OUTDOOR LIVING COLLECTION www.katieblake.co.uk
A few words from the Chairman Next year, will be our 40th year in the Garden Furniture business and I feel we have achieved a substantial amount of experience over that time. The business has changed considerably since we started, but the Garden Centres are still our core customer base. Garden Centres were more Nurseries in the early days, giving over lots of floor space to pots and plastic trays with plants being the main products sold. Today they have become serious business and look more like an out of town Department Store than a Garden Centre. They seem to be avoiding the struggle the High Street retailers are experiencing, with maintaining sales and margins. The Internet is having a major effect there is only the tables to assemble so I as Chairman would like to take this in all areas of retail and I remember delivering locally should be easy. You opportunity to thank all our customers sitting down 10 years ago with a Director take away all the massive cartons that for their continued support. We are fast of Amazon, who told me that they Garden Furniture comes in and are becoming a leading brand Katie Blake expected to more or less take over 60% able to check if there are any faults with continues to develop new products and of all retail in 10 years. I wonder how the product. By buying from the right our ranges now offer everything from close that estimate was? supplier you should be able to compete economical furniture that allows you on price and retain full margin. to compete with the sheds, to luxurious I do think that some retailers are missing suites of furniture that just were not a trick when it comes to the Internet, What has the Internet company got available for the garden forty years ago. particularly with a bulky product such as to offer? Curb Side delivery on Pallets You are welcome to visit our Garden Furniture. that the customer has to dispose of, if Leigh-on-Sea showroom, where there is a problem, trying to speak with everything is on display, spend a night in You have so many benefits to offer your someone is a nightmare and what the lovely town of Southend on Sea and customers, apart from the fact they can about if you want to return something, if you are more than 50 miles away we actually sit down and try the product. how do they do that? I very rarely see will pay your overnight expenses and we Of course, I hear many of you saying any comments on displays in the shops will even give you some Southend Rock yes we do that and they go home highlighting the benefits of buying from to take home. and buy it off the Internet cheaper. My their centre so unless you point out the argument is that you shouldn’t stock benefits they are not going to know. Thanks once again for your support products from suppliers who either Remember back to our old training and we look forward to another season sell directly themselves on the internet days? Every fact has to have a benefit! working with you. or supply Internet trading companies, who heavily discount their products. At Katie Blake we think we have a lovely Jack Whiteley, Chairman We ourselves monitor the internet and range of products reaching all price Glencrest Seatex Limited whilst it takes a great deal of effort and areas and thanks to our long-standing time, we are able to ensure your margin customer base, we still have 95% of is intact. Other major benefits for your the customers that we started with back customers include: White Glove service, in 1980. LOFA MEMBER MADE AWARE Glencrest Seatex have been LOFA The Made Aware scheme covers issues Members since 1987. To comply with such as the sourcing and sustainability LOFA’s rules and regulations all Glencrest of raw materials, pollution control, Seatex products are designed and worker welfare, carbon footprint, product manufactured inaccordance with British longevity and end of life disposal. The aim law and environmental standards. of Made Aware is to ‘make a difference’. 2 Tel: +0044 (0) 1702 527814
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KATIE BLAKE Collections Katie Blake Oxford & Henley Priced competitively Seville looks very now available smart and once your customer sits in 100% Aluminium frames, these new a chair it’s sold. There are two colour Katie Blake Elite ranges are modern and provide a choices, every set comes completely good level of comfort. Ideal for any dressed with cushions, parasol and We have introduced a beautiful new patio, the lines are clean, simple and parasol base. deluxe range of garden furniture called come together with deep filled cushions, Mayberry and it goes into our new that make the furniture attractive and Chatsworth & Sandringham range branded Katie Blake Elite. comfortable. This was our introductory range when The Elite range sets a new standard in The benefit of Aluminium is that there we first started in Garden Furniture, Garden Furniture, using 5mm half and is absolutely no maintenance, simply and continues to be our best seller. full round weave rattan, with deeply filled wipe down with a cloth. Both Oxford and Produced in 7mm flat weave and cushions providing amazing comfort. Henley come with night covers. Priced available in two colours, using 1.5mm very competitively, these two ranges will aluminium tube with high quality flat The chairs are oversized, bigger than be big sellers. rattan, the main interest is price. When interior chairs and look stunning. Like all purchased by direct container it is very our furniture, there is a manufacturer’s Seville competitive. 10 year’s guarantee and with the Elite range it comes with a night cover The Seville furniture is one of our included. Of course, it is our most bestselling collections. The design and expensive furniture however we are told quality is superb and makes this range by the trade that it represents fantastic a major seller. This furniture is a value. mixture of full and half round rattan weave, it is very popular Katie Blake Milan and the next step on from flat weave for your New for this year, the Milan collection customers. fits neatly between our Chatsworth and Seville ranges. Lovely styling and a high level of comfort this range is very smart. Split between round and double weave, it’s very attractive and is already outselling some of our other ranges. It’s difficult to know what to do when designing a new range, if you notice many brands look very similar, but Milan stands out on its own and we are very proud of it. 4 Tel: +0044 (0) 1702 527814
CONTENTS 6 20 26 46 6 - 15 MAYBERRY 46 - 63 SEVILLE 16 - 19 HENLEY 64 - 75 CHATSWORTH 20 - 25 OXFORD 76 - 77 FURNITURE COVERS 26 - 35 MILAN 78 - 79 PARASOLS & BASES 36 - 41 BALI 80 - 83 OUTDOOR FABRICS 42 - 45 MELBOURNE 84 - 85 PRODUCT DIMENSIONS Please note that whilst every effort has been made to offer a true representation of colour, these may vary slightly from that shown due to printing processes. [email protected] 5
MAYBERRY A beautiful collection of fine outdoor furniture offering the highest level of comfort and quality. Mayberry is part of our Elite range and is available in Grey or Natural weave. MAYBERRY 4 SEAT GREY Also available in Natural Weave with Taupe Cushions. Grey / Grey 310108 Natural / Taupe 310115 6 Tel: +0044 (0) 1702 527814
The chairs are very large, therefore providing a level of comfort more in line with lounge furniture. A combination of handmade round and half round weave rattan, with deeply upholstered cushions. A free cover is included with the Elite range, protecting your furniture from the elements. [email protected] 7
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MAYBERRY 6 SEAT NATURAL 6 Armchairs available with either large round or oval table. Grey / Grey Round 310207 Natural / Taupe Round 310214 Grey / Grey Oval 310306 Natural / Taupe Oval 310313 [email protected] 9
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MAYBERRY 2 SEAT SOFA SET A comfortable and luxurious set of furniture with deeply upholstered cushions. A cover is included with this set. Grey / Grey 310405 Natural / Taupe 310412 new [email protected] 11
MAYBERRY LOVE SEAT WITH AN OTTOMAN IN GREY Grey / Grey 310504 Natural / Taupe 310511 12 Tel: +0044 (0) 1702 527814
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MAYBERRY SUN LOUNGER WITH WHEELS Grey / Grey 310603 Natural / Taupe 310610 14 Tel: +0044 (0) 1702 527814
MAYBERRY SUN LOUNGER GREY [email protected] 15
HENLEY 100% Aluminium, this sleek looking furniture is similar to our Oxford range. The slimmer frame is smart and practical, modern and comfortable. The Henley frame can be left outdoors permanently. A cover is provided with every set. 16 Tel: +0044 (0) 1702 527814
HENLEY 3 SEAT SOFA SET Grey / Grey 320107 Frame Profile 60 x 60mm Also available is a 2 seat sofa set. Grey / Grey 320008 [email protected] 17
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HENLEY CORNER GROUP WITH ADDED MID-SECTION This classic corner group seen at the bottom right can be extended either left or right by adding a Mid-Section as shown in the main picture. Grey / Grey Corner 320206 Grey / Grey Mid Section 320305 Corner Unit without Mid Section [email protected] 19
OXFORD Weatherproof Aluminium combined with 100% Solution dyed Polyester cushions, which have deep and comfortable fillings. This practical furniture does not rust and will last for years. Modern, simple and very comfortable. The Oxford range comes complete with a cover. 20 Tel: +0044 (0) 1702 527814
OXFORD TWO SEAT SOFA WITH TWO ARMCHAIRS AND LARGE COFFEE TABLE. Complete with cover. Grey / Taupe 321005 Frame Profile 100 x 20mm [email protected] 21
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OXFORD 3 SEAT SOFA SET Grey / Taupe 321104 [email protected] 23
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OXFORD CORNER GROUP Providing four comfortable seats with a very large Coffee Table. A cover is provided. Grey / Taupe Corner 321203 Grey / Taupe Mid Section 321302 OXFORD EXTENDED CORNER GROUP With optional mid-section, extending the group left or right hand providing an extra seat. [email protected] 25
MILAN A fabulous collection of Rattan furniture that fits in perfectly between our Chatsworth and Seville ranges. A lovely design of different weaves providing an attractive finish. Milan has been competitively priced, and is an exciting development for Katie Blake outdoor furniture. MILAN 2 SEAT SOFA SET Grey / Grey 304008 26 Tel: +0044 (0) 1702 527814
Milan has been styled using a fine mix of weaves that looks very attractive. [email protected] 27
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MILAN PATIO SET Available as a 4, 6 or 8 Chair set. Grey / Grey 4 Chair 301007 6 Chair 302004 8 Chair 303001 [email protected] 29
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new [email protected] 31
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MILAN COMPACT CORNER Grey / Grey 307009 [email protected] 33
MILAN RECLINING CHAIRS TABLE & FOOTSTOOL The Milan Recliner set is only available as a complete set. Grey / Grey 306002 34 Tel: +0044 (0) 1702 527814
THE MILAN COLLECTION Includes a Bistro set with 70cm round table. Grey / Grey 305005 [email protected] 35
BALI Bali is one of our top ranges similar in style to Seville Furniture, but using a mix of 9mm flat and 5mm full round weave rattan. It looks very nice and graces any garden. 36 Tel: +0044 (0) 1702 527814
BALI CORNER SET Shown here is the corner group with a large square table that is height adjustable and can be used as a coffee or high dining table. Deeply padded cushions provide good comfort. Grey / Pepper Grey 531602 Natural / Taupe 531237 [email protected] 37
BALI BISTRO SET Grey / Pepper Grey 531304 Natural / Taupe 351435 38 Tel: +0044 (0) 1702 527814
BALI 2 SEAT SOFA SET Grey / Pepper Grey 531701 Natural / Taupe 531732 [email protected] 39
BALI 6 CHAIR SET 40 Tel: +0044 (0) 1702 527814
BALI 6 CHAIR RECTANGULAR SET Grey / Pepper Grey 531220 Natural / Taupe 531275 [email protected] 41
MELBOURNE Melbourne is a light colour mix of half and full round weave. The armchairs have higher backs for increased comfort. The large tables with 8 seat sets have a useful cupboard or storage space underneath. Exclusive to Katie Blake. 42 Tel: +0044 (0) 1702 527814
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MELBOURNE 8 CHAIR RECTANGULAR SET Pebble / Taupe 781700 44 Tel: +0044 (0) 1702 527814
MELBOURNE 4 CHAIR SET Pebble / Taupe 781007 MELBOURNE COMPACT CORNER UNIT Pebble / Taupe 780406 MELBOURNE 8 CHAIR SQUARE Pebble / Taupe 781205 MELBOURNE LARGE CORNER UNIT Pebble / Taupe 780506 [email protected] 45
SEVILLE Our beautiful Seville furniture is a winner, and will continue to be so. A mixture of half and full round rattan weaves, this furniture is very popular. Generous sized chairs with comfortable cushioning and all at a competitive price. The quality of Seville is very high and it shows. 46 Tel: +0044 (0) 1702 527814
SEVILLE 8 CHAIR ROUND Grey / Pepper Grey 718232 Natural / Taupe 718140 SEVILLE 6 CHAIR ROUND Grey / Pepper Grey 718119 Natural / Taupe 718072 [email protected] 47
Grey / Pepper Grey 720051 Natural / Taupe 720020 48 Tel: +0044 (0) 1702 527814
SEVILLE 6 SEAT [email protected] 49
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