DATUM | eMagazine | Media Meet 2018-Big Data

Big Data - An Annual Media Conference - Special Edition Published by the Department of Media Studies, Christ Deemed to be University | 28 July 2018 | Private Circulation The Man of the HourRufus Barigala experience in vintage bromide print reportage to his current experience in digital age is what maps his career Karthik Narayanan path as a journalist. The dawn of 28th July at Christ (Deemed to be University) However, Sardesai decodes a very basic malfunction in saw celebrated journalist, author and Padma Shri Mr. current reportage which lacks a historical perspective. The Rajdeep Sardesai addressing christites on the theme of Big existing set of journalists are more interested in what is Data. An atmosphere raining of applause and praises set an current and not in the context of how it is current. Further idealistic tone for the enchanting session. The colossal commenting on breaking news, Rajdeep says “ Breaking event started with the Vice Chancellor Fr. Thomas C news has broken down.” There are about 400 24/7 news Mathew’s speech, followed by the introductory talk by channels wanting to gather as many as eyeballs for Padma Kumar MM, Head of the Media Studies Department. absolutely no gravitas. Algorithms are what we all are dictated by today which is a substantial replacement to Quoting Big Data as one of the most significant tools of rigorous content. Anonymity gives enormous power. communication, Rajdeep categorized the current generation Technology can be vividly used to cause and save as the luckiest since most information is in the palm of their tragedies and strength lies in data that is circulated. hands. His Journey from being a trained lawyer to his With so much data that is in constant circulation what essentially lacks is constructive verification. Sardesai enlightened us about the different potential places where statistical data should be used, starting from the number of functioning toilets to the jarring number of farmer suicides in the country. “Truly in the generation of fake news, Data needs to try and tell you to cut from the fake news, It is to harness traditional journalism.” says Rajdeep. It’s considerably easy to get 10 people and create entertainment but significantly tough to induce convicted truth in what is provided. News is therefore been replaced by ‘Noise’. Noise that will never empower but will entertain. Adding his insight in the same he spoke about the ‘echo chamber’ in which we all live where there is absolutely no productive dialogue. This is what India needs, ‘Samvaad’ and not ‘Vivaad’ On a closing note, Rajdeep said: “Use data, harness it, harness it for good, harness it for those in power and who are accountable not to echo chamber themselves, they should be questioned.”

Media Meet 2018In conversation with Rajdeep SardesaiSir, how do you see the role of Big Data in a newsroom,and how do you connect these two elements together,and how do you define it?I think Big Data gives you a certain objective reality towhat’s happening around you. Let’s say the Pradhan MantriAwas Yojana is there. Actually, how many houses havebeen built under the Pradhan Mantri Awas Yojana? BigData can be extremely useful in providing you that hardinformation. But in the end, I’m an old-fashioned journalist.I believe that a journalist cannot rely only on data to tell astory. That could make journalism very anodyne.Journalism is a living profession when you observe and report about people. So, let’s say you’re doing the Pradhan MantriAwas Yojana story, you know that Big Data helps you get the number of people who are the beneficiaries of the PradhanMantri Awas Yojana. But until you go and meet them, or see how they live, how has their lives changed under the AwasYojana. You need a marriage between Big Data and personal anecdotes to build a story.Sir, when you say that you are an old-fashioned I think that role data can play, because people will trustjournalist, how do you think a print and broadcast numbers in a manner that they perhaps won’t trust meperson should reinvent himself or herself for the digital anymore, sadly. (laughs)age? Sir, can you share three milestones in your life thatGood question. By simply keeping in touch with what is have shaped you as a journalist?happening around you. I don’t think any of us can live in a That’s a tough one. (laughs) Look, I was trained to be abubble and say that we are not going to change with the lawyer, so just shifting to journalism in a sense andtimes. So for me, for example, I am very technologically becoming a journalist at a fairly young age in 1988 wasunfriendly, but over time I am learning the importance of almost something that I did by... I mean, I enjoyed thedoing Facebook Live, doing short videos, video blogs, idea of writing and tracking the news, so I think the firstbeing on Twitter, engaging with social media. I think we milestone was just joining the profession in 1988. It wasare living in what I call “the Media 360 world”. So in a difficult. Then shifting to TV in 1994... Again, there wasMedia 360 world, even an old-fashioned journalist cannot no 24/7 TV around. No concept of 24/7 TV. It was justcompletely distance himself from the changes taking place that, on a whim and pure luck, or whatever you call it.around him, unless you want to be rendered over time On a whim, actually. As you know, The World Thisirrelevant. You’ve got to change with the times. I think Week was there, and I was part of The World This Weekyou’ve got to be platform-agnostic today, whatever the team. So I guess that was a milestone to be a part of thatplatform. The pipe could be Facebook, it could be Twitter, first generation of private television journalists. Thirdit could be TV, print, digital. The content is available, the milestone? I don’t know. Setting up CNN-IBN, I think,pipe will depend on what medium you are using. was a milestone for me. To be able to set up something from scratch, and build a network, I would say was aSir, what do you think about the future of data milestone on a personal level. If I were to include ajournalism in India? fourth one, I would say writing a book. I believe all of usWell, the future of data journalism is important for the have one book in us. Some of us have many more, butsimple reason that data will provide at a time when we some of us have one. So, writing a book was precious.suffer from a huge credibility crisis. No one trusts us So, I guess these are milestones. Maybe recognition fromanymore. Most people think we are sh*ts. You can use data the government? (laughs) Journalism is about the joy ofperhaps to, in a sense, bring back a sense of credibility to just being around the new big stories.journalism. Thank you, sir.

Media Meet 2018Exploring the age of Big Data Advertising and Social MediaNisha Manoj The final presentation was done by Mr. Shaktik Shenoy Rufus Barigalaand Ms. Sandhya Sivamurugan. It spoke about the - Rohan Pradhan correlation between Big Data and Trolling. Their study stated that Big Data can help identify patterns of onlineThe first pair of presenters to take the stage were Ms. trolls, which results in the creation of a new marketAnoushka Manidhar and Mr. Mayank Gurnami. Their segment. Competitors engage in trolling for a betterpresentation shed light on the impact of Big Data on consumer outreach. Trolling could also be tailored intoonline advertising. The internet has changed shopping and suitable marketing strategies, as per the presenters.purchase patterns of people and to keep up, the advertisingindustry too has evolved. They also spoke about how Big Ethics and PoliticsData not only helps consumers but also helps corporateshouses and companies to shape the buying pattern of - Devyani Singh Madaikconsumers. The second presenter was Ms. ShikhaManchanda, who provided a detailed insight on whether The first day of Media Meet - 2018 witnessed flow ofComparative Advertising in the digital age is feasible. Her paper presentations where various students presentedpresentation focused on the effect of comparative papers related to BIG DATA. The moderator for theadvertising on consumers which in turn affected purchase first Panel of paper presentation was Prof. Nirmala Mintentions .The availability of digital footprints gives the N from the department of Media and Communicationsellers data to study customer behavioural patterns, which Studies. The first paper presented was titled ‘Big Dataplays a role in creating focused and targeted campaigns. and elections’ by Mr. Siddharth Dey. The paperThe third speaker was Ms. Arpita Maitra, who spoke about focused on the role of Big Data in shaping decision indata breach and privacy concerns of Facebook users. Her elections and how Big Data is inserted in politicalstudy stressed on the fact that the continuous feeding of context to transform into a weapon ofextensive personal data into their social network profile consequences. The second paper titled ‘Does thedoes put a person at risk of their personal data being booming E-Commerce industry follow ethics?’ wasleaked. presented by K Srimannarayana, student of Management studies at Christ. The paper focused inMs. Aashi Jaiswal, the fourth speaker, spoke about the ethical issues with reference to E-Commerce industrySocial Media’s contribution to Big Data. Her study was and concerns that companies should adhere to whilecentered around the craving for escapism from reality and collecting big data and using the same. The moderatorvalidation on social media. Her study also spoke about for the second session of paper presentation was Prof.how the search for psychological benefit from the internet Meljo Thomas, faculty of department of Media andeventually leads to addiction which affects the brain’s Communication Studies. Current Public Relationsstructure. student in Stella Maris College, Chennai, Radhika Ramanujan was the third

Media Meet 2018presenter. Her paper titled ‘What is not measured is notManaged’ attempted to analyze the utility of DataAnalytics in the Corporate Communications and PublicRelations. Conferring to the advantages of Big Data, thepresenter discussed the concept of accountability tocustomers of tailor made services that give personalapproach.Carmel Maria Jose presented a conceptual paper titled‘Big Data and political campaigning’ which focused onthe relation of Big Data and political campaigning inIndian context. The paper examined the change inpolitical campaigns and use of digital platform forcampaign by Indian political parties.Duped by transaction and cheated by card swipe has justbecome an everyday menace. Shakuntala Soartur, our lastpresenter presented the paper on a study of cyber thefttitled ‘Is Big Data helping Cyber Crime?’. She talkedover the modus operandi of cybercrime which is thatcriminals get access to mobile phone numbers of newcredit card holders and rob them, questioning whether BigData is helping them decipher details of people.Rufus Barigala Digital and Health Care Nisha Manoj Prachi Agarwal Sharanya Eshwar Media Meet 2018 commenced with paper presentations with Dr. Shivakumar R, a professor from the MCA department of Christ (Deemed to be University), as the moderator for the session. Dr. Kirabanand, an expert in the field of research and software engineering, facilitated the second session as the moderator. Mr. Edwin Wilson, the first presenter, established a relationship between Big Data and healthcare in his paper by discussing the evolution of the healthcare industry, the challenges faced by Big Data and the contributions that can be made by us towards improving it. The second presenter was Ms. Darshana Chaudary, an M.Phil student from Christ (Deemed to be University). Her paper statistically linked Big Data and demonetization and highlighted the importance of digital cash. She further discussed the future of digital payments, the challenges of cash and the various digital schemes undertaken by our PM. Ms. Naseem Banu, the third presenter, based her paper on digital health insurance and the privacy issues encompassing it. She further discussed the challenges faced due to the digitization of health insurance and also suggested possible solutions to curb those. The final paper was presented by Ms. Sindhu Shantha Nair and Ms. Smritika Sindhu Prem. Their focus was on Big Data and its effect on the future of the Health Care sector. The paper incorporated the 4 dimensions of Big Data i.e. volume, variety, velocity and veracity to enunciate the digitization and transformation of the Health Sector.

Media Meet 2018 A Plethora of Conclusive OpinionsAEROVOYCE - Mr. Sivakumar KuppusamyData is like a big blue ocean filled with information and we are all just mere specks in such a huge entity. To understandthis concept in-depth, we had with us Mr. Sivakumar Kuppusamy, CEO of AEROVOYCE, a Mobile Virtual NetworkOperator (MVNO) which provides sim cards, unlimited voice calls, SMS and internet data at extremely affordable rates.AEROVOYCE is the first Indian telecommunicationcompany to incorporate the concept of Big Data. The aimof the company is to uplift the oppressed andtechnologically handicapped and provide high-qualityconnectivity to rural India. Moving into the digital era,the speed at which information is stored, lost andretrieved is very high. Data and internet speed have comea long way from 2G to 4G, with 5G soon to succeed. Interms of telecommunication, every call made producesalmost 1.5Mb data and simple browsing produces at least0.5 Mb of data. Now, the thought of 1.1 Billion usersgenerating data at that rate is mind-boggling.Big data doesn’t necessarily mean that it has to bestructurally big, rather it is the culmination of a widevariety of information stored in bits. The collection of allthe data we produce and the digital trails we leave behinddefines Big Data. - Shireen HonmodeRoshni Rajagopal Souptik ChatterjeeBig Data and the Civil RightsMovement: A talk by Dr. Ivory LyonsDr. Ivory Lyons, guest faculty from University of Mount Union, Ohio, addressed the students of Media Studies in ainteractive session about the comprehensive history of Civil Rights Movement in the United States of America, and thesignificance of Big Data in our daily lives. The students were enthralled by the culturally significant topic of Civil RightsMovement in the United States of America. He said, “Big Data - You all live in a wonderful time. It is a great time to bealive in this age of the Internet.” He later went on to interact with the audience, and asked for their views and opinionsabout the Internet and Big Data. Enthusiastic voices from the audience were heard saying, “Access to lot of information” to“Digitized and free availability of knowledge”.

Media Meet 2018Towards the end of the session, Dr. Lyons addressed thesubject of Civil Rights Movement in the United States ofAmerica. He started off by giving a detailed timeline of themovement, from 1948, Harry S. Truman ending thesegregation of the blacks in the armed forces, to the 1968assassination of Martin Luther King Jr. Dr. Lyonspresented information that was available on the Internet,rather than using a powerpoint presentation.To illustrate the information, he presented a voicerecording on the presentation which said, “You can hearthe voice of your heroes (who) have died long ago... BigData can do that for you”. The session was extremelyenlightening for us, and we got to learn a lot about theAmerican Civil Rights Movement in an innovative manner. Data Journalism: The Future - done in just one day in today’s era through data mining Mr. Vasanth Davis Mr. Davis shared his personal experiences in the field of advertising, explaining the use of data in news websitesThe preliminary event for the 9th edition of Media Meet such as The Huffington Post, Financial times, Archantwitnessed an enlightening session on “Data in media and and BBC London. In conversation with the audience, hemedia in Data” by Mr. Vasanth Davis, President in talked about how 1.4 billion online consumers wereRocheston Pvt. Ltd. on the 27th of July 2018. The session spending 22 percent of their time on Social Mediashowcased the importance of data in media industry. websites and how this was adding up to the benefits of Media Industry.“There was a time when data was like virus and media waslike bacteria; where one would thrive, the other wouldn’t - Rishabh Sharmaexist”- stated Mr. Davis, talking about the history ofcoalition between the fields of media and data sciences.Mr. Davis addressed the audience about the importantevents in the history of Print and Television industry. “Therising role of social media in the advertisement industry”,was highly emphasised upon along with the importance ofdata mining and knowledge extraction in the sector andhow the analysis which took 4 years previously could be

Media Meet 2018Big Data: The step towards Sports IntelligenceThe Media Talk 2018 at Christ University was initiated by Mr. Collin D’Silva,MVP, Catapult Sports Communications who took to the stage and spoke onSports Intelligence, which he emphasized was the game changer in the field ofsports. His talk largely focused on how Big Data can be used in sports today toenhance the performance of the team as a whole. The technologicaladvancements in the field of sports have become so advanced today that apartfrom the players, even spectators get live data on their screen. The quality useof the data being generated does have major possibilities and it is a major steptowards what he called ‘Game Intelligence’ or rather ‘Sports Intelligence’which could take the Indian sports scenario to the next level. - Rohan PradhanSelvin Kasperov Selvin KasperovUnderstanding the paradigm shifther talk as she spoke about how consumers’ data is one of The digitization of information and thethe most important parts of the digital sphere. Sezel, an emergence of Big Data has completelyalumnus of Christ University, represented India at a New revolutionized the way we learn, think,Media Journalism Programme at the Google Headquarters in and behave. In order to get moreSilicon Valley, USA. That proved to be her stepping stone insights into how the world of Biginto the world of digitization and Big Data and there was no Data works, Media Talk 2018 hostedlooking back. Being a former campaign manager at Sezel Lalwani, a business experienceLinkedIn, Sezel spoke about how the company gets the designer and consultant at Deloittemajority of its funding from digital advertisements. Digital. Her years of experience in theAdvertisers use big data in order to understand customer’s field of Media and Data contributed tobuying patterns, their search patterns, etc. and comes up which often leads to its sale. Sezel then mentioned howwith relevant advertisements on various different social Big Data and its architects have contributed to societalmedia platforms, which they are a part of. The reiteration of welfare numerous times. She gave an example ofads of a product creates an impact in the customer’s mind SocialCop, a data intelligence company, which created an LPG station tracker app in order to eliminate the use of ‘chullahs’ in rural India. She concluded by mentioning The Bowl Company, a brainchild of Swiggy, which intelligently used consumer data to produce and package food considering the quantity and kind of food customers usually consume. All in all, it was an extremely informative talk by Sezel Lalwani allowing the audience to have a better understanding of the world of Big Data. - Shireen Honmode

Media Meet 2018 Artificial Intelligence – The solid AdvantageNigel Jacob the Managing ‘A trip to the moon’ and itDirector of Nebula took us 70 years to actuallyRobotics was at Christ go to the moon, so Art cameUniversity on the event of first in form of a concept orMediaTalk on the 20th of a story, even before theJuly to talk and share his event actually occurred.views on Big Data. As an Nigel spoke a little more onexpert in the field of how this field has made aArtificial Intelligence, he mark because any wondershas actively played a role have been created in thein developing a robot for field of healthcare, forthe Indian bomb squad. example google launched an AI system that can look intoThe speaker started off by saying that Art is an imitation of your eye and tell you the situation of your heart.real life. “Our real life is what we do every day, expressing AI can either become a deadly weapon or it can be the nextit in the form of art, it continued with fine art, movies and greatest hope for humanity. He concluded the talk bywe have technology that has embraced life and art”. saying, “I hope that you guys take the effort so that we haveHe clearly explains how we imitate art with numerous a utopian future and not a dystopian one”wonderful examples and some of them were, the first timewe saw a rocket go to the moon in a French film known as - Sharanya N EshwarCan Environment have any This has led to the rise of new specie of bacteria which still has no records or data or even a study!. People are usingcorrelation with Big Data? apps to understand where water is leaking from and fixing it. Idea was to decentralize the process. This is how BigSimar Kohli Das, co-founder, opportunity spotter at Data can solve the problem of apathy, selfish needs.ECOSTP Technologies (P) Ltd. A proud alumni of Christuniversity who has graduated from a triple major course in- - Shireen HonmodeJournalism, Psychology and English Literature. She wasone of the graduates of the autonomous batch. During hercollege days, she had cultivated a habit of an in-depthanalysis which goes into themes, sub themes and finaldecode it to understand symbolism.The harsh reality of the present-day scenario is quite worryworthy as there is a lot of deforestation to pave way for bigprojects. It further adds to the pollution of these waterbodies which have a negative impact on the flourishingflora and fauna.River tide project is an innovative system which helps inunderstanding the societal divisions namely- basin, ruraland urban. It is exactly how digital world makes its wayinto the society through educational purposes. Since mostof the Indian population doesn’t have access to Big Data, itmay lead to the increase in communism. Soak pits andseptic tanks create a need for manual scavenging which isresponsible for numerous deaths of the workers. This dataagain goes unreported because it is still a hush hush matterof subject. There are apps created to understand how muchwater is being wasted and how much is being used and theamount of water being destroyed by the humankind.

Media Meet 2018 Content Manipulation: Do we actually need Big Data? The fourth speaker in line at the Media Talk was Mr. Vineeth Vincent who shed light on the manipulation of content by big data in platforms like YouTube and Facebook. He mentioned that the collected data would show you what you would want to see because of the videos being very popular and he stressed on the fact that it was really important for us segregate the data and consume only the smart, positive and the required data. One of the major themes of his talk was the prevalence of common sense over the use of data. Manipulated content is becoming more and more successful by the minute in making the consumers of content dumb. They deciding what you want to consume is a rather wrong way to handle the internet. - Rohan Pradhan Know your Data before you ACTThe final speaker of Mediameet 2018 was Nachiketh BC, a He says, “The first step is to understand your audience,postgraduate from Christ who has done his masters in you can only understand the right audience by getting theCommunications and Media Studies. He is reminded of right data. The target audience is the most important stephow in 2011 his batch was the first one to conduct Media as we need to understand their perspective to organize aMeet and it is an honour for him to come back and address successful event.” He gave an example of conducting athe students on the occasion of Media Meet. He manages concert and fixing the price of the tickets, he says that theevents for Google cloud India, Sri Lanka and Bangladesh. spending patterns of the age group of 18 to 22 should beHe has a work experience for about 8 years in the field of understood and then the prices have to be fixed.events. He sheds some light on how data is related and used In conclusion he said, “Trust the data that you’re buildingin Event marketing. He talks about 3 elements Data, and invest time and effort in your data that you’re buildingknowledge and action and says that, a campaign that only then you can understand your audience better”.contains any form of these elements can be plannedeffectively. The presentation was simple and relatable. - Sharanya N Eshwar

Media Meet 2018WORKSHOPSKnock Knock: Media Meet is here Devyani Singh MadaikThe Department of Media Studies, Christ(Deemed to be University) organised its firstworkshop of Media Meet 2018 on Sunday, the1st of July 2018 at the main campus of theUniversity. As a part of the Pre-seminar MediaMeet Workshop Series 2018. It was initiated byFr. Biju, Course Coordinator of the Department.The workshop themed on Social MediaMarketing was conducted by Ms. Nia Tilley,Communication Consultant, Social Media andPublic Relations along with Mr. Adarsh Nalam,Guest Faculty, Department of Media Studies.Emphasizing on Big Data, the workshop unveiled the arena of Social Media Marketing as it is taking the world by stormthrough its countless benefits. Nia Tilley opened the talk by questioning and describing how social media and marketingskills are the ‘new black’. She briefed about the agenda of the workshop comprising basic understanding of Social Mediaand Marketing skills, basic principles and knowledge assessment. The objective of the workshop, however, was to give aset of basic underlying principles of Social Media and how marketing skills can help in publication, understanding andidentifying the components of social media campaigns. Taking over, Adarsh Nalam presented judicious tactics and techniques of marketing skills while defining objectives and KPIs (Key Performance Indicators). Select case studies of different brands were taken into discourse to understand the concept of campaigns. The audience were briefed upon how campaigns directly target specific age groups- life moments through emotional storytelling and promoting their brand by delivering social messages related to it were assessed for the content’s relevance and quality. PYHTON: Even the largest is SIMPLIFIED Sharanya N Eshwar The 8th of July was fruitful for about 40 MBA, BSC and also Pre-University students. As a part of Media Meet 2018, Ms. Bharati, Professor, PSG College of technology, Coimbatore, was invited to conduct a workshop on aProgramming language called Python, here at Christ Python was compared to various other programmingDeemed to be University. The speaker first introduced languages step by step, “It expresses all the complicatedPython, a high-level programming language that enables functions in fewer lines” says Ms. Bharati. Theclear programming both on smaller and large scale, it can philosophy of Python is ‘Simplicity at its best’. Thealso convert text to speech, designed by Guido Van Ossum. speaker also mentioned various features of Python andA brief establishment about the software was followed by a one of the key features is that, it is ‘Platform Independent’revision of the basic steps in programming language and as it can be used in any platform without needing anyalso functional programming language. modification.

Media Meet 2018There is a thing about Internet Think Graphically, Think WiselyRishabh Sharma Prachi AgarwalOn the 22nd of July, 2018, a seminar on “The Internet ofThings” was conducted by the Department of Media Christ (Deemed to be university) conducted a workshopStudies, Christ University. The seminar was held in the on ‘INFOGRAPHICS’ that rolled out on 22nd July, 2018media lab of the Main block where the guests from at 9am. The speaker was Mr. Amogh Ravindra, anRocheston Pvt. Ltd. - a New York based benchmark and alumni of Christ (Deemed to be university) is currentlyStandard Company, enlightened the participants about associated as an art director with ACME Marketing Pvt.the phenomenon of internet of things. Mr. Aditya Nayar, Ltd. based in Bangalore. Mr. Amogh titled the firstan innovation engineer in the company along with his session ‘Infographic 101’ as it kick started with the basicsenior – Mr. Vasanth Davis, gave an astonishing rules of infographics, visual thinking and its types. Thepresentation on the wonders of technology. importance of visual thinking and it relevance inThis seminar came as an introductory event for the designing data was discussed at length. A fun-filledmedia meet which is going to be held on the 27th and 28th group activity was organized where the students wereof July. Mr. Nayar started his presentation by introducing divided into groups of 6 and were asked to identify signsus with some of the most beautiful innovations that are and symbols in a 50 rupee note. “Data visualisation is alltaking place in almost every part of the world in the about numbers,” said Mr. Amogh. Mr. Amogh then gavepresent era. Some more projects such as Smart Cities, examples of a Kattam and a periodic table that seemedVirtual Reality, Augmented Reality, Neural Networking relevant to the students as the concept of Kattam wasAlgorithms and Self-Driven Cars were also spoken new to them. “Infographic is not a new concept. It hasabout. always been there,” said Mr. Amogh. Pictograms andWhere on one hand, Amazon has started the concept of Isotype convey a lot of meaning. Knowing about theintelligent shopping by introducing Artificial Intelligence father of data visualization contributed to the generalto their “Amazon Go Stores”, on the other hand, projects knowledge of the students. The second and the thirdlike Vaunt by Intel and Xperia touch by Sony are sessions were practical in nature. The speaker and theintroducing a new dimension to the world of automation. students explored the creativity hidden within them by designing their own infographic.

Media Meet 2018Tableau- Shireen HonmodeWith all the galore and celebration of Golden yearshappening around in Christ (deemed to be university), theMedia department of the University is hosting the annualmedia festival - Media Meet 2018. The departmentorganized the third workshop of the event on 15th July,2018. The workshop was about ‘Tableau’ conducted byMr. Karthik Veer, data analyst and interpreter. Mr. Veerdiscussed about the benefits of technologies and how ithas made easier to express even the most complicated ofthe concepts visually. He briefed the students about howthe representation, analysis and interpretation of data inthe form of graphs of different kinds can be done throughTableau. Explaining further, he discussed about the basicsof the software and the companies that use it, such asMicrosoft, Banks, E-commerce websites like Flipkart,eBay et cetera.Exploring the advances in the technological era and Mr.Veer exchanged views on the world of Tableau and how itdeals with the creation of interactive data visualization,helping the user to analyze the data through rows andcolumns. Mr Karthik Veer is a proud alumnus of theIllinois Institute of Technology, Chicago. Professionally,he is a seasoned data scientist. Tableau workshop was indeed a big hit among the participants. “He was veryinformative and he also gave personal attention to everybody present in the workshop.” – S.A Karthik, II HECA, PUCquoted. The students participated actively and the workshop ended on a successful note.Rufus Barigala Rufus Barigala

Media Meet 2018 Cinema through the lense of Big DataThe film industry today has become an unrelenting force on Netflix were all data which drove the creators toof the modern world. With an ever-growing market, there revive the series.is never a question of taking a step back. A large number Another important aspect would be ‘Marketing andof movies are churned out every year in almost all Public Relations’. Big Data is essential in handcraftingcountries and it does the job of adding to the industry content specific to certain geographical locations so thatwhatsoever.. Like all other industries, the film industry is the film or series can perform better. Big Data or data inno stranger to Big Data or data in general. Data has been general also is an essential element when it comes to thetheir backbone and helped them do wonders in the ‘Ticket Sales’ or the online release of a particular filmbusiness. Due to social media, the film industry is now or a show. The data about the audience of specificconnected to its audience like never before. The posts regions and their preferences, in general, has alwaysabout their likes and dislikes, opinions about the actors been a great help when it comes to the turnover of theand many other aspects have molded the film industry in movies or shows. Along with this, there is always thevarious ways. Big Data, in the movie industry, is an process of experimentation with the content and release.essential tool nowadays because there has been a demand An example would be Netflix’s ‘Sacred Games’. Thefor and supply of ‘Consumer Driven Data’. The audience success and popularity of the show do pave way fordoes play an influential role in deciding what they want more Hindi television shows.on their screen. An example is DC’s (Detective Comics) Apart from the movies and shows, the extra content thatanimated show ‘Young Justice’ which had been canceled creators bring out to gather audience is also madeafter two seasons on 2013 is now coming back to DC’s possible through the use of data. Data about consumersexclusive streaming service only because the fans and the content they want has become an eye opener fordemanded it. The petitions, social media posts, the content creators today.re-watching the previous two seasons

Media Meet 2018 DOODLING THE WEB Prachi AgarwalIn this 21st century era, technology is one of the most between people for providing any sort of information.widely used terms. In this world of digitization, we getinformation with a single click. That is the power of BIG Few days back, I noticed a very unique feature ofDATA that is ruling the internet. I go online, log on towww.google.co.in, search for a particular topic and yes! Google i.e. Google doodles. The masterminds for thisthere it is. I get so much information, that it is almostimpossible for me to filter out what is relevant for me creation are Larry Page and Sergey Brin. On specialand what is not. This is what the internet especially,Google has done to us. It provides us with information in occasions such as festivals, birthdays of renownedvaried forms, for the literates, illiterates, physicallychallenged etc. and that makes it even more special. personalities etc, Google designs its web search page in the form of a doodle. When people look through the doodle and do not find the usual Google look, they become curious to know about the special occasion. This makes them search for information related to the doodle and that particular click of search of information by the audience adds on to the general knowledge of theIlliterates who have audience in ano knowledge of creative manner.reading can get For example: Iinformation by came to knowlistening to audio that May 1st isbooks or watching Labour’s Dayvideos in the only after I readlanguage they are about it throughwell-versed in. google doodles. InGoogle has also the hustle andembraced all types bustle of our busyof audiences with lives, we fail toopen arms, appreciate theirrespective of their sacrifices and contributionscaste, creed, gender, made by ourrace, literacy etc. It freedom fighters,is the only source, revolutionaries,according to my Nobel prizeknowledge that does winners etc.not discriminate Doodle by Krishnendu AnilGoogle doodles in a childlike manner make us aware of their contributions in our lives by appreciating them in themost creative manner by temporarily changing the google search logo into a doodle. Dancing images, bright coloursand the creative caricatures make the doodles stand out. This is the degree or an extent to which our technology hasprogressed in the current scenario.

Media Meet 2018 Labor Omnia VincitNature is the quintessence of concord and synergy Just like the ‘Alstroemeria’ symbolising wealth andportraying how it is the best possible way to tread the prosperity, Srisudhan handles the finance and makespath of success. A group of fireflies glow together and sure the event prospers and functions smoothly. Nothe multiple hues of the sky blend in with perfection event is a success without it being promoted and hencecreating such a magnificent sight to behold. The seed of Sruthi like a ‘Rose’ spreads the fragrance alluring aMedia Meet sown by Dr Fr Biju K Chacko in the soil of massive audience to the event and making it the talk ofthe Media Department has blossomed and grown into a the town. Music and Dance adds fun and frolic andflourishing tree. Each person of the Department believes, hence Abirami and Devika nurture the bright flowers in“When faith and hard work entwine hands and your their team depicting the peculiarity of the ‘Blue Tango’.heart intensifies the credence in Almighty, nothing can The Communications team enriched with the experiencefail you.” The team of Media Meet 2018 unveil an ocean to speak words of conviction portrays the ambition ofof sagacity, reverence and commitment. Yash and Sonia the ‘Hollyhock’ and so are Serene and Nileena;bloom like the ‘Gladiolus’ heading the Paper ambitious and fruitful in communicating and putting thePresentation team which is the strength and honor of word across. ‘Begonia’ represents the intensity of theMedia Meet. Krishnendu on the other hand embraces the thoughts which embosoms Karthik and Harmeet thatEvents with the valour of an ‘Orchid’ and holds on to eventually helps them manifest the entire event andher team, never letting them fail, never letting them fall. document it with vitality and verve. The bole to whichEmbodying the attributes of an ‘Allium’, Apeksha and these flowers are pinned is William and Shweta whoDebayan walk with humility and unity bestowing the grapples the entire tree keeping it affixed to the roots.event with utmost Hospitality. Clasping a highly New leaves and flowers will bloom and the old ones willuncertain department of Marketing with chivalry and wither away but the tree will continue to flourish fordignity, Mriganko and Bhavana emanate as the ‘Dahlia’ many more years to come. The flowers will be brighterexpressing a commitment that lasts forever. The glory of and the leaves will possess a little more tinge of greenthe ‘Bay Wreath’ encircles Karishma, the Office head and Media Meet would be an even bigger sensationwho arranges for the rewards for the meticulous work conquering the hearts of one and all.and helps put up an efficient show.

Editor’s Note “Take away the words from a writer and there remains an empty soul, take away a reporter’s right to blazon and witnesstheir souls make way to the grave.” I have a team which delineates the above quote to its core. This newsletter is a unifiedeffort of the Department of Media Studies, Christ (Deemed to be University). . The gratification reaped by creating unstrung music with words is hors concours. Weaved into one thread, various departments toiled towards achieving one single goal. It makesthis edition idiosyncratic and proves that when commitment and diligence entwine hands with zeal and zest, the upshot ispatently a success. I would like to conclude by saying that we must wear optimism as a vow to quell the impediments and rise above revulsion to grace victory.Reporters The Team PhotographersDevyani Singh Madaik Selvin KasperovPrachi Agarwal Editor-in-Chief Atlanta MahantaRohan Pradhan Harmeet KaurShireen Honmode Shanker Karthik Narayanan Arunabh DasSharanya N Eshwar Rufus BarigalajSakshat Chandok Chief Designer Vikrant AnandRishabh Sharma Nirmal Thomas Sparsh Sanwal Chief Photographer Rhythm Gupta Angela Joseph Editors Aishwarya Mohanan Mriganko Basu Sri Sudhan R