DUREX Digital Marketing Study

Presented By: DUREX Monday, Reckitt Benckiser 19/09/2022 1915

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Adbuoreuxt A brand of condoms and personal lubricants owned by the Anglo-Dutch company Reckitt Benckiser. It was initially developed in London under the purview of the London Rubber Company and British Latex Products Ltd



Stands for DU RE EX Durability Reliability Excellence

DUREX'S MARKETIN G

Humour & quirk There is something COMICAL Make sure to use the wink emoji cause the jokes they make are sexually suggestive The humor they create is apt and does cross the line between being funny and vulgar



Bold campaigns Not only promoting its condom brand protection feature but also how it offers pleasure Advertises its products by breaking the stigmas and talking about underrepresented subjects. It is destigmatizing female sexual discomfort with its lubricant range advertisements



Moment marketing The condom brand uses the current events going around worldwide and creates promotional campaigns or adverts Harmonising the content with the context, at the right time and place Find these \"golden opportunities\" and do everything possible to get themselves featured in all those \"in-the-moment\" conversations



Influencer Marketing Collaborates with various content creators, fashion influencers, and celebrities for promotions on its social media platforms Helps reaching the target audience quickly Not only helps to increase brand awareness but also helps to obtain quality leads



Buzz marketing Generated enough buzz by taking the opportunity of Earth Hour to commercialize its brand. Earth hour is an event launched by the NGO WWF, which takes place every year. In this event, on the last Saturday of March, all the lights are turned off for 1 hour from 8:30 to 9:30 pm local time. Durex smartly converted this into a campaign called “LOVE HOUR”



Guerilla marketing Guerilla marketing is a marketing strategy where the brand uses surprise elements or unconventional interactions to promote a brand. The great aspect of the content strategy of Durex is minimalism. The brand mostly uses a simple blue background, with minimal visuals and text and yet it coveys its brand communication Content marketing is all about being effective engaging, and compelling.



Content marketing Right content marketing strategy can sell a brand by attracting customers to the brand The great aspect of the content strategy of Durex is MINIMALISM. The brand mostly uses a simple blue background, with minimal visuals and text and yet it coveys its brand communication Content marketing is all about being effective engaging, and compelling

Conclusion Understands that its target customers are people aged between 18 to 24, and the best way to target them is creativity. That’s what makes Durex the leading condom brand. The brand is selling condoms with the best ads and marketing campaigns.

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