FALL 18 Arlington Market Insights

FALL ‘18 INSIGHTS ARLINGTON, TEXAS Corinna Wright, Claudia Zavala, Katrina Jurado, Judy HarbinStores Visited: PARKS MALL, WALMART ON S. COOPER

SHERPA/ HI PILESHERPA IS BEING USED AS FULL LININGSOR AS COLLAR TRIM FOR A WARM FEEL

TECHNICAL FLEECE NOTICED NEWNESS IN PULLOVER ANDHOODY FLEECE FROM MASS TO MIDTIER

THERMAL UPDATES ADDING “X-TEMP” PERFORMANCE TOBUTTON HENLEYS AND THERMAL HOODYS

STRETCHITS EVERYWHERE, NUFF SAID

CAMO STILL IMPORTANT, AND SEEING MORE TECHNICAL CAMO IN ACTIVEWHERE’SKATRINA?

COLORDARK HEATHERS DOMINATE KNITS IN POPULAR “VEGITAL” COLORS

LABELING STILL SEEING SMALLER LOGO LABELS,EMBROIDERIES OR HEAT TRANSFERS FOR EXTERNAL BRANDING

PERFORMANCE ICONSON HANGTAGS, STICKERS AND JSTRIPS TOPS AND BOTTOMS

ANTI-ODOR/ NO-SCENTWE REALLY LIKED THE INTENSE BRANDINGAROUND NO-SCENT AND ANTI-MICROBIAL. ALSO LIKED THE “MUDDY OR BLOODY” RULE FOR RULES OF WASHING

SHOES SEE VERY TECHNICAL AND ALSO WORK INSPIRED SHOES AND COLORS ALWAYSTYING BACK IN “VEGITAL” COLOR PALETTE

MERCH INSIGHTSPackaging• Naming technologies give helps to sell and tell stories for a cohesive product collection.• Comfort continues to be an important part of the story , offering Flex and Stretch across different product categories• Detailed hangtags with images to highlight features and benefits

MERCH INSIGHTSFit CalloutsFit Continuum : details on hang tags& POS.Performance: flex, stretch, all daycomfort

MERCH INSIGHTS Fall 18 Key Take Aways• Performance: Flex, Stretch, Wicking, Odor control• Color: Teal, wine, green, royal, heather• Neon/contrast trim: zippers, bar tacks, button holes• Product: Quarter zip, plaids, fit story• Packaging: lots of stickers and detailed hangtags with product image and callouts/features and benefits.• Fit details on tags and POS: ‘slim from hip to ankle’, ‘regular fit thru thigh’, relaxed waist and hip with straight leg opening’, tapered through seat and thigh for more tailored fit’.• Other: Made in Bangladesh: Levi, Dockers, Columbia, Arizona