Vendor Brand Audit Guide (Nov 2022)

Vendor Brand Audit Guide NOVEMBER 2022

This document was developed by the Brand Page 2 Management unit of the Marketing & Customer Experience department for all UBA vendors that are involved directly or indirectly with the brand management activities. Internal Brand Custodians are as follows: • Brand Management • Customer Experience • Customer Service Managers • MCC members • Corporate Services B ranch C ert i f i cat i on Gui de

• Strategic Objective Page 3 Outline • GuidingPrincipals • Internal Touchpoint • External Touchpoint • Contact Details B ranch C ert i f i cat i on Gui de

External counter parts, such as Vendors, Page 4 Contractors, and Project Managers must see themselves as major brand custodians and are to ensure that all touchpoints are inline with the set standards, this guid will help bring projects in line with the principal’s expectations. Note: This document may be updated frequently and forms part of a contract award, and mishaps are the responsibility of the vendor, and misalignment delivered without express consent of the principal is sanctionable. This document is confidential and is property of UBA Group Plc. B ranch C ert i f i cat i on Gui de

The most Page 5 precious asset an organization has is its standing in the eyes of the public. - Anonymous B ranch C ert i f i cat i on Gui de

Strategic Objectives Create brand affinity and depper connection with all stakeholders across Africa and the world Increase top of the mind awareness (TOMA) globally Increase market share Position brand as preferred financial instititionof choice for stakeholders Achieve consistency in brand execution Deliver deeper internal engagement withall staff on our strategic intent, milestones and brand promise through targeted and effective communication and actions. B ranch C ert i f i cat i on Gui de Page 6

GUIDING PRINCIPLES B ranch C ert i f i cat i on Gui de Page 7

Colour Palette It is the vendor’s responsibility to ensure that no matter what, UBA’s official Page 8 colour palette is maintained across various production materials (WPC, vinyl, perspex, acrylic, etc.). Samples will need to be approved before full production is approved. B ranch C ert i f i cat i on Gui de

The Logo Construct The primary derived unit of measurement for the identity Page 9 construction is based on the height of the open space inside the capital letter A. The logo must not be constructed or traced. Only approved original logo must be obtained from the right department. B ranch C ert i f i cat i on Gui de

EXTERNAL TOUCHPOINTS B ranch C ert i f i cat i on Gui de Page 10

Pylon Signage Design APPROVED DESGIN OUTDATED DESIGN OUTDATED DESIGN Vendors should keep an eye out for old/damaged/non-compliant pylon Page 11 signages whilst on audit exercises. Pylon signage must be kept in good condition all year round, and properly illuminated at night. Ex pected warranty period of pylon installation is 2 years. B ranch C ert i f i cat i on Gui de

Pylon Signage Specifications B ranch C ert i f i cat i on Gui de Signs can be created vertically or horizontally, allowing the ideal sign to be created for its position and purpose. All materials used should be considered for their durability, ease of maintenance and manufacturing qualities. Up-lighting is recommended to ensure visibility at night. It is essential that digital print samples be screened for quality and colour matched against the prototypes. The main pylon is the “hero” of our signage range and should be positioned in prominent locations usually on the left side of the building. The placement of the new 3D wall facial must be installed to the number of doors w ithin the building. The signage must be installed on the right side of the building ex cept in rare cases where not feasible. Installation of multiple signs may be required when the building is located at the corner of a street or road. This also is subject to the position of the buildings around the building. Where there is a cash centre/ branch in a rented or multi-tenanted building, countries are advised to capture all modalities relating to the installation of our standard signages in the agreement document between the bank and property owners. Visual illustrations of the location with the signages can be forwarded to the Brand M anagement team for review and approval, if such arrangements have not been done within the country. Subsequent branches can be done w ithout their consent. Ex terior signs should be applied in a clean, yet visible manner. When applying exterior signage, we are creating a first impression. That impression is not only shaped by the correct and consistent application of our identity, but also by the sign itself. The highest quality material and professional installation is crucial. Ex pected warranty period of pylon or any external signage is 2 years minimum Further details should be requested from [email protected]. Page 12

Pylon Signage Specifications B ranch C ert i f i cat i on Gui de Page 13

Pylon Signage Illumination WELL LIT POORLY LIT POORLY LIT Vendors should keep an eye out for old / damaged / non-compliant pylon Page 14 signages whilst on brand audit exercises. Pylon signage must be kept in good condition all year round, and properly illuminated at night. Ex pected warranty period of pylon installation is 2 years. B ranch C ert i f i cat i on Gui de

On-Site ATM Gallery APPROVED ATM WRONG BRANDING & SIGNAGE GALLERY BRANDING ATM galleries must be easily accessible, and the signage must carry the Page 15 “ATM 24/7” and “UBA Logo” which are prominently placed on fascia cladding on top of the ATM gallery. At night, w here an ATM Gallery exists, there must be an illuminated signage to guide customers. Illumination shall be maintained in line w ith the provision stipulated for security lights. B ranch C ert i f i cat i on Gui de

On-Site ATM Gallery 21 1. Aluminum Composite Cladding 3 2. Perspex Illuminated letters 4 3. Wood-plastic Composite (WPC) Cladding – TBA by Corporate 5 Services 4. Illuminated Acrylic strip Page 16 5. Stainless streel kickplate 6. Cement/Plaster board screeded and painted in Silver grey colour Further details should be requested from [email protected]. 6 B ranch C ert i f i cat i on Gui de

ATM Signage detail B ranch C ert i f i cat i on Gui de Page 17

Off-Site ATM Terminals APPROVED ATM WRONG BRANDING & SIGNAGE GALLERY BRANDING Page 18 Off-site ATM terminal must carry the brand’s look and feel, the design specifications are loosely guided by a cost-profit rating. Terminals should be easily accessible, and there must be signage carrying the “ATM 24/7” and “UBA Logo, directional signs may also be required for hidden locations.. B ranch C ert i f i cat i on Gui de

Off-Site ATM Terminals CAT.1 1. Cement/Plaster board Sect ion t hrough t he Canopy 4 screeded and painted in Silver 3 grey colour. 1 2. Wood-Plastic Composite 5 Cladding 26 3. Aluminum Composite 76 Cladding 4. Enclosed Canopy with roof gutter 5. Illuminated Acrylic Strip 6. Stainless Steel Kickplate 7. Grey Hard-w earing non-slip Floor tiles Front Elevation B ranch C ert i f i cat i on Gui de Page 19

Off-Site ATM Terminals CAT.2 Sect ion t hrough t he Canopy 4 1. Plaster board screeded and 3 painted in Silver grey colour. Front Elevation B ranch C ert i f i cat i on Gui de 1 2. Gray (Pattern or Solid Colour) 5 Vinyl Warp on foam board 26 3. Aluminum Composite 6 Cladding and signage 4. Enclosed Canopy with roof gutter 5. Flat Acrylic Strip 6. Dibond kickplate Page 20

Stand Alone - ATM Terminal CORRECT ATM WRONG BRANDING BRAND ERODING BRANDING & PLACEMENT Stand alone ATM terminals must be fully wrapped in the approved vinyl Page 21 desgin and any visible base cladded. B ranch C ert i f i cat i on Gui de

Stand Alone - ATM Terminal** ATM Terminal wrapping and braded inverter cladding are the minimum Page 22 standard. ATM projectiles at all off-site locations is compusory, seek permission if needed, The signage must be prominently placed and illuminated at night. B ranch C ert i f i cat i on Gui de

Stand Alone - ATM Terminal wrap detail B ranch C ert i f i cat i on Gui de Page 23

External Signage 3D Building Signs 3D signage above door CORRECT BRANDING & PLACEMENT INCORRECT BRANDING Pr ojectile for shar ed spaces Branches must have the “UBA 3D Logo” signage installed on the main Page 24 branch building, it must be placed on the Top-Right hand side. Where the branch is situated in a shared property, projecticles should be used on the building and the 3D signage placed above their entrance doors. B ranch C ert i f i cat i on Gui de

External Signage ATM projectile Signs Can be used for off-site ATM terminals and less obvious on-site terminals. Page 25 B ranch C ert i f i cat i on Gui de

External Signage 3D Building Signs Ex pected warranty period on External 3D signage installation is 2 years. Page 26 B ranch C ert i f i cat i on Gui de

External Signage Notices / Directional Signs CORRECT SIGNAGE INCORRECT SIGNAGE Notice and directional signs must be placed in a manner that keeps them Page 27 visible, useful and understandable. All signs should be simulated according to the approve design. B ranch C ert i f i cat i on Gui de

External Signage Page 28 Notices / Directional Signs Font type is M yriad Set Pro. B ranch C ert i f i cat i on Gui de

External Signage Parking Signs Font type is M yriad Set Pro, all measurements are in millimeters. Page 29 B ranch C ert i f i cat i on Gui de

INTERNAL TOUCHPOINTS B ranch C ert i f i cat i on Gui de Page 30

Banking Hall Teller Point Branding APPROVED TELLER BRANDING INCORRECT TELLER BRANDING Teller point signs and branding must be neatly installed with approved Page 31 design, proportions and pantone colours. B ranch C ert i f i cat i on Gui de

Banking Hall Page 32 Internal 3D Sign B ranch C ert i f i cat i on Gui de

Banking Hall Back-of-Teller Specifications The UBA 3D signages behind the tellers must be able to illuminate. CORRECT Ex pected warranty period on signage installation is 2 years. PLACEMENT OF LOGO B ranch C ert i f i cat i on Gui de Page 33

Banking Hall Teller Point II WRONG PLACEMENT OF WRONG TELLER BRANDING LOGO The UBA 3D logo behind the tellers must fit in-between the slats. The front of Page 34 teller point must be properly branded. Further details should be requested from [email protected]. B ranch C ert i f i cat i on Gui de

Banking Hall Slip Holders SLIP HOLDERS SHOULD Page 35 NEVER BE EMPTY Bank slips and holders must follow this design and must be well labelled by the branch. B ranch C ert i f i cat i on Gui de

Internal Signage CORRECT AND PROPERLY INCORRECT AND IMPROPERLY PLACED SIGN PLACED SIGN Door signs must be placed on all doors and comply with brand guidlines. Page 36 B ranch C ert i f i cat i on Gui de

Internal Signage B ranch C ert i f i cat i on Gui de Page 37

Privacy Glass Branding CORRECTLY BRANDED AND CORRECTLY BRANDED AND INCORRECT BRAND SIGN PROPERLY PLACED SIGN PROPERLY PLACED SIGN This branding can be used to create privacy to emphaiss the UBA brand in Page 38 areas that are otherwise unable to accomodate our regular brand elements. B ranch C ert i f i cat i on Gui de

Privacy Glass Branding Specifications B ranch C ert i f i cat i on Gui de Page 39

Melting Pot APPROVED MELTING POT Page 40 DESIGNS Lunchroom (Melting Pot) are to carry the approved flex artwork on at least 2 prominent walls. Cutouts for electrical outlets are allowed and can be factored into the artwork design where possible. Ex pected warranty period on Flex installation is 1 year. B ranch C ert i f i cat i on Gui de

Scope Division Branding Scope MCC – Brand Management Procurement/installation/repair/maintenance of: [email protected] • External: Pylons, 3D signs, Box Signs, external Brand Audit Checklist directional/notice signages, and On-Site and Off- site ATM Gallery/ Shelter. • Internal: 3D signage, glass branding, door/directional signs, and melting pot. • Request Audit scope from brand alignment officer • Perform comprehensive recce • Take measurements of every brandable area • Include dimension in all simulations and share reports • Correct based on Brand alignment officer’s feedback • Share final invoice • Deliver / deploy within agreed time and scope to prevent losses Find a template for your Audit checklist below Checkl i st _14112022_v1.docx Capturing a comprehensive brand audit report is a huge cost saver, as Page 41 future recces may not be needed, images and videos are mandatory attachments, as w ell as dimension/measurements which will be needed for quotation and award. B ranch C ert i f i cat i on Gui de

For furtherenquiries, kindly send an email to Ajisola Abiola any of theemails statedbelow: www.ubagroup.com Nigeria Brand Management [email protected] Other Countries Head of MCC 3rd floor,UBA House 57 Marina, Lagos, Nigeria.