The benefits and the dangers of CRM

Title:The benefits and the dangers of CRMWord Count:258Summary:\"CRM\" stands for Customer RelationshipManagement. It is a business strategy that is usedto improve customer service, and increasecustomer satisfaction. Customer RelationshipManagement is designed to provide information abusiness need to develop and implement smartercustomer strategies.

Keywords:crm,crm software,online crm,crmsolution,microsoft crm,crm systemArticle Body:\"CRM\" stands for Customer RelationshipManagement. It is a business strategy that is usedto improve customer service, and increasecustomer satisfaction. Customer RelationshipManagement is designed to provide information abusiness need to develop and implement smartercustomer strategies.The benefits of Customer Relationship ManagementCRM are clear: CRM ebables companies andorganizations to build more profitable customerrelationships and reduce operation spendings.Sales, mareketing personnels will have morecustomer information to work on. The business is

able to know what customers want so that they canmaximize their revenue by adverting the rightproducts to the right people. CRM also enablebusiness to monitor all the contacts betweencustomers and companies.However, study has shown that only 16% ofbusinesses are satisfied with their CRMsoftware. More than half of CRM initiatives fail.The biggest problem is that the collected data arenot used. Most of the companies has spent tons ofmoney to collect all kinds of information of theirclients but never use this information to improvetheir business. Money spent on CRM software andimplementations has been wasted. As a businessowner, before you spend any money on CRM softwareand implementations, you need a complete planningthat ensures your success. The ultimate goal isto improve your relationship with yourcustomers, and boost your customer satisfaction.For more information and resources related to CRM

and CRM softwares,visit the one-stop online <ahref=\"http://www.crm-solution-web.com/\">CRMsolution</a> website at <ahref=\"http://www.crm-solution-web.com/\">http://www.crm-solution-web.com/</a>