Christ University Brand Manual

Brand Identity Manual CHRIST (Deemed to be University)

INTRODUCTION A brand is unique. It is an emotional tie that binds all stakeholders, establishing an expectation of quality and consistency, and ultimately adds value over and above our services. This Brand Identity Manual strengthens brand quality by providing a unique, strong and consistent image of CHRIST in the minds of all our stakeholders. It will guide you in the application of the corporate identity in all of your communication activities. If you have any questions about the corporate identity, do not hesitate to contact of[email protected]. I wish you every success in the daily building of our corporate image.

THE LOGO Logo Protection Zone. The area around the logo that should remain clear of text and other graphic elements to ensure their legibility. The size of the protection area is based on the white space around the ame.

STANDARD LOGO Gold and Blue Combination Blue Logo, Black Logo Gold logo in Blue/Black background Reverse Colour

TYPOGRAPHY Bookman Old Style Bookman Old Style Bold Bookman Old Style Bookman Old Style Italics Arial Arial Times New Roman Arial Bold Arial Italics Times New Roman Times New Roman Bold Times New Roman Italics

COLOUR SCHEME C:100 M:80 Y:0 K:0 R:41 G:87 B:164 CMYK PANTONE: 3584 C RGB HEX: #2957A4 PANTONE C:0 M:20 Y:60 K:20 # HEX R:210 G:174 B:109 PANTONE: P 15-12 C HEX: #D2AE6D C:100 M:100 Y:100 K:100 R:32 G:30 B:30 HEX: #201E1E

10 mm 10 mm 10 mm LETTER HEAD 10 mm Font specification : 10 mm School of Engineering and Technology Bookman Old Style School/Department title (12 Points) 75 mm Address (8 points, Center) 297 mm 10 mm 10 mm Bangalore Kengeri Campus, Kanminike, Kumbalgodu, Bengaluru - 560 074. Karnataka, India. www.christuniversity.in Tel: +91 80 4012 9800 Fax: +91 80 4012 9898 Email: [email protected] / [email protected] 7 mm 17 mm 210 mm

BUSINESS CARD 22 mm 91 mm 5 mm 5 mm 5 mm 55 mm Name of Person Head of the Department Department of Media Studies School of Arts and Humanities [email protected] | mobile: +91 12345 67890 Hosur Road, Bengaluru - 560 029, Karnataka, India Tel: +91 80 4012 9200 | Fax : +91 80 4012 9000 [email protected] | www.christuniversity.in 15 mm 5 mm