E A P P LY E - C O D E DESIGN & DEVELOP 51 C O 1. Use the E-CODE stickers and identify which D part of E-CODE is most at play and stick the E corresponding sticker onto your flip chart. 2. Identify areas that might be missing or weak. 3. Brainstorm activities for those missing parts. Tip: Use the“Making E-CODE Actionable” grid on Pages 38-39 for inspiration.
REFLECTIONS Every event needs an array of activities in order to be balanced. We can use the stool as a visual to be reminded that in order for an event to stand on its own we need time for content – learning, time to connect – networking, and time for other activities such as offsite activities and socials – experiencing. Three-legged DO YOU HAVE A BALANCE OF ACTIVITIES BETWEEN LEARNING, NETWORKING AND EXPERIENCING? A P P LY THR EE- LEARNING: LEGGED STOOL EVENT CHAMPION WORKSHOP 1. Add up the activities in terms of Learning, Experiencing and Networking. 2. Identify any imbalance. 3. Brainstorm ideas to ensure there is balance. 52
DESIGN & DEVELOP 53 Stool NETWORKING: EXPERIENCING:
“ Feedback is the breakfast “ of champions. — Ken Blanchard 54
5 PEER REVIEW
What makes good feedback? Giving feedback and receiving feedback is an essential part of any ideation process. 1. It is descriptive rather than evaluative. By describing one’s own reaction, it leaves the individual free to use it as he or she sees fit. By avoiding evaluative language, it reduces the need for the individual receiving feedback to react defensively. 2. It is specific rather than general. To be told that one is “dominating” will probably not be as useful as to be told something like: “Just now, when we were deciding the issue, you did not listen to what others said and I felt forced to accept your arguments or face attack from you.” EVENT CHAMPION WORKSHOP 3. It is solicited rather than imposed. Feedback is most useful when the person receiving it has already been able to formulate a question that those observing him or her can answer. 56
PEER REVIEW 57 4. It is checked to ensure clear communication. 5. One way of doing this is to have the receiver try to rephrase the feedback he or she has received to see if it corresponds to what the sender had in mind. It is directed toward behavior that the person receiving feedback can do something about. Frustration is only increased when a person is reminded of some shortcoming over which he or she has no control (such as being told one is too short).
CRITERIA 1. BIG IDEA The big idea is clearly understandable. The activities align with the big idea theme. 2. CALL TO ACTION AND TAKEAWAYS There are clearly defined takeaways. The takeaways relate to the activities and theme of the event. There is a clear call to action. 3. THE EMOTIONAL ARC There are reasonable “feel goals”. There are helpful Forum activities. 4. FLOW There is a natural flow to the event and the themes are connected. 5. UN I Q U E LY Y O U RS The event uniquely yours. You’ve added your special sauce to make the event unique. 6. ENGAGE PEERS Create a safe haven that supports open idea exchange and relationship building. Use member expertise for learning and mentoring opportunities. Encourage peer-to-peer interaction through meaningful activities and relevant topics. EVENT CHAMPION WORKSHOP 7. COMPELLING CONTENT Captivate members with impactful, actionable content and clear takeaways. Craft thought-provoking activities that push boundaries while respecting individuals’ decisions and choices. Embrace diversity among people and perspectives through exercises that amplify and celebrate different viewpoints and life experiences. 8. OPEN MINDS Seek thought leadership, regardless of its location or origin, to support personal and business growth. 58 Engage the whole person through innovative experiences that awaken multiple senses.
9. DELIVER VALUE PEER REVIEW 59 Know the audience and go beyond expectations in planning, marketing and executing the event. Consider every experience as a favorable reflection on YPO and its brand, including thought leadership, diversity, inclusion and confidentiality. Support lifelong learning by challenging mindsets, attitudes and behaviors while respecting individual, geographical and cultural differences. 10. EXTRAORDINARY RESOURCES Seek resources with remarkable life experiences and relevant, meaningful expertise. Empower resources to embrace forum protocol and share knowledge openly. Help resources succeed through powerful and varied delivery methods. 11. WOW! FACTOR There is something that creates an extremely impressive experience. 12. ONLY-I N- Y P O This event includes special access and special doors have been opened. The event is original, fresh. 13. THREE-LEGGED STOOL There is a balance of Learning, Experiencing and Networking. 14. PRE-EVENT There is a useful pre-event planned to spark curiosity and prepare attendees. 15. POST-EVENT There is a post event planned to keep the momentum. OTHER IMPORTANT CRITERIA FOR YOUR EVENT:
EVENT CHAMPION WORKSHOPGALLERY WALK ACTIVITY: 1. Review each station using the criteria sheet as a checklist. 2. Identify common mistakes and /or any pitfalls. 3. Capture constructive feedback on sticky notes. (Build upon other comments and suggestions.) 60
PEER REVIEW 61 E C O D E ENGAGE COMPELLING OPEN DELIVER EXTRAORDINARY PEERS CONTENT MINDS VALUE RESOURCES
“ YPOers are happiest “ when their mouths are moving. — John Macomber (YPO Gold New England Forty-Niners) 62
6 PROMOTE
EVENTS SELL BECAUSE OF YPO CHAMPIONS. Elevator Pitch Elevator /elǝ vādǝr/ Pitch piCH/ noun 1. a succinct and persuasive sales pitch. aiming for It’s called an elevator pitch because it’s meant to repre- sent the amount of time you’d have if you were stuck in an elevator with someone riding from the bottom of the building to the top. In a nutshell it’s a short, 30-60 sec- ond well-crafted pitch telling someone who you are and why they should want to come to your event. 64 EVENT CHAMPION WORKSHOP
ELEVATOR PITCH ACTIVITY: PROMOTE 65 Develop an elevator pitch about your upcoming event: 1. Champion and Events Manager work together to write the elevator pitch. 2. Champion practices the pitch a couple of times. (Aim to get the timing between 30 and 60 seconds.) 3. Each Champion shares their pitch and peers give feedback. • Now would you come to this event? Why? • Who do you imagine might be a good target audience? KEY POINTS TO INCLUDE: • What’s your personal connection to the theme of the event? • What is uniquely you about it? • What is the Wow! Factor? • What makes the event Only-in-YPO special? • What is the take home value? What’s your hook? NOTES:
EVENT CHAMPION WORKSHOPTips for Crafting Your Elevator Pitch MAKE THEM CARE! It really comes down to answering the question: “What can you do for me?” Introduce yourself and address a problem right out of the gate. Personalize this person’s challenge into a question and give them the best solution – it may be your event. WHAT’S YOUR HOOK? Besides being entertained, why should your audience care? HOW DO YOU TAILOR YOUR HOOK TO THE PERSON THAT YOU’RE TALKING TO? When you’re watching TV, which ads do you skip over or tune out? The ones that don’t apply to you…right? And the ones you listen to and remember are the ones that DO apply to you. MAKE IT EASY! If you already have a few key resources lined up or know that there are a few influential members joining, share those details. LEAVE THEM WANTING MORE! Elevator pitches are meant to be short, so don’t try to pack in too much. Just give a couple of details. HAVE A CALL TO ACTION! You’re championing this event for a reason. Let them know exactly what you want from them. BE YOU! Get comfortable with your pitch. You don’t want to sound like a pre-re- corded program. Practice as much as you can. Eventually you will find the perfect pitch for you. GET AS MUCH FEEDBACK AS POSSIBLE. Get great feedback on you pitch from your peers on what you can do differently, how to make it better. 66
Elevator Pitch Mistakes to Avoid: PROMOTE 67 S P E AKI N G T OO FA ST. You only have about 60 seconds but try to avoid cramming 15 minutes of information into one minute. US ING H I GH LY TECHNICA L TE RM S , A C RO N Y M S OR SLANG You want your pitch to be easily understood by any audience and that means try to avoid using words that will confuse the average person. NOT PRACTICING WHAT YOU’RE GOING TO SAY Keep practicing it until it becomes so easy for you to pitch that you can do it at the drop of a hat. BEING ROBOTIC This is all about a face to face interaction with someone you want to impress. Having an easy, approachable, conversational style to your pitch will get you much further than an overly rehearsed monologue approach. NOT SAYING ANYTHING It does absolutely nothing for you to have a killer elevator pitch if you never use it. NOTES:
EVENT CHAMPION WORKSHOPONLINE EVALUATIONS Emails go out on the last day of the event soliciting feedback on the event. This feedback will be summarized and reported out within 30 days. The champion and YPO Events Manager will receive the final ratings. YPO manages the event evaluation process. R AT I N G S Based on a five-point scale, attendees are asked to rate all aspects of the event. Respondents can also add written verbatim comments about their experience. This information is reviewed by YPO management team to gain insight into improving each event and the overall event product. AWARDS YPO has a comprehensive awards program called ‘Best of’. Every event that rates a 4.2 or higher and makes budget is eligible to win an award. The winner of any ‘Best of’ award category is then automatically eligible for the Best of the Best overall event award. This award is announced at the GLC. YPO Events Manager will work with the champion on submissions. 68
69PROMOTE Thank you for taking on this role as Champion!
NOTES: 70 EVENT CHAMPION WORKSHOP
NOTES: PROMOTE 71
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