens of these small business savings to people who need it most: new homeowners! Speaking of Elmo... The all-in-one Liz Moore dashboard has been given a face lift! This proprietary CRM database allows our agents to get more done for their business and with this series of redesign, we further simplified the processes that enable our agents to work quickly, efficiently, and ninja-like! 13

Proofed, Perfected, Printed! Digital is a part of who we are, but there’s something significantly satisfying about holding a beautifully designed, informative piece of paper in your own hands. This mindset is why our marketing department excels in creating postcards, booklets, popby’s, and so many more printed designs that leave a lasting impression no matter whose hands they end up in. Williamsburg IN THE POST... Relocation Booklet Purpose: Highlight the best of our LoveG$Wi1vh,e0erae0wY0oauyL!ive corporate hometown: Williamsburg, VA! FSaramildlptploa1lore1ocbya&car,ielmnpFceguaderu-hsc2bsohbempaerssnu!emeea-ftirrteyats10 New Agent Career Booklet Average Sold to ListVirginia Peninsula Region* Price Purpose: Explain our onboarding process Source: Virginia REALTORS®. *Includes: Newport News, Hampton, Isle of Wight County, Poquoson, York County and our company’s differences. 14

What’s to come?So. Much. Moore. A permanent fixture in the Liz Moore & Associates toolbox is the ability to try new things and adapt to change all while providing our classic boutique style service. In this spirit, agents Mike Morrow and Lauren Gerardi from our Richmond office are embarking on a new adventure in real estate: Commercial Services! Welcome, New Marketing Staff! Jasmine Payton, Kayleigh Crandell, Social Media Coordinator Marketing Concierge Tradition and innovation all coexist in the universe of Liz Moore & Associates. From a company perspective, there is so much to celebrate! But one thing we’ll never do is forget who makes us Retractable Promotional Banner for CRE who we are: YOU! Without our outstanding staff, agents, clients, and families, Liz Moore & Associates wouldn’t be able to have the substantial impact that we do. We thank you, and look forward to all that’s left to come in 2023! 15

QUARTERS 1 & 2 2023 #LEARNMOORE