JOSEPH AND ALEXANDER SS20 LOOKBOOK

Spring Summer | 2020

06 GIVING BACK 04 2 ABOUT US 10 FAMILY COLLECTION INSIDE Spring Summer | 2020

36 KEEP IN TOUCH 30 3 AS SEEN ON 28 PRESS 32 COLLABORATIONS

4 A consciously colourful swimwear collection derived from ocean plastics

About Us 5 Quirky, sustainable, durable, and laced with imagination, Joseph & Alexander is fashion with a conscious. Specialising in swimwear, Joseph & Alexander’s environmentally conscious pieces are designed to inspire the imagination and provoke curiosity. With each piece designed to spark an “educational conversation”, critical world issues and championing environmental action are at the heart of the brand. Operating consciously using recycled fabric from ocean plastics, eco- friendly ink and reusable packaging, each collection depicts awareness-raising narratives of minimising our environmental footprint, and having fun whilst doing so.

GIVING BACK Plastic Oceans Foundation was created in 2009 by Jo Ruxton and Sonjia Norman. As the first plastic pollution charity in the UK, Plastic Oceans UK’s mission is to raise awareness of plastic pollution as a call to action to protect our beautiful and vulnerable oceans. Working for five years on the first BBC Blue Planet series, Jo saw first-hand the growing impact of ocean plastic. The Foundation embarked on an ambitious project to create the definitive feature-length film with the world’s 6 leading scientists and conservationists, to reach as many people as possible. That ambition was realised with the release of A Plastic Ocean in 2017, to international acclaim and awards.

With over 300 million tonnes of plastic produced globally 7 each year, 8 million tonnes are reaching our oceans. We still have a great deal to do. Plastic is an important material in our lives, but it doesn’t belong in our precious oceans. In support of this awesome foundation, Joseph & Alexander have created two designs highlighting plastic and the effect it has on the ocean. Not only do these pieces tell a story, but they are made from plastic bottles that have been recycled into fabric! Joseph & Alexander will donate 10% of annual profits to support Plastic Oceans UK Foundation.

\"ITS ONLY ONE STRAW\" 8 SAID 8 BILLION PEOPLE

Plastic Pollution - the facts: 9 Did you know... Every day approximately 8 million pieces of plastic pollution find their way into our oceans...

10 • Unique artist sketch design • Shorts are made from recycled fabric made from plastic bottles (90%polyester / 10% spandex) • Soft feel lightweight material • Soft Mesh Lining • Personalised J&A cord • UPF 45+ • Quick dry • Fade proof to maintain at least 90% of its original colour for a min 12 months • Affordable • Good sizing to last 1-2+ years • From ages 3 - 16 years

SS20 J&A introduce a full collection for the entire 11 family from our mama and me to dad and son. Keeping in theme with our ethos our inspiration behind the designs all stem back to the ocean, environment and nature. Our aim is spark an educational conversation through our visual designs and production methods.

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Did you know... A million plastic bottles are bought around the world every minute. 13

14 Did you know.. Worldwide, about 2 million plastic bags are used every minute.

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17 Did you know.. Plastic is killing more than 1.1 million seabirds and animals every year.

18 Did you know.. The average person eats 70,000 microplastics each year.

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Did you know.. The average time that a plastic bag is used for is … 12 minutes 20

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23 Did you know.. There is more microplastic in the ocean than there are stars in the Milky Way.

24 Did you know.. More than 50 percent of sea turtles have consumed plastic.

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BOYS: Beach Waves BOYS: Hearts and Spades BOYS: J&A x Saif Chilmiran BOYS: Jellyfish “Heavyweight” BOYS: La Palma BOYS: Lido BOYS: Marine Life BOYS: Mykonos BOYS: Octopus BOYS: Prawning BOYS: Seahorse and BOYS: Tellaro Octopus BOYS: Waterways BOYS: Zante Seashells 26 BOYS: Bonaire BOYS: Sonvea F MENS: Beach Waves MENS: Hearts and Spades BOYS: Okki MENS: J&A x Saif Chilmiran MENS: Jellyfish MENS: La Palma MENS: Lido MENS: Marine Life “Heavyweight” MENS: Mykonos MENS: Octopus MENS: Prawning MENS: Seahorse and MENS: Tellaro Octopus Seashells MENS: Zante MENS: Zante MENS: Okki MENS: Bonaire MENS: Sonvea F

GIRLS: Amazon Rainforest GIRLS: Coral Reef GIRLS: J&A x Saif Chilmiran GIRLS: Island Peacock GIRLS: Lady Lobster “Heavyweight” GIRLS: Marine Garden GIRLS: Olive Delight GIRLS: Seahorse and GIRLS: Spotted Seal GIRLS: St Tropez Summer Seashells GIRLS: Summer Bloom GIRLS: Under The Sea WOMENS: Amazon Rainforest WOMENS: Coral Reef WOMENS: J&A x Saif Chilmiran “Heavyweight” WOMENS: Island Peacock WOMENS: Lady Lobster WOMENS: Marine Garden WOMENS: Olive Delight WOMENS: Seahorse and Seashells 27 NEW ADDITIONS WOMENS: Spotted Seal WOMENS: St Tropez WOMENS: Summer Bloom WOMENS: Under The Sea GIRLS: Boheme Summer Summers GIRLS: Island Hopping GIRLS: Mykonos GIRLS: Pink Sand GIRLS: Summer Delights GIRLS: Waves GIRLS: Coral Acropora GIRLS: Seashell WOMENS: Boheme WOMENS: Island Hopping WOMENS: Mykonos Summers WOMENS: Pink Sand WOMENS: Summer WOMENS: Waves WOMENS: Coral Acropora WOMENS: Seashell Delights

‫‪Featured in...‬‬ ‫إﻗﺮﺋﻲ اﻵن‬ ‫‪01.01.2019‬‬ ‫‪1‬‬ ‫‪ Joseph & Alexander‬أزﻳﺎء ﻟﻸﻃﻔﺎل ﺗﺠ ّﺴﺪ روح‬ ‫اﻟﻮﻋﻲ اﻟﺒﻴﺌﻲ​‬ ‫ﺑﺎﻟﻔﻴﺪﻳﻮ‪ :‬ﻫﻜﺬا‬ ‫ﺗﺼﻨﻌﻴﻦ أﺣﻤﺮ‬ ‫ﺗﻄﺎﻟﻌﻨﺎ ﻋﻼﻣﺔ ﺟﻮزﻳﻒ آﻧﺪ أﻟﻜﺴﻨﺪر ‪ Joseph & Alexander‬ﺑﺈﺑﺪاﻋﺎت ﺧﻼﺑﺔ ﻣﻦ‬ ‫اﻟﺸﻔﺎه‪...‬‬ ‫اﻷزﻳﺎء اﻟﺘﻲ ﺗﺘﺒﻨّﻰ ﻣﻘﻮﻣﺎت اﻟﻮﻋﻲ اﻟﺒﻴﺌﻲ‪ ،‬وﺗﻘﺪم ﺗﺼﺎﻣﻴﻢ ﻓﺮﻳﺪة ﻣﻦ ﻧﻮﻋﻬﺎ ﺗﺠﻤﻊ‬ ‫‪2‬‬ ‫ﺑﻴﻦ اﻻﺳﺘﺪاﻣﺔ واﻟﺠﻮدة واﻟﺨﻴﺎل‪ .‬وﺗﺘﺨﺼﺺ اﻟﻌﻼﻣﺔ ﺑﺘﻮﻓﻴﺮ أزﻳﺎء ﻟﻸﻃﻔﺎل وﺧﺎﺻ ًﺔ‬ ‫اﻟﺴﺮاوﻳﻞ اﻟﻘﺼﻴﺮة ﺑﺄﺳﻌﺎر ﻣﻘﺒﻮﻟﺔ‪ ،‬وﺗﺒﺘﻜﺮ ﻣﻨﺘﺠﺎﺗﻬﺎ ﺿﻤﻦ رؤﻳﺔ ﺟﻮﻫﺮﻳﺔ ﺗﻌﻜﺲ‬ ‫وﻗﻌ ُﺖ ﻓﻲ‬ ‫اﻻﻫﺘﻤﺎم ﺑﺎﻟﺒﻴﺌﺔ وﺗﻠﻬﻢ اﻟﺨﻴﺎل وﺗﺤﻔﺰ ﺣ ّﺐ اﻟﻤﻌﺮﻓﺔ واﻻﺳﺘﻜﺸﺎف‪ .‬وﻳﻘ ّﺪم اﻟﺘﺼﻤﻴﻢ‬ ‫اﻟﺤﺐ‬ ‫اﻟﺨﺎص ﺑﻜﻞ ﻗﻄﻌﺔ ﻓﺮﺻﺔ ﻟﻔﺘﺢ ’ﺣﻮار ﺗﺜﻘﻴﻔﻲ‘ ﻟﻤﻨﺎﻗﺸﺔ اﻟﻘﻀﺎﻳﺎ اﻟﻌﺎﻟﻤﻴﺔ اﻟﻤﻠﺤﺔ‬ ‫واﻟﺤﺚ ﻋﻠﻰ اﻟﻌﻤﻞ اﻟﺒﻴﺌﻲ ﻛﺮؤﻳﺔ ﺟﻮﻫﺮﻳﺔ ﺗﻨﺪرج ﻓﻲ ﺻﻤﻴﻢ اﻫﺘﻤﺎم اﻟﻌﻼﻣﺔ‪ .‬وﺗﺘﺒﻊ‬ ‫‪3‬‬ ‫اﻟﺸﺮﻛﺔ ﻣﻨﻬﺠﻴﺔ ﻋﻤﻞ ﺻﺪﻳﻘﺔ ﻟﻠﺒﻴﺌﺔ ﻣﻦ ﺧﻼل اﻻﺳﺘﻌﺎﻧﺔ ﺑﺄﻗﻤﺸﺔ ﻣﻌﺎد ﺗﺪوﻳﺮﻫﺎ ﻣﻦ‬ ‫اﻟﻤﺨﻠﻔﺎت اﻟﺒﻼﺳﺘﻴﻜﻴﺔ اﻟﻤﺘﻮاﺟﺪة ﻓﻲ اﻟﻤﺤﻴﻂ‪ ،‬وأﺣﺒﺎر ﻃﺒﺎﻋﺔ ﺻﺪﻳﻘﺔ ﻟﻠﺒﻴﺌﺔ ﻣﻊ‬ ‫رﺟﻴﻢ اﻟﻤﺎء‬ ‫أﺗﺮﻏﻠّﻛﺰﻔﺔﻋﻠﻗﺎﺑﻰﻠأﺔﻫﻹﻤﻴﻋﺎﺔداﻟةﺘاﺨﻻﻔﺳﻴﺘﺨﻒﺪاﻣمﻦ‪،‬اوﻟﺗﺒﺴﺼﻌﻤﺔﻰاﻟﺒﻛﻴﺌﻞﻴﺗﺔﺸﻋﻠﻜﻴﻠﻰ اﺔﻟإﻟﻜﻮﻰ ﺗﻛﺼﺐﻮوﻳاﺮﻻﻗﺳﺘﺼﻤﺘﺎﺺعﺗ ﺑﻮﻬﻋﺬﻮﻳّهﺔ‬ ‫ﻟﺨﺴﺎرة اﻟﻮزن‬ ‫اﻟﻌﻤﻠﻴﺔ اﻟﻬﺎدﻓﺔ ﻓﻲ اﻟﻮﻗﺖ ﻧﻔﺴﻪ‪.‬‬ ‫ﻓﻲ ‪...10‬‬ ‫وأ ّﻛﺪت أﻻﻧﺎ ﺳﻮروﻛﻴﻦ ‪ ،Alana Sorokin‬ﻣﺆﺳﺴﺔ ’ﺟﻮزﻳﻒ آﻧﺪ أﻟﻜﺴﻨﺪر‘ أﻧﻬﺎ ﺷﻌﺮت‬ ‫‪4‬‬ ‫ﺑﻀﺮورة إﻃﻼق ﻋﻼﻣﺔ ﺗﺠﺎرﻳﺔ ﻳﻤﻜﻨﻬﺎ أن ﺗﺤﺪث ﻓﺮﻗ ًﺎ ﺣﻘﻴﻘﻴ ًﺎ ﻋﻠﻰ اﻟﻤﺴﺘﻮى اﻟﺒﻴﺌﻲ‪،‬‬ ‫ﺧﺎﺻ ًﺔ ﺑﻌﺪ إدراﻛﻬﺎ ﻟﺨﻄﻮرة ﺗﺄﺛﻴﺮات اﻟﻤﺨﻠﻔﺎت اﻟﺒﻼﺳﺘﻴﻜﻴﺔ اﻟﺘﻲ ﺗﻐﺰو اﻟﻤﺤﻴﻄﺎت‪،‬‬ ‫إﺧﺴﺮي ﻣﻦ‬ ‫وزﻧﻚ ﺑﺄﺳﺮع‬ ‫ﻟﺬﻟﻚ اﺧﺘﺎرت اﻻﺳﺘﻌﺎﻧﺔ ﺑﺄﻗﻤﺸﺔ ﻣﻌﺎد ﺗﺪوﻳﺮﻫﺎ ﺗﻤﺖ ﺻﻨﺎﻋﺘﻬﺎ ﻣﻦ اﻟﻤﺨﻠﻔﺎت‬ ‫ﻃﺮﻳﻘﺔ ﻣﻊ‪...‬‬ ‫اﻟﺒﻼﺳﺘﻴﻜﻴﺔ اﻟﻄﺎﻓﻴﺔ ﻋﻠﻰ ﺳﻄﺢ اﻟﻤﺤﻴﻄﺎت ﺣﻮل اﻟﻌﺎﻟﻢ ﻻﺑﺘﻜﺎر ﺗﺸﻜﻴﻼت راﺋﻌﺔ‬ ‫‪5‬‬ ‫ﻣﻦ اﻷزﻳﺎء اﻟﻤﺒﻬﺠﺔ‪.‬‬ ‫وﻗﺎﻟﺖ ﻓﻲ ﻫﺬا اﻟﺼﺪد‪\" :‬ﺗﺸﻴﺮ اﻟﺘﻮﻗﻌﺎت أﻧﻪ ﺑﺤﻠﻮل ﻋﺎم ‪ 2050‬ﺳﺘﺘﻔﻮق أﻋﺪاد‬ ‫اﻛﺘﺸﻔﻲ ﻓﻮاﺋﺪ‬ ‫اﻟﻤﺨﻠﻔﺎت اﻟﺒﻼﺳﺘﻴﻜﻴﺔ اﻟﻤﻮﺟﻮدة ﻓﻲ اﻟﻤﺤﻴﻂ ﻋﻠﻰ أﻋﺪاد اﻷﺳﻤﺎك ﻓﻴﻪ‪ .1‬وﻋﻠﻰ‬ ‫اﻟﻤﻠﺢ اﻟﺨﺸﻦ‬ ‫اﻟﺮﻏﻢ ﻣﻦ إدراك اﻟﻌﺎﻟﻢ ﻟﻤﺨﺎﻃﺮ ﻫﺬه اﻟﻤﺨﻠﻔﺎت ﻣﻨﺬ ﻋﻘﻮد ﻃﻮﻳﻠﺔ ﻣﻦ اﻟﺰﻣﻦ‪ ،‬ﻓﺈن‬ ‫اﻟﺤﺮاك اﻟﻤﺠﺘﻤﻌﻲ ﺗﺄ ّﺧﺮ ﺣﺘﻰ اﻟﺴﻨﻮات اﻟﻘﻠﻴﻠﺔ اﻟﻤﺎﺿﻴﺔ ﻟﺤﺸﺪ ﻗﻮاه ﻣﻦ أﺟﻞ‬ ‫‪28‬‬ ‫ﻣﻮاﺟﻬﺔ ﻫﺬه اﻟﻤﺸﻜﻠﺔ وإﻳﻘﺎف اﻟﺘﺪﻓﻘﺎت اﻟﻬﺎﺋﻠﺔ ﻟﻠﻤﺨﻠﻔﺎت ﻧﺤﻮ اﻟﺒﺤﺎر واﻟﻤﺠﺎري‬ ‫اﻟﻤﺎﺋﻴﺔ‪ .‬ﻟﺬﻟﻚ ﻓﺈن ﻋﻼﻣﺘﻨﺎ اﻟﺘﺠﺎرﻳﺔ ﺗﺮﻓﻊ اﻟﺼﻮت وﺗﺪﻋﻮ اﻟﻤﺴﺘﻬﻠﻜﻴﻦ ﻣﻦ ﺣﻮل‬ ‫اﻟﻌﺎﻟﻢ ﻟﺒﺪء اﻟﻌﻤﻞ واﻟﻮﻗﻮف ﺻ ّﻔ ًﺎ واﺣﺪ ًا ﻟﻤﻌﺎﻟﺠﺔ ﻫﺬه اﻟﻤﺸﻜﻠﺔ‪ .‬وﻗﺪ ﺷ ّﻜﻞ‬ ‫اﺑﺘﻜﺎرﻧﺎ ﻷزﻳﺎء ﻫﺎدﻓﺔ ﺧﺎﺻﺔ ﺑﺎﻷﻃﻔﺎل ﺟﺰء ًا أﺳﺎﺳﻴ ًﺎ ﻣﻦ اﺳﺘﺮاﺗﻴﺠﻴﺘﻨﺎ ﻟﺰﻳﺎدة اﻟﻮﻋﻲ‬ ‫ﺑﺎﻟﺒﻴﺌﺔ‪ .‬ﻛﻤﺎ ﺗﺘﻤﻴﺰ ﻛﻞ ﻗﻄﻌﺔ ﻣﻦ إﻧﺘﺎج ’ﺟﻮزﻳﻒ آﻧﺪ أﻟﻜﺴﻨﺪر‘ ﺑﺘﺼﻤﻴﻢ ﻳﺮوي ﻗﺼﺔ‬ ‫ﺧﺎﺻﺔ ﺗﺸ ّﺠﻊ ﻋﻠﻰ ﻓﺘﺢ ﻧﻘﺎﺷﺎت ﺗﻮﻋﻮﻳﺔ ﺑﻴﻦ اﻷﻃﻔﺎل واﻟﺒﺎﻟﻐﻴﻦ ﺣﻮل ﻗﻀﺎﻳﺎ ﻋﺎﻟﻤﻴﺔ‬ ‫ﻓﻲ ﻏﺎﻳﺔ اﻷﻫﻤﻴﺔ\"‪.‬‬ ‫وﺗﻢ ﺗﺼﻤﻴﻢ ﺗﺸﻜﻴﻼت اﻟﻌﻼﻣﺔ ﻣﻦ اﻟﺴﺮاوﻳﻞ اﻟﻘﺼﻴﺮة وﻗﻤﺼﺎن ’‪ ‘Polo‬وأﺣﺬﻳﺔ‬ ‫’ﻟﻮﻓﺮ‘ اﻟﻤﺒﺘﻜﺮة ﻟﺘﻜﻮن ﻣﺰودة ﺑﻌﺎﻣﻞ اﻟﻮﻗﺎﻳﺔ ﻣﻦ أﺷﻌﺔ اﻟﺸﻤﺲ ‪ ،UPF 45+‬وﻓﻖ‬ ‫ﺧﻄﻮط ﻓﻨﻴﺔ ﻋﻤﻠﻴﺔ ﺗﻨﺎﺳﺐ اﻷﻃﻔﺎل اﻟﺸﻐﻮﻓﻴﻦ ﺑﺎﻟﺤﻔﺎظ ﻋﻠﻰ ﻧﺸﺎﻃﻬﻢ‪ ،‬ﻟﺘﻘﺪم‬ ‫أزﻳﺎء ﻳﻤﻜﻦ ارﺗﺪاؤﻫﺎ ﻣﻦ اﻟﺼﺒﺎح وﺣﺘﻰ اﻟﻤﺴﺎء‪ .‬وﺗﺠﻤﻊ ﺗﺸﻜﻴﻼت ’ﺟﻮزﻳﻒ آﻧﺪ‬ ‫أﻟﻜﺴﻨﺪر‘ ﺑﻴﻦ اﻟﺘﺼﺎﻣﻴﻢ اﻟﻔﺮﻳﺪة واﻟﺠﻮدة اﻟﻌﺎﻟﻴﺔ‪ ،‬ﻛﻤﺎ أﻧﻬﺎ ﺗﺘﻌﺎون أﻳﻀ ًﺎ ﻣﻊ ﻧﺨﺒﺔ‬ ‫ﻣﻦ اﻟﻤﺼﻤﻤﻴﻦ اﻟﻤﺮﻣﻮﻗﻴﻦ ﻻﺑﺘﻜﺎر ﻣﺰﻳﺞ واﺳﻊ ﻣﻦ اﻷﺳﺎﻟﻴﺐ اﻟﻔﻨﻴﺔ اﻟﺤﺪﻳﺜﺔ اﻟﺘﻲ‬ ‫ﺗﻨﺎﺳﺐ ﺟﻤﻴﻊ اﻷذواق‪.‬‬ ‫وﺑﺎﻟﻨﺴﺒﺔ ﻟﻸﻃﻔﺎل اﻟﺸﻐﻮﻓﻴﻦ ﺑﺎﻟﺤﻴﺎة اﻟﺒﺤﺮﻳﺔ‪ ،‬ﺗﻘﺪم اﻟﻌﻼﻣﺔ ﺳﺮاوﻳﻞ ‪Trapped‬‬ ‫اﻟﻘﺼﻴﺮة اﻟﻜﻔﻴﻠﺔ ﺑﺈﻧﺸﺎء ﺣﻮار ﻋﻤﻴﻖ ﺣﻮل اﻟﺒﺤﺮ وأﺳﺮاره‪ ،‬ﺣﻴﺚ ﺗﺰدان ﻫﺬه اﻟﻘﻄﻊ‬ ‫ذات اﻟﻠﻮن اﻷزرق ﺑﺮﺳﻮﻣﺎت ﻷﺷﻜﺎل اﻟﺤﻴﻮاﻧﺎت ﻣﻊ ﺧﻠﻔﻴﺔ ﺷﺒﻜﻴﺔ ﻳﻤﻜﻨﻬﺎ إﺛﺎرة‬ ‫اﻟﻨﻘﺎش ﺣﻮل ﺗﺄﺛﻴﺮ اﻟﻨﺸﺎﻃﺎت اﻟﺒﺸﺮﻳﺔ واﻟﺘﻠ ّﻮث اﻟﺒﻼﺳﺘﻴﻜﻲ ﻋﻠﻰ اﻟﻤﺤﻴﻄﺎت‪ .‬أﻣّﺎ‬ ‫ﺳﺮاوﻳﻞ ’‪ ‘Sea Activist‬اﻟﻘﺼﻴﺮة ﻓﺘﺘﻴﺢ أﻣﺎم ﻋﺸﺎق اﻟﺤﻔﺎظ ﻋﻠﻰ اﻟﺒﻴﺌﺔ ﻣﻦ‬ ‫اﻷﻃﻔﺎل اﻟﺼﻐﺎر ﻓﺮﺻ ًﺔ اﻟﺘﻌﺒﻴﺮ ﻋﻦ ﺷﻐﻔﻬﻢ ﻣﻦ ﺧﻼل ﺗﺼﺎﻣﻴﻤﻬﺎ اﻟﺠﺬاﺑﺔ‪ .‬وﻫﻜﺬا‬ ‫ﺗﺴﻠّﻂ ﺗﺸﻜﻴﻼت اﻟﻌﻼﻣﺔ ﻣﻦ اﻟﺴﺮاوﻳﻞ اﻟﻘﺼﻴﺮة ’‪ ‘Plating a Seed‬و’‪‘Trapped‬‬ ‫و’‪ ‘Sea Activist‬اﻟﻀﻮء ﻋﻠﻰ ﻣﺴﺄﻟﺔ اﻟﻮﻋﻲ اﻟﺒﻴﺌﻲ‪ ،‬ﺿﻤﻦ إﺑﺪاع ﻳﺘﻜﺎﻣﻞ ﻣﻊ‬ ‫اﻟﺘﺼﺎﻣﻴﻢ اﻟﺮاﺋﻌﺔ ﻟﺘﺸﻜﻴﻼت ’‪ ‘Monaco‬و’‪ ‘Superyacht‬واﻟﺘﻲ ﺗﺒﻮح ﺟﻤﻴﻌﻬﺎ‬ ‫ﺑﻘﺼﺺ ﻣﺘﻔﺮّدة دون أن ﺗﺘﺨﻠّﻰ ﻋﻦ أﺑﻌﺎدﻫﺎ اﻷﻧﻴﻘﺔ وﺗﻔﺎﺻﻴﻠﻬﺎ اﻟﻨﺎﺑﻀﺔ ﺑﺎﻷﻟﻮان‬ ‫اﻟﺤﻴﻮﻳﺔ واﻟﺮﺳﻮﻣﺎت اﻟﺪﻗﻴﻘﺔ ﻟﺘﻤﻨﺢ اﻷﻃﻔﺎل أزﻳﺎء ﺧﻼﺑﺔ ﻳﺸﻌﺮون ﻣﻌﻬﺎ ﺑﺎﻟﺘﻤﻴّﺰ‪ .‬ﻛﻤﺎ‬ ‫ﺗﻘﺪم اﻟﻌﻼﻣﺔ أﻳﻀ ًﺎ ﺗﺸﻜﻴﻠ ًﺔ ﻣﺮﻳﺤ ًﺔ ﻣﻦ أﺣﺬﻳﺔ ’‪ ‘Blue Marine‬و’‪ ‘Noir‬اﻟﻤﺒﺘﻜﺮة‬ ‫ﺳﻬﻠﺔ اﻻرﺗﺪاء‪ ،‬إﻟﻰ ﺟﺎﻧﺐ ﻗﻤﺼﺎن ’ﺑﻮﻟﻮ‘ اﻟﻤﺼﻨﻮﻋﺔ ﻣﻦ أرﻗﻰ أﻧﻮاع ﻗﻄﻦ ’ﺑﻴﻤﺎ‘‪.‬‬ ‫وﻣﻦ ﻧﺎﺣﻴﺔ أﺧﺮى ﺗﻢ ﺗﺼﻤﻴﻢ ﺳﺮاوﻳﻞ ’‪ ‘Father and Son‬اﻟﻘﺼﻴﺮة وﻓﻖ إﻳﺤﺎءات‬ ‫‪RUNNING HEAD‬‬ ‫!‪BELLISSIMO‬‬ ‫‪travel‬‬ ‫‪Looking for more privacy on‬‬ ‫‪NEWS‬‬ ‫‪your next holiday? Le Pratola’s‬‬ ‫‪collection of rental properties are‬‬ ‫‪Keeping big and little globetrotters‬‬ ‫‪perfectly tailored to families. Villa‬‬ ‫‪on the map and in the know‬‬ ‫‪Le Pratola Tuscany is nestled in two‬‬ ‫‪hectares of secluded gardens,‬‬ ‫‪laden with olives and local herbs.‬‬ ‫‪Enjoy cookery classes and in-villa‬‬ ‫‪spa treatments, too. lepratola.com‬‬ ‫‪WINTER‬‬ ‫‪ECO WARRIORS‬‬ ‫‪IN THE SWIM OF‬‬ ‫‪WONDERLAND‬‬ ‫‪THINGS‬‬ ‫‪Joseph & Alexander have brought‬‬ ‫‪The four-star Sonnwies hotel in‬‬ ‫‪out a collection of beachwear for‬‬ ‫‪Families seeking a staycation this‬‬ ‫‪the Italian Dolomites now boasts‬‬ ‫‪kids made from recycled materials‬‬ ‫‪spring will love the offering at the‬‬ ‫‪10 new rooms and an infinity‬‬ ‫‪derived from plastic found floating‬‬ ‫‪Four Seasons Hotel Hampshire, set‬‬ ‫‪swimming pool. Activities on offer‬‬ ‫‪in the world’s oceans. In modern‬‬ ‫‪in a stunning estate just an hour‬‬ ‫‪include skiing, hiking and mountain‬‬ ‫‪from London. Brand-new, Sharkie’s‬‬ ‫‪biking. And with plenty of childcare‬‬ ‫‪prints and vibrant colours, these‬‬ ‫‪Reef is a family adventure pool‬‬ ‫‪available, parents can enjoy some‬‬ ‫‪look the part and help the planet.‬‬ ‫‪with a four-metre slide, bubble jets‬‬ ‫‪romance too. sonnwies.com‬‬ ‫‪and a rotating umbrella fountain.‬‬ ‫‪David Attenborough would be‬‬ ‫‪proud. josephandalexander.com‬‬ ‫‪fourseasons.com‬‬ ‫‪Sani Resort in Halkidiki has introduced a new children’s menu designed in close‬‬ ‫‪conjunction with leading nutritionists and specialist chefs. The menu offers a selection of‬‬ ‫‪delicious healthy dishes with gluten-free and sugar-free options, too. sani-resort.com‬‬ ‫‪LITTLELONDONMAGAZINE.CO.UK‬‬ ‫‪71‬‬

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“Heavyweight” J&A x Saif Chilmiran 32 Plastics made up 10% of global solid waste. With this in mind, J&A joined forces with artist and environmentalist, Saif Chilmiran with the creation of a limited edition design titled “Heavyweight”. Over the last 30 years, more than 20 million bottle caps and lids were found during beach cleaning activities around the world. It’s a sad fact that consumers leave behind 80% of the plastic bottle caps on the beach

Chilmiran shares his inspiration behind the 33 design, “The spots represent plastic bottle caps, which are placed above and beneath the turtle to depict the issue of trash disposed in the oceans and the upcoming pile. How many spots will fall above the turtle? Although plastic is light, it’s forever and that’s a “heavyweight” the next generations will have to carry.” Saif Chilmiran, who grew up during the economic boom of Abu Dhabi, was part of a multicultural underground ‘Punk’ scene developed by diverse youth. His time with the group lit a match within, driving his interest in the various issues troubling our world. He visually communicates his observations on climatic, macro and socio- political issues through his striking artwork.

Official Store has launched Emirates Landing, a limited edition ‘father and son’ shorts collection in collaboration with sustainable fashion label, Joseph & Alexander. The Emirates Landing collection uses recycled fabric derived from ocean plastics and eco-friendly ink in the textile designs. The shorts are a departure from the airline’s traditional red colour palette, and the attention-grabbing aircraft designs in the Emirates Landing shorts collection use light blue and turquoise shades, mimicking the natural hues found in the earth’s oceans. 34 David Staff, Manager Merchandising for Emirates Official Store said: “Our collaboration with Joseph & Alexander taps into the growing community of fashion-conscious consumers who want more sustainably made clothing to extend their positive impact on the environment. At Emirates Official Store, we are already taking steps to use sustainable materials in our collections, such as bamboo and plastic-free products, as well as packaging made of recycled materials. Our focus on sustainability reflects Emirates airline’s commitment and proactive leadership in environmentally efficient air travel.”

David Staff, Manager Merchandising for Emirates 35 Official Store said: “Our collaboration with Joseph & Alexander taps into the growing community of fashion-conscious consumers who want more sustainably made clothing to extend their positive impact on the environment. At Emirates Official Store, we are already taking steps to use sustainable materials in our collections, such as bamboo and plastic-free products, as well as packaging made of recycled materials. Our focus on sustainability reflects Emirates airline’s commitment and proactive leadership in environmentally efficient air travel.” Joseph & Alexander Founder, Alana Sorokin, said that the Emirates collaboration provides a phenomenal platform to beckon consumers globally to “wake up”, unite and begin tackling sustainability issues head-on: “Creating clothing that really has something to say was part of our strategy to incite raised levels of awareness. The Joseph & Alexander and Emirates shorts tell a story, encouraging an educational conversation between adult and child around sustainable practices.” To support its environmental conservation goals, Emirates operates an eco-efficient fleet, comprised of Airbus A380s and Boeing 777s. Onboard, Emirates provides sustainably made blankets for its Economy Class passengers on long-haul flights. Each blanket is made from 28 recycled plastic bottles. Through these initiatives and others, Emirates continues to improve sustainability across its supply chain as well as in numerous aspects of its operations. 

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