leus-2018-catalog-SURF

18 SURF CATALOG



LEUS shows up to rage with a diverse collectionof towels inspired by the elements of life thatexcite us most. And now, we’re calling on youto join us.All day fun seekers, lounge chair connoisseursand pool party crashers linked by a commonlove of good times—there’s no stamp of approvalneeded to vibe with our tribe.Rallying a rowdy mix of photographers, designers,musicians, artists, and athletes to craft ournewest lineup, our product demands attentionwith eye-catching prints and new offeringsthat beg for adventure. So drop your inhibitionsand maybe your clothes too, because everyoneknows that fun feels better. @leus www.leustowels.com



CONNER COFFIN - HEAVY PETAL SURF PONCHOSADULT SIZEInspired by Conner Coffin’s island style fantasiesof umbrella drinks and pumping warm waves,Conner’s signature poncho gives a modern nod tovintage Hawaiian prints for maximum aloha vibes.Key Features:• 100% Cotton • Change Anywhere• Dye Printed • Conner Coffin Signature02POCCRD CONNER COFFIN - HEAVY PETAL KIDS SIZE Inspired by Conner Coffin’s island style fantasies of umbrella drinks and pumping warm waves, Conner’s signature poncho gives a modern nod to vintage Hawaiian prints for maximum aloha vibes. Key Features: • 100% Cotton • Change Anywhere • Dye Printed • Conner Coffin Signature 02POCCRD 5

SPLATTERADULT SIZEPerfect levels of controlled chaos collide,splashing vibrant shades across 100%cotton. Prepare to brighten up every timeyou throw this poncho on.Key Features: • Change Anywhere• 100% Cotton• Dye Printed02POSPBL SPLATTER KIDS SIZE Perfect levels of controlled chaos collide, splashing vibrant shades across 100% cotton. Prepare to brighten up every time you throw this poncho on. Key Features: • Change Anywhere • 100% Cotton • Dye Printed 02POSPBL

JOINT SURF PONCHOSADULT SIZEDecorated in one of our most popular prints,distract roaming eyes with bold black and whitestripes instead of what’s under your poncho.Key Features: • Change Anywhere• 100% Cotton• Dye Printed01POJOBK JOINT KIDS SIZE Decorated in one of our most popular prints, distract roaming eyes with bold black and white stripes instead of what’s under your poncho. Key Features: • Change Anywhere • 100% Cotton • Dye Printed 01POJOBK 7



SIGNATURE TOWELSCONNER COFFIN - HEAVY PETAL 33” X 58” • 148CM X 84CM Inspired by Conner Coffin’s island style fantasies of umbrella drinks and pumping warm waves, Conner’s signature towel gives a modern nod to vintage Hawaiian prints for maximum aloha vibes. Key Features: • 100% Cotton • Perfect Size for Surf • Dye Printed • Conner Coffin Signature 02PRCCRDCONNER COFFINA professional in and out of the water, LEUS co-founderhas taken his skills from the lineup to the boardroom in a seamless fashion.Allowing his deep love of pointbreaks, classic rock and guitars to drive him forward,this Santa Barbara native has solidified his reputation as a modern day standoutwith a classic style that blends powerful, arcing turns with an effortless flow.Dishing out positive energy that shines through whether he’s chasing tubesaround the globe or giving us feedback on his newest signature towel, not onlyis Conner an elite member of the World Surf League Championship Tour since2015, he’s a vital part of our crew. 9



SIGNATURE TOWELSLOOKING GLASS33” X 58” • 148CM X 84CMAn underwater view captured just for you,Todd Glaser aimed his lens at the velvet texturesof the South Pacific and we laid it out on apremium towel for your ocular pleasure.Key Features: • Perfect Size for Surf• 100% Cotton • Todd Glaser Signature• Digitally Printed02DILGBLTODD GLASER is a San Diego-born photographer, surfer, and waterman.A SURFER Staff Photographer since 2007, Glaser is prolific for his young age,earning more than a dozen covers during his tenure at the magazine. Equallytalented shooting land, water, and lifestyle photography, his work has alsoappeared in The New York Times, Outside, Men’s Health, GQ and the Smithsonian’sNational Portrait Gallery, in Washington DC. When he isn’t globetrotting chasingswells, treading water shooting in the tropics, or capturing images of the firstwave ever ridden at Kelly Slater’s Surf Ranch, Glaser can be found riding wavesaround his home, on a variety of equipment types, and enjoying the company ofhis wife, Jenna. 11



SIGNATURE TOWELSGUS GUS33” X 58” • 148CM X 84CMLucas Beaufort creates a quirky all-overprint as unique as his original characters.Inspired by his dreams and surroundings,hand drawn funky figures pop in whitestitching against a solid black backdrop.Key Features:• 100% Cotton • Perfect Size for Surf• Dye Printed • Lucas Beaufort Signature02PRGGBKLUCAS BEAUFORTBorn in Cannes in 1981, is a French visionaryartist-painter living in a world surrounded by imaginary characters, kind butmischievous monsters, who help him build a positive image on the world andguide his choices every day.His specialty is using acrylic paint on various bases : canvas, photos, trees,walls, guitars, shoes, cars, bodies... and absolutely everything he can find,with no limit. If the paint sticks then it is a canvas ! 13





CACTI33” X 58” • 184CM X 84CMDon’t worry, this towel won’t bite. Get upclose and personal with the softess cactineedles this side of the Mississippi.Key Features: • Perfect Size for Surf• 100% Cotton• Digitally Printed02DICAGR

SURF TOWELSLUNAR33” X 58” • 184CM X 84CMGround control to major fun, space out onan oversized print of one of the galaxiesgreatest gifts.Key Features:• 100% Cotton • Perfect Size for Surf• Digitally Printed02DILUBK 17

WATERMELON WONDERLAND33” X 58” • 184CM X 84CMKick back and relax on the ripest set ofmelons summer’s ever seen.Key Features:• 100% Cotton• Dye Printed• Perfect Size for Surf02DIWMGR

WET SURF TOWELS33” X 58” • 184CM X 84CMYou can’t dry off if you don’t get wet first.Show your cheeky side with a graphic towelthat makes a statement wherever you go.Key Features: • Perfect Size for Surf• 100% Cotton• Dye Printed02PRWEBL WEEKEND 33” X 58” • 184CM X 84CM Beat a heavy case of weekday woes with a graphic towel that turns up the weekend vibes any day of the week. Key Features: • Perfect Size for Surf • 100% Cotton • Dye Printed 02PRWKPK 19





PALM PALM33” X 58” • 184CM X 84CMLeaf your troubles at the door and fadeinto tropical layers of tripped out palms.Key Features: • Perfect Size for Surf• 100% Cotton• Dye Printed02PRPPBK

SCALLYWAG SURF TOWELS33” X 58” • 184CM X 84CMDesigned to mark your spot in style, keepyour booty safe and sound with a our takeon a classic emblem.Key Features: • Perfect Size for Surf• 100% Cotton• Dye Printed02PRSWBK SPLATTER 33” X 58” • 184CM X 84CM Perfect levels of controlled chaos collide, splashing vibrant shades across 100% cotton. Prepare to brighten up every time you throw this towel down. Key Features: • Perfect Size for Surf • 100% Cotton • Dye Printed 02PRSPBL 23



CORPO SURF TOWELS33” X 58” • 184CM X 84CMConsider this logo print your visual reminderto keep it Leus. Poolside or sea side, maxout your fun-meter and don’t be afraid toget LEUS!Key Features: • Perfect Size for Surf• 100% Cotton• Dye Printed01PRCOSF ICONIC 33” X 58” • 184CM X 84CM Need help connecting the dots? We got you. Always searching for more of a good thing, we stamped our icon across a premium towel so you can keep it understated while keeping it LEUS. Key Features: • Perfect Size for Surf • 100% Cotton • Dye Printed 02PRICBKFADED33” X 58” • 184CM X 84CMDrift through the spectrum and fade intoyour happy place with a two-tone towel thatlets your personalities meet in the middle.Key Features:• 100% Cotton• Dye Printed• Perfect Size for Surf02PRFABK 25

STACKED33” X 58” • 184CM X 84CMPlayful shapes and lines collide to create apattern of stacked geometric bliss.Key Features: • Perfect Size for Surf• 100% Cotton• Jaquard Woven02JWSTBL

CARAVAN BEACH TOWELS70” X 40” • 178CM X 102CMWe flipped the script on a traditional TurkishKilim to paint something that really pops,disrupting the scene with a towel that looksjust as good as it feels.Key Features: • Oversized for lounging• 100% Cotton• Jaquard Woven02JWCVPK HAZE 70” X 40” • 178CM X 102CM We blur the lines between work and play, so why would our prints be any different? Subdued hues mingle on 100% cotton to please your eyes and body. Key Features: • 100% Cotton • Oversized for lounging • Dye Printed 02PRHZBL 27



FALSA BLANKETS72” X 48” • 183CM X 122CMMexican blanket style fringe spices up aclassic coral throw for an instant fiesta.Key Features: • Good for all Occasions• 100% Cotton• Woven Blanket02BKFASF 29

SINGLE WIDE DISPLAY DOUBLE WIDE DISPLAYCOST = $164 COST = $204ANNUAL RETAIL SALES = $5,120 ANNUAL RETAIL SALES = $10,240ANNUAL TURNS = 5 ANNUAL TURNS = 5RETAIL SALES / SQ FT = $2,226 RETAIL SALES / SQ FT = $3,410RETAIL SALES / PEG = $640 RETAIL SALES / PEG = $640

SLATWALL DISPLAY IN-STORE DISPLAYSCOST = $35ANNUAL RETAIL SALES = $3,840ANNUAL TURNS = 5RETAIL SALES / SQ FT = $2,400RETAIL SALES / PEG = $640 31

PACKAGE 1 DOUBLE WIDE DISPLAY SPLATTER LOOKING GLASS FADED SPLATTER SPLATTER WEEKENDHAZE CARAVAN WATERMELON WONDERLAND PALM PALM FALSA CORPO

BUYING PACKAGESPACKAGE 2 DOUBLE WIDE DISPLAY CATI SCALLYWAG JOINT STACKED JOINT CONNER COFFIN CONNER COFFIN GUS GUS LUNAR WETCONNER COFFIN ICONIC 33

PACKAGE 3 SINGLE WIDE DISPLAYFALSA STACKED CACTI WEEKEND CONNER COFFIN SCALLYWAG GUS GUSPACKAGE 5 SLATWALL DISPLAYCONNER COFFIN WATERMELON WONDERLAND WEEKENDSPLATTER FADED GUS GUS

PACKAGE 4 SINGLE WIDE DISPLAY BUYING PACKAGES JOINT WATERMELON WONDERLAND LOOKING GLASS JOINT SPLATTER CORPOPACKAGE 6 SLATWALL DISPLAYLOOKING GLASS PALM PALM LUNARGUS GUS WET CORPO 35

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