Employee Value Proposition (EVP)

UBA CCuoldtuerse

Who we are – Our Vision & Mission Vision Mission To be the undisputed leading To be a role model for African and dominant nancial services businesses by creating superior value for all our stakeholders, institution in Africa. abiding by the utmost professional and ethical standards, and by building an enduring institution.

Who we are – Our Core Values …to achieve its goal, the Bank has THE 3 re ned its Core Values to re ect its commitment to consistently deliver E E ES excellence… ENTERPRISE EXCELLENCE EXCECUTION Be Innovative Maintain Quality Standards Be Meticulous – Make it Simple Always Go The Extra Mile, Solve Problems Be Professional – Integrity, Be Friendly and Genuine Be Responsive and Passionate Get It Done Very Well…always have the end in mind Surpass Customer’s Expectation Always

Who we are – The UBA Persona G SR Simplicity Responsiveness Goal Orientation keep everything Act timely & Focus on responsibly results simple

OChuar Srteervrice Our Customer Experience Mandate is “To do more than is expected and delight our customers at every interaction Do what we say we are going to do, Empower sta to resolve customer NO EXCUSES, we give our word and keep it. issues at rst contact. Take ownership and resolve a customer’s Provide our customers with the issue to the end. right information at the right time. Go the extra mile to delight our customers Serve our customers with passion at every interaction and a smile. Treat our customers with respect and always listen with the intent to serve and resolve.

Who we are – Our Employee Creed C Compassion A R I commit to taking reasonable care for my wellbeing and that of my colleagues E I value, encourage and appreciate the contribution of others. S Accountability I will take ownership of my work and I embrace change with a growth mindset. I have the courage to speak up and make my voice heard Respect I shall exhibit self-control in all my interactions, verbal or otherwise. I shall treat all my colleagues with courtesy, politeness and kindness. Empathy I shall promote inclusion in the workplace by paying attention to the feelings of others. I shall listen attentively and give constructive feedback to my colleagues. Service I will be committed to excellence, acting quickly and responding clearly with the end in mind. I will go the extra mile in delivering service, focusing on desired outcomes at all times.

Who we are – Multicultural & Multilingual One Bank Portuguese One Tribe English One Voice French

Africa’s Global Bank

UBA is a Great PlaceToWork Great Great Great Great Place Place Place Place To Work To Work To Work To Work Certified Certified Certified Certified SEPT 2021 - SEPT 2022 SEPT 2021 - SEPT 2022 SEPT 2021 - SEPT 2022 SEPT 2021 - SEPT 2022 UGANDA NIGERIA COTE D’IVOIRE CAMEROON This award is a direct response To be validated externally by a We are all very excited about this We at UBA Cameroon are elated from the amazing Tribe of UBA global independent survey rm is a as we have all worked together to at our designation as GPTW. This Uganda, a show of deep big win for us as an organisation make this a reality for UBA CDI! is a testament to our connection, commitment and and should be celebrated. The team and I have learned to commitment to our people and appreciation among sta . This However, we are also acutely self-motivate and ensure we pull their belief in the UBA Story. also is a pointer to do a lot aware that in this journey, there is up each other and have each For us, this is a journey…and we more as the MD/CEO to still a very large room for other back, therefore receiving are well on our way. It can only sustain the spirit!……… improvement. We will not rest on this recognition is the best reward get better’ Chioma Mang - MD/CEO our laurels because we know that of all… Jude Anele - MD/CEO the only way to dominate the Sarata Kone- MD/CEO market is to be laser focused on our People lever. K.U - GMD/CEO 1

What Our Employees Are Saying You can easily access the CEO, all the Executive Directors including the Group Board Chairman. This is not common in most organisations. Expressing di erent views from that of management is always welcome. I am a good example of this as I have boldly challenged so many issues at top level without anyone taking it out on me. The Human Capital department is top Strong brand, friendly team/tribe, UBA recognizes and rewards notch and very professional in their supportive system and massive exceptional performance. Everyone dealings and engagements. opportunities for career growth. has an equal opportunity to shine ! . You can achieve your career You feel at home. In UBA, aspirations irrespective of your UBA is a great brand and role colleagues and superiors relate race, sex or religion. model in service delivery. with mutual respect. UBA is a solid training ground for resilience. It is also a results driven UBA is a great bank that helps UBA being a service institution, organisation. people actualize their dreams and puts our customers rst in all careers. things against all odds. Africa’s Global Bank UBA's love for technology UBA is a great foundation for any marvels me. UBA also gives sta employee. if you can work and survive the opportunity to learn and in UBA, you can work anywhere else grow well. and survive. 2

United Bank For Africa is the UBA! The industry giant that listens to Management has demonstrated that best place to work and the the voice of its sta to make the bank a they listen to the yearnings of the most customer-centric bank of GREAT PLACE TO WORK. Well-done! the year. sta and most importantly, they walked their talk which is the highest demonstration of integrity. I am so My Bank has done it again. UBA is It's wonderful to know we work in an proud to be a UBA sta . My indeed a great place to work. I will organization that actually listens to assurance to Management is that we continue to be a brand ambassador the voice of its employees. Thank you will show them how greatly we are always. Thank you UBA, the giant of UBA. Truly the positive change motivated now by the quality of our all nancial institutions. promised is now visible. performance that will begin and continue to happen. We are set to take our rightful position in the industry. God bless our Management You feel at home. In UBA, UBA really cares and This is the UBA and Board. Thank you. colleagues and superiors relate is very responsive. I joined with mutual respect. 13years ago. A management that listens. We UBA is indeed a great place to My sincere gratitude are proud. Thank you for making me to the management of the bank. I am deeply work. I appreciate the e ort motivated to give my happy. I am a proud UBA and opportunity this great best to our customers institution has given to me. I and the bank. My UBA ,my best place sta and I promise to do came into UBA as a boy, now I'm to work. Sta welfare is my best in any capacity a grown man. Thanks for the top notch. I am so when I am asked to serve continuous love and support in delighted to be part of in UBA and amaze the my personal growth. a great institution like bank and our customers. UBA. I appreciate. Thank you. 3 Africa’s Global Bank

C1st Philosophy The C1st philosophy means that I am a customer of my colleagues and my colleagues are my customers. I nd this really cool as it means that if I have UBA is not just a bank but a platform for an issue, my colleagues will deal with me with the same level of dedication. enriching lives. We are a tribe working This philosophy is reinforced during our weekly sensitization session which together to deliver the best services to our is attended from the GMD to the Teller. This means that everybody is singing customers. from the same hymn sheet. Our goal of becoming the best bank for The commitment from the top is infectious and makes it a nice work customers by delivering memorable environment. experiences has become an essential part of our daily lives. Africa’s Global Bank We recognize and celebrate service excellence at every touch point. 4

The 3Es Enterprise I have always been enterprising as an individual and it’s great We prioritise our corporate culture and to know I can be trusted to show initiative in my role and take proactive steps to enshrine it in the beyond. I am happy to be in an environment where this is hearts of our employees. UBA corporate encouraged. culture is de ned by our core values of Excellence Enterprise, Excellence and Execution. As part of my pursuit for excellence, I continuously exhibit passion, deliver quality work and strive to surpass customers 5 expectations at all times. Execution I take pride in executing my deliverables timely and accurately. I do not procrastinate, I like to do it now and do it well. Africa’s Global Bank

UBA Persona Simplicity At UBA Group, we strive to keep everything simple. Every member of the tribe can To drive the UBA C1st Agenda, every expect things to be broken down into an easy to understand manner. From email employee is de ned by three persona writing, to speaking, presentation and problem solving. traits - simplicity, responsiveness and goal-orientation. Responsiveness It is stimulating to know that people around here are quick and eager to help. As 6 a result, because I bene ted from the responsiveness of others, it was a culture I was willing to pass on. Goal-orientation This is about goal-setting and goal-getting. We understand the goals and do everything to achieve them. Africa’s Global Bank

Diversity The language classes encourage inclusion and celebrate diversity because we are One People, One Bank. We are a We are present in 23 countries across 3 continents. Tribe; The UBA Tribe. Regardless of geographical location, mother tongue or For us, diversity is part of our DNA and as such a competitive country o cial language, we focus on what binds us edge, given our footprint across the Africian continent, together; our collective purpose – vision, mission and core Europe and the USA. values. We encourage a culture of inclusiveness which means that On Africa Day, we showcase our multiculturalism, come every member of the tribe is encouraged to contribute their together as one TRIBE and everyone celebrates irrespective unique skills and creative juices. of where they are. Our communication contents are represented in the three Africa’s Global Bank o cial languages of the Bank; English, French and Portuguese. For inclusiveness, these are currently being taught in our language classes through the communities of interest. 7

Employee Experience The support I receive from colleagues and supervisors makes my UBA feel like family. UBA fosters a company culture where every voice is There is continuous improvement and deliberate e ort to make the welcomed, heard, and respected. work place environment conducive for enhanced productivity. The Employees are empowered to feel a sense of belonging bank has a dedicated HR Care/Digital 24-hours helpdesk, Employee anywhere, anytime and with anyone in UBA. Assistance Programme (EAP) and pulse/mood surveys where I am Sta happiness and well-being are at the heart of the able to express my feelings each day and subsequently be contacted business and top of mind for everyone. So we commit to ensure my continuous wellbeing. to providing customer-grade services and personalized I vividly recall with a deep feeling of care from the bank, the words of employee experience for our people. appreciation from a very senior member of the team during the last international employee appreciation day. The call left me in tears as it 8 was indeed reassuring to know that wherever one is in UBA, your well-being is a priority. Africa’s Global Bank

Attraction I was approached by a headhunter who proposed that I apply for the position of a Representative of UBA in France. The pan African UBA desires to attract, hire and onboard best in ambition and international footprints of UBA are compelling ele- class talents across board. ments of the bank’s brand attraction. Our culture is one of a global reach with local talent. We go beyond national boundaries to source a wide range of talents from diverse backgrounds. 9 Africa’s Global Bank

Recruitment I went through an extensive interview process before I was recruit- ed into the team. So, emerging as the successful candidate made We go to great lengths to recruit the best talents me feel special that I was chosen. and prioritize the experience of every candidate. I was kept informed of my progress at every stage of the recruit- 10 ment process and my o er letter was ready before I knew it! The rigor and friendliness that came through during my recruitment process was impressive. Though sitting in one geographical location, I get the feeling of being in 23 countries at any given time. The international experience and expatriation opportunities are exciting. ‘Wow, this is an Organization I have always wanted to be part of’. Africa’s Global Bank

On-boarding I was surprised and excited to have received appreciation calls from the HRBP and my line manager for accepting the o er. “Wow’, the feeling was special! UBA creates memorable Upon assumption of duty, a UBA welcome pack was delivered to me with my work experiences for new hires to station already set-up. My assigned Buddy was already on standby to reach out to me enable them quickly connect on Day 1 and helped me settle in within the rst few months. with their colleagues, their My colleagues warmly welcomed me to the Tribe and they have been very supportive work, and the organization. ever since. Moving forward, I went through an inspiring 2 weeks induction programme which 11 left me without a doubt that I was in the right place. The integration into the tribe was seamless.   My HRBP also took time in ensuring I had a smooth on-boarding process and made sure I had an overall positive experience. I couldn’t have asked for more! Africa’s Global Bank

Learning and Development We promote a culture of learning for personal growth The work environment gives room for quality learning and I and career development. feel like my development in UBA is prioritized. At UBA, experience, exposure and education guide our I am constantly given the opportunity to attend trainings, learning philosophy. workshops, seminars and more importantly, facilitate Our specialised schools and faculties in the UBAAcademy trainings within various departments in the bank. are made up of internal and external subject matter Some of my senior colleagues attended the executive experts. induction programme where they interacted with other Learning at your pace, in your space and on-the-go is colleagues; learnt from di erent subject matter experts; supported through a mobile-enabled Learning Group Heads and the Group Chairman of the Bank. Management System (LMS). Employees who are interested in IT get the opportunity to For us, learning is a journey, not a destination and we will attend an 8 weeks programme and successfully enrol into the ‘walk’ with you as you grow in your career at UBA. Tech Evolution Center platform where they get to make an impact. … Keep learning! The UBA credit school o ers trainings and successful sta not only become senior credit o cers for UBA but get awarded a 13 certi cation. Africa’s Global Bank

Career Opportunities We aspire for each employee to have an My favourite part about working in UBA is knowing that there are opportunities individual development plan from our for career progression either through a vertical transfer within or horizontal bouquet of career options as a movement across the company. deliberate e ort to ensure that the From a teller position when I joined the bank, I have risen to the position of a career progression of every sta is a business leader in the Bank. My journey has been rewarding because the bank priority at UBA. provided me the opportunities to gain experiences through internal movements Whatever grade or level of experience, across di erent Job roles. you have ample opportunities to build a I know of a Chief Operating O cer in Nigeria who was appointed the Chief rewarding career at UBA. Executive O cer in another African country. This tells me that in UBA, the career opportunities are limitless and could even go beyond your current country location. A colleague in the operation unit exclaimed saying; My recent move from the back o ce role to sales unit is something I thought I would never do but I am here enjoying every bit of it! 14 Africa’s Global Bank

Coaching Generally, there are ample opportunities for deserving employees to rise within a short time through the support of career coaches. At UBA, we thrive to ensure employee career progression in the bank is A pre-assigned Coach who I can schedule through the Coach me platform is an supported by the coaching and additional support to ensure that I experience a purposeful growth during my mentoring programmes. career journey in UBA. 15 My coach guided me through my ultimate career goals and this has helped me progress faster on the Job. Our senior members of sta have groups of colleagues who are mentored to see what it is like working in UBA and how to aspire for di erent positions in the bank. Africa’s Global Bank

O -boarding After over 15 years, I cannot write the story of my life without mentioning how working in UBA impacted me positively. I am thankful for the trainings and Leaving UBA is not an end for us but experience gained over the years. I played my role with great passion, another stage in life for the exiting red-heart zeal, commitment and sense of duty. employee. When you work in UBA what you get is beyond the salary you are paid, you get Our o -boarding objective is to create knowledge, discipline, personal transformation and the boldness to face the ambassadors of employees who decide to future. leave UBA voluntarily. During my exit interview survey, I shared some experiences of my stay in the We believe that a positive ex-employee’s bank and received a farewell email from HCM on my last working day, experience is a combination of a good appreciating my time in UBA. It was really an emotional ending for me and I work environment within the bank and a was overwhelmed. pleasant disembarkment process to As I move on to pursue my other life goals, I will remain a true ambassador of create brand ambassadors for UBA UBA. Whenever I am called upon to support UBA as an ex-sta , I will gladly do supported by the UBA Alumni community. so as I join the UBA Alumni Group. Once a tribe member, always one!   16 Africa’s Global Bank

The UBA Alumni Network I joined UBA from Capital One Bank in 2008. My 10years stay in the bank was groundbreaking. I gained experience We strive to create and promote friendliness and good nature in various departments including being the pioneering among ourselves and other stakeholders. We will build bonds by value chain manager. The bank was a veritable platform leveraging our past work experience and shared beliefs. for me to network with leaders, developed and in uenced We will relate with one another in a manner devoid of arrogance proteges. I was part of the UBA magazine editorial board. or status in life. We are the same by virtue of being members and For me, UBA enabled me to express myself and developed former colleagues with the purpose of connecting and key business management skills. harnessing opportunities for one another. As an alumni association, we will promote diversity and prioritise Africa’s Global Bank merit and potential bene ts for our members and the society at large irrespective of country, culture, religion, and disposition. 17

Our Commitment toYOU We will... Place your happiness at the heart of our Service delivery. Prioritise and support your health and well-being. Empower you to feel a sense of belonging anywhere, anytime and with anyone in UBA. Promote a learning environment for your personal growth and career progression. Recognise and reward your unique contributions to the Bank. Patricia Aderibigbe; Group Head, Human Resources. 18 Africa’s Global Bank

ONE UBA, ONETRIBE.