Crossville Inc. Retail Look Book

RetailCommercialLook BookVolume 1 • Issue 1



RetailCommercialLook BookTable of Contents Retail................................. 4Case Study...................... 13Uniquely Crossville®....... 15Sustainability................. 15Design Tools................... 15Please view Photo Index onpage 14 for all photographyinformation.

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Retail 5Photo 2 Enhance your retail space and create a setting that shoppers will want to visit over and over. Crossville® has many different collections that will enable you to add style, sophistication, and attitude to elevate the shopping experience. Not to mention the quality and durability that Crossville® is known for. Our porcelain tile can stand up to the biggest of shopping crowds.

6 Photo 3 Set the foundation to welcome endless foot traffic. Photo 4

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8 Photo 6Photo 7 Photo 8

9Photo 9 Lay glamourous groundwork to rev up your showroom..

10 Photo 10Photo5 Now showing a f lawless performance by Crossville. .

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Retail Case Study12 Texas Ale Project. Crossville® - Basalt Laminam by Crossville® - Oxide Grigio

Project Info: Installer: The Tile Gallery (Dallas, TX) & Upgraded Interiors (Dallas, TX)Project: Texas Ale Project Photographer: Marty PerlmanArchitect: John Carr, P.E.Interior Architect: Shelly Stevens, The OrionCollection (Dallas, TX)General Contractor: Mitch CampbellWhen a commercial space serves more than one purpose, the challenge for the design team often hinges on creating a clear 13division between the operations while also achieving a cohesive aesthetic. Texas Ale Project, a craft brewery located in theDallas Design District, contains manufacturing operations (including a laboratory, 30-barrel brewing system, and raw materialstorage), wholesale keg sales, office space, high capacity coolers, and a tasting room, all within 14,500 square feet of newconstruction near the heart of downtown Dallas.Unlike the multi-use spaces of yesteryear, where manufacturing and back of the house operations were hidden from the sight ofpatrons, Texas Ale Project highlights the beauty of the brewing process by offering full views of the manufacturing floor from thetasting room, appropriately referred to as the “T.A.P. room.”Staying true to the industrial feel of the space while also creating a more polished aesthetic, the team of Dallas-based designfirm The Orion Collection turned to Crossville® to find tile collections to finish the tasting room in the appropriate style. Dark,textural Laminam Oxide 3+ Grigio was specified for the T.A.P. room walls, while Laminam Oxide 3+ Nero was installed on thecolumnar walls. For the floors, product specifiers opted for Crossville’s Basalt porcelain tile collection in the Bedrock color—arich coordinate to the Laminam-skinned walls.To bring more visual interest to the walls, the design team selected an antique spalted maple to contrast with the sleekLaminam porcelain tile panels. The maple wood was repurposed from an industrial warehouse and replaned to cover a portionof the remaining walls, as well as the base of the bar. The pairing of the tile with the wood creates a visual that is both quaint andsophisticated, an ideal, industrial chic appearance to blend view of the warehouse through the windows.The brewery’s restrooms were also finished with Crossville® porcelain. Basalt in Bedrock was specified for use on the floors, andthe walls were clad with Basalt in the Caldera color option. Designers brought in Laminam Oxide 3+ Grigio for application on thewall of the brewery space that leads to the office area, and Basalt Bedrock porcelain was used on the CEO’s office walls.The team with The Orion Collection reports that Crossville’s Laminam and Basalt porcelain tile collection hit all the right marksfor this high profile project. The Laminam porcelain tile panels, as well as Basalt’s distinctive field tiles, captured the look andrich, urban color palette that was desired for the Texas Ale Project design. In addition, the team appreciated the novelty of usingLaminam, a material that is relatively new to the market, as a match to their client’s innovative style and leading edge approachto the otherwise tried and true business of brewing ale.

P hoto Information Front Cover: SpeakEasy - AV283 Sweet Georgia Brown 8 x 36 and 12 x 36 UPS. Contents Page: EcoCycle Americana® - AV111 Monticello 18 x 18 UPS and AV116 Plymouth Rock 18 x 18 UPS.. Photo 1: Floor: Oceanaire - AV333 Hightide 24 x 24 UPS and AV335 Seamount 12 x 24 HON. Backsplash: Groove Glass - GG30 Rumba 2 x 16, GG31 Samba 2 x 16, and GG32 Twist 2 x 16 and 4 x 16. Photo 2: Wall: SpeakEasy - AV285 Bank Roll 6 x 36 and 8 x 36 UPS. Backsplash: Groove Glass - GGB01 Swing 2 x 2 Blends. Photo 3: Moonstruck - AV305 Apollo 12 x 24 HON. Photo 4: Wood Impressions - AV196 Black Walnut 6 x 36 UPS. Photo 5: Laminam by Crossville® - Laminam 3+ Oxide Nero. Photo 6 & 7: Floor: Color Blox® - A1103 Slinky 6 x 12 and 12 x 12 UPS. Back Floor: EcoCycle Americana® - AV115 Rushmore 12 x 12 UPS. Photo 8 & 9: Buenos Aires Mood® - VS155 Palermo 24 x 24 UP. Photo 10: Floor: Argent - A1403 No Reservations 12 x 12 UPS. Trim: Argent - A1419 Muddy Waters 6 x 24 UPS. Doorway Wall: Argent - A1410 Orange Crush 12 x 24 UPS. Wall: Wood Impressions - AV194 Gunstock 6 x 36 UPS. Photo 11: Floor: Argent - A1403 No Reservations 12 x 12 UPS. Trim: Argent - A1419 Muddy Waters 6 x 24 UPS. Fountain Wall: Argent - A1401 Winter Garden 12 x 24 UPS. Wall: Argent - A1418 Concrete Jungle 12 x 24 UPS. Photo 12: Glass Blox® - GB07 South Sea/Aegean/Blue Grotto Blend Back Cover:14 SpeakEasy - AV283 Sweet Georgia Brown 8 x 36 and 12 x 36 UPS.

Uniquely Crossville Highest Standards from the Inside Out…Thank you for your interest in Crossville, Inc.! We’re honored you’re Crossville® is a subsidiary of The Curran Group, a family-owned,considering our tile collections to elevate your residential spaces. privately held corporation. We run on the same principles thatBefore you get lost in the pages of beautiful products in this book, the Currans are known for in all their business endeavors: family,please take a moment to learn more about us. We believe who we partnership, integrity, improvement, and respect. Get to know us,are as a company and our Uniquely Crossville®approach to doing and you’ll find that our unique value system guides our relationshipsbusiness are as compelling as the sophisticated tiles we create with employees, business associates—and with you, our customers.and purvey. Ready to Answer Your Unique Needs…Designed and made in the USA… With nearly 30 years of experience in our industry, we’re adeptWe were born in the USA nearly three decades ago. at answering the unique needs of customer groups. Our rangeWhen the first piece of tile rolled off our production of special programs and products are thoughtfully developed toline in 1986, we claimed our place as America’s make life simpler for residential designers and homeowners.first manufacturer of large format, porcelain tile. Whatever you need, we—alongside our distributors’ salesWe’ve always been American owned and operated— teams—are ready to assist.designing and creating innovative porcelain tile expressly for theNorth American market, from our plants in Crossville, Tennessee. Design ToolsSustainability These planning and visualization tools for designers and homeowners are available at CrossvilleInc.com.Recycled Content 15 Mosaic BuilderAt Crossville®, we put our name behind every productwe sell. That’s why we have developed the EcoCycle Choose from nearly endless combinations of Crossville glass tileTile Process™ logo, which will be shown in conjunction colors and sizes to design custom mosaics for walls, floors andwith products containing recycled content. Tile more.containing a specified minimum amount of recycledcontent will be designated with a percentage shown in the logo. In Floor Patternsaddition, this logo will specify the nature of the recycled content,such as pre-consumer or post-consumer. Explore nearly 100 floor tile patterns with suggested tile sizes and collections for each.Recycled Products Cross-Vision®Crossville® became the first tile manufacturer to achievecertification of its waste recycling programs through Scientific Create, save and print visualizations of paint and flooringCertification Systems, an independent, third-party certifier of combinations, either within stock Crossville environments or viarecycled claims. And every product made at our facilities is your own uploaded images.certified because the entire manufacturing process has gainedSCS Certification, known as EcoCycle Tile Process™ Crossville® Selecting a Groutcontinues to drive sustainability into the mainstream as its hassince 1986. Find the best grout types and colors to complete your tile design.An Ideal Solution for Any Surface. Get PlankedHydrotect™ by Crossville®, our latest surface solution, Available Request your favorite tile in popular plank sizing (most Crossvillecan reduce maintenance costs, increase cleanliness collections are eligible).and safety, and provide yet another green solutionfrom America’s leader in innovative tile design and CrossvilleInc.commanufacturing.From corporate to healthcare and hospitality, to retail, architectsand designers, count on Crossville to deliver the distinctlyAmerican, uniquely Crossville design aesthetic with American-made ingenuity.Visit our CrossvilleInc.com or contact our technical support staffto learn more.