A GUIDE TO SELLING A HOME IN NEW YORK

A GUIDETO SELLINGA HOME INNEW YORKWith the Holmgren/Ng Team

A GUIDE TO SELLING A HOME IN NEW YORKA majority of one’s wealth is often comprised of their realestate holdings. By listing with the Holmgren/Ng team, youare listing with a licensed real estate sales team whose focusis to maximize your home’s exposure for the highest return oninvestment. When you sell your home with the Holmgren/Ngteam, your property will be featured in all the major publicationswhere buyers first start their search. This is how we do it. IN THIS GUIDE YOU WILL LEARN ABOUT• The Advantage to Hiring the Holmgren/Ng Team• Pricing to Sell• Current Market Trends• A Value Proposition• What Buyers Look for• Listing Timeline• Marketing Your Property• Entertaining Offers• Closing Costs

THE ADVANTAGE TO HIRING THEHOLMGREN/NG TEAMIt is a fact that 9 out of 10 buyers contact a real estate agentbefore buying a home.* To sell your home, it only takes onebuyer. To find that buyer, it takes the Holmgren/Ng team andtheir 55 Point Marketing Plan to conduct a flawless transaction.PRICING TO SELLWhen a home is priced properly it should start to take offerswithin the first two weeks. You can NEVER under-price aproperty, the market will correct it with multiple bids. However,it is possible to OVER price a property leaving it to sit on themarket and become stale.CURRENT MARKET TRENDSUsing data collected from recently listed, in-contract and soldproperties in your area, and taking into consideration the days onthe market, are all determining factors when pricing your property.A VALUE PROPOSITIONMost sales transactions will involve two real estate brokers: aseller’s broker and a buyer’s broker. One of the most powerful toolsa listing has, besides its price, is its commission structure. Offeringa high payday to the buyer’s broker ensures that all buyers will seeyour home, especially those represented by an agent.* National Association of Realtors 2015 Home Shopper Study.

WHAT BUYERS LOOK FORBuyers are visual. They like to buy things they can seethemselves in. By using data based on current market trends,this alerts us to what buyers are looking for.81% 81% of buyers feel it’s easier to visualize a property if it is staged properly *83% of buyers feel that photos are useful 83%when looking for a property to purchase *TIMELINEOnce you make the decision to sell your home, the Holmgren/Ng team will begin to implement the 55 Point Marketing Planand begin to search for the right buyer for your home.Upon completion of negotiating price, due diligence fromattorneys to inspectors, your home will now be in contract. Ifthe purchaser is financing an appraisal will be conducted bythe bank. Once this step is complete, a closing should occurin 30 days.* National Association of Realtors 2015 Home Shopper Study.

MARKETINGWhen you list with The Holmgren/Ng Team to sell your home,we immediately hire a photographer and a videographer tocome to the property. This way we can announce to the marketthat your home is for sale through our syndication network.MARKETING OUTREACH RLS

55 POINT MARKETING PLAN1. Discuss Price Strategy2. Inspect home for “Sale Preventing Defects”3. Evaluate Sellers Net Proceeds Sheet4. Evaluate for Staging, Clearing, Cleaning, etc5. Confirm all Instructions for showing the home and emergency contact information6. Provide seller with a showing checklist which offers home showing guidelines to help have the home prepared for appointments7. Hire Photographer8. Hire Videographer9. Create Floor Plan for home10. Signage for home (if applicable) and Storefront locations11. Professional Photo session for home12. Professional Recording session for home13. Review all photography/videography with seller14. Submit the listing information to the Residential Listing Service for exposure to over 29,000 active real estate agents in New York City15. Notify Public Relations Department for Media Exposure16. Create “Just Listed” cards for mailing17. Publish property on my Website and BOND Website18. Upload home with Professional Photos and Virtual Tour19. Professional (e)Flyer creation20. Flyer sign box placed at property (if applicable)21. Distribute your listing to the Market22. Link home to Social Media portals23. Publish custom Video on YouTube24. Re-write Advertisements to keep them fresh25. Professionally optimize homes presence on 400+ Internet Syndication sites26. Targeted marketing to ensure we attract a buyer who is the most willing to pay the highest price27. Follow up with all buyer leads and inquires within 15 minutes, 7 days per week

28. Reverse Prospecting search29. Send a personalized letter to residents in the immediate neighborhood promoting the features and lifestyle benefits of the property30. Twenty-Four hour Information Hotline31. Weekly Marketing Meeting with the team to mastermind on what steps have been completed and executed in the marketing of the home and review with seller32. Email the seller weekly with feedback and reports on the property33. Weekly Seller Market Changes34. Track and analyze all web and phone inquiries to determine where the buyers are seeing the property35. Host Broker Open House36. Host Weekly Open Houses37. Price position and marketing38. Improve the marketing of any under-performing marketing campaigns39. Daily prospecting for Buyers40. Contact my buyer leads, centers of influence, and past clients for potential buyers41. Prequalify all prospective buyers42. Require all offers include buyers pre-approval and proof of funds for down payment43. Negotiate the best price and terms44. Research tax records45. Walk the appraiser through the property46. Monitor the buyers’ loan to assure timely loan commitment47. Arrange all final inspections48. Arrangement of closing with Attorney Offices49. Make my entire team available so that any questions or concerns will be handled in a timely manner50. Monitor mortgage financing progress51. Communication Guarantee52. Assist seller with Move Out and Clean Up through our affiliate relationships53. Set up final walk through of the property for buyers and their agent54. Arrange possession55. Help seller find their next home

CLOSING COSTS:COOPERATIVESBREAKDOWN OF SELLERS COSTSBroker’s commision % of sale priceSeller’s attorney $2,500 and upCo-op attorney $400 - $600Flip Tax VariesMove-out deposit $500 - $1,000 (refundable)New York City transfer tax 1% of sale price for purchases of $500,000 or less 1.425% of price for purchases over $500,000 (commonly paid by Seller)New York State transfer tax 0.4% of priceTransfer tax filing fee $25Payoff Bank attorney $300 and upUCC-3 filing fee $100 and up

CLOSING COSTS:CONDOMINIUMS & SINGLE FAMILY HOMESBREAKDOWN OF SELLERS COSTSBroker’s commision % of sale priceSeller’s attorney $2,500 and upManaging agent processing fee $450 - $650Move-out deposit $500 - $1,000 (refundable)New York City transfer tax 1% of sale price for purchases of $500,000 or less 1.425% of price for purchases over $500,000 (commonly paid by Seller)New York State transfer tax 0.4% of priceTitle and recording fee $100 and upMortgage satisfaction fee $150 - $300Payoff Bank attorney $300 and up

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TheHolmgren/Ng TeamANNETTE MICHELEHOLMGREN NGLICENSED REAL ESTATE LICENSED REAL ESTATEASSOCIATE BROKER SALESPERSONMOBILE: 401-837-9445 MOBILE: 973-901-2189E-MAIL: [email protected] E-MAIL: [email protected] five years in the financial investment industry, Annette decided to pursue her true pas-sion in Real Estate. Michele decided to start her career in her family business, real estatedevelopment. Annette obtained one of Michele’s family exclusives, through that they formeda friendship and a vision and decided to join forces. Soon after, the Holmgren/Ng teamwas formed. With over 15 years of collective experience, the Holmgren/Ng team hasproven to be one of the most knowledgeable and detail oriented brokers in the business.Looking out for their clients in every step and turn of the process, their New York City RealEstate expertise spans the five boroughs and beyond. They believe that, “If you know realestate, then it can be achieved anywhere”.Their main goal is to ensure a successful transaction without forgetting about the relationshipand person behind the process. They provide the best customer service from beginning toend by educating and informing about the ever changing market and competitiveness,making the process as smooth as possible for either the newest of buyers to the mostexperienced buyer.JULIE JOSH FRANKBATTLES MEADOWS DEANGELISLICENSED REAL ESTATE LICENSED REAL ESTATE LICENSED REAL ESTATESALESPERSON SALESPERSON SALESPERSONMOBILE: 917-902-9151 MOBILE: 917-929-0188 MOBILE: 347-421-2030E-MAIL: [email protected] E-MAIL: [email protected] E-MAIL: [email protected] BONDNewYork.com