Issue #3 - LAUNCH Magazine - Dec 2021

? ?? $ LAUNCH Magazine | 1

EST. 2021 | VOL. 1, NO. 3, ISSUE 3 | DECEMBER 2021 IMAGE CREDITS: Cover&7,Kelly Sikkema/Unsplash; 2,Pat PUBLISHER: almaPress Whelen/Pexels; 3,Catkin/Pixabay, 8 & 9, EDITOR: Louise Alma Denamorado/Freepik; 10,Wayhomestudio/Freepik; 11,Anthony Shkraba/Pexels; 12,Starline/Freepik; 13 & 14,Rawpixel/Freepik; To contact the team, email [email protected] 15,Ali Shah Lakhani/Unsplash LAUNCH Magazine is a monthly publication of almaPress, published BOOK EXCEPRT: Science of Getting Rich by Wallace D. Wattles was online and in print. originally published in 1910 and is now in the public domain. The ISSN (Print) excerpt here is an edited version of the original manuscript. ISSN (Online) DISCLAIMER: The purpose of this magazine is to educate and there LAUNCH Magazine is published by almaPress, are no guarantees of income, sales or results implied. The publisher a division of Alma Development Inc. can therefore not be held accountable for any poor results you may Suite 107 - 1750 Ernest Avenue attain when implementing the techniques or when following any London ON N6E 3H3 guidelines set out for you in this magazine. 877-309-3715 The publisher has made every reasonable effort to be as accurate Copyright © 2021 and complete as possible in the creation of this magazine and to ensure that the information provided is free from errors. However, LAUNCH Magazine is curated content focused on Systems for the publisher assumes no responsibility for errors, omissions, or Solopreneurs. The core articles we select are intended to highlight contrary interpretation of the subject matter herein and does not various systems that can help a Solopreneur take their next leap warrant or represent at any time that the contents within are forward. You’ll find a Money Blueprint section at the end of many of accurate due to the rapidly changing nature of the Internet. these articles to help you work through the suggested steps. Any product, website, and company names mentioned in this Additional content from our ManifestSpark! division is sprinkled report are the trademarks or copyright properties of their throughout the magazine. We do this because we believe that respective owners. Any perceived slights of specific persons, change first starts in the mind, whether that be visioning a new idea peoples, or organizations are unintentional. or building a new belief. COMPENSATION DISCLOSURE: Unless otherwise expressly stated, Please take note of the Disclaimer on this page and ensure you apply you should assume that the links contained in this magazine due diligence before proceeding. may be affiliate links and the publisher may earn commission if you click and buy the product/service mentioned in this Looking for more systems ideas? Check out our Store at magazine. However, the publisher disclaims any liability that ProsperityLeap.com. may result from your involvement with any such websites/products. You should perform due diligence before buying mentioned products or services. 2 | December

? A miserable job isn’t the same as a bad one. As with beauty, the definition of a bad job lies in the eye of the beholder. Some would consider a job bad because it’s physically exhausting or involves long hours in the hot sun. Others would see it as one that doesn’t pay very well, and others might call a job bad because it requires a long commute or large amounts of time seated at a desk. It all comes down to your perception of your environment, who you are and what you value and enjoy. However, everyone knows what a miserable job is, it’s that job that you dread going to and can’t wait for the end of the day so you can leave. It’s the one that saps your energy even when you’re not busy, the one that makes you linger over your lunchbreak, or spend extra time in the restroom cubicle just to stay away from your desk for a few moments longer. It’s the one that makes you go home at the end of the day with less enthusiasm and more cynicism. Unless you’ve been very lucky at one point in time each and every one of us has probably had a miserable job experience. In many cases that job became the catalyst for our jump into the world of the entrepreneur, that job gave us the drive and ambition to start and build something for ourselves. When we look back on our career choices, do we remember that job as the “miserable” one, the bad experience? Or rather do we look at it as the job that launched us onto one of the greatest and most rewarding adventures that we can embark upon, that of building something for ourselves? The point I’m trying to make is that there are few truly bad or miserable experiences. That’s just our pessimistic nature clouding our vision. In actuality, each experience only has positive lessons to teach us. We just have to learn to recognise the “silver linings”. We just have to be receptive to it, and willing to learn. That miserable job? Without it would you have made the jump? LAUNCH Magazine | 3

Nothing is really Good or Bad in itself. It’s all perception - what a person thinks about it William Shakespeare 4 | December

Louise Alma is a Software Project It’s the Christmas season! Manger by day and an Information I was delighted to be able to attend a live jazz Publisher by night. concert this week. But soon my ADHD kicked in and I started musing about how much money they LAUNCH Magazine is dedicated to all might make today. There were 5 in the band and of you who bravely believe that you about 40 of us in the audience. I started running some can, and are changing your future. numbers in my head. The math wasn’t good. I wondered if this was how they funded their lives. I sure Want to chat with Louise? hope not. [email protected] Booking Calendar There are 3 ways to make money. First is the easiest to implement, the one we learn as teenager. Exchanging time for money. The problem with this option is that our time is finite, so we spend our careers struggling to get more compensation for that time. Next is the investment option, using money to make more money. Alas few of us truly understand how to master this option. Finally, the BEST option. Multiple steams of income, some small, some big – a perpetually refilling pipe. This option ensures a constant CASHFLOW regardless of the economy, the market, your lifestyle. That’s what I want. This Christmas give yourself a GIFT. Plant just one tiny income stream. Nurture it throughout the next year and slowly watch it grow. Why not go a step further? Set a New Year’s Resolution to create another tiny income stream each month. By the end of next year you will have 12 new income streams to support your dream of financial freedom. Oh yeah! Louise Alma Editor LAUNCH Magazine | 5

Those who acquire this power to Think become a MASTER MIND. They can conquer fate. They can have what they want. Wallace D. Wattles 6 | December

?3 ................................................... 5 ................................................ 8 Earning 6-Figures by Capturing Birthdays Landing Page a Flop? ............................... 10 Here’s how to increase your visitor conversion 12 .............................................. 13 Membership site leads to $100,000 in 1 Week ’ ? 15 ................................. 16 Learning to ask for help is essential for entrepreneurial success ..................... 18 Chapters 3 and 4, Wallace D. Wattles LAUNCH Magazine | 7

This one is familiar and yet birthday person ends up Mark operates in the US, but entirely different. Which is bringing at least one friend and this could work most anywhere. to say, he sets up SMS often several friends, all of whom messaging for the business and eat and drink, too. Mark works with businesses to then trains the staff to capture set up SMS messaging with customers’ phone numbers and Plus, the birthday person might customers. He targets mainly birthdays so the business can have drinks, starters or dessert, restaurants, bars and movie send out a free birthday gift too, so that adds up as well. theaters, although he also has a redeemable on that person’s few amusement parks and others. birthday. I’ve seen people doing something similar, but never from The idea is to find For example, a restaurant might this angle before offer a free meal to the birthday businesses where a group of person on their birthday. But who And I think it’s absolutely people might go to celebrate a eats alone on their birthday? The genius. birthday. We’re going to call our guy Mark Now here’s the beauty of this and I’m allowed to tell you that plan: People can be reluctant to receive SMS messages from a business. But if you’re offering a FREE MEAL, much of the resistance is overcome. People want the free meal, and they won’t mind so much if they also get some other offers the rest of the year, too. And when that birthday person is in the restaurant celebrating with their friends, what does the server do? She offers to give everyone else at the table a free meal on THEIR birthdays, too! Now that one person who came in to celebrate their birthday not only brought in a lot of other business from their friends, but their friends are signed up for 8 | December

SMS and will be bringing half off coupon. The second money up front and a steady their friends in on their Friday is a TGIF special deal. St. stream of monthly income birthday, too. Patrick’s Day is a coupon for half from each business. And he off of green beer, and so forth. offloads all his work on an It’s a sneaky way to assistant which enables him The businesses love that all they to focus on getting new build an SMS list FAST have to do is capture phone businesses. while simultaneously numbers and Mark handles increasing profits. everything else. NOW IT’S YOUR TURN TO TRY THIS. Choose an SMS Just 2 birthdays a week in Mark loves that he gets service, create a little which they bring 4 other website and start talking to friends can easily result in restaurant owners. This is an extra $200 plus per such a drop-dead simple week to the business. 10 method of helping birthdays could bring in an businesses that I think extra $1,000 a week. getting your first client is going to be fairly easy. You can Then there’s all the explain the benefits in about one goodwill that is built up by minute. giving away birthday And once you have a couple of dinners or movie tickets and so clients, showing new prospects forth. It’s hard to put a price on how much revenue this birthday customer loyalty but it definitely SMS system is bringing to your means more positive reviews current clients is going to make online, more customer visits and this service super easy to sell.  so forth. And remember, the business can now SMS the customers throughout the rest of the year as well with special offers. MARK CHARGES A FEE up Earning 6-Figures Capturing Birthdays front to set up the business with SMS and train the staff to capture  Find places people go to celebrate Birthdays emails. As you can imagine, this  Propose Free Birthday offer via SMS takes him very little time.  Train their Staff to collect Phone #’s  Set up SMS texting service Then he handles the SMS  Build out Calendar of monthly Specials messaging for the businesses, so they don’t have to deal with it. Usually, he’ll create an SMS calendar with the business so that everything is set up in advance. For example, the first Tuesday of the month is a buy one, get one LAUNCH Magazine | 9

Landing Page a Flop? ’s If the IMAGES you’ve got on your landing pages aren’t increasing your conversions then it’s time to fix them. Everything on your landing page should help to improve your conversion rate or it simply does not belong there. SHOWCASE YOUR PRODUCT When you see a TV ad for a hamburger, what do they show? A zoomed in super closeup of a steaming hot burger. If you’re a vegetarian, you’re disgusted. But if you’re their target audience, then you’re salivating for that burger even though seconds ago you didn’t even know you were hungry. Cut to the chase and show your product at its very best. Make your visitor WANT THAT PRODUCT through the power of your image. EVOKES EMOTION? your page and calling it good. This is where you show your customer how your And that might – MIGHT – be the exact image that product or service will make them FEEL once they have it. Maybe they’re hugging your product and works best for your page. But 9 times out of 10, a grinning. Or they’ve used your product and now stock image LOOKS like a stock image. People might they’re radiating confidence and happiness. not realize exactly why the image doesn’t resonate Maybe you help entrepreneurs to solidify their with them; they just know it doesn’t feel right. Which business plan. The before image could be a cartoon of them looking completely baffled by the nearly infinite number of choices and paths they can take. The second image is one of that same entrepreneur looking entirely in control, happy and successful as they take the ONE path that will directly lead them to massive success with no obstacles on sight. SAME OLD STOCK IMAGES? It is soooo tempting to find a stock image of a sexy woman looking over-the-moon happy, adding that to 10 | December

is why no matter what image DON’T GET FANCY you choose, you’ve got to test. Things like image carousels, auto-played Hunt long and hard for THE videos, animations and so exact image that works best forth can be extremely off- for you. Better yet, create putting if the viewer isn’t your own. Hire a ready for them. If you do photographer, illustrator, include elements like graphic artist, or cartoonist to these, give the prospect a make an image that is as super easy-to-find pause perfect as possible at grabbing button. attention and making the conversion. CONSIDER YOUR COLOR SCHEME PAGE COPY & CALL TO ACTION ENGAGING? Does the image fit with your overall color scheme? Your image doesn’t stand This seems like such a alone. It needs to work in trivial thing, but if you have HARMONY with everything a particular style else on your page, or it simply associated with your won’t work at all. brand, such as colors and fonts, then your image Consider also how your needs to seamlessly blend in with this scheme rather image is being used. Is it the than clash with it. background to the entire page? Is it the border to the Don’t know where to start? You might try page? Or is off to the left of the sign-up form? https://icons8.com. They’ve got a myriad of design Location matters. If it’s the background or border, tools to help you create the perfect unique images for then it needs to support the copy without taking too all of your marketing.  much attention away from it. But if it stands apart from the copy, it can be more creative, more detailed and more attention getting. TRY A CARTOON How to Increase Website Conversion People can’t help but pay attention to cartoons. If there is at least one cartoon  Focus on the images person in your cartoon, it’s even better. And  What emotion you want to elicit? cartoons can be made to illustrate just about  Tell a story thru your images any point you want to make.  Keep it simple The key is to keep the cartoon simple.  Be unique Don’t use any unnecessary elements in the cartoon that don’t help with the messaging. Anyone should be able to understand the meaning of the cartoon in seconds. LAUNCH Magazine | 11

’ The esteemed marketing instructor Dan Kenney tells the story of an entrepreneur who hired him to look over his entire business with new eyes and figure out why the business wasn’t earning its full potential. Dan looked at the business from top to bottom and paid special attention to each of the five employees. Then Dan sat down with the client and gave him his verdict: Fire the office manager, the person who had been with the entrepreneur the longest. Dan said they were sabotaging new initiatives, ignoring procedures, damaging moral and driving away customers. But the entrepreneur insisted he needed the office manager and couldn’t possibly run the business without her. It took Dan an entire year to convince the client to fire this person. But as soon as she was gone, sales began to increase. There were NO other changes to explain these new sales. There was no increase advertising, no new initiatives, and no new publicity. And yet within a year of this person being fired, the business was 30% more profitable. The remaining employees were happier and more productive, the customers were happy and the owner’s net worth increased by half a million dollars. What happened? In a small sense, he removed an employee who thought she knew better. She had been with him the longest, and so she ‘knew’ what worked and what didn’t. She wasn’t open to new ideas and she ‘knew’ that things should always be done as they had been done. You can see how this would put a break on the ability to grow the business. And in a large and perhaps metaphysical sense, she was acting as a block to wealth for the company and the owner. Attitudes matter. I know we like to think that if we get the mechanics of building a business correct, then that’s all that we need to do. But we’ve all witnessed what an attitude – good or bad – can do for results. The point is simple: The attitudes of those around you can be every bit as important as your own mindset. Surrounding yourself with the wrong people can be enough to keep you from attaining your dreams.  12 | December

If you need a lump sum cash $ meet each other, help each injection, this might be the other, network and so forth. way to do it. You will need a monthly consultation by And he added a couple of other few assets in place to make this email. His VIP members could special bonuses, too. work, but most online ask him anything privately by marketers already have what it email once per month. (He In short, he made the VIP takes to do this. knows that statistically HIGHLY desirable. It was worth speaking 80-90% of these probably 10 or 20 times the HOW IS WORKS: monthly vouchers would never admittance fee of $1,000. Vinnie is an online marketer be redeemed.) and he has a list of loyal HOW TO MARKET IT: customers, followers and He also set up Q&A’s twice Vinnie set up a webpage subscribers. per month where people could join the call and ask anything. detailing everything members Vinnie put would get. He made a quick 5 together an He added a private room exclusive VIP club where the VIP members could with a one year membership limited to exactly 100 people. In this membership he placed access to every single one of his products, along with the promise that every product he created in the next year would also be given to his VIP members as part of the membership. Then he added even more perks, like a personal LAUNCH Magazine | 13

minute video Get creative. The more Bring in 8 friends walking them interesting or valuable the VIP and they’ve made through the package is perceived to be, the $1,000 plus membership. And easier it will be to make the received a free he was completely sales. membership. clear that the membership was You might even offer a SCARCITY SELLS limited to exactly discount to the first people who Whether or not 100 people and no join the membership by letting more. In fact, he them refer their friends. For you cap posted everyone’s example, they pay $1,000 for memberships is up first name and their own membership but they to you. You could their city inside get $250 back for each friend also sell these VIP the members area they refer. Bring in 4 friends memberships on an to prove there were only 100 and their membership is free. ongoing basis, or memberships sold just open up the VIP membership periodically. Then he put the word out to Then there are the renewals. his lists and on social media… Maybe in a year you decide to keep the membership going, so And he sold out in less than 5 you let existing members stay hours. for half price, and allow a whole new batch of new members to HOW LONG DID IT TAKE? come in at full price. Start to finish the entire thing The options are endless.  took him 3 days. Make $100,000 from a Membership Site Of course, he has some work  Limit offer by time or # of seats available to do over the coming year to  Pack site with content worth 10x to 20x price of offer fulfill his promises to his  Offer exclusive access to you members.  Add in special bonuses just for these members  Promote on Social Media or use Affiliates But he also had the $100,000 he wanted. NO EMAIL LIST? But what if you don’t have a list? Odds are you can still make this work. The first option is to hit social media to get the word out. The next option is to use affiliates. Yes, they will take their cut, but $50,000 in a week is still a nice payday. 14 | December

’? Writing headlines that are powerful, that capture attention, that draw the reader into your copy and that SELL is tough. It takes work. Trial and error. Brainstorming. Research. What is this product really about? What is the ONE big slam-dunk benefit? How do you convey this benefit in a little headline? I sense you’re getting stressed just thinking about it. Or maybe that’s me projecting onto you, because I feel the same way. Writing headlines is HARD for one reason – there is so much riding on the words you choose, especially when it comes to the headline for your sales copy. The right headline can mean six figures in sales, or maybe even seven. Next time you’re stuck, remember this trick: “Can’t ?” Can’t Write Headlines? Can’t Sleep? Can’t Find a Job? Can’t Get a Date? Can’t Make Love? That’s your headline. Next is the subheadline, and you might write it with this simple two line formula: “Discover the __ (solution, remedy, answer, method, etc.) for __ (benefit 1) and __ (benefit 2)! “You will __ (whatever you wrote after “Can’t”) every __ (time period) Guaranteed or it’s FREE!” Example: Can’t Convert? Discover the method for converting stone cold prospects into same day sales and non-stop repeat buyers. You will see your profits increase exponentially in 30 days or it’s FREE! Use this formula on your next sales promotion and see what happens. Or better still, test it against your current control and find out which one brings you more sales. LAUNCH Magazine | 15

One of the hardest lessons I keep failing at is asking for HELP. I’ve wasted so much time and money trying to figure things out on my own. I am fiercely independent. Perhaps it’s pride that stops me asking. Perhaps I’m just scared of hearing no. Or perhaps I feel like a failure for not having all the answers. Yet every time I do reach out for help, the most welcoming hands lift me up and then push me forward. I’ve taken most of my quantum leaps by humbly asking for help. So, how can I help you? This magazine is dedicated to all of you who are bravely believing that life can be different. Perhaps you have questions about BuilderAll, or Nick James, or JV Zoo, or Information Publishing? Pop into my calendar below and book a time slot for us to do a live Zoom call. I look forward to meeting you. [email protected] 16 | December

LAUNCH Magazine | 17

Originally published in 1910, this classic book lays out a roadmap for transforming one’s life and finances. Chapter 3&4 introduce the concept of Original Substance. This Substance is everywhere and inexhaustible. It is alive, intelligent, creative. It desires to show itself, to become visible by creating forms and motions both in nature and in our lives. We have the ability to focus our thoughts intensely on what we want, which causes this Original Substance to create that idea as a visible form in our lives. This is the first principle in the Science of Getting Rich. It is not luck, it is a disciplined, systematic approach to achieving what we desire. – Everything you see on earth is made from one Original Substance. There is no limit to this supply. It is the raw material of all things. The spaces in, through, and between the forms of the visible universe are permeated and filled with this Original Substance. Ten thousand times as much as has been made might still be made, and even then we should not have exhausted the supply of universal raw material. No person therefore is poor because nature is poor, or because there is not enough to go around. Original Substance is intelligent. It is stuff which thinks. It is always seeking to enlarge itself, to extend its boundaries and find fuller expression. Thus, Original Substance throws itself into forms in order to express itself more fully. The supply of Original Substance will never run short. It is alive with creative energy and is constantly producing more forms. When the supply 18 | December

of building material is exhausted, more will be produced. When the soil is exhausted so that foodstuffs and materials for clothing will no longer grow upon it, it will be renewed or more soil will be made. When all the gold and silver has been dug from the earth, more will be produced. Original Substance responds to the needs of people. It will not let us be without any good thing. ‘T ’ You are a thinking center, capable of original thought. If you communicate your thought to Original Substance, you can cause the creation, or formation of the thing you think about. Original Substance moves according to these thoughts. Every form and process you see in nature are the visible expression of a thought by Original Substance. That is the way all things were created. We live in a thought world, which is part of a thought universe. To summarize: There is a Substance from which all things are made, and which, in its original state, permeates, penetrates, and fills the interspaces of the universe. A thought, in this Substance, produces the thing that is imaged by the thought. People can form things in their thought, and, by impressing that thought upon Substance, can cause the thing they think about to be created. Every thought of form causes the creation of the form, generally along lines of growth and action already established. The thought of a house of a certain construction, if it is impressed upon Original Substance, might not cause the instant formation of the house. LAUNCH Magazine | 19

But it will cause the turning of creative energies already working in trade and commerce into such channels as to result in the speedy building of the house. And if there are no existing channels through which the creative energy can work, then the house will be formed directly from primal substance, without waiting for the slow processes of the organic and inorganic world. The thought of an oak tree does not cause the instant formation of a full- grown tree, but it does start in motion the forces which will produce the tree, along established lines of growth. Original Substance moves accordingly, and produces the tree, though centuries may be required to do the work. No thought of form can be impressed upon Original Substance without causing the creation of the form. To do things in the way you want to do them, you will need to acquire the ability to think the way you want to think. This is the first step toward getting rich. Every person has the natural and inherent power to think what they want to think. Alas this requires far more effort than it does to think the thoughts which are suggested by current circumstances. To think according to appearance is easy. To think regardless of circumstance is laborious and requires the expenditure of more power than any other work people are called upon to perform. Those who acquire this power become a MASTER MIND. They can conquer fate. They can have what they want. 20 | December

We must grasp the truth that every thought held in this substance (whether good or bad) becomes a form, and that a person can so impress their thoughts upon it as to cause them to take form and become visible things. When we realize this, we lose all doubt and fear for we know that: We can create what we want to CREATE. We can get what we want to HAVE. We can become what we want to BE. LAUNCH Magazine | 21

1. Everything you see on _______________ is made from one Original Substance. 2. The Original Substance responds to the _______________ of people. It will not let us be without any _______________ thing. 3. If you _______________ your thought to Original Substance, you can cause the _______________ , or formation of the thing you think about. 4. The thought of an oak tree starts in motion the _______________ which will produce the tree, though _______________ may be required to do the work. 5. You need to _______________ the ability to think the way you _______________ to think. This is the _______________ step toward getting rich. 6. Those who acquire this _______________ become a MASTER MIND. They can _______________ fate. 7. When we realize this, we lose all _______________ and _______________ , for we know that we can _______________ what we want. Answers: 1) earth 2) needs, good 3)communicate, creation 4) forces, centuries 5) acquire, want, first 6) power, conquer 7) doubt, fear, create 22 | December

NOTES ! / LAUNCH Magazine | 23

! / 24 | December

! / LAUNCH Magazine | 25

! / 26 | December