B- BRAND D- DESIGN S- STUDIO X- EXPERIENCE WE ARE CEREAL KILLERSSSSSSSS! SEET WEI WEN PAUL (P2005937) DEXTER NG (P2046879) NATALYA FOO JEN WEN (2024026) DXCD 04
Morning Cereal Each morning, we wake up Cheerios is a brand that sells Cereal, feeling refreshed, we may manufactured by General Mills in brush our teeth, play our the United States, consisting of phones, but one thing we pulverized oats in the shape of a look forward to is opening a solid torus. The mainly focus on the fresh bag of cereal, and health benefits that come from the devouring a hearty product itself. Its simple shape is breakfast to start the day. recognisable, and they hope The most important meal of through their product… the day is breakfast, starting the day before going on an Made with whole grain oats with adventure, so we created a beta-glucan - a soluble fiber that campaign around cheerios, can help lower cholesterol as a brand we are closely part of a heart-healthy diet. connected to. We love Give you a great taste and cheerios because of its Honey Nut Cheerios gives you nutrition, health benefits, the best of both worlds. It's the and powerful kick to wake perfect blend of delicious real us up. honey and whole oats for your heart health.
Cheerios Health Benefits Currently on the Cheerios website, It is a good choice for adults General Mills claims their Cheerios who want to eat delicious varieties are a part of a healthy diet cereal while remaining because they are low in saturated health-conscious. Therefore, fat, naturally cholesterol free, can it is ideal for weight loss and help lower cholesterol, are made fast-paced people. with whole grains like oats, and provide essential vitamins ,and Highlighted areas display minerals. nutritional needs and the It is also high in Fiber, Low in Sugar. brand is giving consumers For a healthy breakfast, stick to every detail needed for classic Cheerios. \"They contain a them to understand, good amount of fiber and are low in demonstrating that it's an sugar, all those things that we look honest brand. for [in a healthy cereal],\"
4P Product Analysis 1. Product: Honey Nut Cheerios is one of the many flavors that Cheerios have made. Neither artificial flavors nor colors are added to the product during its production. Rather, this breakfast item combines whole grains with real honey for an extra zing of flavor. The product is often purchased by consumers as a breakfast meal for themselves or for a member of their household. There are a lot of benefits to eating the product. Everyone can benefit from it. Additionally, the product packaging includes a mascot. Consumers easily recognize the bee as the company's mascot. With his cute physical appearance, he draws people to the brand as well as educating all consumers about bees and the issue revolving around the animal on the packaging and ads. 2. Place: Honey Nut Cheerios is a product of the brand Cheerios, and Cheerios is under the brand General Mills. In the cereal category, General Mills is a major player. Cheerios can be found mainly at big brand grocery stores, for example, Walmart, Target, Costco, but now with its popularity consumers can purchase them at any grocery store. 3. Price: Honey Nut Cheerios is one of the most favorite and go-to flavors for consumers when it comes to purchasing cereal. The Honey Nut Cheerios are the most popular flavor, as there are over 12 varieties available. A price is also marketed for this product the same as the price for the other Cheerios flavors. Keeping the prices to a minimum allows it to be affordable and reasonable for all, regardless of social class. 4. Promotion: Cheerios is a brand that involves itself to help charities and communities, which creates a positive brand image for them. Cheerios, for instance, has continually worked on bringing back bees since 2016 until now. Consumers and people in general can learn more about the campaign by visiting https://www.cheerios.ca/bringbackthebees/on their official website. Through the use of social media, online (on their website) and through traditional television, the campaign was promoted as interactive for consumers to raise awareness of the social issue. Consumers can see why Honey Nut Cheerios were created to help populate the bee population since they are made from real honey. To emphasize the condition of the bee population.
Unique Selling Point A catchy slogan: Cheerios is leaning towards those who are health conscious. Bee happy, Their USP or unique selling proposition is that Cheerios’ bee healthy! products are healthy, affordable, and tasty making it great for any The slogan is looking for a youthful, target audience. energetic and healthy brand to eat during their fast-paced lives. The The circular shape is also well slogan “Bee Happy. Bee Healthy,” is know among people as cheerios. by far their most popular tagline in Whenever a circle shaped cereal their print advertisements. The ad is seen, everyone knows its was well liked by the target market name. The way they made their and is apt to describe the products iconic. experience consumers have with Honey Nut Cheerios.
Brand Personality The result is a playful, joyful and A launch campaign has also positive brand universe. The been created by FutureBrand, in CHEERIOS® hoop has now order to reassure loyal become the centre of the visual consumers on taste and that the system, the carrier of its iconicity. CHEERIOS® they know, and love This global brand redesign started is unchanged. This campaign has with the core portfolio, followed by been translated through several a global rollout across the other media touchpoints, digital breakfast cereal formats within videos, animated banners, which the brand operates (oats, website content, social media, organic, cereal bars etc). The new activations...CHEERIOS® is now brand universe was embodied ready to hoop the world for through a playful and flexible many years to come.’ brand book so that all global stakeholders could creatively adopt it and therefore become their most fervent ambassadors.
Brand Reputation Cheerios have been easily recognized disease and cholesterol have been a for the past couple of years by major issue. Cheerios has their Honey consumers of all ages. Consumers have Nut Cheerios and other products known this brand since they were a labeled as “can help lower cholesterol” child. From an article in Adweek, Robert with a heart shape symbol to represent Klara included in his article a food the prevention of heart disease as well. blogger. Tori Avery, the food blogger who believes that “Cheerios is one of Honesty: Honesty is a value that many those iconic American brands that will people reside with Cheerios. They always be with us”. Although Cheerios believe that with Cheerios, promotional had two main purposes where it ads andd packaging looks very honest, contained healthy ingredients for what you see is what you get. The people and brought families to the simplicity in the design also makes that breakfast table, they have alternated true. Thus many people associate the and/or changed their purpose of brand with honesty. The oly thing that bringing families to the breakfast table. got people questioning is the sugar Still, they are still indeed bringing content: where there is sugar in the healthy benefits and they want to cereal, which may not be as healthy emphasize it. Forexample, heart as advised.
Cheerios Competitors By understanding the market Cheerios is facing, i decided to apply a SWOT analysis to identify the pain points and insight • Brand Recognition • Lots of competition. • Brand Equity • No newness factor • High Market Share • More expensive than name brands • Large advertising budget • Low sales among men • High Quality Product • Sugar content makes cereal not as • Large Target Market healthy as advertised • Community outreach and • Only can buy in bulk, 311 grams is connections the only option. Cannot try new • High Sales among women flavours • More out of the box marketing • Outside competition techniques • New products • Online forums • Cheaper prices of competitors • Make a variety of packaging • Brand loyalty to other products alternatives • Make people more aware of our health benefits Based on the SWOT analysis, We derived that… (Opportunities for us) We derived that Cheerios hasn't brought anything new to the table, its always the same. This leads to a lack of fun, which is what the brand wants to achieve. Thus we could build around opportunities, like creating a new package for the brand , that can bring something new to the table. People only buy in big boxes. They have to buy 1kg of cereal just to try 3 different flavours.
Original Packaging These are all the products they have available from cheerios. As you can see, the design is more simple and utilises real life graphics to sell the product as it truly is. The general trend is: The center piece: In the center of the box, there will be DI image of the cereal in a bowl. For the older flavours, the cereal is placed in a heart shape bowl, while the newer versions went for a more modern approach, using a circular bowl. The only pain point is that there isnt really consistency to the designs, the alignment, the bowls and stuff isnt consistent, thus the series of boxes might seem off and unappealing, mistaking it for cereals of other brands. There needs to be a strong brand consistency and style to make it unique to Cheerios. The colours seen in the product is not vibrant, its very saturated, does not represent the joyful nature of the brand personality and reputation.
Nestle Takeover When Nestle took over, they decided to make cheerios packaging environmentally friendly. When Nestle bought over the company for South East ASIAN COUNTRIES OUTSIDE OF AMERICA, they help to make Well-known cereal brands including Cheerios, Shred-dies and Shredded Wheat are set to reduce the amount of plastic used in packaging by more than 600 tonnes annually, while Nestlé's Smarties brand is also switching to recyclable paper packaging worldwide. The use of paper like materials to incapsulate the cereals in a paper sealed bag is a better alternative compared to plastic materials which is usually used to protect the cereal. 0% of Smarties products are housed in recyclable paper packaging, the brand is now rolling out the paper packaging worldwide. Reference: https://www.edie.net/news/5/Nestl--reduces-plastic-from-cereal-packaging-and-rolls-out-paper-Smarties-packs-worldwide/
Nestle Revamped
Nestle Revamped The Box Design was one of the biggest failed packaging experiences for Nestly. Their bowls were not suitable for the brand, making it one of the bigger failures for repackaging cheerios for fast paced lazy people.
Brand Archetype Logo is dark, but strong and simple, displaying the brand name and the product. The backdrop is a eyecatching shade of yellow, telling the consumer that the morning is starting on a happy note. The logo sets the image up for the company, presenting itself as a clean, simple, family-oriented fun brand. Qualities show in the brand: Wholeness, Passion, Creativity and Inspiration, Supportive, Resourceful, Humility. Company Values: Heart Healthy. Environment. Family Oriented. Affordable. Tasty. Fun. Taking into account the company values, Cheerios could be categorized into multiple archetypes, but two are most prevalent. The Angel: The Angel is a ray of sunshine. Hopeful in all situations and providing comfort to those in need of assistance. The Angel radiates from the core. Filled with the desire to guide others towards the right path. The Caregiver: The Caregiver is there to nurture and care for others. The Caregiver is motivated to support everyone and is highly compassionate. Radiates optimism. Friends with everyone.
Brand Archetype Brand Relations Based on previously discussed archetypes, Cheerios builds on the basis of being a family driven business by building itself a personality using character qualities.* The brand stays true to their consumer base by adhering to the market and adapting and expanding the brand.** Though Cheerios could function under several different archetypes such as: The Healer archetype, the brand stays true to its roots and delivers a product worthy of everyone.
Suitable amounts for consumption CONSIDER serving size of each package of cereal. Estimated average daily consumption for Breakfast should be 300 to 400 calories(further research and confirmation needed). 100g of Cheerios (original) = 379cal Best serving for an individual adult is 250ml of cheerios, or exactly 1 cup!
Colour Management For Packaging Duotone -the use of one and two colour packaging designs are often not easy to create a solid piece of work.It requires a greater use of creativity. -Most of the time symbolic and indexical information are being used. -An under-utilised marketing strategy for high end design, one and two color package designs can create striking visual separation on the shelf. Three colours -it is a rare category of work.People dont often use three colours as it is hard to produce a high end work.Although it is cheaper than four colours. -It falls under the same category as 1,2 colour jobs. A mastering of color,shape,imagery,typography,concept and composition need to work uniquely in tandem to create a beautiful piece of work. -Without all this, the package would appear cheap and inexpensive. -1 way to leave a striking impression on the audiences would be the technique of overprinting.One must have a good understanding of colour theory, ink’s opacity and hue mixing. -Colour sells product Four colours -Most of the time, there is at least a flood varnish(its like a gloss finish on your work), making the job 5 colours Finishing Move -the goal of package designs not only to attract The Eye and build brand recognition, but also to protect the contents, and create something that can be easily opened. -Special coating and finishing techniques provide protection and visual appeal to the product. -tactile finishings such as foil stamping, embossing and engraving can create a sense of handcrafted quality.
Colour Management For Packaging How to be different? The usage of wood, plastics,glass,metals. Different kind of plastic packaging and some of their usage T1.Blister packaging -tamper proof,durable. -The way display their product through like a bubble(e.g Shaver, batteries) 2.Flexible Plastic -These are more commonly used on frozen foods(to seal it’s freshness) 3.Folding box -It can be folded(no shit) and very adaptable to temperature change.This material is used across all packaging. 4.litho lamination -It is to create a durable yet attractive solutions. 5.Plastic Clamshell -It is a packaging that closes like a book -Used for products and foods 6.Polypropylene -It is not easily affected baby heat -typical packaging applications are conference kits, gifts, binders,hospitality kits, presentation kits and press kits. 7.Polymorphous -Water resistant. 8.Rigid Box -this material can be classified as luxurious and typically used on higher- end product.
Colour Management For Packaging Storage,display and aging. -for graphic designers, packaging is what is most readily associated with the product. -Packing can also create dramatic results -it can also reduce the price of shipping, it can often be used as an appealing point of purchase display. Impact on shelf -we need to understand the context in which the product will be used, how the product will be displayed in a retail context, how competitors products and packages will be displayed alongside it -We must also consider the use of the product after purchase and the functionality of the package once the product is bought and used.Therefore, the life cycle of a package includes that of the product as well as the length of use after purchase. Colour Management for print -Unlike motion graphics and web design, package design and print-based graphics deal with three-dimensional colour space, making accurate colour rendition far more complex and often difficult to achieve. What is a fake duotone? -It is done by printing a single colour with one-colour halftone over it. Creating duotones within the CMYK colour gamma(to get an accurate colour appearance) .
Packaging Design using single patches of colour may be more effective - than multiple because of its emotional impact. things like shapes and colours, create states of visual harmony no need for expensive and lavish materials - when economically efficient and practical materials can achieve the desired goal. often we see many piles of cast-off expensive packaging materials (that are only being used once). this conveys a false and deceitful brand image, devoid of sincerity, thoughtfulness, or wisdom. stand out from its competitors - packaging needs to be distinctive. things like an extraordinary design that is bold, pushes the limits, solutions that are larger than life. or in the opposite direction, laying out designs that have no straightforward connection with the original product (needs to be executed well) packaging should tell a story. - while words and copy are important, its also necessary to take note of the palette of graphics, typography, words , materials, shape and texture
Essential Elements of an Effective Design - packaging should call attention to itself; that it stands out by communicating the essence of the product’s unique selling proposition. shapes, colours, orientations and TEXTURES. -brand and purpose is clear; people will not buy a product if they do not know what it is and what it does - awakens emotions; emotion is closely linked to memory. brand packaging designs that provoke emotions are more memorable than those that do not. some brands appeal to consumers’ sense of nostalgia, joy, and aspiration. emotional parts of brain are key to forming long-term memories - strive for iconic assets; brand icons that are memorable and recognised globally. while not every brand will achieve iconic status, packaging design should strive for such. the more iconic a brand’s design or logo, the easier it is for people to spot in were contexts (new flavours) - capture and call out benefits; labels offer clear and concise information about the brand and product. ie. health benefits, company values, practices sustainability. if your packaging is biodegradable or easy to recycle the design needs to state that. likewise with organic, plant-based, low-sugar contents. - designed for its target audience; having the right imagery and illustration to support who the intended audience is. brands need to learn whom their packaging designs appeal to. - contains its products adequately and safely; include required elements like ingredient and nutritional information, barcodes, necessary elements. reference: https://www.pkgbranding.com/blog/6-essential-elements-of-effective-packaging-design
Making a Successful Package Design - package must be stylish in form and functional relevance of the product - display the product brand name/identity, relevant descriptive terminology and any unique or quality points of interest - mandatory copy should be presented clearly and precisely in required legal type sizes - package design should project and present the product’s unique personality. characteristics and special qualities in an attractive, exciting and/or stunning fashion - packaging design must attract consumers to the product and influence the consumers to purchase and take the product home - different from its competitors that makes it stand out, be it use of colour, illustration or photographic style, printing method or material choice
Cheerios 2 Box Before: Large carton (left) holding two bags of cheerios. After: Two cartons (right) are stuck together, each holds one bag each. - densely-packed bags hold 10% more cereal by weight than the 37-oz two-bags-in-a-carton format, less paperboard is consumed CONSUMER RESEARCH: shoppers enjoy the great value they find in large-size packages, but are looking for more efficient storage and serving solutions. The connected 2box design is easier for consumers to store at home. FOR THE FUTURE: The firm is using four key indicators to assess improvements: packaging weight, recycled content, renewable content, and truck efficiency optimization.
Building Connections with Cheerios General Mills builds a branding around the concept of connection (and creating connections.) - Their cereal caters to everyone, from how it is suitable for children 9-12 months as they transition to solid food, to growing children, teenagers, and adults. - wide variety of flavours, giving their consumers a range of selection, catering to different needs/tastes/wants - advertising campaigns and commercials target children and feature animated characters. They appeal to the younger audience to encourage them to eat the healthy cereal - Cheerio effect: phenomenon that occurs when floating objects attract one another, named after the common breakfast cereal Cheerios. Similar to how Cheerios seeks to build connections with its consumers.
What are we trying to solve? - the problem we are solving is about having to buy a big box of the same flavour, and on portability, so how are we going to make use of the inside packaging - considering that buying a new pack everyday is not a sustainable way to go, a lot of wastage - storing it after taking it out of the box, (chester personally just takes out the bag and throws the cardboard away) Pain Points to take into consideration - Insects in Cereal Counter: Bay Leaves. Natural repellent to combat unwanted weevils, ants, cockroaches, moths, and flies. - Cereal needs to be repackaged after opening because the original container is not suitable (eg, not airtight)
Supermarket Field Research We went out to the supermarket for a comparison between Cheerios and other cereal brands.
Brainstorming Cheerio Pops (Exciting/Convenient) -Primary packaging individual capsules. -People can always buy refills to stock up in their secondary stand. -Secondary external packaging, holder
(Reusable/Security) Turn the seal to make the box airtight, refillable and reusable packaging too! (Balanced/Convenient) -Pull out spoon and tear it out to open packaging! -Turn seal makes the box airtight, refillable and reusable packaging too!
(Reusable/Convenient) (Reusable/Convenient)Variation Natalya created a Fish food packaging concept, where you twist the packaging to pour out you cereals. Wei Bins innovative packaging idea. A hotel buffet style design, where you pull out the individual capsules to dispense cheerios cereal into the bowl. The hole concept was really cool, and our team might want to further expand on it to see how its function could be sed for our new packaging.
Top 3 prototypes
3D Prototype We did a basic 3D render of one of our prototype design in blender. We really liked how this design was so novel, and made to impress other consumers. We wanted to present this during class to showcase the visual aesthetics of it. After creating our mockups, we realised that Cheerio pops is a better idea for us to work around, as it has a great user experience behind the function of it.
Feedback 1 idea 1: Cheerios Pops -Amount of material used is a lot, at some point when you use up a few it is hard to cover again, not very sustainable -interesting, not practical, high cost idea 2: Reusable -It works and can be placed at an angle, can see in a row of diff flavours, very luxurious design -look like benchpress (lol) chester likes this, feels its very practical. depending on material it can be carried as a water bottle when the cereal is done. a lot of surface space to work on graphics. works for large packaging. Idea 3: Balanced -Practical and mobile, can get milk and it is done easily. good storytelling . for immediate application, this idea uses the least material and has a lot more function -more novel, very much for kids. spoon can be shown as different characters. convenient, if in rush, can just pour milk in and eat.
Similarity Check When we thought we were done with our various packaging ideas, we were lucky to figure out that our ideas look similar to other artists works, as well as previous batches which is not what we want to promote, as it is not original. We wanted to showcase the similarities, so that our ideas do not clash and get called out for its similarity. While showcasing our ideas to my schoolmates from Class 03, we figured out that our pop open idea was identical to their past Packaging in Semester 1. With this, we decided to avoid this packaging to ensure the honesty and originality of our team and packaging design. For this design, it did not work out because it was identical to other designs done by various designers on Pinterest. This was not good for my team as it is not original. Thus we were thankful this ideas were not in our favourite list in the end.
Target Tribe Our team decided to finalise our target tribe before we progressed with our developments. This was to ensure we know how to create our surface graphics, the size and more which meets our consumers cereal Interests. Our Persona was the main focus of how we could design our packaging to meet her needs. With this persona, we got to understand her pain points of how she wants to rush and sleep in, while preparing nutritious food for her children. Thus we finalised our overall target tribe, and focus on.. \"Fast paced adults with Children Many young parents struggle with time. Everyone is moving 24/7 and there is not enough time to prepare nutritious food that is on the go! Especially in the 21st Century, adults are moving faster than ever, with the inclusion of children, that makes it even worst. Having to prepare \"for oneself and others can be detrimental. With this, we hop to form a great solution to help our target tribe prepare fast and get the nutrition they need with Cheerios.
Development 1 For our packaging, we decided to work on the feedback given the previous week, and create our dielines for the packaging. This process was intense, as it was our first time creating the dielines on our own. We started off by drawing our potential size dimensions, secondly, we went to illustrator to lay it out. From the drafts we presented, we moved the Die Cut down instead of up. We also ensured that the top of the packaging is smaller, so that it would look less boxy and enhance the shape of the hexagon, which is a representation of the brands images.
Development 1 For our series, we decided to work around 3 flavours, we ensured that our 3 flavours are completely different, and vary in colours to differntiate them between one another. We chose... These flavours are different in many ways, but they are all nutritious and delicious! For our copywriting, we decided to work around the idea of portability, which is the main idea we have based off our persona. Based on our research, creating a packaging on the go has not been done before, yet functional. We focused on playing around with Bee Puns, where it utilises comedy, to make it more engaging, as well as revamp the original slogan to fit our new packaging. In the end, my team and I came out with the idea: Bee on the go!
Development 1 We decided to work on our mood board. We wanted to incorporate 3d and 2d into our design. We felt that the blend of real and fake would make a unique design, allowing our consumers to observe many elements, allowing them to finds something new to discover every single time. We decided to work on our mood board. We wanted to incorporate 3d and 2d into our design. We felt that the blend of real and fake would make a unique design, allowing our consumers to observe many elements, allowing them to finds something new to discover every single time.
Development 1 We decided to work on our mood board. We wanted to incorporate 3d and 2d into our design. We felt that the blend of real and fake would make a unique design, allowing our consumers to observe many elements, allowing them to finds something new to discover every single time.
Development 1 We tried t incorporate imagery of bees into our designs. We wanted our packaging to have a bee story, where the bee is collecting honey for the cereal. We wanted our design to look fun and exciting, and form stories to entice them. Stories like this make peoples day, and be encouraged to purchase the product.
Development 1 As all our members worked on our sketches, we took our best designs and place them together to form a design all of us appreciate and love. Using Pauls front page design, Wei bin back design and natalya's logo, we managed to form our final layout of our sketch which we would develop furhter on during to development process. For this sketch, we wanted there to be a flow of milk that flows throughout the packaging design. This allows the eyes to move, and connect every side of the packaging together into 1 coherant design. Also, our packaging is a box bowl, thus the millk and cereal fits our main functionality.
LOGO Development For our logo, we decided to revamp Cheerios logo. This is because we felt that it looked really old, and doesn't fit the modernising world we live in today. While using the original logo as an example, we created variations to see what would fit our brand image we want to go towards, using Gotham bold as the main font. The original logo used a serif font, and its design does not suit the brands image. We will revamp this and make it better. We developed our designs and added simple graphics to help elevate the design of the logo. Using the honey spoon on letter h, it showcases the brands image, and the utility of actual honey to produce their cereals, not just that, the letter e showcases a person smiling, emphasising their slogan, bee healthy and bee happy! Thus using their brand stories, goals and missions, we formed our logo which best suits them.
Surface graphics 1 For our first draft, we wanted our design to have a 3d and realistic effect, utilising the revamped graphics from Nestle Cheerios to make it fun and exciting, yet remain the original elements of its packaging design. For our first draft, my team and I decided to keep to the original design, where we utilise a cereal bowl and a flow of milk entering the bowl. This design is nostalgic to people, and we wanted it took look fun and exciting. However, the design is too simple, and it looks like any other design you would find in the store, thus we decided to scrape this idea, and further develop on our graphics.
Surface graphics 2 For our second draft, we decided to infuse a blend of 3d and 2d graphics into our design. Making the milk a 2d vector while the cereal remains 3d. This creates a unique design that attracts adults and kids. We played around with the colours. As we found a problem with the hierarchy. We wanted the logo to stand out. However, it did not work. Thus we re arranged the composition and element sizes to help boost the emphasis of the logo. My Team and I were satisfied with this new design. As we felt the hierarchy was great, and the various elements and colours work together to make the overall packaging nice.
Packaging Design 1 For the surface graphics, we ensured there is consistency throughout the packages, such as the milk flow, the bee, the graphics and more. We also also differentiated the flavours by colour, and small fruit graphics to showcase what the product provides.
Sticker Designs Natalya created 2 different variations for the sticker design. We were satisfied with it. This was because she utilised graphics that represent there brand, and chose colours that suit all of the packaging regardless whether it is yellow, blue or red. This was a great sticker design, and we decided to choose.... This sticker has to be peelled out first, to open the package.the seal provides a sense of security that the product is fresh and untouched.The sticker design is designed by Nat.
Packaging Design 1
Packaging story EXP When you open the packaging, the bee will fly out, the jerk causes the bees bucket to spill out flavour into the flow of milk. Cute stories would surprise and make people’s day! This sticker has to be peeled out first, to open the package. Our blend of 2d and 3D graphics compliment one another to bring the package to life. We wanted to use vibrant colours to enumerate happiness and make the package look fun and appetising.
Opening Process
Interim Pitch Feedback David: -yellow is ok, blue spoon and colour however might not be as appetising -honeycomb spoon?? to add a bit of yellow colour to it -can check out foldable spoons online for template/ref -try not to repeat ingredient twice haha Chester: -graphics on screen are brighter than the printer version :( -overall good job done -graphics are overcrowded, play with saturation of colours, make some things bigger, remove some things -eyes dont know where to look at at first glance -ingredients x2 maybe not necessary, -spoon looks like a shovel, try to make it more curved? -make sure spoon is done up first so that the consumer doesnt have to do it themself since they are in a rush -consider taking out die cut so its less clustered and we have more space to work with
Development 2 We continued to work on the feedback provided by our lecturer after the interim presentation. As a result of the feedback, we realized the clustering was excessive. Therefore, we made it less messy and adjusted the composition to make the logo stand out more. Before Vs After We changed the blue, from a pale blue to a saturated blue Before Vs After We changed the ingredient, instead of cropping the text out, we removed 1 line and centralised it to make it legible.
Development 2 We wanted our spoon to have a concave shape, but we did not know how to solve it. Our original design was flat, which does not help our consumers scoop up the cereal to consume. Thus we went onto the internet to search for spoon folding mechanisms to help our design. Overfold mechanism We found a spoon, where you fold the 2 edges of the designs over one another, to form a concave shape at the bottom. We really liked this design as it used little material,, and it looks really good! Origami mechanism This spoon utilises 2 parts, where they connect to form the spoon. However, the formation lead top a triangle pocking out, which is ugly, and more material is wasted. Tacos mechanism This spoon folding reminded us of tacos, where u found the edges to form a spoon. However, this is not useful because the spoon is flimsy, and you cannot hold it comfortably since you have to use 2 fingers to hold it up, before it collapses.
Search
