9The Amazon UniverseStarting life as an online bookshop in 1995, Amazon is now a critical partner for brands The Amazon UniverseAmazon has developed its operations to from all industry verticals. In addition to theirconstantly reinvent its brand, identify new retail and technology opportunities, Amazonopportunities and surge forward in the Audience Platform has enabled accesspursuit of growth. What hasn’t changed is to their 300 Million+ global customers totheir core model of putting the customer advertisers in order to drive programmaticat the centre of their thinking, being brave, targeting across their campaigns.trying new things, learning quickly andfailing fast.In addition to multiple digital and now bricksand mortar retail propositions, Amazon hasa thriving cloud services operation, boastsAcademy Awards and Golden Globes forits original Amazon Prime programmingand is at the forefront of the digital assistantrevolution with Alexa and the Amazon Echo. 51
37% There are nowof online spend in the US and Europe is 300 millionnow made through Amazon. This figureis 57% for US customers. global Amazon users.Salmon Business InsiderAmazon warehouses worldwide total77 million square feet.The Architects Newspaper 52
140 million The number of items ordered during Cyber Week 2017. Amazon1 million Amazon Web Service customers worldwide. Amazon 53
Amazon’s machine learning powered technology Kiva has reduced click to ship time down to 125 minutes. McKinsey3Academy Awards £4.5 billion won in 2017. The amount Amazon spent on video content in 2017. Amazon Business Insider 54
Net Amazon revenue growth 2004 - 2017. 200 177.87Net revenue in billion U.S. dollars 150 135.99 100 107.01 88.99 74.45 61.09 50 48.08 34.2 24.51 19.17 6.92 8.49 10.71 14.84 0 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017Statista Year 55
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