UBA Corporate Identity Manual

Electronic Ad (Email & Banner) Font type: Myriad Pro Main Copy Colour: Pantone 485C, Pantone Cool Gray 9C Body copy goes here - It is a long will be distracted by the readable content of a page when looking at its layout. O erings/closing information of a page when looking at its layout. Call to Action comes here Contact information CI Manual / Nigeria / 051

Fliers Font Type: Myriad Pro Main Copy Colour: Pantone 485C, Pantone Cool Gray 9C Body copy goes here - It is a long will be distracted by the readable content of a page when looking at its layout. O erings/closing information of a page when looking at its layout. Call to Action comes here Contact information CI Manual / Nigeria / 052

Photography Black and White Colored Objects Red Thread CI Manual / Nigeria / 053

Black and White Black and white photography puts the viewer’s full focus on the dynamic energy and emotion captured within the scene. With the absence of colour to create impact, use the location, lighting, styling, model’s expression and highlight contrast to bring emotion and visual interest. Black and White photography creares impactful communications that give us an ownable look. CI Manual / Nigeria / 054

Colored Colour photography puts the focus on the story playing out in the scene. With the use of softer, less intense colours, it’s the composition, the interaction between the models and the environment as well as props the capture the viewer’s attention. This style makes use of abundant natural or arti cial light. Areas of muted colour work well with the logo helping it stand out CI Manual / Nigeria / 055

Objects The focus of the image is the object and the background is clean and free of clutter. Backgrounds can be white, grey or red. Shadows and re ections are natural rather than computer generated CI Manual / Nigeria / 056

Red thread Red can feature in the communication, as a detail within the images such as clothing, as a background and as an object. It should look a natural part of the composition, not arti cially forced. CI Manual / Nigeria / 057

Office/Location Branding In-Branch Setup Internal Signages CI Manual / Nigeria / 058

To ensure consistency across all business locations, the following standards must be adhered to: Banking Hall ceiling must be the standard suspended ceiling with the following speci cations: Colour must be Plain White (no pattern or design), material must be Vinyl Rock (POP suspended ceiling boards) and dimensioned 600mm X 600mm placed in WHITE ceiling grids. Flooring must be tiled with the following speci cation: Colour must be Light Grey and Tiles dimensioned 600mm X 600mm. Teller counter must be straight (No shapes or curves allowed) and the counter top to be nished in White Corian Marble. Height will be 1.2m and depth speci cation will be advised by Corporate Services Writing slab for customers must be at 1.2m height and 450mm depth, well installed in another section within the branch, but slightly distant from the teller point to avoid bottle neck within the banking halls. Colour of walls must be painted with Silk White Colour of window frames and pillars must be painted with cool grey pantone 9C Branches must be painted on a bi annual basis with a high-quality paint type that is accessible bankwide and recommended by Corporate Services and MCC/Brand Management for colour consistency. Corporate Services must work closely with MCC/Brand Management to ensure consistency across all business locations. Banking locations in high tra c areas would require a quaterly touch-up. CI Manual / Nigeria / 059

In-Branch Setup (Internal ambiance) All branches must be painted bi-annually. CI Manual / Nigeria / 060 Walls will be painted silk white, whilst pillars and window seals must matchPantone Cool Gray 9C. Glass (frosted) partition designs must be adopted for o ces to achieve minimal and classy privacy for meeting and senior management o ce spaces.

In-Branch Setup Frontline Sta (Teller point) CI Manual / Nigeria / 061

In-Branch Setup Digital Screens The UBA Digital Screen is placed within Banking Halls and o ces. This is a platform for comprehensive information outreach about UBA products and services. These features would come in Flash Messages, Scrolling Text, Pop ups at di erent intervals. The platform is controlled by the Marketing Department. It is paramount that the screen be placed in the most visible location within the branch. It must be in the line of sight of people on the queue and at the CIS desk. CI Manual / Nigeria / 062

90mmInternal Signages 90mm Door Signs Myriad Pro Regular Internal 3D Signage CI Manual / Nigeria / 063

Website Guide Group Homepage Layout Subsidiary Master Layout Subsidiary Hompage Banner Guidlines Typeface Buttons & Homepage Megamenu Colors & Iconography CI Manual / Nigeria / 064

Website Group Homepage Layout CI Manual / Nigeria / 065

Website Subsidiary Master Layout CI Manual / Nigeria / 066

Website Subsidiary Homepage Banner Guidelines CI Manual / Nigeria / 067

Website Typeface CI Manual / Nigeria / 068

Website Buttons and Innerpage CI Manual / Nigeria / 069

Website Megamenu 3 Column menu with: Mainmenu, Submenu/Text Descriptor and Ads. CI Manual / Nigeria / 070

Website Colors and Iconography Iconography CI Manual / Nigeria / 071

SignageSystems Pylon Working Drawings 3D External Signage External Branding Internal Signages No Parking Sign ATM Cladding CI Manual / Nigeria / 072

Signages are one of the most visible elements of our brand. They not only create awareness for passers-by, but also extend a warm welcome to our visitors. Signages not only communicates our brand personality e ectively, but also communicates any relevant information we may wish to express. Our range of signs and their correct utilization are listed below to ensure brand consisten- cy. All signs or con gurations of our signs must carry our identity according to the guidelines. The structural branch review and procurement of furnitures and ttings or existing and proposed business locations are handled by the Corporate Services of UBA plc, whilst the colour scheme and general look and feel of all business locations is approved by the Marketing department. It is on this premise that both Groups be contacted to review the 3D drawings for all business locations that are either new or require a structural review. All branches must be painted bi-annually. Walls will be painted silk white Paint type will be advised by Corporate Services and Marketing Group CI Manual / Nigeria / 073

3D External Signage 1701.8 mm 787.4 mm 863.6 mm 584.2 mm Fabrication thickness: 101.6 mm 3D signage must be at the top right corner of the branch. CI Manual / Nigeria / 074 3D signages can be placed on multiple sides of the building, if the building has more than 3 oors. This is however subject to the bank’s position on the street. Pylon must be placed at the far right side of the building for better visibility

Pylon United Bank for Africa United Bank for Africa United Bank for Africa Africa’s Global Bank RC 2457 Signs can be created vertically or horizontally, allowing the ideal sign to be created for its position and purpose. All materials used should be considered for their durability, ease of maintenance and manufacturing qualities. Up-lighting is recommended to ensure visibility at night. It is essential that digital print samples be screened for quality and colour matched against the prototypes. The main pylon is the “hero” of our signage range, and should be positioned in prominent locations usually on the left side of the building. The placement of the new 3D wall facial must be installed to the number of oors within the building. The signage must be installed on the right side of the building except in rare cases where not feasible. Installation of multiple signs may be required when the building is located at the corner of a street or road. This also is subject to the position of the buildings around the building. Where there is a cash centre/ branch in a rented or multi-tenanted building, countries are advised to capture all modalities relating to the installation of our standard signages in the agreement document between the bank and property owners. Visual illustrations of the location with the signages can be forwarded to the Brand Management team for review and approval., if such arrangements have not been done within the country. Subsequent branches can be done without their consent. Exterior signs should be applied in a clean, yet visible manner. When applying exterior signage, we are CI Manual / Nigeria / 075 creating a rst impression. That impression is not only shaped by the correct and consistent application of our identity, but also by the sign itself. The highest quality material and professional installation is crucial.

Pylon The existing pylon head is ex material covered with UBA red speci cation vinyl. (same as the wall signage) *The existing pylon is 5m high with a concrete base of one foot. The body of the pylon is a steel framed work wrapped around the alucobond material. As decribed above, for the retro t, the head of the pylon will be replaced with metallic UBA RED paint and the ex replaced with 4mm opal (white plastic) covered with the UBA Red vinyl. One (1) foot concrete base CI Manual / Nigeria / 076

Pylon (Working Drawings) CI Manual / Nigeria / 077

Pylon (Working Drawings) CI Manual / Nigeria / 078

Pylon (Working Drawings) Vinyl on fabricated 4mm thick perspex 50mm x 100mm x 2 mm metal pipe (Auto-sprayed nish) Fabricated 4mm thick perspex CI Manual / Nigeria / 079

Flag 927.1 mm General Information 2453.64 mm Each business o ce must have a total number of 3 ags. www.ubagroup.com Fabric: Single width 100% polyester fabric woven to international standard. CI Manual / Nigeria / 080 Colours: Fabric: All colours should Pantone 485C Logo: in reverse white colour Website font: Myriad pro Method of production: Best quality dispersed dyes of the highest wares and light fastness capacity. . It must also have a high capacity to withstand local adverse climatic conditions. General Quality Flags must be hand or machine washable with full washing instruction. They must be washed a weekly basis with soft detergent that will not result to quick fading. Finishing: All colour should be applied with even tonal consistency with no smudges or smearing Dimensions: 927.1 mm by 2453.64 mm Each branch must have 4 UBA and 2 Nigerian ags in stock. Procurement of a new set of ags must be done every 6 months. Whilst old ags are discarded to avoid reuse.

No Parking Sign Internal framework: Galvanized Metal Steel tubular frame with sheet frame. Maximum rustproofed for coastal application. CI Manual / Nigeria / 081

ATM Gallery Speci cation of cladding and partitioning design is CI Manual / Nigeria / 082 subject to the type and size of ATM machine installed. Vendor must ensure the colour applied must match pantone 485C. Product advertised on Media wall will be advised by Marketing Group

Standalone ATM The machine is wrapped in SAV. Vendor must ensure the correct artwork is applied and the edges are well nished. CI Manual / Nigeria / 083

TellerCounter Branding CI Manual / Nigeria / 084

TellerCounter (Guidelines) GGuuiiddeelliinneess Guidelines Note: (For 1.0 - 3.0 meter long counters) Note: (For 3.1 and above meter long counters) The shaded portion (1/3 or 30%) is the The shaded portion (1/4 or 25%) is the maximum maximum area to be utilized when applying area to be utilized when applying the red the red mustard seed outline pattern. mustard seed outline pattern. Visual representation Color codes CMYK 0, 0, 0, 25 CMYK 5, 100, 100, 0 CI Manual / Nigeria / 085

Mobile App Guide Applications Typeface Iconography CI Manual / Nigeria / 086

Mobile App Typeface (Primary & Secondary) Homepage and User Interface CI Manual / Nigeria / 087

Mobile App Applications Primary Font Type: Encode Sans and Roboto CI Manual / Nigeria / 088 Secondary Font Type: Lato

Mobile App Iconography Iconography CI Manual / Nigeria / 089 Line Icons with UBA standard colour variants: White, Black, Grey and Red

Merchandising Pen & Pencils Round-neck & Polo Cups & Leather Coaster Leather Cover Notepads CI Manual / Nigeria / 090

Pens & Pencils CI Manual / Nigeria / 091

Branded T-Shirt Round Neck Splash Design CI Manual / Nigeria / 092

Cups Cups & Mugs with Leather coaster CI Manual / Nigeria / 093

Notepads Leather cover and Paper cover CI Manual / Nigeria / 094

Card Holders CI Manual / Nigeria / 095

Pen Laser Engraved Pen and Push Pen CI Manual / Nigeria / 096

Wallet and Key holder CI Manual / Nigeria / 097

Gift bag & Tote Bag CI Manual / Nigeria / 098

Umbrella CI Manual / Nigeria /099

Power bank and Multi-Purpose Adaptor CI Manual / Nigeria / 100