WIKKA

WIKKA ON SMYTTEN ...Beauty Potion Basil Walnut Scrub TWO PRODUCTS



ACTUAL SCREENSHOTSREAD ... SHOP DISCOVER SWIPE SWIPE RIGHT LEFT

CONSUMER PROFILING ... As soon as consumers are successfully invited, they are placed into an affinity profile based on their age, gender, location, education background and occupation Shown to Total Female, 24-35 years, 650 Male, 24-35 years, 150 Unique Metro 800 Metro 400 Reach Female, 35+ years, Male, 35+ years, 2000 Metro MetroSEC A++ & A+++ audience

Beauty Potion TRIALS Basil Walnut Scrub ... 43 Trials 47 Trials F | 34 | U.P | F | 42 Gurgaon | F | 31 | Mumbai | F | 32| Bangalore|Sr. Visual Designer, Pivon Service Account Manger, Key Account Manager, Operations Head, Global Hindustan Coco-Cola Corporation Bharti Airtel Services Business Solutions Beverages F | 30 | Delhi| F | 40 | Chennai| F | 33 | Mumbai | F | 50 |GurgaonFounder at Zoivane Men Hr. Manager , Newgen Sr. Associate, Trilegal Sr. Marketing Professor , Knowledge works Pvt ISB Ltd 39+ Trials 43 + Trials

CONSUMER FEEDBACK ... Beauty Potion Positive Need to Improve ... Amazing product with great results 👌  Did not like the fragrance. Also it was Love the aroma n texture. very refreshing. quite greasy A fantastic product. Blends so well into your  love it but first fragrance impression was skin leaving it soft and supple throughout the of agarbatti but love the texture and day. smoothness it's really very nice !! must have product !! It works wonders. In 4 night use i saw a huge difference. my wrinkles have reduced nd i see clear skin.

CONSUMER FEEDBACK Basil Wa. l.n. ut Scrub Positive Need to Improve ... it was good for the face  product is just ok. doesn't seem to be that the products feels very smooth and easy on effective the skin.  Not much visible diffence in tge skin post very aromatic and refreshing use. The fragrance and the feel us average loved the softness of the product and its  I personally could not stand the smell of this quality. I was also very happy with the smell product. I used it twice and after that I and overall texture. needed to discard the rest of the product. it was too thin for my linking and the scent A very impactful scrub. Left an extremely was too strong and not a soothing, pleasant fresh feel after every use that I could one. manage our of it.

SOCIAL PROMOTION

GIF PROMOTION

MAILER PROMOTION

The brand engagement in terms of view and Consumers want to go for a full purchase,total time spent has been in the top quartile of only after using the products since the trust our range. factor is important Women are loving the Beauty Potion. The Consumer awareness for the brand Wikka is texture and smoothness of the product is low. appreciated by the customers. Packaging needs to reflect the personality and Wikka’s unique proposition needs to Basil Walnut Scrub as a product has received come out through different samples, to very average feedback. People believe that the fragrance was average and product wasn’t that generate awareness and build trust . effective.

IT WAS IT WAS IT WASN’T THAT10 AWESOME PRETTY GREAT GOOD Basil Walnut Scrub 27% 55% 18% Beauty Potion 48% 35% 17%