Prolific Case Study Booklet

Case Study CREATIVE PROJECTS BOOKLET

CASE STUDY BOOKLET BRANDING DESIGN OUR GOAL IS TO HELP YOUR BUSINESS GROW USING CREATIVE MULTIMEDIA DESIGNS WITHIN INNOVATIVE BRANDING & MARKETING STRATEGIES. WEBSITES SOCIAL MEDIA APPS CONTENT INTRODUCTION WITHIN YOU’LL SEE REAL WORLD EXAMPLES OF HOW PROLIFIC MULTIMEDIA HAS HELPED OUR CLIENTS ENHANCE THEIR BRANDS AND GROW THEIR BUSINESSES We offer a wide range of strategic creative services to help your company increase brand awareness and ultimately grow. From start-ups to well-established companies, we listen to your needs to develop and deliver a creative strategy unique to your business. With a proven track record of success in the growth of sales and brand awareness, Prolific Multimedia is the only creative agency partner you’ll ever need. 02

Table of Contents CASE STUDY BOOKLET 12 - 15 4-7 10 - 11 CHOICE EQUIPMENT COMPANY INDMAR MARINE ENGINES ULTIMATE BUNKBOARDS W W W. P R O L I F I C M U LT I M E D I A . C O M Our Success Is Measured By Your Growth. Case Study Project 2019 Our number one job is to help your business grow. Effective Prolific Multimedia has a proven track record of increasing sales branding and marketing today requires several disciplines, and market visibility. We’ve contributed to our clients’ growth and your creative agency should be a strategic partner that with strategically developed eCommerce, business catalog understands how to use modern technologies and multimedia to and brochure-style websites, ground up branding campaigns, increase your brand awareness and revenues. social media, online & traditional advertising, well designed user experiences and in-depth branding consultations. 03

CASE STUDY BOOKLET CASE STUDY DETAILS 01 Making an Industry Impact CASE STUDY OVERVIEW CHALLENGE SOLUTION Client’s Name : Choice Equipment Choice Equipment Company, a Food CEC was up against well-established CEC’s first ever appearance at their industry’s largest Company Service Equipment Manufacturer, is a competitors with decades long brand bi-annual trade show, NAFEM 2019, was the strategic relatively new player in their industry. name recognition. Without a cohesive launching point of the rebrand. We conducted an Project Goal : They wanted to make a strong impression brand identity, they required a complete in-depth competitor and market analysis, redesigned Increased Brand and let potential customers know they’re rebranding overhaul. The challenge was the CEC logo, designed a new product catalog and Recognition the premium choice for standard and creating a large company brand strategy brochures, developed an entirely new website and customized food service equipment. within a smaller company budget. created a fully customized trade show booth. Date Established : January 2009 04 Number of Employees : 36 Case Study Date : March 2018 - March 2019

CASE STUDY BOOKLET So far in 2019 37% REVENUE INCREASE we are up 37%. FOR 2019 - Chad Linn, General Manager -3% -8.6% 37% 40 % REVENUE INCREASE 2017 2018 2019 30 RESULTS 20 10 Choice Equipment’s presence at the NAFEM 2019 0 trade show was a HUGE success. Their booth was -10 constantly busy with foot traffic over the entire 3 day show, dozens of new prospect leads were made, and several prospects were converted into new customers. We made sure their first show set up was a breeze with a one-of-a-kind custom designed booth and by advising on the finer details including electrical drop layout, shipping logistics and rigging labor. The accompanying show materials we designed made selling their top quality products even easier. Since beginning the rebranding campaign in early 2018 through the fourth quarter of 2019, Choice’s revenue has increased 37%. And their new brand identity has made such an impressive impact that their larger competitors are actually starting to imitate the new CEC brand. In less than 2 years, CEC has gone from virtually unknown to being an industry leader. Joe Bova, President (left) and Chad Linn, General Manager (right) 05

01 CASE STUDY BOOKLET CASE STUDY CASE STUDY DETAILS Project Brief PROJECT BRIEF 29.00 39.00 13.44 22.15 After 2 straight years of negative revenue growth, 36.70 with -3% in 2017 and -8.6% in 2018, Choice Equipment Company knew it was time to make a 59.09 significant change to their branding in order to stand out against their larger and more established 37.60 44.38 64.73 25.18 industry competitors. 63.16 23.21 The primary target audience within the Food Service 67.76 Equipment (FSE) manufacturing industry consists of a vast distributor network and independent 58.86 purchasing reps. High quality FSE products are not typically sold direct to consumer, making industry trade show events a major point of exposure. CEC gave us one year to complete the rebrand in preparation for the 2019 NAFEM show. Although the timeframe seemed generous, we knew success required dividing the multiple components into phases with specific milestones. REV. LEVEL REVISION DESCRIPTION DATE APPROVAL Trade show booth layout overhead view 06 FINAL ASSEMBLY2-

Completed booth design 3D layout CASE STUDY BOOKLET 01 PHASE ONE Newly designed Choice Equipment Company website 3 PHASE STRATEGY After conducting an in-depth competitor and market analysis, we discovered that FSE distributors and THE REBRAND WAS DIVIDED INTO 3 PHASES: reps overwhelmingly value high quality products 1. REDESIGN LOGO & DEVELOP SHOW BOOTH manufactured in the USA. We redesigned the logo and 2. PRODUCE TRADE SHOW MATERIALS developed the booth with that fundamental aspect 3. DESIGN AND DEVELOP NEW WEBSITE in mind, using colors and imagery of Old Glory and engineering drawings to reinforce CEC’s brand as a Industry specific trade show brochures high quality American manufacturer. COMPETITOR ANALYSIS 02 PHASE TWO LOGO REDESIGN CUSTOM BOOTH Continuing the new American-made inspired look, CATALOG we produced a new 88 page product catalog, FSE BROCHURES industry-specific brochures, a trade show product categories overview flyer, business cards, and a TRADE SHOW FLYER branded magnetic calendar handout. The continuity of CALENDAR MAGNETS branding in the print materials served to fortify CEC’s market presence as well as clearly communicate BUSINESS CARDS detailed product information. WEBSITE 03 PHASE THREE 07 To round out the rebrand, we designed and developed a completely new website using the WordPress content management system (CMS) and the “catalog mode” of the popular WooCommerce cart system, providing all the functionality of an online eCommerce system minus the ability to purchase directly. Distributors and reps frequently use the new site to find and inquire about product info.

02 CASE STUDY BOOKLET CASE STUDY CASE STUDY DETAILS New Product Launch Client’s Name : Indmar Marine Engines Project Goal : New Product Launch Year Established : 1971 Number of Employees : 103 Case Study Date : January 2019 INDMAR MARINE ENGINES PARTNERED WITH FORD MOTOR COMPANY TO CREATE THE FIRST ECOBOOST MARINE ENGINE IN THE WORLD. PRODUCT BRANDING WAS CRUCIAL TO ECOBOOST’S LAUNCH SUCCESS. 08

CASE STUDY BOOKLET OVERVIEW CHALLENGE SOLUTION Indmar Marine Engines is the world’s As the release of the world’s first We closely studied Indmar’s competition largest privately held manufacturer EcoBoost Marine Engine was top secret when conceptualizing the new helm display of gasoline powered inboard marine until its launch at the 2019 Miami and noticed a trend we wanted to buck... engines. Their engines are used in popular International Boat Show, much of the bland and boring! Based on Indmar’s water ski and wake boarding boat brands pre-launch branding needed to hint at user research studies, we combined an like Malibu, Moomba and Tigé. Indmar the engine’s eco-friendly nature without intuitive UI/UX with the “beastly” tough was first to bring fuel injected engines to giving it away. In addition, the Ecoboost and cool branding for which Indmar, and the market and the first to introduce an logo and emblem had to be reminiscent of now their Ecoboost engine, are known. innovative green technology three years the Ford version but with its own unique We refined our Ecoboost icon ideas until earlier than regulation required that icon representing its marine use. To top it became the perfect compliment to reduces exhaust emissions, just because it off, Indmar needed us to design their Ford’s existing Ecoboost brand. Then, we it was the right thing to do. new custom helm display app to coincide designed Ecoboost branded email blasts, with the Ecoboost Engine release. posters, event invites, t-shirts and trade Team Indmar show booth. RESULTS couldn’t be more ECOBOOST UNVEILING pleased with the The launch of the new 2.3L Ecoboost has INVITE EMAIL CAMPAIGN Support that Prolific brought Indmar multiple manufacturers provides our company from the jet boat market and marine The Mailchimp email campaign we RECIPIENTS from booth and product industry. Indmar wanted to create a designed and launched to invite dealers design to website site wave with a new product for the last few and industry media (1,792 recipients) 1,792 development and print years and the launch of the 2.3L EcoBoost to watch the unveiling of the Ecoboost ad campaigns. by Indmar at the Miami International engine via Indmar’s Youtube channel had OPEN RATE Boat Show delivered a tsunami of leads, a 37.8% open rate and a 18.4% click rate. - Natalie Carrera, magazine articles and online video That’s 16.6% and 14.9% higher than the 37.8% Director of Marketing interviews with major boating industry industry averages respectively. The new publications. helm display prototype was on hand at (Industry Avg: 21.2%) the show and was a huge draw for show- 09 goers with it’s modern and sleek design. CLICK RATE 18.4% (Industry Avg: 3.5%) .% .% W W W. P R O L I F I C M U LT I M E D I A . C O M

02 CASE STUDY BOOKLET CASE STUDY CASE STUDY DETAILS Project Brief 3 PHASE STRATEGY THE UNVEILING OF THE NEW 2.3L ECOBOOST ENGINE IN JANUARY 2019 WAS THE CULMINATION OF A MULTI-YEAR EFFORT OVER 3 PHASES: 1. HELM DISPL AY APP 2. ECOBOOST LOGO 3. SHOW BOOTH, SUPPORTING MATERIALS AND EMAIL CAMPAIGN 01 02 02 PHASE ONE PHASE TWO PHASE THREE We began design on the new helm display in When given the task to design the marine version Leading up to the show, Indmar wanted to send the Fall of 2017 based on Indmar’s own user of the 2.3L Ecoboost logo icon, we understood it paper mailed invites and email invites teasing research, as well as our own competitor required the sign-off of Ford Motor Company. the new engine release, without fully giving analysis. Among the competitor displays we Not only would it be used on trade show and away the fact they were about to unveil the found the commonality of bland, boring and non- promo materials, but the emblem will appear on world’s first eco-friendly inboard engine. intuitive user interfaces. every Ford infused Ecoboost engine and boat. Both the high level of pre-release secrecy and After reviewing all requirements we created a So, we made sure the new leaf & wave icon paid the logo’s eco-friendly color scheme inspired flowchart of functionality, sketched initial design homage to the original leaf & road icon. We’d like the designs of the show booth, show posters concepts and refined the design until we knew to say we painstakingly went through multiple and paper mailed/email campaigns for the we had something special... a sleek, modern and sketches and renditions, but we literally nailed unveiling. Boat manufacturers and fans alike user-friendly marine helm display that promises it on the first go, with both Indmar and Ford were intrigued and wowed at the show with the to revolutionize the marine sports industry. stating we “hit a home-run” with the first design. Indmar and Ford partnered branding. 10

CASE STUDY BOOKLET An early sketch of the helm display’s surf settings page. 01 02 Ecoboost boat emblems Final design of the helm display home screen 03 Final 2019 Miami International Boat Show Booth Design 11

CASE STUDY BOOKLET CASE STUDY DETAILS eCommerce WebsiteB U N K B O A R D S 03 OVERVIEW CASE STUDY Ultimatebunkboards.com (TGIG, Inc.) sells High-Density AVERAGE MONTHLY SALESPolyethylene Plastic boards to replace the old carpeted wooden boards (bunks) used on boat trailers. The old-style wooden bunks are prone to rot, scratch boat surfaces and need to be replaced every couple years. UBB’s boards are silky smooth and last virtually forever. Selling direct to consumers on the web has been UBB’s only method of getting their revolutionary product to market. $30K $25K $20K $15K $10K $5K $1.5K $25K $0 2015 2019 12

CASE STUDY BOOKLET Client’s Name : CHALLENGE SOLUTION RESULTS TGIG, Inc. TGIG, Inc. knew they had a great product that boat The first thing we needed to do was pick a new Our mobile ready, user friendly and SEO optimized Project Goal : owners wanted, but when they first approached us, shopping cart system with long-term stability website design have led to the site obtaining and Better Online they had a poorly functioning eCommerce website that would be fully owned and controlled by maintaining top of first page organic search shopping experience with a badly designed 1990s style that was severely TGIG, Inc. Using the Joomla CMS and Virtuemart engine results for “boat trailer boards.” Before hurting sales. They wanted the shopping and checkout eCommerce system, we created a modern, clean launching the new site, Ultimate Bunk Boards Year Established : experience to be as simple and straight forward as and responsive eCommerce website with a had average monthly sales of less than $1,500. In 2002 possible, with easy to find safety and installation custom cart and easy checkout process. We then 2019, three years after launch, average monthly information. One major problem to solve was making implemented SEO best practices to ensure that sales have increased to over $25,000 per month… Number of sure the cart accurately calculates shipping based ultimatebunkboards.com would rise and remain that’s a whopping 1,667% increase in revenue! Employees : on variable board lengths and shipping method. at the top of search engine results. 3 Case Study Date : April 2018 OLD SITE - APRIL 2015 NEW SITE - LAUNCHED APRIL 2016 Non-mobile ready, poorly performing site, low sales Mobile ready (responsive), SEO optimized and high sales 13

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