synapse magazine

There are more mature persons than ever looking ESPANYS towards entrepreneurship to build a sustainable career and escape the corporate world. (Middle age career crisis) Some specific trends that are spurring the entrepreneurship appeal - 1- internet and technology is increasing the speed companies are built. Entrepreneurs believe they may build something worthwhile faster than ever. 2- people want to have a life with more satisfaction. Especially true for entrepreneurs. 3- Internet has made the world flat so you may work from anywhere and provide solution to any part of world. 4- The uses of AI and ML are squeezing jobs, so people are looking towards entrepreneurship surely. (AI is eating jobs at least in short term for sure!) Entrepreneurship is all time trending! Because, they create jobs, build products that changed our lives, and they drive our economy. Indu Manoj, 1st year MBA LinkedIn: https://www.linkedin.com/in/indu-manoj-1b7098207

ESPANYS THE EMERGENCE OF SOCIAL ENTREPRENEURSHIP The nature of being an entrepreneur means that one have to fully embrace ambiguity and are comfortable with being challenged regularly. Starting a company is a riveting roller coaster of emotions with tremendous high and difficult times, difficult lows. So what are sweet spots and intrinsic motivations for today’s entrepreneurs are: To make a difference in the world, finding a personal meaning from building a business, followed by personal growth and accomplishments and lot more. Most economists and academics support the notion that entrepreneurship is becoming a crucial factor in the development and well-being of societies. Here, we have another term called social entrepreneurship which I have been thinking for a while. If you have a passion for recognizing social problems and achieving a social change by using some entrepreneurial tools and operations, then that’s what you can be a socialpreneur (social entrepreneur). While the common business entrepreneurship takes the lead to open up a new business or diversifying the existing business, social entrepreneurship focuses its attention on creating social capital without measuring the performances in money returns.

Child rights foundations, waste products treatment, ESPANYS women empowerment and focus on environmental problems are few on which some social ventures are built.The field of social entrepreneurship is rapidly growing and attracting numerous volunteers. It has now become a common term for those who envisions for a better future. The reason behind this increasing popularity is that individuals get to do what they have been thinking for long. The extraordinary people put their brilliant ideas and bring a change in society against all odds. Those companies that have a basic alignment in social responsibility, meaning the mission is not just to grow and make money ,but to do good in the universe. Enter the term social entrepreneurship there. The most significant difference between a socio-preneur and an entrepreneur is the end goal .A social entrepreneur “ combines the passion of a social mission with an image of business-like discipline, innovation, and determination”. There is also a need to better define the term social entrepreneurship, how are social entrepreneurs different from other, how they are different from managers of social workers? What constitute social entrepreneurship and what not?

Success stories of individuals solving complex social ESPANYS problems are being used to legitimize the field of social entrepreneurship. For instance, n 2004, Stanford University launched Social E-lab as a part of its entrepreneurial Design for extreme Affordability course. The program spun off a number of successful project, including Driptech, Project Healthy Children etc. However, the field is arguably phenomenon-driven and falls short when compared to areas that are perceived to have a greater rigour applied to them. The interest in the social entrepreneur stem from their role in addressing critical social problems and the dedication they show in improving the well-being in the society. Social entrepreneurs are mission-driven and uses a set of entrepreneurial behaviors to deliver a social value to the less privileged. They act within entrepreneurially oriented organizations that have a strong culture of innovation and openness. They also act within financially independent organizations that plan and execute earned income strategies. The main objective is to deliver the intended social value while remaining financially self-sufficient.

The social entrepreneurs will be emotionally charged, ESPANYS opinion leader, social value creator and will be socially alert and a true visionary who will be highly accountable. Some socialpreneurship organizations are as follows: SMALLER SOCIALPRENEURSHIP: SOIL : Sustainable, Organic, Integrated Livelihoods (SOIL) is a non-profit research and development organization that works to implement sustainable, low-cost solutions to the sanitation crisis in Haiti. They employ locally, and 92% of every dollar donated is used to support and enact their environmental program. BELU : Based in the U.K., Belu sources and provides water with the lowest possible carbon footprint to hotels, restaurants, and catering businesses. 100% of net profits are donated to water-aid , a business that provides clean water solutions to underserved communities. LARGER SOCIALPRENEURSHIP: GOOD EGGS: Good Eggs is an online grocery and meal kit delivery service that sets itself apart with fresh, local produce and meal kits for a variety of occasions. Their mission: over 70% of their food, wine, and spirits are locally sourced, and every item must meet a strict list of sourcing standards. WARBY PARKER: In 2019, this eyewear company had donated over 5 million pairs of glasses to those in need through their “Buy a Pair, Give a Pair” program. They’ve also disrupted the eyewear industry and spawned countless copycat organizations.

ESPANYSTheir business methods and philosophies are inspiring for the change -maker and entrepreneur alike ,making it clear that not only are those two identities compatible, but they should be inextricably entwined. When the status quo isn’t good enough, those change makers show the world that when business understand social value creation as central to their company’s purpose, that can lead to large scale solutions to local as well as global problems. Social entrepreneurship has flourished significantly at the practical level, but not at the theoretical level. Future researches should focus on linking social entrepreneurship as new discipline and research should focus on linking social entrepreneurship as a new discipline and research field to the theory of entrepreneurship. Scholars should also focus their attention on introducing new research questions that are meaningful to the different domains that intersects with social entrepreneurship, including social innovation and the management of non-profit organizations. Ashlin, 1st year MBA LinkedIn: https://www.linkedin.com/in/ashlin-k-jayan-47597120b

 ESPANYS BENEFITS OF ECOMMERCE DURING COVID-19 Covid-19 impact the whole e-commerce of the world. It has changed the nature of business. The situation is rapidly changing. The amount of people deemed safe to gather in a single place has dwindled from thousands, to hundreds, to ten. Restaurants, bars, movie theaters, and gyms in many major cities are shutting down. Meanwhile many office workers are facing new challenges of working remotely full time. The worldwide spread of the COVID-19 pandemic has disrupted how people buy products and services and how they perceive e-commerce. The standardized lockdown rules across India and the growing hesitation among consumers to go outside and shop for essential goods have tilted the nation towards e-commerce. Consumers have switched from shops, supermarkets, and shopping malls to online portals for the purchase of products, ranging from basic commodities to branded goods or digital enterprises, mass shutdowns have had largely the opposite effects.

F With people in their homes more, consumers have  ESPANYS turned to eCommerce platforms and marketplaces to buy goods. The effect is twofold: businesses with an online presence are seeing an unprecedented spike in sales that not only benefit them right now but may allow them to capture customers long-term. Meanwhile, businesses without storefront or marketplace connections are finding themselves behind the eight- ball, to say the least Catching up might seem overwhelming, especially given the circumstances, but that’s not a reason to shy away from eCommerce. In fact, getting started with eCommerce right now can not only give your business what it needs to survive, but give you the platform you’ll need to succeed long into the future. Selling your products through an E-Commerce platform offers a convenient shopping experience for your customers. Your online store is also open 24/7, meaning people can buy when they want to! With social distancing in effect, it is becoming more difficult for people to shop traditionally

By shopping online, consumers get products shipped  ESPANYS right to the door. Even with the present threat to public safety, people are still very worldly and want to spend money. Many people are also shopping online to help fight boredom. The current climate presents the perfect opportunity, especially if your business is considered non-essential. Offering E-Commerce shopping opportunities means that consumers can still access your products in a super convenient way and fulfill their shopping needs.Another benefit of having an E- Commerce platform is that it is highly trackable. All small businesses can benefit from understanding their customers better. When consumers visit your website, they provide a wealth of information. This information is useful in a variety of ways that can help you provide a better shopping experience for your customers. Knowing how shoppers interact with your website can help you develop new strategies and identify new business opportunities

There are many benefits associated with providing online shopping, which is only being amplified by COVID-19. Having E-Commerce ca help your business survive through these uncertain times. Abhirami, 1st year MBA LinkedIn: https://www.linkedin.com/in/abhirami-v-c-a26980212

ESPANYS WHY DATA IS IMPORTANT IN BUSINESS DECISIONS? The modern business marketplace is a data-driven environment. The role of data is to empower business leaders to make decisions based on facts, trends and statistical numbers. Perhaps one of the most common buzzwords today is ‘data.’ “Data is essentially the plain facts and statistics collected during the operations of a business. They can be used to measure or record a wide range of business activities, both internal and external”. But why data plays a vital role in this era? Due to the recent growth and advancement in modern technology, data-based decision making or data-driven decision making has become a crucial part and parcel of most businesses. Dramatic improvements in data collection, storage, and processing capabilities have created new opportunities for firms in recent years. In particular, the collection of and reliance on data for managerial activities has grown rapidly. Narrative and other proof is in fact developing that the concentrated use of data in dynamiccan lead to better decisions and improved business execution. One scholastic study referred to in this reportfound that, controlling for different factors,firms that accentuate dynamic based on data and investigation have performed 5-6% better—as estimated by yield what's more, execution— than firms that depend on instinct and experience for dynamic.

Albeit that review analyzed ESPANYS \"the immediate association between data-driven dynamicfurthermore, firm execution\", it didn't question the size of the data-sets utilized in dynamic. Indeed, very little has been expounded on the utilization of \"enormous data\"— which is recognized as much by its huge volume as by the assortment of media which create it—fordynamic. Today’s largest and most successful organizations use data to their advantage when making high-impact business decisions. The organizations like Google, Starbucks and Amazon are the examples before our naked eyes. Data, of course, comes in many different forms and from many sources and systems. Data needs to be combined and simplified into one platform to be viewed and understood by anyone who requires it, to makeit useful to a businessand inform decision-making processes. The significance of data in choice lies in consistency and consistent development. It empowers organizations to set out new business open doors, createmore income, anticipate future patterns, advancecurrent operational endeavors, and produce significant bits of knowledge. In this premiseas we knew the importance and the value of the data in the businessworld the term ‘data driven decision making’ is echoing.

It is nothing but ‘the process of making organizationalESPANYS decisions based on actual data rather than intuition or observation alone’. A well-rounded data analyst knows the business well and posses sharp organizational acumen..Identify and understand problems and needs of the firm thoroughly. Establishing this foundational knowledge will equip you to make better inferences with the data lateron. One of the primary advantages of data-driven dynamic methodology is that it prompts improved straightforwardness and responsibility to each association. The technique attempts to improve cooperation and staff commitment. Another benefit of data-based decision management is that it prompts steady improvement. A large portion of the organizations are fit for executing gradual changes, screen fundamental measurements, and roll out additional improvements dependent on the result of data-based decision management. This improves the general presentation and proficiency of business organizations.

Data is at the center of practically every business choice ESPANYS made. HR chiefs are gathering data from online assets to decide the best individuals to enroll and affirm insights regarding them. Advertising offices are lasering on market division data to discover buyers who are prepared to purchase, accelerating the deal shutting measure at whatever point conceivable. Business leaders should inspect greater patterns on the lookout, like changes in evaluating of assets, transportation or assembling. It isn't enough to have the data. Great business leaders use data effectively to make decisions. By utilizing data viably, an organization can smooth out the way toward gettingan item made and placingit in the possession of the client.The costs reservefunds from not doing shotgunpromoting or paying a lot for assets can have fundamentally influence an organization's main concern benefits. Taking a ganderat the data and joiningit into the business procedure, is the partof the administrator. The capacityto settle on powerful ..

ESPANYSdecisions is significant to an organization's endurance in the present turbulent business climate. With the end goal for firms to assess options and settle on educated decisions they should have dependable and ideal data where upon to settle on their decisions. Consequently, the development of effective data management techniques is of central importance to an organization Data is very crucialfor the overallperformance of every organization. It forms the central part of the organization . Data in the process of decision making is vital as it enables us to observe data from the actual time, the real time to come up with predictive insights. It provides the ability to research and know what is working well for the business and what is not. This helps the management to implement policies and strategies which are useful for the development of the company. Data-based decisionmanagement leads to improved transparency and accountability. It is recommendable for every organization to uphold an effective data-driven decision- making practice. Companies that approach

decisionmaking collaboratively tend to treatdata as a real assetmore than companies with other, more ambiguous approaches. KOCHURANI JOSEPH [email protected] DataAnalytics I MBA ESPANYS

ESPANYS BUSINESS WORLD 2.0 Now days organizations used to record, aggregate and analyse data about production processes, sales, and customer interactions. Data sets were small and stable in velocity to allow for segregation in data warehouses for analytical purpose. However, more time was spent in preparing data for analysis and relatively little time on the analyses itself- which was painstakingly slow often takingweeks to perform. Analytics stepped into mainstream when the relational database came of age. Technology service providers came out with products like IBM DB2, Oracle V3, Sybase (SAP) and the first standardized SQL based decision support systems went live. Still most analytics efforts were focusedon Descriptive and Diagnostic outcomes. Globalization helps internetto go global: Early 2000s many organizations recognized the need for powerful new strategy to win in the highly competitive market. Many technology innovator companies gain advantages of early movers with accelerated new products- OLAP (Online analytical processing), reporting, Data Mining and ETL (Extract, Transform and load) are Amazon (1995), Hotmail (1996), PayPal (1998), Google (1998).

This led to the ESPANYS emergence of specialist tool vendors likeInformatica, Business Objects and (Statistical Analysis Software). After that Organizations moved away from pure RDBMS (relational database management system) to MPP (massively Parallelprocessing). Specialized toolsets,and advanced analytics- all in recognition of ‘DATA as a critical asset”.And data volumesgrew dramatically as did the cost of storage and processing. Analytics 2.0 starts as the world goes social: Mid 2000 Web apps saw a hyper-growth rate. More events, more users, more transactions and that the smart phone and internet age. Technology players responded with massive multi-rack systems, 100’s of computing cores, and Terabytes of storage. Distributed computing, advanced query plans, columnar data models and Re-programmable hardware. Major players created a new wave of MPP OLAP’s platforms- Vertica (HP), Greenplum (Pivotal), Netezza (IBM), and Exadata (Oracle). After that organizations realise that Big Data could

not fit or be analysed fast enough on a single server ESPANYS this led to the move to Hadoop and distributed parallelprocessing. To deal with relatively unstructured data, companies turned to a new class of databases known as NoSQL. New technologies- ‘In memory’ and ‘In database’ analytics were introduced for faster processing. Machine learning models started to be used for advanced analytics. The world of bland boring reportsgave way to compelling and intuitive visualizations. IN late 2000’s, the rise of the ‘Data Scientists’, the Open-source revolution, Fast Data, API’S and IoT’s. In 2013, it is recorded that WhatsApp in a day sends 31 billion messages and 700 million photos sent. These are unimaginably large data volumes and growing. Improved Business Intelligence: Analyzing businesses has become easier and more effective thanks to business intelligence. The set of data tools that makes business intelligence possible is big data. Before big data was introduced, business intelligence was somewhat limited. Now a days many companies and enterprises are taking advantage of this new influx of information by hiring business intelligence experts. This is to help take their company to the next level. One factor decision maker needs to understand is the pace of change in Data Analytics technology. And how the right choicescould be a major competitive differentiator for their business.

Enabling constant customer support: ESPANYS Now that chatbots are commonplace and able to deliver 24/7 customer support, businesses can utilize the data gathered in their CRM system. This gives them the ability to acquire even moreinvaluable customer insights. .When used to its full potentials, the data can help in the optimization of several touchpoints, which include chatbot interactivity, and the creation of a feedback loop of customer data. This means that AI helps business create the ultimate customer experience. This is all done thanks to the indispensable customer data gathered, analyzed and used. Eliminate fraudulent activity: Now a days in digital world, eliminate and controlling of fraudulent activity is quite difficult. The capabilities of fraud detection tools powered by AI can help businesses protect against these sophisticated fraud schemes. This is possible thanks to businesses leveraging video recognition, natural language processing, speech

ESPANYSrecognition, machine learning engines and automation. Improvements in efficiency: Today,big data is providing rich information about every process and product. Those who know how to use it understand that rich data is telling a story and smart businesses are listening. Engineers are also using big data to finds ways to make processes run more efficiently. The analysis of big data also works well with the theory of constraints. With big data, Constraints are now much easier to recognize. Once recognized, it’s possible to quickly determine whether the constraint is binding and how.

ESPANYSIn the business world 2.0 to achieve more, then embracing big data and AI is a must. The fact is, it isn’t going to be long before the businesses that failed to embrace this new technology are going to be left behind. M.Prashna vignesh [email protected] linkedin.com/in/prashna-vignesh-m-744192204

 ESPANYS CODE TO MANAGE, CODE TO COMPETE Sounds a bit technical right? But accept the reality that coding has immense importance in this new business world. Surely you can counter this by asking why I want to? when I can recruit technical experts if I need them. I am talking about the self-reliant and self-efficient entrepreneurs who dream to build a business empire on their own, not about the ones who would find excuses for finding others for their requirements. If you ask why coding the answer is simple, the new world requires you to work with computers and machines more than ever. The traditional way of doing business is out of context and now we have everything online and virtual. The old model of business is no longer viable and what we require is just a website and app to do wonders like amazon, uber, etc. Life is now driven by apps and websites which come in handy whenever there is a need. The way of doing business is changed a lot with the advent of AI (artificial intelligence), blockchain, IoT (Internet of Things). Now a business can easily be built by developing a website or an app, marketed digitally puts a direct spotlight on the base of all this that is coding. It does not mean that you want to be an expert but basic

knowledge is far enough to manage the tech-savvy  ESPANYS experts working for you. Learning to code can always help you to have a competitive advantage over your counterparts. Managing a technical team under your company becomes easier for you. It also reduces the cost of other recruitments as you are competent enough to manage them. It can also improve your critical thinking and decision-making from an individual point of view. When you have technology at your disposal, learning to manage them efficiently will always make wonders in your company. Interpreting data and analyzing the concept of big data everything requires a basic skill of programming in Python, R, etc. All these advantages highlight the importance of coding and how it benefits to withstand in this new business world. Business is always evolving and the current trends show the vitality of software, websites, and mobile applications more than ever. Everything is under a click away. The recent trends show the inclination of business into a more and more virtual world where there are no boundaries. The growth of social media platforms has made marketing easier as well as has provided a greater outreach for any kind of business.

Every sort of business is now becoming online. All of  ESPANYS these have a base of coding and It is a language to communicate to computers and the internet. A technical outbreak has been associated with the development of technology and the internet, the business intelligence is also evolving to inculcate these advancements. Revolutionize ourselves by starting to learn to code. Thinking too much about coding as a technical term is not acceptable as now it is a part of our life. Welcome to the new business world, welcome to the algorithm of coding rationalizing businesses. Allwyn Shaji 1st year MBA GEN [email protected] https://www.linkedin.com/in/allwyn-shaji-6a83a4145

ESPANYS THE JOURNEY OF THE INDUSTRIAL REVOLUTION The industrial revolution is a process of transition and adopting new technologies to the industry. The world has been witnessing several industrial developments for the past eras. The industrial revolution led new technologies to the manufacturing process as well it advanced people living standards. One of the main goals of every industrial revolution is to produce technologies for seamless operations and boost Industrial production activities. Every year industries are innovating something new and every innovative product has comes with an innovative production process. Industrial revolutions are also part of science and arts. The inventor of technology always performing a role of a scientist in identifying the requirements of industry and designing various new technologies. In the world, we could see how the revolution brought changes to the industry. Whenever there is an industrial reconstruction, it would be the beginning of innovative products and processes. There are four industrial revolutions in the world and humans are driving the industry to welcome the most anticipated 5th industrial revolution as it inevitable for the current industry demands and future requirements.

The first ESPANYS industrial revolution powered the manufacturing centres with mechanization water power, and steam power. In the 18th century, the first weaving technology developed and it was the beginning of a new industrial culture and led us to various discoveries. Steam power invented by Thomas Savery in 1968 and the first industrial revolution applied steam power to run operations with the help of human power. The new culture of the industrial revolution mainly benefited the textile industry. The advancement of industrialization appeared in more on the production of goods with the faster and easier manufacturing process. The second industrialization saw successive actions in the production process by utilizing various technologies and it was a bridge for the science of mass production. The 20th century was the beginning of the second industrial revolution. This revolution introduced machines running on electrical power, Electrical Machines showed a progressive and cost-effective operation in the manufacturing sector.

The industrialist Henry Ford (1863-1974) took the idea ESPANYS of mass production and developed the method moreover. Industry 2.0 also offered new innovative technologies such as division of labour, new trend manufacturing method “just in time” and “lean manufacturing” with enhanced quality of output. Industry revolution 3.0 brought advanced electronics in the 20th century by paving the way for a new trend of management era by bringing computers and automation, digitalization into the industry. It was a more software, hardware and electronic devices oriented reconstruction. The software system enabled many management processes such as enterprise planning, inventory management, shipping logistics, scheduling production flow. The concept of supply chain management was introduced during this period. The 3rd industrial revolution improved the production speed with high-quality products at a more economical

cost. The third revolution practiced memory ESPANYS programmable controls (MPC) and computers as major players in the industry. The fourth industrialization transformed the way of human communication and human behaviour with machines. Industry revolution 4.0 was the breakthrough revolution and it eventually transformed the face of traditional methods of manufacturing. It made an intelligent communication system with machines and mitigated the faults. It additionally improved the networking technique of management and its governing mechanisms. Machines renewed their efficiency with the help of revolutionary technological adoption such as artificial intelligence, argument reality, IoT, 3D printing, robotics. Every industry revolution is based on human needs and industryrequirements. Industry 4.0 is a perfect evidence of human’s talentto innovate and the way humans want to change the world. The industrial revolutions from past to present are the pictures of rapidly changing technologies and the ability of industry adaptability. We are in the middle of welcoming industry revolution 5.0 andnot so far from the massive revolution.

ESPANYSThe future industrial revolution “industry 5.0” will be a milestone for all sectors and it will begin a new face of revolution. The 5th industrial revolution is inevitable for enhancing the production and infrastructure of every manufacturing system. It will be based on a human and machine collaboration will be much different from the past four industrial revolutions. Humans will partner with machines rather than considering it as a supportive system for industry. The new technologies will improve the human ability of thinking, decision-making process and will lead to ultra-technology manufacturing hubs. The implementation of industry 5.0 will be a tough call for every company. Humans may fight against industrial revolution 5.0 in the initial stage of implementation but eventually, they will maintain a strong bond with machines as we witnessing for the past years. Human partnership with machines will be more reliable than a human partnership with humans and the communication process will result in a seamless performance. The intelligent machines will decode commutations very effectively.

ESPANYS When we look at past and present, we could see that how the industry adopted new. technologies and how flexible they are to work with changes. Revolutions are helping countries to support their economic stability and strength the number of employability. The future industrial revolution might create tension related to employability but eventually, the technologies will encourage businesses to grow as a result it will provide new job possibilities. Humans will create various new job positions rather than fighting with outdated skills. Every three years industries are updating and demanding various skills from employees. If you are not ready to adopt and acquire new skills then the business is not a place for you. The future of the partnership between humans and machines is not so far away. ABHILASH VIJAYAN [email protected] https://www.linkedin.com/in/abhilash-vijayan-75b9181b5

ESPANYS HOW DATA HAS REVOLUTIONIZED BUSINESSES AND INDUSTRIES The industries that we look around today have been forged through three revolutions. Each of these revolutions has changed the industrial atmosphere from the grass-root level. Though some consider the invention of the wheel to be the first industrial revolution, let us go with the idea that the first revolution started when a man found the industrial use of steam engines. Later the second revolution started with the discovery of electricity. Then the introduction of computers gave way to the third industrial revolution or we can say that it started the digital era. Now industries and mankind have stepped into the fourth revolution or we can go with the famous buzzword that you can hear whenever you enter any professional environment, ‘Industry 4.0’ and is also called Industrial Internet. This industry 4.0 has impacted not just the manufacturing sector but also the entire way businesses operate around any industry giving rise to business 4.0. This revolution brought into existence concepts and technologies like big data, Internet of Things (IOT), Artificial Intelligence, 3D printing, advanced robotics, augmented reality, cloud computing, data mining etc. All these fields rest on a common pillar: Data. Data is proving to be fundamental to make the best of this revolution.

Thus historical analytics field is now enjoying the ESPANYS limelight. Though the topic under discussion is how data has changed business, explaining just data without it’s application won’t do justice to the topic. The evolution of technologies like data warehousing has led to the development of new fields like data mining for finding patterns in large data sets. This rapid evolution has made businesses to be on their toes. Smart businessmen had invested in the infrastructure and pre- requisites to brace themselves for the impact that industry or business 4.0 was about to create. Like in the game of chess, with the right pieces in the right places these businesses are milking these technologies to their fullest extent and capabilities. Organizations always have the need to know what is happening right now at their firm, what will be more likely to happen tomorrow and what should he do to get a better result irrespective of the external conditions that the firm might face. Data analytics has made the fulfillment of this need almost complete. Unlike popular opinion, research has proven that the obstacles in the adoption of data

collection or quality of data or infrastructure required forESPANYS data analytics but the understanding of how to use the result of data analytics and making the correct decision. The accuracy of forecasting has increased significantly since the advent of these technologies. Demand has grown from catering to each customer’s specific need(customization) to predicting their demand even before the customer knows himself. The increased ability to store data and instant processing power has changed the way how any websites work. These days the suggestion of products, media etc are tailor made to each individual based on his cursor movements, what are the places he clicks, where he stops his scroll etc. The source of data of these businesses have moved to an endless ocean through integration of clickstreams and social media. Advancement in the field of linguistic analysis has made this possible by getting an overall idea of each and every psychology by studying the words they useto express themselves.

A surprising example for the use of AI would be that the ESPANYS Supreme Court of India uses an Artificial Intelligence enabled portal to help them conduct legal research for its judges called SUPACE( Supreme Court Portal for Assistance in Courts Efficiency). In the case of IoT(Internet of Things), Amazonis famous for its e-commerce services but theirmost profitable and high revenue generating venture is its cloud services i.e., AWS(Amazon Web Services). Even Netflix uses AWS for storing its data and computing requirements. So amazon can also be taken as the best example of usage of cloud or can be told as using cloud commuting as a business forum instead of using it as a tool. Coming back to IoT the famous German car manufacturer Volkswagen uses IoT services provided by Aws to integrate and connect its 122 manufacturing plants to increasethe efficiency and streamlining its manufacturing units. And who can forget ALEXA who is slowly coming into homes of many Indians When we come to Augmented Reality(AR), people of

ESPANYS our age can’t forget the mobile game that we were addicted to, that actually made us get out of home. Yes you guessed it right, no example can explain augmented reality better than POKEMON GO. Though the existing technologies are capturing more data than, every day firms are looking for new ways to collect even more data than the previous day to stay ahead of the world to a point where some firms tread closely on the wrong side of the legality and ethical line. the importance of security and righteous use of data that is collected .Since the data and its usage are still in its inception stage, the lines demarcating the righteous usage, invasion of privacy and data security are thin leading to its exploitation. One of the famous scandals involving data that shook the world would be the Cambridge- Analytica Scandal. In this scandal, Facebook has allegedly provided personal information of millions of its users which was used for political advertising for the election campaign of the ex-American president, Mr. Donald Trump.

ESPANYS Another famous example would be the Marriott incident, where credit card details including car number and expiration dates, personal information, travel information of almost 500 million users were leaked during a data breach from one of its subsidiary hotels. Many countries are currently studying the grey areas of data science to formulate laws to control the unrestricted misuse of personal data. One such law is GDPR (General Data Protection Regulation) by the European union. This law regulates the handling and the exchange of data in the EU region as well as the EEA (European Economic Area) . Many countries like Chile, Brazil etc inspired from the above law and formulated regulations regarding data privacy. A common man and the Government is still unaware of the extent of data collection and its usage. Regulatory agencies need to be set up to keep a check on organizations to avoid misuse and the common men as to be educated on these. R. Vishnu Prassad MBA, Data Analytics Mail ID: [email protected] LinkedIn ID: linkedin.com/in/vishnu-prassad-96a294162

ESPANYS BUSINESS ANALYTICS? Business analytics is the process of using quantitative methods to derive meaning from data in order to make informed business decisions. A business analytics course will teach you to quantify business values and dig deep into values and translate them effectively for business implementations. These values, when translated into quantifiable numbers, can help a business broaden its business proposition in real-time. Primary methods of business analysis: Descriptive It consisting the interpretation of historical data to identify trends and patterns. Predictive It is the use of statistics to forecast future outcomes. Prescriptive It is the application of testing and other techniques to determine which outcome will yield the best result in a given scenario and deciding which method to employ is dependent on the business situation at hand. To better understand how data insights can drive organizational performance, here’s a look at some of the ways firms have benefitted from using business analytics.

Business analytics is a powerful tool in today’s world. ESPANYS Across industries, organizations are generating vast amounts of data which, in turn, need for professionals who know how to interpret and analyze their own information. It Boosts process and cost efficiency, Drives strategy and change Monitor and improve financial performane In light of this trend, understanding of business analytics can be a way to advance your career and make better decisions in the workplace. It enhancing product value for total customer satisfaction is every company’s end goal. Target markets of different industries are dynamic with their needs often changing according to society’s standards, issues, and fads. Knowing this, it is necessary to pull ahead of the competition through unique innovation of ideas and products which would readily attract customers. Business analytics became the version we know today, businessmen had to make do with error-ridden analytic models which also potentially damaged their plans. Since there was no constructive way to initialize organized data extraction, earlier versions of analytics did not work well for its first generation of users. Traditional analytics teams had to dig hard and deep whenever they tried to gather information about their consumers.

The data gathered is vital in statistical analysis, which inESPANYS turn is essential for decision making.Decision-making is the critical process that makes or breaks a company’s goals.A slight mistake or an overlooked factor can delay a decision and may even put the business plan. What benefits for your company gain from business analytics? It helps you measure how much of your mission statement is accomplished A business has its own mission statement, which is a set of values presented to their consumers either as a marketing plan or as the basis of checking in on their own development. Many businesses retain or promote employees using the values in their mission statements as guidelines. Although this is helpful in determining who helps your company succeed, it isn’t strategic enough to leave it at that. Values must also be quantified and expressed in a tangible way such as generating more profit for the company. Quantified values can help the business improve their analytical process because it defines a common goal that should be followed by everyone involved in the business. When these values are quantified, they will be evaluated by the employees in order to gain a clearer view of what is expected from them.The more informed they are, the more productive they will become.

Encourages SmartDecision-Making ESPANYS Business analytics can be a valuable resource when approaching an important strategic decision. It is the accessibility to important data that gives companies the power to make accurate decisions that could leverage businesses. Not only does it provide useful data, it also allows companies to make decisions faster and more efficiently than before. Companies can maximize the use of analytics when they share the discussion with as many employees as needed. Ever heard of the saying “two heads are better than one?” A group is usually able to analyze data better and reach objective and informed decisions compared to just one person. It Provides ClearerInsights through Data Visualization New versions of analytics care about how you present your data to your analytics team.

ESPANYSMost attractive comprehensive charts and graphs can be used to make sure that decision-making is more interesting. Through visual representations of extracted data, relevant and useful insights can be extracted in a much clearer simple way. With analytics’ data visualization, information that you need about your market is there on your table, presented in a visually appealing and organized manner. Analytics Keep You Updated Now Modern consumers change their mind easily as fads come and go, and they are easily swayed by “better” offers. Analytics can give you insight about how your target market thinks and acts. You will be prompted to be dynamic at all times to serve the needs of your ever- changing consumers. Changes in the industry can occur at a very rapid pace. It is not unusual to see larger companies being devoured by promising start-ups. Protect your business from unpredictability with analytics so that you may be able to innovate and pre-empt your products according to your consumer’s needs and preferences.

ESPANYSMake Efficiency Beyond financial gains, analytics can be used to fine- tune business operations. In a recent on emerging trends in infrastructure, it was found that many firms are now using predictive analytics to anticipate maintenance and operational issues before they become larger problems. Efficiency for businesses has been improving since the advent of business analytics. With the ability to gather a large amount of data at a fast rate and present it in a visually appealing way, companies can now formulate decisions to help achieve specified goals. Analytics encourages a company culture of efficiency and teamwork where employees are able to express their insights and share in the decision-making process. Analytics also provides companies with better choices on such matters like where to take the business as well as determining the steps needed to achieve new goals. Greater Revenue Business analytics helps companies to embrace data and analytics initiatives can experience significant financial returns. It illustrate the clear financial payoff that can come from a business analysis strategy one that many firms can stand to benefit from as the big data and analytics market continues to grow.

Conclusion ESPANYS Business analytics is all about decision making- not making the way that it was done in the past, which is based on experience, feelings, and intuition, relies on data and mathematical/statistical sciences etc…because of today’s highly competitive business world need to make faster and better decisions. This article provide the overview of how business analytics benefit to this business world and it enhance towards more accurate and actionable outcomes. Shahana T Email Id : [email protected] https://www.linkedin.com/in/shahana-t-967298212

 ESPANYS A LEADER SHOULD BE A MASTER OF ALL ARTS In an organization, the leader has various roles to perform. A leader is a person who commands a group or guides their followers towards the right path for achieving specific goals. The leader may face unusual challenges during the journey to success. Leaders may have to perform various roles in life like an actor. For example, in a movie or drama, we could see that an actor performing various roles. A leader can drive the team with skills such as empathy, creativity, flexibility, ability to convince, strategic thinking, etc. in another Scenario, a performer has to be a person who has certain talents like the ability to take direction, ability to visualize plans. The Performers always need to be aware of the role they are have to perform. In business, leaders are failing to accomplish their goals due to a lack of creativity, and organisation strategies are not showing any visible growth. If a leader is failed to perform well, then it will affect the entire organization's goals. In some certain situations, the leader should take the role of a performer and wear the shoe of several characters. Leaders should also act as a teacher, in an organization, leaders may require to train or guide their followers and the team members. Training the employees is not an easy task for most organizations.

A leader should hold  ESPANYS the pen of a teacher in the time of training and should use it to rectify follower's mistakes whenever needed. A successful teacher always tries to understand student’s potential and guide them to the right trackThe role of a teacher helps managers to set goals with the team, help to upskill employees, and identify follower's needs. The Doctors treat disease by prescribing medicines followed by medical diagnosis. The leader should use the same rule to determine organizational problems by holding a stethoscope of a doctor. Problems in organizations are common but finding the solutions for puzzles is a hectic process. A leader should follow systematic ways to find the perfect solution to identify the reasons behind the problems. The initial stage of every problem-solving process is followed by a deep examination. Nowadays, leaders are not able to manage organizational conflicts or they may not be able to reach a permanent solution for every Organizational issue.A leader would act like a doctor in certain situations, the leaders shouldn't prescribe the solution without

understanding the cause and should perform an X-Ray  ESPANYS of every issue, should do various tests, discussions, research to find out the actual cause behind conflicts. The leader may perform surgery for removing the specific organ (threat) from the organization if the situation demands Finding the cause should be the first concern for every leader rather than prescribing direct healers. One of the most challenging roles for every organization is dealing with conflicts. Conflicts may arise in every company when there are different opinions. Workplace conflicts are a usual headache for leaders. Sometimes the situation may cross the line if the Company is going through any controversial subjects such as suspicious activities, betrayals, whistleblowing, etc. The leader wears the boot of a police officer to resolve this kind of puzzle. A police officer has to analyse the case and protect the society by finding out the culprit. Here organization is the victim, performing like a detective or police officer will help leaders to protect the organization from threats and solve problems without affecting the company's reputation. It will also improve the leader to maintain the discipline of the organization as well.

The business environment is evolving day by day and  ESPANYS the upgrading process is inevitable. In this century, leaders may have to play the dual role of an engineer and an architect. Engineers will develop new products or lead the world to discoveries by applying the principles of science and mathematics. Engineers can solve problems by breaking the case into several parts, redesigning the system with the help of technology. Architectures create designs for new construction projects, alterations, and developments. They have high-level knowledge and skills in construction. The initial stage of every business is to establish a strong foundation. The organization may fall in the middle of the journey if the leader failed to combine the right mix while constructing a team. The organizational structure is created for a smooth and seamless operation process. Sometimes, organizations need to expand their networks or update their components. At that time, the leader should hold the tools of the architect and he should reconstruct the organization by taking correct measurements. It is an important responsibility for every leader. Reconstruction and fixing the alignment of the organization is a huge process and it requires the skills and ability of an architect. The leaders may have to take the roles of scientists or researchers to identify the organization's needs. Identifying the organization's requirements is a huge process, which might require scientific methodologies and techniques.

 ESPANYS The role of a scientist would help the leader to deliver better performance. A researcher perform analysis and the leaders should use the same methods while forming an organization otherwise, the roof may fall in the middle of the journey. The leaders should be able to do experiments in an organisation by using the right mix for practicing new techniques, implementing new policies are also role of a scientist Business needs to forecast future demands and threats for survival. A leader should be proactive rather than reactive and should have the ability to predict, design future actions. One of the reasons for leadership failures is the lack of forecasting techniques. There are certain situations where leaders should act like an astrologer and use the board of astrology. The ability and skill to forecast will lead leaders to foresee future threats and ultimately leads to success. The uncertainties are the ways to experiments but the effect of failure can be mitigated by performing the role of an astrologer. The leader should able to predict the organization's future. There are scenarios where leaders should be able to act and think like a scriptwriter, in an organization, a leader may face the challenges to set the employee's roles and duties. For example, if you admit a wrong person for wrong duty at a wrong department then the task will remain as incomplete and as a result, the organization delivers poor performance. The role of a scriptwriter will .

help a leader to find perfect characters for his goals and  ESPANYS perfect duties to allot. Leaders should carry a script before they enter into action. A leader has to perform various roles in his life. The adaptability and flexibility skills will enable leaders to deliver better performance. The contemporary challenges in the industry demand leaders to act like stage performers. The leaders have choices to pick the right roles to accomplish specific targets to survive in the industry. A better Leader and leadership skills can lead his team in the right direction for achieving the right goals. The world requires efficient leaders, who can adopt several relevant skills rather than following the traditional ways. ABHILASH VIJAYAN [email protected] https://www.linkedin.com/in/abhilash-vijayan-75b9181b5