Simon Hope

Lino PrintL keside Lynxes Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet 01

Lo o c se study oseph & Co Joseph & Co Consulting specialise in connecting specific business people through access, learning, engagement and insight. Our target market are large companies with 1,000+ employees and revenues of £50m+. We need to convey trust and stability in the same way that our clients do. Our logo is to take inspiration from the Rowan (mountain ash) tree. Known for it’s tenacity and ability to grow in otherwise inaccessible spaces, it not only scales mountains, branching out strategically, but also bears fruit reputable for their vitality and vision.02

03

Br ndin Project Film D miers Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet04

05

Book Desi n The L st Ni ht of the World Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet06

07

Specimen Posters Typef ce Desi n Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet80

09

In minimalist architecture, design elements strive to convey the message of simplicity. The basic geometric forms, elements without decoration, simple materials and the repetitions of structures represent a sense of order and essential quality. The movement of natural light in buildings Minimalism can be described as the stripping away of all unnecessary elements and focusing on what needs to be there. In this sense, minimalism encourages purpose While minimalism often appears simple on the outside, a lot of thought, practice and time goes into the production and development of a minimalistic piece10

Minimalism is an extreme form of abstract art developed inthe USA in the 1960s and typified by artworks composed ofsimple geometric shapes based on the square and therectangleMinimalism or minimalist art can be seen as extending theabstract idea that art should have its own reality and not be animitation of some other thing. We usually think of art asrepresenting an aspect of the real world (a landscape, aperson, or even a tin of soup!); or reflecting an experiencesuch as an emotion or feeling. With minimalism, no attempt ismade to represent an outside reality, the artist wants the 11

Lo o c se study Archw y Buildin Consult ncy With no thoughts/direction for this we had total free reign with the design, we simply planned to have four preliminary ideas/designs which all varied in style. From those four ideas, the client could choose two which he preferred and we could refine those a little bit more. Triangles are the strongest shape in building, and so this logo embodies the strength behind Archway. The fold-style shading also provides a contemporary note helping the logo feel like a slick and modern letter ‘A’, giving a dynamic feel to the company.12

Lo o c se studyArchw y Buildin Consult ncy a rc h way BUILDING CONSULTANCY A R C H WAY BUILDING CONSULTANCY Due to the scale that the client works in, the logo had to be strong and hold its own among many others. Moreover, it was to be fresh, looking to the future rather than becoming old and stuffy. Another issue that we would come across was that unbeknownst to us, at first, a lot of the imagery associated with construction and surveying is very outdated and this came back to bite us. 13

Lo o c se study Archw y Buildin Consult ncy We hit home with these adjustments. “Quality mate! Pass on my thanks to [the designer] for his efforts and my acknowledgement that he was pretty much spot on before my suggested amendments. Guess that's why he is the designer!” With these simple, final adjustments made we began setting up the mock-ups.14

15

Unused Lo os V rious16

Unused Lo osV rious 17

S mple P es De th & the Author Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet18

19

A Developin Typef ce Apollo Mk 2 Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet20



Curriculum Vit e As an up and coming graphic designer, I do not aim for recognitionSimon Hope or fame in design circles, I aim to get the job done. With a couple of years of experience already under my belt, I know how to make the [email protected] design stand at the forefront regardless of my personal style. simon-hope.tumblr.com Possessing both a BA and BTEC in graphic design, I have gained an linkedin.com/in/simon-hope expertise with InDesign, Illustrator and Photoshop from CS6blurb.co.uk/user/SimonHope through to CC. I know that I still have a long way to go and I aim to never stop learning. BA in Graphic Design (2:1) 2014 – 2017 | M r 2017 – Present Open University Old Street, London BTEC Extended Diploma As the primary graphic designer of Caye Creative, I am responsible in Graphic Design for all design commissions. So far, the majority of our clients have (Triple Distinction) come to us for logo design, however, this has expanded to brochure and website designs in several cases. On top of client based work, I 2012 – 2014 am responsible for creating and maintaining the companies visual Havering College aesthetic, mostly through the varied documentation that clients Secondary School GCSEs receive during the design process. This has been a thoroughly Achieved 8 (A* - B) challenging and enjoyable experience, helping me to develop my ICT [DiDA] (Merit) work leagues beyond what it was before, and helping me to understand how graphic design is used on a day to day basis. 2007 – 2012 Abbs Cross Academy | un 2016 – M r 2017 Joel Bravette, Notting Hill, London Caye Creative, WeWork Old Street, Assisting in the launch of the wügo app through the production of 41 Corsham Street, both digital and print media. This began with reinvigorating their London. 1 6 previous logo and the overall style of the app and progressed to +44 (0) 7552 392363 creating branding materials ready for print. While there were some [email protected] elements of design involved, my role was primarily that of a Luis Villamizar, technician; designing materials as described. Wügo Limited, [email protected] Tower Bridge, London | Nov 2013 – M r 2014 Jo Moore, Whilst still young, I was welcomed into the Supporter Relations London City Mission, Department and given the opportunity to aid them through a range Personnel Department, of disciplines, from minor photo editing to the creation of business 175 Tower Bridge Road, proposal packages. The leading motivations of the department were to encourage existing, or altogether gain, supporters for London City London. 1 2 Mission. This was a great chance to experience working within brand (020) 7234 9260, guidelines whilst still exercising my creativity. [email protected] Mr. D Hughes, Headmaster, Abbs Cross Academy and Arts College, Abbs Cross Lane, Hornchurch, Essex. 12 4 (01708) 440304