DMM Handbook

NO. 1 JALAN 31/10A, TAMAN BATU MUDA, 68100 KUALA LUMPUR

TABLE OF CONTENTS 1 INTRODUCTION 1 1.1 International Islamic College 2 ABOUT DIPLOMA IN MARKETING MANAGEMENT PROGRAMME 2.1 Introduction- School of Business and Legal Studies 2-4 2.2 Programme- Diploma in Marketing Management 5 - 10 2.3 Academic Year 12 3 STUDENT-LEARNING SUPPORT SERVICES AND FACILITIES 3.1 Academic Services 13 - 15 3.2 Students’ Services 16 - 17 3.3 Other Facilities 18 3.4 Financial Services 18

Student Handbook Marketing Management 1 INTRODUCTION 1.1 International Islamic College Ever since its inauguration, IIC has witnessed immense, Our Vision noteworthy, remarkable growth from a considerably To be the centre of Islamic modest college in Jalan Gombak to the currently larger, educational excellence producing strong, vibrantly-coloured campus in Taman Batu Muda. dynamic and progressive IIC provides diversified, conducive environment for professionals. students regardless of their colour, race or country of origin. In spite of the ‘Islamic’ labelling, IIC has non- Our Mission Muslims students registering for the various courses To be a comprehensive and offered, and they are able to blend in and mix very well integrated educational provider with their Muslim friends and counterparts. towards delivering well-balanced personalities and skillful human The International Islamic College (IIC), a wholly owned resources with excellent intellectual subsidiary of the International Islamic University and valuable attributes for the Malaysia (“IIUM”) Holdings Sdn Bhd, was established in betterment of the Muslim ummah 2001. IIC purports or serves to educate, train and impart and the global community. noble values to young men and women who aspire, who hope to be the next generation of professionals and leaders. For more information on IIC, kindly visit the following web site: http://www.iic.edu.my 1|Page

Student Handbook Marketing Management 2 ABOUT DIPLOMA IN MARKETING MANAGEMENT PROGRAMME 2.1 Introduction School of Business and Legal Studies We believe in imparting education to our (SBLS) is practically a faculty filled with children whilst ‘grooming’ them to achieve highly dedicated, hardworking, and the aspiration of being the crème de la experienced lecturers. It is a team-oriented creme. Insya Allah, our efforts will be department and responsibilities are shared rewarded. The team is a blend of degree, amongst team members. It is in our dream masters and doctorate holders. We believe to see SBLS emerging as the best that with the presence of these experts in Management School in Malaysia. And with their field, we will be able to mould the this dream, we are making our lives worth students into well-educated persons. The living. SBLS has always maintained a high pack of this dedicated and hardworking level of team spirit and volunteerism. We team is led by the following personnel: believe in imparting education to our children whilst ‘grooming’ them to achieve the aspiration of being the crème de la creme. Insya Allah, our efforts will be rewarded. Dean Nor Akma Farizan Yunus Head of Programme (DMM) Nur Jehan Farina bt Ahmad Fuad SBLS offers a unique learning experience Courses offered by SBLS are a blend of behavioural, functional and financial which takes place in a positive atmosphere aspects. This blend of knowledge is to reflect the demands of the market. Instilling generated by a team of dedicated lecturers Islamic values too has always been our top priority, in parallel with the vision of IIC that who are very keen to develop the students’ is to produce Islamic professionals. All of these important, imperative aspects are natural desire for knowledge and to equip vital for students to face the ever challenging working environment. Further, them with the necessary skills so that they courses offered by SBLS have been designed and developed to allow students are able to apply their knowledge, critically to have the opportunity to acquire knowledge, develop skills and cultivate exploring potential opportunities, attitude in contributing creative ideas, inspiring their peers and surviving the modern challenges in the four corners of the earth. Courses offered by SBLS are a blend of behavioural, functional and financial aspects. This blend of knowledge is to reflect the demands of the market. 2|Page

Student Handbook Marketing Management cultivate attitude in conformity with the Should you need further or additional Islamic values which will help to utilize their information or clarification or should you potentials to the utmost possible and to have any queries regarding the courses expand or enhance their career offered by the School of Business and opportunities. SBLS is proud of its Legal Studies, do not hesitate to contact achievements, having received full us. You may also visit our school at your accreditations from the Malaysia Quality ease of convenience. Whether you are Agency (MQA) for all programmes offered joining us as fresh school leaver or as hence ensuring our graduates are experienced working adult, it is wise to recognized and accepted by other remember that the only obstacle to universities both locally and overseas in their success can often be the limitation which pursuits of obtaining higher academic we ourselves place on our very own qualifications. ambitions! MEMBERS OF SBLS Dean Nor Akma Farizan Binti Yunus BBA (Hons) (Portsmouth), MEd Mgt (UM) Email: [email protected] Deputy Dean of Programme (DMS) Nur Jehan Farina bt Ahmad Fuad Master in Off System Mgt (UiTM) Email: [email protected] Alt : [email protected] 3|Page

Student Handbook Marketing Management LECTURERS No. Lecturer No. Lecturer 1 Aidawati Binti Chih Wee 11 Nurfarahuwahida Binti Rifin BBA (IIUM), MoM (IIUM) BOff System Mgt (Hons) (UiTM) Email: [email protected] Email: [email protected] 2 Aziawaty Binti Azanan 12 Siti Masitah Binti Ibrahim BEcons (IIUM) BAcct (IIUM) Email: [email protected] Email: [email protected] 3 Nur Jehan Farina Binti Mohd Fuad 13 Zanariah Binti Zakaria Masters of System Mgt (Hons) (UiTM) BBA (Fin) (UKM), MBA (UiTM) Email: [email protected] Email: [email protected] 4 Shariah Bagam Binti Abdul Rahman 14 Asnalisa Arma Binti Asnan Master of Acct (UiTM) LLB (Hons) (IIUM), MCL (IIUM) Email: [email protected] Email: [email protected] 5 Suryanti Binti Mamat 15 Noorsyalina Binti Nordin BAcct (UiTM), MEd (Planning & Dip Comp Sc (UPM), BBA (HRM) Administration) (UM) (UiTM), MBA (HRM) (UiTM) Email: [email protected] Email: [email protected] 6 Fahmi Bin Tarikuddin 16 Mardiyah Binti Mohamad Yunus BEcons (IIUM) Master in Management (UIA) Email: [email protected] Email: [email protected] 7 Hafiz Ahmed Patwari BEcons (IIUM), MEcons (IIUM) Email: [email protected] 8 Imaduddin Arif Bin Burhanuddin BBA (Hons) Marketing, MBA (Marketing) Email: [email protected] 9 Nordalina Mohd BBA (IIUM), MBA (UKM) Email: [email protected] 10 Kharie Shafariz Bin Shah Budin DPA (UiTM), BCorp Admin (Hons) (UiTM), MBA (Fin) (UiTM) Email: [email protected] 4|Page

Student Handbook Marketing Management 2.2 Programme DIPLOMA IN MARKETING MANAGEMENT (DMM) Marketing reflects competitive advantages Diploma in Marketing Management is a for-commercial and non-profit organizations comprehensive programme designed to while examining the interpersonal- students a solid general foundation in this relationships that exist among their exciting field. Emphasis is given on basic customers, members, the competitor and business knowledge and skills of which will internal resources. A key part intensify to the core discipline of marketing of marketing consists of gaining insights into with emphasis on the job skills and customer needs and then, developing experience that business demands. effective marketing strategies. Programme Outcomes Upon completion of the programme, graduates will be able to: 1. Outline the relevant concepts and theories 2. Apply practical and theoretical understanding to solve business problems 3. Show entrepreneurial skills in addressing business issues 4. Demonstrate teamwork, interpersonal, effective communication and social skills 5. Display professional and ethical business conduct and 6. Use the skills and principle of lifelong learning in their academic and career development Career Prospects Entry Requirements Graduates in Marketing Management A Pass in Sijil Pelajaran Malaysia (SPM) or would be able to be marketing executives “O” Level / equivalent with a minimum of 3 that will involve in developing marketing credits in any subject or a Pass at Certificate campaigns that promote a product, Level from any institution recognized by the service or idea. As many organizations Ministry of Higher Education (MOHE). have marketing departments, marketing executives can be found in both the private and public sectors, from the financial, retailing and media industries to voluntary and public sector organizations. 5|Page

Student Handbook Marketing Management Rules for Conferment of Certificate Credit Hours 9 No Component 17 1 MQA Compulsory Courses 60 2 College Compulsory Courses 6 3 Core Courses 92 4 Elective Course TOTAL No Course Code Course Name Credit Hour Pre- requisite BAHASA KEBANGSAAN A 1 MQA2233 OR (for Malaysians) 3 MQA2232 OR BAHASA KEBANGSAAN B (for international students) 2 MQA1231 MALAYSIAN STUDIES 3 MQA1232 ISLAMIC STUDIES (for Muslims) 3 OR OR 3 MQA2231 MORAL STUDIES (for non-Muslims) 6|Page

Student Handbook Marketing Management (ii) College Compulsory Courses (17 credit hours) No Course Code Course Name Credit Pre- Hour requisite 1 CEL1231 INTERMEDIATE ENGLISH 1 3 CEL1231 2 CEL1232 INTERMEDIATE ENGLISH 2 3 CEL1232 3 3 CEL2233 ADVANCED ENGLISH 1 CEL2233 3 4 CEL2234 ADVANCED ENGLISH 2 CEL2234 3 FINAL 5 CEL3231 BUSINESS COMMUNICATION 2 SEMESTER 6 ICD3221 ‘IBADAH CAMP 7|Page

Student Handbook Marketing Management Core Courses (60 credit hours) No Course Course Name Credit Pre- Code Hour requisite 1 QBA 1232 BUSINESS MATHEMATICS 3 BUS 1234 3 BUS 2233 2 BUS 1231 INTRODUCTION TO BUSINESS 3 BUS 2233 3 BUS 2233 3 BUS 1234 PRINCIPLES AND PRACTICE OF 3 BUS 2233 MANAGEMENT 3 BUS 2233 3 BUS 2233 4 DIT 1231 INTRODUCTION TO IT 3 BUS 2233 3 5 DCT 1231 COMPUTER APPLICATION 3 3 6 DBF 1231 PRINCIPLES OF ECONOMICS 3 3 7 DOM 2234 PRINCIPLES OF ACCOUNTING 3 3 8 BUS 2233 PRINCIPLES OF MARKETING 3 9 BUS 2236 ORGANIZATIONAL BEHAVIOUR 3 10 BUS 2238 CONSUMER BEHAVIOUR 11 DMM 2231 INTRODUCTION TO MARKETING RESEARCH 12 DMM 2232 BUSINESS ETHICS 13 DMM 2233 SERVICE MARKETING 14 DMM 2234 MARKETING CHANNELS 15 DMM 3231 INTRODUCTION TO RETAILING 16 DMM 3232 RELATIONSHIP MARKETING 17 DMM 3233 INTEGRATED MARKETING COMMUNICATION 18 DMM 3234 SALES MANAGEMENT 3 BUS 2233 19 DMM 3235 MARKETING MANAGEMENT BUS 1234 3, 20 LAW 3235 BUSINESS LAW BUS 2233 3 8|Page

Student Handbook Marketing Management (iv) Elective Course A (3 credit hours) Choose any ONE of the following courses to fulfill 3 credit hours. No Course Course Name Credit Pre- Code Hour requisite 1 IRK 2231 CONCEPTS OF ISLAMIC BELIEF 3 3 2 IRK 2235 BIOGRAPHY OF PROPHET MUHAMMAD S.A.W. 3 3 IRK 2232 ISLAMIC ‘IBADAH 3 4 IRK 2236 ASIAN CIVILIZATION (v) Elective Course B (3 credit hours) Choose any ONE of the following courses to fulfill 3 credit hours. No Course Course Name Credit Pre- Code Hour requisite ARB 1231 INTRO. TO ARABIC LANGUAGE FOR 3 DOM BEGINNERS 2234 1 3 3 ARB 1232 INTRODUCTION TO ARABIC LANGUAGE 3 3 3 MAN 3231 INTRODUCTION TO MANDARIN LANGUAGE 4 DME 3234 ENTREPRENEURSHIP 5 DEC 3233 INTRODUCTION TO E-COMMERCE 6 DIE 3231 FOUNDATIONS OF FINANCE Total overall credit hours for graduation = 92 credit hours 9|Page

Student Handbook Marketing Management Proposed Course Registration/Study Plan: Diploma in Marketing Management YEAR 1, SEMESTER 1 NO COURSE NAME COURSE CODE CREDIT PRE-REQUISITE HOUR PRE-REQUISITE 1 INTERMEDIATE ENGLISH 1 CEL1231 3 CEL1231 2 BUSINESS MATHEMATICS QBA1232 3 PRE-REQUISITE CEL1232 3 MALAYSIAN STUDIES MQA1231 3 PRE-REQUISITE 4 INTRODUCTION TO BUS 1231 3 CEL2233 BUSINESS BUS1234 12 YEAR 1, SEMESTER 2 NO COURSE NAME COURSE CODE CREDIT HOUR 5 INTERMEDIATE ENGLISH 2 CEL1232 3 6 INTRODUCTION TO IT DIT1231 3 7 COMPUTER APPLICATION DCT1231 3 8 PRINCIPLES AND PRACTICE BUS1234 3 OF MANAGEMENT 3 9 ISLAMIC STUDIES/MORAL MQA1232/MQA2231 STUDIES 15 YEAR 1, SEMESTER 3 NO COURSE NAME COURSE CODE CREDIT HOUR 10 ADVANCED ENGLISH 1 CEL2233 3 11 PRINCIPLES OF BUS2233 3 MARKETING 6 YEAR 2, SEMESTER 1 NO COURSE NAME COURSE CODE CREDIT HOUR 12 ADVANCED ENGLISH 2 CEL2234 3 13 BAHASA KEBANGSAAN A/B MQA2233/MQA2232 3 14 PRINCIPLES OF DOM2234 3 ACCOUNTING DBF1231 3 BUS2236 3 15 PRINCIPLES OF ECONOMICS 16 ORGANIZATIONAL BEHAVIOUR 15 10 | P a g e

Student Handbook Marketing Management YEAR 2, SEMESTER 2 NO COURSE NAME COURSE CODE CREDIT PRE-REQUISITE HOUR CEL2234 17 BUSINESS COMMUNICATION CEL3231 3 BUS2233 18 INTRODUCTION TO DMM2231 3 BUS2233 MARKETING RESEARCH BUS2233 DMM2232 3 19 BUSINESS ETHICS DMM2233 3 PRE-REQUISITE BUS2238 3 BUS2233 20 SERVICE MARKETING 15 21 CONSUMER BEHAVIOUR CREDIT HOUR NO COURSE NAME YEAR 2, SEMESTER 3 3 COURSE CODE 3 22 MARKETING CHANNELS DMM2234 6 23 BUSINESS LAW LAW3235 YEAR 3, SEMESTER 1 NO COURSE NAME COURSE CODE CREDIT PRE-REQUISITE HOUR 24 ELECTIVE A 3 BUS2233 BUS2233 25 INTRODUCTION TO DMM3231 3 BUS2233 RETAILING DMM3232 BUS2233 DMM3233 3 26 RELATIONSHIP MARKETING DMM3234 3 27 INTEGRATED MARKETING COMMUNICATION 3 15 28 SALES MANAGEMENT YEAR 3, SEMESTER 2 NO COURSE NAME COURSE CODE CREDIT PRE-REQUISITE HOUR 28 ELECTIVE B DMM3235 3 BUS1234&BUS2233 29 MARKETING MANAGEMENT ICD3221 3 FINAL SEMESTER 31 ‘IBADAH CAMP 2 TOTAL CREDIT HOURS 8 92 11 | P a g e

Student Handbook Marketing Management 2.3 Academic Year The Academic Calendar The Programme Academic Year is divided into two long semesters which are July, December and one short semester in April. SEMESTER DURATION (Week) Total 19 SEMESTER DURATION (Week) Total 19 SEMESTER DURATION (Week) 12 | P a g e

Student Handbook Marketing Management 3 STUDENT LEARNING SUPPORT SERVICES AND FACILITIES 3.1 Academic Services The Academic services of the International Islamic College comprises of three main departments, headed by the Deputy CEO of Academic Management and Admission Division. The main objective of these departments is to assists students in academic matters, especially in relation to academic performance. These departments are actively involved in planning, implementing and monitoring academic policies and procedures to create a conductive, efficient and effective administrative environment for students in the learning process. These departments are:  Registration and Examination Department The main function of this department is to coordinate and to conduct examination-related matters including placement tests, results-processing and also to facilitate appeals for the re- checking of answer scripts and re-admission.  Students’ Records Department The main function is to manage, select and to evaluate applications for admission, while maintaining and updating student’s personal files.  Quality and Accreditation Department The main function is to implement effective quality assurance management unto IIC’s processes and operations including the preparation of the MQA documentation. Service Hours : 8.30am – 5.30 pm Venue : Level 1, West Wing, Academic Division 13 | P a g e

Student Handbook Marketing Management The library in IIC is known as Tan Sri Dato’ Seri Sanusi Junid Library. The library can be considered as a multiuse library which offers a wide variety of services for meeting users and demand. The services provided include as below:  Assistance and Advice  Circulation Services  Discussion Room  Lockers  Reading Areas  Newspaper Reading Areas  Carrel Tables  Audio Visual Room  Photocopy & Printing Services  Internet Services  Test Bank 14 | P a g e

Student Handbook Marketing Management Operating Hours: Library During Examination Semester Break Monday & Friday Semester Week 9.00am -5.30pm Tuesday - Thursday 9.00am - 5.30pm Saturday & Sunday 9.00am - 9.00am - 6.00pm 9.00pm Closed 9.00am - 9.00pm 9.00am - 9.00pm Closed 9.00am - 3.00pm Venue: Level 1, West Wing, Tan Sri Dato’ Seri Sanusi Junid Library IT Department Consultation Service: Service desk Services:  Helping users solve problem and providing phone or direct consultation  Creating user account, changing password, data request  Troubleshooting all computer and network issue Day Operation Hours Holiday Monday to Friday Closed School Hour Closed Saturday 8:00am – 5.30pm Closed Sunday Closed (*standby mode as per request) Closed (*standby mode as per request) Internet Services Operation hour: 24 hours Regulation of Internet surfing  College shall not be held accountable for user‘s misconduct on Internet surfing.  Internet users shall not arbitrarily changes computer IP address, without permission from computer center network administrator or residential advisor.  Internet users shall not develop their own website, which may be misused  Slow down the speed of the network. Venue : Level 1, East Wing, IT Department 15 | P a g e

Student Handbook Marketing Management 3.2 Student Services The student services of the international Islamic College is headed by Deputy CEO of Students Affairs and Discipline (STAD).The main objective of these division is to create awareness among the students on their role and functions as future leaders. It comprises of the following departments Counseling Service (Student Counseling Office) Objectives:  To enhance students’ self-understanding, problem-solving ability, social relationship, self- discovery to become independent.  To assist students in searching a job according to their strengths and interests to achieve their own goals in career development. Service Hours 9:00am – 4:00pm (students are encouraged to make appointments in advance.) Venue Level 3, East Wing, Students Affairs Division Service Categories: (a) Life planning Provide individual and group counseling to facilitate students to achieve self-understanding and self-growth in both life and work. (b) Job searching/hunting Assist students in searching jobs based on their strengths and interests. (c) Job searching information websites & notice boards Provide information of job vacancies and recruitments in the community. (d) Seminars & workshops Invite guest speakers or specialists to give talks and share their experiences with students. 16 | P a g e

Student Handbook Marketing Management Students’ Accommodation IIC has decided to out-source its hostel management to private operators whereby these operators were entrusted to identify and to propose suitable accommodation facilities to IIC as well as to invest, to manage and to collect the rental from the students. IIC, on the other hand, acted as a tenant provider to these respective operators, monitoring the standard of services provided by them. There is only one (1) operator managing IIC’s hostel, that is, Sejahtera Security Services Sdn. Bhd. The details of the hostels are as follows: NO HOSTEL Shuttle bus service is provided for 1. Condominium PV13 students free of charge. Bus trips 2. Apartment, Taman Sri Kuching are limited every day so students 3. Hostel Desa View, Sentul are advised to follow the schedule 4. Kolej Kediaman Bukit Lela of their respective hostels. Student Development Assistance IIC offers various short courses or additional classes to build students’ skills in various fields. SBLSe courses are offered for free. The courses and extra classes are including:  Workshops learning techniques  Academic skills workshops such as writing skills, a study and the like.  Personal development workshops such as Public Speaking, Grooming and Development, time management and etc.  Technical assistance using the computer  Seminars, Forums and Workshops organized from time to time on issues about their area of specialization, education and other issues. Besides, students can get academic advice through a variety of ways. IIC will provides an opportunity for students and open a discussion with students through individual and group meetings with the lecturer, course coordinator or Dean, who are scheduled each semester. These meetings aimed to get students respond directly and discuss the progress of students on academic matters. Apart from meetings, any student can make an appointment with the lecturer, course coordinator or Dean to discuss any problem. 17 | P a g e

Student Handbook Marketing Management 3.3 Other Facilities i. Cafeteria ii. Futsal Court iii. Badminton Court iv. Music Lounge v. Cyber Cafe vi. Co-op Mart vii. Gym viii. IIUM Stadium ix. IIUM Swimming Pool x. Wireless Point / Computer Lab xi. i-Care 3.4 Financial Services by PTPTN Perbadanan Tabung Pendidikan Tinggi Nasional (PTPTN) has listed IIC as Grade ‘A’ college since 2004. This is due to the fact that IIC has fulfilled and met the PTPTN requirements in terms of application, distribution of offer letters, confirmation of status as well as confirmation of payment to the students’ accounts. 18 | P a g e