Infomercial Production Companies

Infomercial Production CompaniesShadowbox DIRECT offers over 60 years of combined direct response television experience. Ourbroadcast campaigns have generated over $600-million in sales, and now draw millions of uniquevisitors to client websites, generating high quality leads and profitable conversions.We are a creative DRTV production company that specializes in enhancing brand integrity whileemploying proven direct-response mechanisms in long-form infomercials and short-formcommercials. HD video and 3D animation assets are then customized for web advertising and socialmedia, all part of your next successful direct response campaign. Some of Our Direct Response Commercials and Infomercials To infomercial or not to infomercial... that is the question....\"At ShadowBox Direct, we measure our success by the results of each and every infomercialproduction, not by the sheer number of projects we complete. If direct response marketing is rightfor you and your product, then we want to be the ones to help you make it happen. But if DRTV is

not your best fit, we'll be the first to tell you. This is how we avoid turning our clients into themasses of failed infomercial productions that take place each year. Here are a few things you shouldbe thinking about when considering if DRTV is your best move: What ShadowBox Direct brings to the tableShadowBox creates direct response commercials and campaigns for clients, agencies andentrepreneurs at all levels. We offer creative, branding and production services, as well as fullcampaign management services. As a result of our years of experience and contacts, we can enterinto the process at any of the steps below.The following are the major steps you will need to take to move your product from idea to reality:Product EvaluationCampaign Strategy and Product Branding Creating a concept for the commercial Script WritingProduction Filming Animation Post Production Editing Media Direct Response TV Basics and Infomercial FAQsWhat is Direct Response TV?Direct Response Television, or DRTV for short, includes any television advertising that asksconsumers to respond directly to the company - usually either by calling an 800 number, by visitinga web site or another strong call to action. DRTV is form direct response marketing. DirectResponse TV (DRTV) refers to one to two minute commercials or half hour paid programmingmade for TV This contrasts with commercials where the objective is to increase only the visibility ofthe brand name. Lead generating commercials also are considered DRTV. This form of television isfully accountable as far as effectiveness because the marketer can measure the response.What is Direct Response TV good for?Television is still the most powerful medium available to advertisers to reach mass audiences andshow visual demos. Direct response advertising uses this unrivaled power of TV to create the\"impulse to buy\" and drive sales to retail, web and other distribution channels. DRTV is one of thequickest, most cost effective methods to introduce new products and brands. DRTV has createdovernight sensations and long lasting brands. Both long and short form Direct Response Televisionprovides companies with immediate information about the effectiveness of their ads. With asuccessful DRTV campaign you are building a loyal customer base of people who will continue tobuy your products and support your brand after their initial purchase.What are the benefits of a Direct Response TV campaign?The main benefit is a quick way to see a successful ROI and to generate high margin sales of a newproduct in a short time frame. Both long and short form Direct Response campaigns provide brandswith immediate information about the effectiveness of their ads and the relevance of their productsin the market place. If a campaign not working, you can change it or change the media spend to getan improved response. And with a successful DRTV campaign you are building a loyal customerbase of people who will continue to buy your products and add-ons long after their initial purchase.

What are the different typs of DRTV commercials?There are two types of direct response television, short form and long form. Short form is any DRTVcommercial that is two minutes or less in length. Long form direct response is any televisioncommercial longer than two minutes. This was the accepted term for an infomercial from 1984until \"infomercial\" came into vogue in 1988. The most common time period available for purchaseas \"long form\" infomercial media is 28 minutes, 30 seconds in length. Long form is used forproducts that need to educate the consumer and create awareness, and typically have a higherprice. A relatively small amount or media time may be purchased in lengths less than 30 minutesbut more than 2 minutes. Five minutes is the most commonly available time of these lengths.What happens if my DRTV campaign performance starts to fade?After about one year of airing, the original show may need to be re-edited with enough differencesto the creative or the offer to give it a fresh feel and maybe target a slightly different audience. Or, anew show with a new creative could be considered. Shadowbox OverviewShadowBox PICTURES has offered outrageously disciplined creative and turnkey productionservices, delivering broadcast commercials and marketing programs, to corporate brands, theiragencies, business colleagues and consumers. This ability to create consistent success for ourclients is grounded in over 20-years of experience producing film & video for specialized industries.Oday, our service divisions can seamlessly plug-in to your existing project team, or take the lead. Shadowbox Brings SuccessOur ability to consistently make successful work comes from over 20 years of experience. Ourprojects have generated over $800 Million in sales. We have worked on a variety of movies,hundreds of commercials, corporate videos, and direct response TV commercials. Our credit listincludes work for: Johnson & Johnson, Church and Dwight, Dish Network, L.A. Weightloss, TurtleWax, Fullbar, Skin ID and QuiBids to name a few.The essence of what ShadowBox offers is a fresh imaginative approach with extensive historicalknowledge that creates a style, a brand, an image and an unforgettable impression. We continue towrite, produce, and bring to life extremely successful work year after year. In fact, in the last 12months, more than 30 leading companies, agencies, and distributors chose ShadowBox to developtheir campaigns, moving the needle, and producing a strong ROI. ShadowBox has a comprehensiveunderstanding of all aspects of the industry including creative, HD production, 3D animation, post-production, product marketing, and product offers. For more information please visit http://www.shadowboxpictures.com/direct/index.html