10 TIPS TO BOOST YOUR Created By : Maria Burkes PHOTO BOOTH BUSINESS
1. OPTIMIZE YOUR WEBSITE Ensure that potential clients can find you easily by making your site SEO-friendly. Having a website with a simple, professional design and interface will make a great initial impression and mean that customers can easily book one of your booths.
2. USE SOCIAL MEDIA MARKETING Having a solid marketing strategy across various platforms, including Instagram, Facebook, Twitter, and LinkedIn, will help you stand out from the crowd and reach more potential clients. Post engaging, fun content, and reach out to local businesses and event spaces.
3. GO TO EVENTS AND NETWORK Establishing and fostering good connections with people in various industries is invaluable and could mean perks for you, such as personal recommendations and discounts on supplies. For example, a wedding planner could recommend your booths to their clients. Remember to take along your business cards.
4. OFFER GREAT CUSTOMER SERVICE This might seem obvious, but offering amazing service to your customers (always being on time, being flexible and accommodating, etc.) and going above and beyond will mean great testimonials and ‘word of mouth’ marketing for your business.
5. OFFER CUSTOMIZED BRANDING ON YOUR SELFIE PHOTO BOOTH Giving businesses the chance to market themselves on your booth will attract corporate clients who are looking to promote themselves.
6. COMPARE COSTS AND EARNINGS Don’t just consider making photo booth purchase but factor in running costs and how much you are going to spend on supplies and props. You should ensure that you keep some profit aside so that you can expand your business by buying a second booth, therefore, doubling your income!
7. ENSURE YOUR BOOTHS HAVE A SIMPLE AND SLEEK DESIGN When you are choosing the design of your booth, look for a portable and compact style. This means that it will be easier to transport and set up and less time consuming, making life simple for both you and your customers.
8. INCLUDE POPULAR FEATURES AND ADD-ONS Ensuring that you have the most up to date and trending features such as GIFs, green screen, and high-quality photos and prints will mean you’ll stand out from the competition. You could also consider the addition of things like onsite attendants and scrapbooks.
9. USE YOUR PRINTS AS ADVERTISING Adding your logo on photos and props will keep you fresh in clients’ minds and could even mean referrals and repeat customers.
10. CATER TO DIFFERENT EVENTS The type of package a wedding party will want will be different from a corporate client. Offering various packages with additions like customizable props and backdrops will mean you reach a much wider customer base.
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