Issue #1 - LAUNCH Magazine - Oct 2021

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Copyright © 2021All rights reserved worldwide. YOUR RIGHTS: This book is restricted to your personal use only. It does not come with any other rights. LEGAL DISCLAIMER: This book is protected by international copyright law and may not be copied, reproduced, given away, or used to create derivative works without the publisher’s expressed permission. The publisher retains full copyrights to this book. The publisher has made every reasonable effort to be as accurate and complete as possible in the creation of this book and to ensure that the information provided is free from errors; however, the publisher assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein and does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet. Any perceived slights of specific persons, peoples, or organizations are unintentional. The purpose of this book is to educate and there are no guarantees of income, sales or results implied. The publisher can therefore not be held accountable for any poor results you may attain when implementing the techniques or when following any guidelines set out for you in this book. Any product, website, and company names mentioned in this report are the trademarks or copyright properties of their respective owners. The publisher is not associated or affiliated with them in any way. Nor do the referred products, websites, or companies named sponsor, endorse, or approve this product. COMPENSATION DISCLOSURE: Unless otherwise expressly stated, you should assume that the links contained in this book may be affiliate links and either the publisher will earn commission if you click on them and buy the product/service mentioned in this book. However, the publisher disclaims any liability that may result from your involvement with any such websites/products. You should perform due diligence before buying mentioned products or services. This constitutes the entire license agreement. Any disputes or terms not discussed in this agreement are at the sole discretion of the publisher. LAUNCH Magazine | 2

A ‘duck’ doesn’t know why it likes water or fields or riverbanks. It doesn’t know about flight or the sky, to the duck it’s all instinct. The same can be true for us. We perceive certain things happening at specific times in specific ways, and because of that we manifest them into our reality by the expectation of it. But what if we were to change those perceptions? What if we were to step outside the box and recognise that anything is possible? Just because action X has always resulted in Y doesn’t mean it has too. We write our marketing content based on our own perceptions, and on what we want others to perceive of us. Yet we have no control over that! Impact? Our perceptions will limit our outcomes, our reality, our results. So, the next time you are planning a campaign or marketing a product ask this question. How would you respond to receiving your sales messages, your correspondence? Don’t settle for the reality you have (up to date) perceived from your point of view. Instead write from the perception of your customer, and Y might just turn into Z! 3|

It is perfectly right that you should desire to be rich. Wallace D. Wattles Science of Getting Rich LAUNCH Magazine | 4

Louise Alma is a software Project It was a glorious evening at the beach. We were Manger by day and an Information sitting under a canopy, patio lights twinkling as the Publisher by night. sun set. A jazz band played live music while we sipped a rich, velvety red wine from a local vineyard. It LAUNCH Magazine is dedicated to all was everything that summer should be. Such pure of you who bravely believe that you happiness. can, and are changing your future We started chatting about some lovely boutiques in Want to chat with Louise? our town, and how awkward it felt to go in and just [email protected] browse, knowing we couldn’t afford the clothing. I Booking Calendar suggested, “Wouldn’t it be AWESOME to shop without looking at price tags?” Smiles around the table followed by “…. but that will never happen”. Perhaps it was the wine. “I’m going to be rich soon. I’ll treat you all!” I exclaimed. Isn’t this why we all want to be rich? Money allows us to bless those close to us, see that big smile light up their face. When you visualize winning the lottery, what is your top-10 list? I expect blessing your family is right at the top. Perhaps it’s paying off a mortgage, buying someone a new car, funding college, an all- expenses paid Christmas vacation. Yet many of us (me included) still carry the lingering paradigm that desiring to be rich is wrong. So, each month we’re including an except from the classic “The Science of Getting Rich” by Wallace D. Wattles. This early 1900’s writing will challenge all your paradigms about money and scarcity. Louise Alma, Publisher ProsperityLeap.com 5|

You can render to God and humanity no greater service than to make the most of yourself. Wallace D. Wattles Science of Getting Rich LAUNCH Magazine | 6

............................................... 5 The expression of Love is often frustrated by Poverty ........................................... 8 $5,500 a month selling OPA without doing any work? ? ......................... 12 Action plan not getting you results? Try this instead. ......................... 14 Interview with the CEO of JVZoo ................ 18 Here’s why we chose BuilderAll for our Digital Marketing ................................ 20 Learning to ask for help is essential for entrepreneurial success ................... 22 Chapter 1: Science of Getting Rich, Wallace D. Wattles 7|

$? ou know those headlines that Here’s how it works: Sally sells the scream out you can earn XXX Let’s call her Sally because, well, she original paintings for amount of dollars by simply a good price ($300 to “pushing a few buttons” or giggles a lot and exudes sparkly energy. $1000) and sells “sending a few emails” or some such? Sort of like a high school girl, and yet limited edition Well, this case study is actually an she’s in her mid-twenties. prints for a lower instance of someone doing almost no work price. and yet banking close to $5000 a month. ’ In fact, she might be up to that amount now. The $4400 was how much she earned Sally has several different identities on when we spoke, and she mentioned that Etsy and eBay. Each identity sells a her income is increasing every single certain type of artwork. One sells month. paintings of animals, one sells Yet she does almost no work landscapes, one sells abstract art, one whatsoever. sells hearts (I’m not kidding!) and so forth. She has a real-life assistant (we’ll call him Gorgeous George because as Sally tells it, in addition to working for her George also does some modeling and fitness instruction.) George makes all the listings for the artwork, gets the prints made from the originals, fulfills the orders and handles any customer service requests. What does Sally do? She outsources work to several artists who do all of her paintings for her. Just like hiring a ghost writer to write a book which you then sell, Sally is hiring “ghost painters”. LAUNCH Magazine | 8

She has them sign a non- THIS IS WHY her business is THE REAL KEY here is to choose disclosure agreement that gives growing so fast, because word is subjects that will sell. That’s why her all rights to the paintings for getting out via social media. And she likes animals, hearts and one simple fee, and she never tells she’s very good at picking her landscapes because they always her artists what she does with the subjects, too, some of which are do well. paintings. extremely timely and most of And her paintings aren’t super Sally chooses the styles for the : elaborate, either. One of her best- paintings by finding examples and selling stores sells paintings that showing them to her artists. She which prove popular. are somewhat cartoonish, then asks them to replicate the As you can see, she has including caricatures of real people style and not the actual painting. as well as animals doing silly expenses: Her real-life assistant things. She sells the original paintings George, her virtual assistant, the for a good price ($300 to $1000) artists and selling fees. As mentioned earlier, one sells and sells limited edition prints for hearts. Likely this artist can do 4 or a lower price. But even after all this, she pulled 5 paintings in a day because they in $4400 in profit the month she are that simple. But they sell like HER LISTING never claim that she revealed her system to us, and it’s hotcakes because people love or her persona is the artist. She’ll increasing every month. hearts and bright colors. use generic language such as, “This painting was created May of This business is easy to replicate 2021 using pastels on canvas.” and if you use assistants, it won’t hardly take you any time at all.  She has her artists use several mediums, including acrylic, watercolor, pastels, ink, charcoal and so forth. 9 | LAUNCH Magazine

Imagine if just 2 tiny words could completely change how you look at things, how you feel about your day and even how happy you are in the moment? These 2 tiny words can literally change your life if you employ them in everything you do throughout your day. Next time you’re thinking you have to do something… • I have to finish writing this email • I need to create this product • I must pick up the kids from school Change your language like this… • I get to finish writing this email • I get to create this product • I get to pick up the kids from school Just 2 little words can make all the difference! LAUNCH Magazine | 10

& The first tenant in web development is that you must keep your website current and on par with current trends. But many businesses forget to do so, they get a site that works wells, and they stick with it. Updating the content regularly is not enough anymore. You also need to keep IMPROVING the USER experience, giving your customers new ways to reach out and interact with you. Keep an eye on what’s happening around you. What are you using personally? Did you know you can now be notified on WhatsApp message when your favourite show is now streaming on Netflix? Find a way to brand and market on all the new platforms that are becoming popular (not just for social purposes but for business ones as well). That personalized experience will grow the “Know, Like, Trust” factor with your customers and prospects. THE LESSON SIMPLY: Stay current, keep revitalizing your content and delivery methods, add options to allow your customers and subscribers to customize what they get from you to fit better with their needs. 11 |

? ? oal setting is great in theory. Stop sweating the goals and instead HABIT: Write down your goals, maybe focus on systems. I write every day write them down every day, from 8am to 10am. carry them with you… Yes, SYSTEMS. And in a year nothing has changed. You thought I was going to say habits, SYSTEM: Let’s be honest… right? a) I work on writing Most of the time goal setting simply is Here’s an example of the difference a book every day not enough to get things done. between a habit and a system. from 8am to 10am Even when you break BIG goals down Let’s say you want to bench press 250 for two months, at into little steps and then gradually work pounds. You can make it a habit to do which time I’ve towards those goals, it still doesn’t work completed a book. for many people. weight-lifting at 6am on Mondays, b) For the next 3 If you are one of those people who can Wednesday and Friday. weeks I market routinely achieve the goals you set, then and promote the congrats - you can stop reading right here. But if you don’t have a system for book. But if you’ve set goals – and set more increasing your reps and weights over c) The fourth week goals – and set even MORE goals – and time, you’ll never reach your goal. I do research and you STILL don’t have what you want… outline my next …or maybe you don’t even like setting HABITS are repeatable actions you do book. goals… without thinking, like going to the gym at d) I repeat the …then I’m going to propose you do system. something a little different. a certain time on certain days. A SYSTEM is a series of actions you take, like systematically increasing reps and weight to reach your goal. If you’re just lifting weight without a system to increase reps and weights, you’ll never improve. LAUNCH Magazine | 12

If you have a goal to earn a million dollars a year, you might bend rules, break laws or even hurt people to achieve that goal. But if you have a system that says you make money by providing real value to others, then you’re going to stay on the right path. A habit is, “I write every day from 8am to 10am.” A system is, “I work on writing a book every day from 8am to 10am for two months, at which time I’ve completed a book.” This might be an oversimplification, but the point is the system has more flexibility than a habit, allowing you to adapt as you go. FIGURE OUT WHAT you want to achieve and then create systems to get you there. Build flexibility into your system so that when something unexpected happens, you know how to get back on track. Lastly, focus your attention on where you are now (the system). You’ll be able to celebrate little victories every single day by using your systems, rather than putting happiness off until you finally reach your destination. Plus when you DO reach your destination, because you have systems in place, you also won’t experience the paradoxical and yet all too common experience of feeling empty or sad because you no longer have that big goal to look forward to.  | LAUNCH Magazine

e are going to be up the gold trophy for female CEO Laura Casselman: Certainly. I doing a deep dive of the year. knew at a very young age that I with someone who loved dancing and that I wanted to heads up one of Editor: Laura, it's a real pleasure to go out and make my mark in the America's fastest growing meet you. dance world. I also understood at software as a service or SaaS the time that the dance world was companies. Laura Casselman: Thank you so not forgiving for ageing dancers, much for having me. Lovely to that it was a young person's Laura Casselman is a name you meet you, as well. career. Now, that's evolved and may recognise, as she's the CEO of changed, but it was too late for me JVZoo, a role that she stepped into Editor: You've done so much in a to evolve and change with it. back in 2016 after two years as relatively short period of time. their COO, and Laura's dynamic Have you always been super So, I knew that I was going to have rise to the top in a predominantly ambitious? an early dance career, which I did. I male sector hasn't gone unnoticed started professionally dancing in by her peers because at the 2018 Laura Casselman: I think so. I can my teens and did so through my world CEO awards, Laura picked recall back to selling Girl Scout twenties, but I also knew that I cookies when I was a child and wasn't going to be the person to wanting to sell the most Girl Scout retire from professional dancing to cookies. When I was three years open a dance studio. I think that's old, I knew I was going to dance in great for other people. It just was New York City with the Radio City not for me. Rockettes at the music hall. So yes, I've always been a goal-setter I've always wanted to be involved and a go-getter. in business, in the decision- making, to know what the Editor: I mentioned JVZoo right at ingredients were and what made the start, and we will chat more someone's business successful. about that in just a moment, but maybe we could first explore more With the Rockettes, you're super about your own business fortunate. You sign a contract that background. You mentioned you will work the Christmas you’ve been a dancer and done season, which is equivalent to two many other things in your career and a half months of before joining JVZoo. Can we performances. While you're still explore that a little bit? LAUNCH Magazine | 14

under contract you get your salespeople. It's why I transferred a lot that goes both ways, that can benefits the rest of the year, but into sales originally when I came fall over into either other career. you can also go and do other jobs. into the business world. I knew And so that's what I did. how to take a no and keep going. Editor: What led you to JVZoo? Editor: It sounds like JVZoo is a I built out my corporate resume so fun business to be part of. Are Laura Casselman: I was already that when I retired from dance, I there aspects from your days at working in the corporate world. I was ready to step into my first the Radio City Music Hall that have was an executive with a physical executive role. therapy national chain when I been brought through into the started conversing with my ex- Editor: Did you find business that you're working in husband about JVZoo. I know that there were now? might seem odd, but we have transferrable skills from Laura Casselman: Well, it goes always stayed in touch – no hard your days as a dancer both ways. Yes, JVZoo is a fun feelings there. He is one of the into your business company, but Radio City Music original founders of JVZoo. endeavours? Hall is also a very corporate business, and the Rockettes are He was letting me know that they Laura Casselman: I very regiment dancers. were growing so quickly, and they think that dance and Everything is choreographed from were encountering like many anything in the arts the beginning of the show to the companies do, struggles with builds tough skin. end. Even your costume changes growth. They were having People like to think are choreographed. operational roadblocks and that those in the You don't change a shoe first one needed to put better processes in artistic world are more in tuned to day and then change your hat first place. their emotions and therefore the next day. Everything is the they're emotional and they'll cry exact same way, every single He was just like, \"I would love for and whatnot. I don't know any show, every single day. So, there's you to meet one of my co- dancers like that. founders and the current CEO, if you would take time out to do You learn to not be shut down by that.\" And so I did. I flew into the word no, to be persistent, to South Carolina and at the time the keep honing your skills, to keep CEO was Bryan Zimmerman. He learning, to keep going no matter what, and that transfers drove up from Florida to South over into the business world in a Carolina, we met, and then it was way that you can't teach. a slow transition into me working at JVZoo. You can't teach people how to have a thick skin. People are either We wanted to make sure that it born with the ability and have the was the right fit, not just for me, drive to keep going, keep learning, but for them, especially keep building, no matter how many times they're knocked down or not, and that makes great | LAUNCH Magazine

considering that my ex-husband Laura Casselman: Absolutely. product fits their niche, they will worked here and was one of the JVZoo is an online marketplace advertise your product to their list. owners. So we took our time to and an affiliate network. When you They will use their influence to make the right decision. have a product to sell or a great encourage their followers to idea that you evolved into a consider your product by Editor: You've obviously been product, but you don't know how highlighting the benefits. If determined to make the company to get it out there in front of the someone from their list buys, the a success. I know that you've masses, you can come and list that affiliate gets a commission but you transformed the company in many product on JVZoo. get both additional revenue and a ways. customer. You get their email. It’s We give you the tools to sell it. You a win for everyone, and it costs For anyone reading this who hasn't hook in your payment processor. you nothing!  discovered JVZoo, would you be We'll manage and track a sale, but able to just tell us a little bit more you can also reach our network of about the company, what it does over 900,000 active affiliates. and also how it can help them They have buyers list, and if your achieve their goals, as well? : LAUNCH Magazine | 16

Originally, we didn’t know what these magnificent structures were for, it was many years before we found out that they were mausoleums and temples, filled with hidden rooms and purpose. But architecturally speaking, one thing is true of all of them: the wider the base the more stable they are and able to survive as our world moves and evolves. THE SAME IS TRUE OF OUR BUSINESSES. If we have a wide stable base, we have the capability to survive and by that we mean a range of products and services that we can utilize to give our business a strong base in multiple markets. They may never yield millions of pounds in revenues, but they will provide a STEADY STREAM of INCOME and allow us to fund smaller, quicker high return projects. 17 |

’ My first website was in WordPress. I was a devotee. I attended all the local Meetups, weekend WordCamps, tried launching my own YouTube channel. I did it all – purchased web hosting, purchased a custom theme, purchased plug-ins, and set-up integration with MailChimp. But one day a significant plug-in stopped working. No support. I had to rework my site. Then there was the day I I made a configuration change and broke my site. Ooops! Who to call? It was a lot of effort and cost. And I felt all alone, like a rowboat adrift in an ocean. I don’t remember what caused me to start searching for alternatives. But one day in the fall of 2018 I stumbled on an ad for BuilderAll. They offered a 14-day free trial, so I signed up. It wasn’t love at first sight, but it connected me with their awesome trainer Shelley Turner. Every Tuesday night I would attend her live Zoom training sessions on how to use BuilderAll and observe. Was this the platform for me? Was it worth leaving the known universe of WordPress? What won me over? It was 3 things. FIRST, the opportunity to have all my tools in one place, all interconnected, all designed to work together felt so good. Having access to live support and trainers? Win! SECOND, I was enthralled by their pace of development. Features were constantly evolving. I liked that. The product felt fresh, not perfect. WordPress is an open-source platform. BuilderAll is a private company so they can evolve and pivot much faster. Which leads to number THREE. Exposure to international Digital Marketing trends. Often, they are teaching techniques that are barely seedlings of activity here in North America. Most of their software evolution is triggered by new marketing opportunities. LAUNCH Magazine | 18

What do we use BuilderAll for? ✓ Web hosting ✓ CRM ✓ Web site(s) ✓ Booking Calendar ✓ Lead Magnet sales pages ✓ 3D Design Studio ✓ Social Proof popups ✓ DNS Manager ✓ Ecommerce Store Front ✓ URL shorteners ✓ Ecommerce Payment Portal ✓ Page SEO ✓ Mailing lists ✓ Mockup Studio ✓ Email opt-in forms ✓ Directory Listing ✓ Custom emails All for 1 price! BuilderAll Fall 2021 Magazine | LAUNCH Magazine

One of the hardest lessons I keep failing at is asking for HELP. I’ve wasted so much time and money trying to figure things out on my own. I am fiercely independent. Perhaps it’s pride that stops me asking. Perhaps I’m just scared of hearing no. Or perhaps I feel like a failure for not having all the answers. Yet every time I do reach out for help, the most welcoming hands lift me up and then push me forward. I’ve taken most of my quantum leaps by humbly asking for help. How can I help you? This magazine is dedicated to all of you who are bravely believing that life can be different. Perhaps you have questions about BuilderAll, or Nick James, or JV Zoo, or Information Publishing? Pop into my calendar below and book a time slot for us to do a live Zoom call. I look forward to meeting you. [email protected] LAUNCH Magazine | 20

https: //anchor.fm/prosperityleap | LAUNCH Magazine

: Originally published in 1910, this classic book lays out a roadmap for transforming one’s life. This chapter challenges us to see wealth as our right as human beings, a resource given to us by the Divine to ensure we live an abundant life, in body, mind and soul. hatever may be said in praise of poverty, the fact remains that it is not possible to live a really complete or successful life unless one is rich. We cannot rise to our greatest possible height in talent or soul development unless we have plenty of money. In order to unfold the soul and to develop talent we must have many things to use, and we cannot have these things unless we have money to buy them with. Humans develop in MIND, SOUL, and BODY by making use of things, and society is so organized that we must have money in order to become the possessor of things. Therefore, the basis of all advancement for humanity must be the science of getting rich. The object of all life is development; and everything that lives has an inalienable right to all the development it is capable of attaining. This means we have the right to the free and unrestricted use of all the things which may be necessary to our fullest mental, spiritual, and physical unfoldment; or, in other words, our right to be rich. No person ought to be satisfied with a little if they are capable of using and enjoying more. The purpose of Nature is the advancement and unfoldment of life; and each of us should have all that can contribute to the power, elegance, beauty, and richness of life; to be content with less is sinful. LAUNCH Magazine | 22

The person who owns all they want for the living of all the life they are capable of living is RICH. You cannot have all you want without plenty of money. Life has advanced so far, and become so complex, that even the most ordinary man or woman requires a great amount of wealth in order to live in a manner that even approaches completeness. Every person naturally wants to become all that they are capable of becoming; this desire to realize innate possibilities is inherent in human nature. Success in life is becoming what you want to be. You can become what you want to be only by making use of things, and you can have the free use of things only as you become rich enough to buy them. Therefore, an understanding of the LAWS OF THE UNIVERSE and the science of getting rich is the most essential of all knowledge. There is nothing wrong in wanting to get rich. The desire for riches is really the desire for a richer, fuller, and more abundant life. That desire is praiseworthy. There are three motives for which we live; we live for the BODY, we live for the MIND, and we live for the SOUL. Each is desirable, and neither body, mind, or soul can live fully if either of the others is cut short of full life and expression. It is not right or noble to live only for the soul and deny mind or body; and it is wrong to live for the intellect and deny body and soul. We are all acquainted with the consequences of living for the body and denying both mind and soul. We cannot be really happy or satisfield unless our bodies are living fully in every function, and unless the same is true for our mind and his soul. | LAUNCH Magazine

Wherever there is unexpressed possibility, or function not performed, there is unsatisfied desire. Desire is possibility seeking expression, or function seeking performance. A person cannot live fully in their BODY without good food, comfortable clothing, and warm shelter, and freedom from excessive toil. Rest and recreation are also necessary to one’s physical life. A person cannot live fully in their MIND without books and time to study them, without opportunity for travel and observation, or without intellectual companionship.To live fully in mind they must have intellectual recreations, and surround themselves with all the objects of art and beauty one is capable of using and appreciating. A person cannot live fully in their SOUL without love, and and love is denied expression by poverty. Our highest happiness is found in the bestowal of benefits on those we love. Love finds its most natural and spontaneous expression in giving. When we have nothing to give cannot we cannot fill our place as a partner, a parent, a friend, a citizen, or a human being. It is in the use of material things that we find full life for our body, develop our mind, and unfold our soul. It is therefore of supreme importance to be rich. It is perfectly right that you should desire to be rich; if you are a normal man or woman you cannot help doing so. It is perfectly right that you should give your best attention to the Science of Getting Rich, for it is the noblest and most necessary of all studies. If you neglect this study, you are derelict in your duty to yourself, to God, and to humanity. You can render God and humanity no greater service than to make the most of yourself. LAUNCH Magazine | 24

The Right to be Rich – Chapter 1 1. We cannot rise to our greatest possible height in _____________ or _____________ development unless we have plenty of _____________. 2. We develop in Mind, _____________.and _____________.by making use of things that require _____________.to buy. 3. Success in life is becoming what you _____________ to _____________. 4. To fully live in your _____________ requires good food, comfortable _____________, and warm shelter; and _____________ from excessive toil. 5. To live fully in your MIND, you need _____________ recreations, and to surround yourself with objects of _____________ and beauty. 6. To live fully in your SOUL, you need to _____________ and receive _____________. 7. You can render _____________ and _____________ no greater service than to make the most of yourself. Answers: 1) talent, soul, money 2) body, soul, money 3) want, be 4) body, clothing, freedom 5) intellectual, art 6) give, love 7) God, | LAUNCH Magazine

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