Antidote Street: The Hair Care Guide

The Hair Care Guide by Antidotestreet.com



Hey,Thanks for your order on Antidotestreet.com. I hopeyou love it. Helping you find your antidotes seriouslymakes us BUZZ.The word, ‘Antidote’ literally means something thatmakes an unwanted condition better. When creatingAntidote Street, we visualised a digital space,packed full of the very best hair care products,valuable advice and an excellent customer service.We are 100% committed to elevating the hair careexperience for YOU.We know that trying to figure out hair care can bedaunting – particulary if you have afro, curly ormulti-textured hair. So, we’ve put our expertise togood use and broken it all down to four, simplesteps! Yes, really! It’s as simple as Moisturise, Wash,Deep Condition and Trim.We like to think of these as the basics, which ofcourse you can adapt as you get to know your hair.No matter where you are on your healthy hairjourney, we hope you find this useful. If you arealready all over it, then kindly pass it on to someonewho might benefit.PS: Do reach out if you have any feedback for us [email protected]!WinnieWith love, x

MOISTURISE

‘Every other day’• Moisturise your hair every other day. This doesn’t need to be a ceremony - just a simple top up as you would apply face cream.• Apply your fave moisturiser from root to tip, focusing on your ends, which tends to be the driest part of the hair.• If you are rocking braids or wigs, you can opt for a moisturising spray which will ensure that the moisture is dispersed evenly and all your follicles get love.

WASH

‘Weekly’• Wash your hair once a week to keep the scalp clean. One of our brand founders often says, ‘the scalp is like the soil, tend the garden and hair will grow’. Since we are not green-fingered, here’s the cliff notes version, clean scalp = healthy hair. .• We are firm believers that ‘wash day’ should be fun and something to look forward to. Sceptical? Join us on Sundays for our #DeepConditioningDanceParty; we share wash day tips and hair care routines over some major tracks - all up on our Instagram page.• And be sure to tag #AntidoteStreet on your wash day product pics!

DEEP CONDITION

‘Bi-Weekly’• Make deep conditioning your Best. Friend. Forever. We are very serious about this.• What does a deep conditioner actually do? Well, it hydrates and nourishes your hair from the inside out. It also promotes elasticity and reduces breakage and split ends. Shall we continue?• How do we like to do it? Pop on our fave deep conditioner, plastic shower cap and turbo charge the treatment with some steam.• Steam does not need to be a deal breaker. We usually tie a cute scarf over the plastic shower cap and then get on with errands on a Sat morning or hit the gym (and use their steam room). It’s our cheeky secret. No one needs to know.• If errands and stealth gym trips are not your thing, then pop on your plastic cap and enjoy your fave show on Netflix for about 30 minutes before washing it off.• Rinse with cool water. This closes your cuticles, helping you retain moisture for longer. Dry with an old t-shirt and then style as preferred.

TRIM

‘Quarterly’• As counterintuitive as it may seem, trims actually help the hair to grow! Trim off split ends or straggly ends as these usually lead to more knots in the hair and also tend to be the weakest link when styling the hair.• We recommend that during detangling sessions, you trim off any old ends that need to be put out of their misery.• Every quarter or so, it is also worth checking into a professional for a nice all round trim. Your freshly-trimmed hair will feel bouncier, is generally healthier, and styles look even better without those straggly ends in the way!• Follow these four steps and you’ll be well on your way to healthier, happier hair. You already know where to find your products.

Show Us Your LoveEach month we pick one person to wina full size product.Entering the competition is easy, justshow us your love with a picture ofyour haul from @antidotestreet.Channel your inner art director, haveyour Antidote Street Hair Care Guidesomewhere in the photo and tag us onyour best shot #GotMyAntidotes WIN!

Come Hang With UsFollow and connect with us on social for ourlegendary Instagram takeovers with hairexperts, Trichologists and of course our Sundayevening dance parties. @antidotestreet www.facebook.com/antidotestreet @antidotestreet Newsletter – Sign up on Antidotestreet.com [email protected]

The Hair Care Guide by Antidotestreet.com