Louis Philippe , Intro, 4 P, MM, SWOT

STRATEGIC COMPARISON BETWEEN Louis Philippe VS Raymond Welcome to the Battle on basis of Merchandize Mix, Assortment Planning, SWOTS, and what not.

•Louis Philippe is a standalone premier Indian brand eeppppiilliihhPP of men's apparel, started in 1989. It occupies nearly ssiiuuooLL 20% of the market sharein men’s apparel industry in India because of its high-end products. YROTSIH •Louis Philippe •LP Sport British or Indian????? •LP Jeans and British or Indian????? •Luxure •are the brands from the House of Louis Philippe. •They offer an extensive collection of apparels, •footwear, •accessories, •time wear andwedding collections.

A glimpse Louis Philippe Stores

MERCHANDISE MIX •Super formals and time wear are provided under “Louis Philippe” while “LP” offers semi- formals and sport wears. •“Luxure” offers ultra- premium crafted wears for every occasion. •Wide Varietyand Deep Assortment 4

THE USP OF LP •Wrinkle-free light-weight materials, anti- grease materials, theme-inspired collections • A variety of materials like silk, terracotta, and feather-light cotton, etc. are the unique selling proportions ofLouis Philippe. •The proclivity towards sophisticated young professionals along with above said USP makes Louis Philippe the leader informals category.

Positioning Mapping The brand Louis Philippe falls under the category of Low Prices and Fashion Forward Category, with prices lower than the Brand Zara . However, Raymond is at the similar price range than Louis Philippe , however it is slightly backwards in terms of fashion.

Positioning Mapping

Products Louis Philippe is a supplier and manufacturer of a fine clothing line that combines designs and fabrics inspired by current local trends. It has expanded its product collection over the years to include LP LUXURE, an assortment of premium wear, LP Formal and LP for every occasion. Recently they started Ath Play, a casual wear line It manufactures products for men who prefer comfort and luxury and its portfolio includes: Apparel Footwear from sizes 6 to 11 Accessories ; · Scarves · Cufflinks · Ties · Wallets · Belts

PLACE Louis Philippe has spread its presence to every PROMOTIONS part of India and its products are also available in several global countries. Its products can be easily obtained in nearly twenty-one states and fifty cities like Rajkot, Ahmedabad, Delhi, Chandigarh, Mysore. It has more than one hundred and nineteen personalised outlets for selling its products in the consumer market. Louis Philippe is a widely popular brand and its successful marketing strategy has helped it in occupying its present position as one of the best shirt brands in the Indian market. The company has focussed on its advertisement campaigns that project it as a brand of the exclusive image. It offers periodic offers to increase its consumer base.

PROMOTION LOGO Royalty runs in the vein. The Louis Philippe logo – the crest, is the symbol All elements of what is called as of Louis Philippe's craftsmanship. Masuclinity, especially taking inspiration from the Royal Court of It gives it's customer base the feel of Exclusivity. England are included. The upper crest means the doors are opened for The lightings used have a yellow and the individuals who are ready to have a King- like White hues distributed evenly. experience during shopping. The vibe which you get is very manly.

Positioning Mapping

eeppppiilliihhPP ssiiuuooLL STRENGTH TOWS Product Range – Louis Philippe has a wide collection of products like apparel, footwear, and accessories. The various apparel products include shirts, t-shirts, suits & blazers, jackets, sweaters, sweatshirts, trousers, jeans, and shorts. Their footwear is available for formal, casual, and party wear. ·Brand Leader – Louis Philippe is a brand leader in formal and semi- formal wear. This brand is a popular one and is a status symbol to wear the brand’s apparel. ·Availability – Louis Philippe has set up its store location in many places and their products are easily available in many places. Their products are available at more than 1000 exclusive and franchise store, and also more than 2000 premium multi-brand trade outlets. Designs – Louis Philippe designs are unique and are inspired by the latest global trends. Its design meets the current fashion trend as well.

eeppppiilliihhPP WEAKNESS ssiiuuooLL Less International Presence – Louis Philippe brand TOWS has less global visibility as compared to other international brands. Due to this, its brand will not be much visible at all places. High Competitors – The prices are slightly high priced as compared to other Indian and International brands. Due to this, there is a high possibility of high brand switching. This will impact business revenue to a great extent. Similar Sub-brands – The sub-brands of Louis Philippe look similar and because of this people might not be aware of the difference in each brand.

eeppppiilliihhPP OPPORTUNITY ssiiuuooLL Evolving into New Segment – Louis Philippe has TOWS recently made an entry into the footwear segment thereby providing more than 40 footwear designs. This is a great opportunity for the brand to scale up in the market. Global Presence – Expanding its presence at the global level would provide more opportunity for the brand. International Fashion Styles – The brand has to include more international fashion style that will be accepted globally. International Tie-up – Having tie-up with various international brands will give the Louis Philippe brand a better global reach.

eeppppiilliihhPP THREATS ssiiuuooLL Many New Brands – New brands are TOWS frequently coming up in the market. This is a serious threat to the Louis Philippe brand as it would lead to competitive pricing. Available of Similar Patterns – Louis Philippe brand design and pattern’s availability in other brands with lesser cost. This would provide a chance for the customers to switch to other brands who provide the same pattern with less price. Duplicate Product – Sale of duplicate products it the name of Louis Philippe is, in fact, another threat for the brand.

Width & DEPTH of Shirts in all LPsub brands Shirts Collars Colours Fit Occasion Pattern Sizes Sleeves Prices • Regular • Navy • Slim Fit • Formal • Textured • 38 • Full • 600-999 • Band • Grey • Super • Casual • Half • 1000-1499 • Button • Blue • Business • Check • 40 • 1500-2999 • Black Slim • 3000-4999 Down • Maroon • Regular Casual • Solid • 42 • Brown • Ultra • Beige • Stripe • 44 • White Slim • Olive • Print • 46 • Pink • Cream • Patterned • 48 • Green • Orange • 50 • Peach • Khaki Depth of a product mixpertains to the total number of • Purple variations for eachproduct. Variations can include size, • Yellow flavor and any other distinguishing characteristic.