INDUSTRY REVIEW PROJECT

Project Industrial Review Project 20111302 | Aaron Patrick Cross 20111311 | Varian Crasto 20111341 | Samyam Shetty

INDUSTRY REVIEW PROJECT Submitted in partial fulfillment of the requirements for the award of the Degree of Bachelor of Business Administration Of Christ (Deemed to be University) By Aaron Patrick Cross (Reg. No.20111302) Varian Walter Crasto (Reg. No.20111311) Samyam Ganesh Shetty (Reg. No. 20111341) Under the guidance of Dr. Rohit Kumar Sharma School of Business and Management CHRIST (DEEMED TO BE UNIVERSITY) PUNE, LAVASA 2021-22

DECLARATION I, Aaron Patrick Cross (Reg. No.20111302), hereby declare that the project report, titled “Study on the Performance of Personal Care Industry” submitted to Christ (Deemed to be University), in partial fulfillment of the requirements for the award of the Degree of Bachelor of Business Administration is a record of original and independent research work done by me during 2021 – 2022 under the supervision and guidance of Dr. Rohit Kumar Sharma, School of Business and Management at Christ (Deemed to be University), Pune, Lavasa, and it has not formed the basis for the award of any Degree/ Diploma/ Associate ship/ Fellowship or other similar title of recognition to any candidate of any University. Aaron Patrick Cross (Reg. No.20111302) Date: Place: Pune, Lavasa

DECLARATION I, Varian Walter Crasto (Reg. No.20111311), hereby declare that the project report, titled “Study on the Performance of Personal Care Industry” submitted to Christ (Deemed to be University), in partial fulfillment of the requirements for the award of the Degree of Bachelor of Business Administration is a record of original and independent research work done by me during 2021 – 2022 under the supervision and guidance of Dr. Rohit Kumar Sharma, School of Business and Management at Christ (Deemed to be University), Pune, Lavasa, and it has not formed the basis for the award of any Degree/ Diploma/ Associate ship/ Fellowship or other similar title of recognition to any candidate of any University. Varian Walter Crasto (Reg. No.20111311) Date: Place: Pune, Lavasa

DECLARATION I, Samyam Ganesh Shetty (Reg. No.20111341), hereby declare that the project report, titled “Study on the Performance of Personal Care Industry” submitted to Christ (Deemed to be University), in partial fulfillment of the requirements for the award of the Degree of Bachelor of Business Administration is a record of original and independent research work done by me during 2021 – 2022 under the supervision and guidance of Dr. Rohit Kumar Sharma, School of Business and Management at Christ (Deemed to be University), Pune, Lavasa, and it has not formed the basis for the award of any Degree/ Diploma/ Associate ship/ Fellowship or other similar title of recognition to any candidate of any University. Samyam Ganesh Shetty (Reg. No.20111341) Date: Place: Pune, Lavasa

ACKNOWLEDGEMENT I would like to express my profound gratitude to all those who have been instrumental in the preparation of this project report. I wish to place on record my deep gratitude to my project guide, Dr. Rohit Kumar Sharma, for his advice and help. I would like to thank our Vice Chancellor, Dr. Fr. Abraham V.M, Director, Pune, Lavasa campus Rev.Fr. Jossy P George, Academic Coordinator Pune, Lavasa campus Rev.Fr. Arun Antony and Head, School of Business and Management, Pune, Lavasa campus, Dr.Sumitra Binu For their support. Lastly I would like to thank my team members and friends for their constant support and help. Aaron Patrick Cross (20111302) Varian Walter Cross (20111311 ) Samyam Ganesh Shetty (20111341) Date : Place:Pune, Lavasa

TABLE OF CONTENTS Chapter I- Industry Profile ● Evolution/History …………………………………………………………… ● Major Players and their market shares …………………………………… ● Industry growth rate and turnover ………………………………………… ● Govt. Regulations/Policies …………………………………………………. Chapter II-Company Profile COMPANY 1 (Dabur India Limited) ● History/ Founders’ profile ………………………………………………… ● Product profile ……………………………………………………………… ● Client profile ………………………………………………………………… ● Organization structure ● Present market share ………………………………………………………. ● Future strategies ……………………………………………………………. ● Financial Information ……………………………………………………… ● Achievements ……………………………………………………………….. COMPANY 2 (Godrej Consumer Products Limited) ● History/ Founders’ profile ………………………………………………… ● Product profile ……………………………………………………………… ● Client profile ………………………………………………………………… ● Organization structure ● Present market share ………………………………………………………. ● Future strategies ……………………………………………………………. ● Financial Information ……………………………………………………… ● Achievements ……………………………………………………………….. COMPANY 3 (Hindustan Unilever Limited) ● History/ Founders’ profile ………………………………………………… ● Product profile ……………………………………………………………… ● Client profile ………………………………………………………………… ● Organization structure

● Present market share ………………………………………………………. ● Future strategies ……………………………………………………………. ● Financial Information ……………………………………………………… ● Achievements ……………………………………………………………….. Chapter III-Research Methodology ● Objectives ……………………………………………………………………. ● Scope ………………………………………………………………………….. ● Methodology of data collection ……………………………………………… ● Limitations ……………………………………………………………………. Chapter IV- Comparative Analysis COMPANY 1 (Dabur India Limited) ● SWOT …………………………………………………………………………. ● McKinsey’s 7S Model …………………………………………………………. COMPANY 2 (Godrej Consumer Products Limited) ● SWOT …………………………………………………………………………. ● McKinsey’s 7S Model …………………………………………………………. COMPANY 3 (Hindustan Unilever Limited) ● SWOT …………………………………………………………………………. ● McKinsey’s 7S Model …………………………………………………………. Chapter V- Conclusion REFERENCES ANNEXURES

CHAPTER 1: INDUSTRY PROFILE Evolution/History: History specialists can follow our utilization of beauty items and beauty care products back to 4,000 BC, and the old Egyptians who utilized kohl to make sensational eyes. Today, the overall personal care industry, which covers everything from hair and healthy skin to make-up is an expected $425 billion industry. The historical backdrop of the excellence business is pretty much as different and vivid as the lipsticks and nail paints in plain view at your neighborhood make-up counter. Early excellence and restorative systems depended heavily upon natural ingredients, including berries, bugs, and charcoal to make an assortment of shades, and numerous items were utilized for more than one reason, a review of the present cosmetics multi-taskers. Early beauty treatments additionally used the region's normal assets, locally sourcing natural elements for scrubs, pastes, and exfoliates. This example of utilizing nearby, normal fixings is a continuous pattern since the commencement of the magnificence business. In the late nineteenth and mid-twentieth century, the excellence business turned into a significant and feasible professional way for ladies, particularly African-American ladies, who made items planned explicitly for differently textured hair. Madame CJ Walker and Marjorie Joyner were two African - American business visionaries who utilized their expertise to make a new standard of beauty for their communities. During the \"roaring 20's\" the beauty industry took off quickly. In New York, Elizabeth Arden opened her unique salon and started offering \"makeovers\" to her customers. On the west coast, Max Factor made the primary establishment for film stars, and Greta Garbo introduced the period of refined eyebrows and the requirement for eyebrow pencils and mascara was born. The evolution story of the beauty and hair care industry is a long and interesting one. Usage of beauty products and cosmetics has been an age-old tradition in India. The earliest records of cosmetic products and their application date back to the Indus Valley civilization, circa 2500 and 1550 B.C. Ingredients such as clarified butter and oils were used for facial beautification and hair removal in ancient India. While some of the beauty practices were based on routine, some were based on changing seasons.

The Beauty Industry: 1990s to 2000s: The early 90s in India were celebrated for a number of reasons, including the crowning of Sushmita Sen as the country’s first Miss Universe and Aishwarya Rai as Miss World in 1994. Not only did both the beauty queens bring the crown to India in the same year, they truly lived the example of beauty with a purpose. The Indian beauty industry of the early 90s also started growing rapidly because of the increase of women entering the workforce. The participation of women in non-traditional professional jobs had a slow start but continued to grow, giving them a new reason to dress well and use cosmetics as a part of their daily routines. Women turned out to be more independent, and this recently discovered opportunity and disposable income permitted them to zero in on themselves, as well. They began getting mindful about prepping and what to look like and feel great the entire day, consistently. Another factor that helped shape the beauty and hair care industry in India was the 1991 economic reform act. International Brands Enter the Indian Market: Until 1991, no foreign brands were allowed to import in India. The economic reform in 1991 changed the view of beauty and hair care in the Indian context with international brands importing to India and taking their share in the market. One of the first global brands that established itself in the country was Revlon. After this,the Indian beauty industry prodded the ascent of global brands like L'Oreal, M.A.C., Maybelline, and Clinique during the 90s and 2000s. From that point forward, numerous other global brands entered the Indian market, and continue to do so every year. While Indian players were advancing regular and homegrown natural and herbal products in the 2000s, their market shares were very low as individuals favored global brands over Indian ones. It was not until 2014 when Patanjali took control over the market that the nation acknowledged natural items and homegrown brands once more. Further, ITC ventures also joined among the top players of the country. Today, numerous cosmetic brands are thinking of items that promote all-natural, clean products. Moreover, the shift of the beauty industry is additionally reflected by the way it has pushed its way towards shade-inclusivity, rather than the broadly favored light complexion tone, which was the standard, thinking back to the 80s. Dove is an ideal illustration of a brand that has supported appreciating diversity. Different brands like L'Oreal, Lotus, and Sugar Cosmetics have excelled by extending their establishment to take into account brown complexion tones, as well.

Major Players: Personal products are nothing but consumer products that are used in personal hygiene and for beautification. The personal care industry is one of India’s fastest-growing consumer products sectors, with a strong potential for foreign companies. The personal care sector in India has shown continued strong growth, with increasing shelf space in retail stores and boutiques in India. It includes cleansing pads, colognes, cotton swabs, cotton pads, deodorant, a bar of soap, a bottle of moisturizer. The significant players or corporations that are a part of the personal care industry are: ● Henkel ● ITC Limited ● Johnson & Johnson ● Kimberly-Clark ● L'Oreal ● Unilever ● Dabur ● Godrej. Market Capitalisation -Personal Care: Personal Care is an Industry which falls under Fast Moving Consumer Goods (FMCG). Being a well populated nation India has a lot of demand for personal care products. Not only the youth but all the age groups in India are cautious and use personal care products on a regular basis. As given in the pie chart by expert market research we can see how most of the Personal care products are bought through the medium of Grocery Store and Online.

In the below screenshot taken from statistica we can see the combined revenue of household and personal care products.

Now let's know more about which companies are at the top in the personal care sector. According to the report of the Ministry of Economy and Industry and Consulate General of Israel, Mumbai Economic Department. The diagram of companies who dominate the Indian market is given below. Unilever, Colgate, Procter & Gamble are the top leaders in this sector with market domination of 37.1% combined. These companies are in the multinational personal care category. Top Indian companies in personal care in India are Godrej and Dabur with combined market share of 7.3%. In India most of the market share for personal care products is dominated by multinational companies. Again, from the report of the Ministry of Economy and Industry and Consulate General of Israel, Mumbai Economic Department. In the below given diagram we can see How the Beauty and Personal care industry is divided into sub-sector. Where major products lies in the Body care sector with 63% of products and hand care products showed the highest growth of 16%.

After knowing all this information. The question comes where this industry is headed. So, according to a forecast by Business Standard and IBEF (Indian Brand and Equity Foundation) the Personal care market will touch $ 20 billion in India by 2025.

Government Regulations and Policies: Evolution of Cosmetic Regulation in India: The import of cosmetic products in India was not directed till as of late year 2011 thus till then it was not obligatory for the foreign manufactured cosmetics to be enrolled before import into India. Without any administrative structure, fake and substandard cosmetics, worth a great many dollars, were being sold in India. The new necessities of 'cosmetics Enrolment in India' were consequently a result of the dumping practices of numerous outside companies wherein a substantial volume of beauty and personal care, the nature of which was a wellbeing in danger, were being sold illegally in India Labelling Requirements: Label is the first thing which a customer sees while buying a product from the market. So it must be ensured that enough information is presented on the label to satisfy the customer. FDA regulates cosmetic labeling under the authority of the Federal Food, Drug, and Cosmetic Act (FD&C Act) and the Fair Packaging and Labeling Act (FPLA). The regulations for labelling a cosmetic are given under FDA’s Cosmetic Labelling Guide and Cosmetic labelling regulations. These regulations are made to prevent the public consuming these products from health hazards and deceptive practices. They help in the decision making process of the consumer whether to buy a product or not. There are no such regulations for Pre-Market approval of labels under FDA’s labelling guide. It is the responsibility of the manufacturer or distributor to ensure that the products are labelled properly. A product which is misbranded is illegal to bring in the market for commercialization. If the product is not found according to the regulations then it is subjected to regulatory actions. Some of the parameters that describe the product as misbranded are: 1. Its labelling is false or misleading, 2. Its label fails to provide required information, 3. Its required label information is not properly displayed 4. Its labelling violates requirements of the Poison Prevention Packaging Act of 1970. Permission to Label Cosmetic as “FDA Approved”: FDA does not give the permission to label, advertise and commercialize the cosmetic as FDA approved. This applies even if the establishment is registered or the product is on file with FDA's Voluntary Cosmetic Registration Program

Therapeutic Claims: If the product label has the therapeutic benefits of the products mentioned on the label, then it will be considered as Drug. Promoting a product with claims that it treats or prevents disease or affects any part of the body part or structure will make the cosmetic a. Drugs. So, a proper set of guidelines has to be followed while mentioning the therapeutic benefits of the products on the label. From 15th December, CDSCO framed new protocols for importation, manufacture, labelling, packing, sale, and distribution of cosmetics (as defined by the Drugs & Cosmetics Act 1940) in India under Cosmetics Rules 2020. Recent developments: ● The Drugs and Cosmetics Bill, 2013 had been introduced in 2013 to replace the current Drugs and Cosmetics Act, 1940 which aimed at bringing a comprehensive legislation to cover various aspects of cosmetics and drugs. However, the bill was withdrawn from the Rajya Sabha in 2016. ● The Ministry of Health & Family welfare issued a Gazette notification G. S. R 718 (E) dated 13. 10. 2014 which amended the drugs and cosmetics rules, which banned animal testing of cosmetics as well as disallowing imports of animal tested cosmetics in the country. India was the first country in South Asia to impose this ban. Further clarifications were issued in this regard which stated that the importer should get an original undertaking from the manufacturer (legal/brand owner) which shall state that the cosmetic products have not been tested on animals on and after 12/11/2014. New applicants should submit this undertaking along with the registration related documents to CDSCO & the copy of the undertaking is necessary to be produced at the ports for clearing the consignments. Turnover: The turnover in the industry has been increasing constantly. From the fiscal year of 2010 to 2015 the turnover was at 13% and from the year 2015-2020 it was at 16%. The India personal care industry attained a value of INR 54,550 Crore in 2020. The market is further expected to grow at a CAGR of 12% in the forecast period of 2021-2026.

CHAPTER 2: INTRODUCTION COMPANY 1: DABUR INDIA LIMITED History During the 1880s, Dr S.K. Burman, an Ayurvedic specialist in Kolkata, figured Ayurvedic prescriptions for cholera, clogging, and jungle fever. He set up Dabur India Ltd in 1884 to mass-produce his Ayurvedic plans. His child, C.L. Burman set up Dabur's first R&D unit. The current executive, Dr Anand Burman, and bad habit administrator Amit Burman are essential for the fifth era of the family. They were among the first business families in Quite a while to isolate possession from the executives when they gave over the organization's bearing to experts in 1998. FOUNDERS PROFILE: The narrative of Dabur started with a little, however visionary undertaking by Dr S. K. Burman and a doctor concealed in Bengal. His main goal was to give a viable and reasonable solution for standard individuals in the distance. Dr Burman attempted to get traditional ready answers for the executioner sicknesses of those days, similar to cholera, jungle fever, and plague, with evangelist energy and excitement. Before long, the information on his meds voyaged, and he came to be known as the trusted 'Daktar' or Doctor who concocted successful fixes. Furthermore, that is how his endeavour Dabur got its name - got from the Devanagri interpretation of Daktar Burman. Dr Burman set up Dabur in 1884 to create and apportion Ayurvedic meds. They were connecting with a broad mass of individuals who had no admittance to fair treatment. PRODUCT PROFILE: HAIR OIL 1. Amla 2. Vatika 3. Almond 4. Almond Gold Coconut oil

DIGESTIVES 1. Dabur Hajmola 2. Pudin Hara 3. Nature care ORAL CARE 1. Dabur Red paste 2. Dabur Meswak 3. Dabur Babool 4. Dabur Lal Dant Manjan 5. Dant Rakshak Ayurvedic Paste 6. Dabur Red Pulling oil SHAMPOOS 1. Almond Shampoo 2. Vatika Health Shampoo 3. Vatika Black Shine Shampoo 4. Vatika Anti-Dandruff shampoo 5. Vatika Select Shampoo SKINCARE 1. Dabur Gulabari 2. Oxy Bleach 3. Fem OTC & ETHICALS 1. Energizers 2. Cough & Cold 3. Women's Health 4. Baby Care 5. Ethicals 6. Health juices HEALTH SUPPLEMENTS 1. Dabur Chyawanprash 2. Dabur Honey 3. Dabur Glucose 4. Dabur Immunity Kit 5. Dabur Vedic Suraksha Tea

HOME CARE 1. Odomos 2. Odonil 3. Sanifresh 4. Odopic CLIENT PROFILE: Dabur today works in key shopper item classes like Hair Care, Oral Care, Health Care, Skin Care, Home Care, and Foods. The organization has a tremendous dissemination organization, covering over 3.2 million retail outlets with high infiltration in metropolitan and country markets. ORGANIZATION STRUCTURE: Dabur's tasks were until recently parted into three focal critical speciality units (SBU), Family Products Division (FPD), Healthcare Products Division (HPD), and Ayurvedic Specialities Ltd (ASL) made way back in 1996 aiming to have better activities. Each SBU had a multi-level design with a different SBU head at the top and a free outreach group and dispersion organization. The organization will have a compliment structure with a solitary showcasing head, a business boss, and a joint deals and circulation group in the new arrangement. Thus, the recent SBU Head, Mr Devendra Garg, will head the organization's general showcasing capacity, while deals will be Taken Care of by previous SBU Head Mr S Raghunandan. MARKET SHARE: Dabur's well-being supplements had the highest divide between the entirety of its items in the financial year 2020. This represented around 19%, while its food a class made up approximately 16% of its net deals. The Indian organization fabricates items dependent on Ayurveda and highlights nature-based fixings with almost 6.7 million retail outlets across provincial and metropolitan regions in the country. FUTURE STRATEGIES Dabur India said that it hopes to move its concentration back to its roots (i.e.) Ayurveda. This is useful given the buyer's expanding mindfulness and liking towards regular items. The organization will zero in on nine force brands from its item classes, establishing around 65-70% of its deals.

Examiners say the organization tries to make its brands more pertinent for recent college grads. Be that as it may, presently, As the nation wrestles with the Covid-19 pandemic, Dabur India has chosen to dispatch Ayurveda-supported preventive healthcare and personal cleanliness items, much in front of their arranged dispatch plans. This is among the key measures the ayurvedic and typical medical care organization has taken to meet the developing requirement for invulnerability boosting items. Dabur has a solid pipeline of new items, with large numbers of healthcare and personal cleanliness. Before the Covid-19 spread, we had arranged a dispatch procedure for these items. Given the spread of the infection, they chose to dispatch their products to address the issues of their purchasers the nation over. In the meantime, the organization has additionally increased its current reach to guarantee continuous supplies of its healthcare and medication items. Furthermore, the organization has likewise reinforced tie-ups with online stages to convey its items to customers conveniently. FINANCIAL INFORMATION

ACHIEVEMENTS 1. Dabur Chyawanprash Immune India Campaign bags Gold Award for Best School Contact program. 2. Dabur is among India's 50 Best Blue Chip Companies offering the best investor returns. 3. According to MSN, Dabur India was listed among the Top 5 Indian brands to look out for in 2010. 4. Dabur India Ltd ranked 19th amongst India's Best Wealth Creators by Dalal Street Journal. 5. Dabur placed 158 in the BS-1000 list. In the Super Rank, Dabur placed No 9. 6. Dabur is a category winner in FMCG-Personal Care as the biggest wealth creator. 7. Dabur moved up 12 places to take 79th position in the Super 100 list for 2009. 8. Dabur India CEO Sunil Duggal among India's Most 'Valuable CEOs. 9. Dabur India Ltd moves up six places In ET- 500 List for 2009. 10. Dabur is India's 25th Most Valuable Brand. 11. Dabur India Ltd honoured with Zee Media Family Business Legacy Award 12. Dabur ranked among the Iconic Brands of India 2017 by The Economic Times 13. Dabur India Ltd bags the award for Best Risk Management Practice in the FMCG category by CNBC TV18 14. Dabur Toothpaste, Hajmola biggest gainers in Brand Equity Most Trusted Brands 2016 List 15. Dabur ranked as a top brand in the Best Indian Brands 2016 league table by Interbrand India 16. Dabur bags AsiaStar 2016 Packaging Award for Dabur Ratnaprash 17. Dabur moves up six places; ranked 39 in BT500 ranking of India's Most Valuable Companies for 2016

COMPANY 2: GODREJ CONSUMERS PRODUCTS LIMITED History: Godrej Consumer Products LTD is a public limited company which is doing business as GCPL. GODREJ CONSUMER PRODUCTS LIMITED is located in Mumbai, and is part of the Public Relations, Advertising, and Some Other Services Industry. GCPL has 2,505 total employees across all of its locations and generates $1.53 billion US Dollars in sales. There are SIXTY TWO companies in the GODREJ CONSUMER PRODUCTS LIMITED corporate family. We will be focusing on the personal care sector of Godrej Consumer Products Limited. The Godrej Group was founded and Established by Ardeshir and Pirojsha Godrej in 1897, Lalbaug in Mumbai. Godrej Group has been in India right from the days of charkha. The founder of Godrej, Ardeshir Godrej turned down his Law studies and entered in the business of Locksmith. The family's essence in business started in Bombay in 1897, when Ardeshir Godrej, in the wake of perusing a paper article about increasing citywide crime percentages, started creating and selling locks, with the help of his sibling Pirojsha.He was an inventor with strong vision who saw a bright future ahead. His designs and inventions were manufactured by his brother Pirojsha Godrej. These inventions built the foundation of the large Godrej Empire. Godrej is trusted by many Indians and always makes sure that the customers are happy. The Godrej Group is one of the oldest and diversified firms in India. The company is involved in lots of industries which includes appliances, precision equipment, machine tools, furniture, healthcare, interior solutions, office equipment, food-processing, security, materials handling and industrial storage solutions, construction and information technology. Godrej Group has seen phenomenal transformation coming from lock making in 1897 to a conglomerate in present date. It has all been possible because of these people who worked hard to bring Godrej to a place where it is right now. Founders Profile: Ardeshir Burjorji Sorabji Godrej (1868-1936):

He was an Indian businessman and he co-founded Godrej brothers which is known as Godrej Group in this modern times. He dropped law and started working in Pharmacy. Later, due to a lot of burglary cases increasing, Ardeshir Godrej endered in lock making business with his brother Pirojsha Godrej. He was known for his strong vision and his innovations and inventions in making locks. Later on 1st May 1928 after transferring the sole ownership to his brother. He realised while working at a farm that all soaps in India contain tallow and other animal fats which was inappropriate for many vegetarians at the time so he found a method to make soaps from vegetable oils. And that's how Godrej Soaps was founded which is currently known as Godrej Consumer Products. Pirojsha Burjorji Godrej (1882–1972): He was an Indian businessman and co-founder of Godrej brothers, with his brother Ardeshir Godrej. He laid the foundation of Godrej group along with Ardeshir Godrej. The logo of Godrej is influenced by his signature. Since Ardeshir Godrej did not have any children the successors of Godrej Group are his grandsons. Product Profile: Godrej Consumer Products limited has many products specially Hair Colour, Household Insecticides, Personal Wash, Soap, Great place to work, Hair Care, Fabric Care, Home Care, Personal Care, Consumer Products, Emerging Markets, FMCG, and hygiene products. And is Delighting 1.2 billion customers across Asia, Africa and Latin America.

Hair Care Products: India and SAARC: ASEAN: Africa, USA and Middle East: Latin America:

Home Care Products: India and SAARC: ASEAN: Personal Care Products: India and SAARC: ASEAN:

Africa, USA and Middle East: Latin America: Godrej Consumer Products Limited ranks as one of the leading players in the emerging market of household insecticide and hair care products. In household insecticides, Godrej Consumer Products Limited is expanding its footprint in Africa and is the leader in India and Indonesia. It is in the lead for serving the hair care needs of women of African descent and holds the front rank in hair colour in India and Sub-Saharan Africa, and is among the leading players in Latin America. Godrej Consumer Products Limited, second in soaps in India, is the number one player in air fresheners in India and Indonesia and is a leader in wet tissues in Indonesia.

Client Profile: GCPL has a spread of 1.2 billion customers across Asia, Africa and Latin America. There is no specific client profile which GCPL follows. But the major customers belong to the household sector. The products are available for all age, gender, class and race. The hair care, beauty and grooming products have been seen as attractive to women customers more than male customers. Organisation Structure: GCPL has Adi Godrej as Chairman of Godrej Group and 12 board members.They are responsible for policy making and decision taking in the organisation. All the board members hold the responsibility of the below categories.





Other Important Positions: ● Chief Executive Officer: Sudhir Sitapati (starts from 18th October 2021) ● Chief Financial Officer and Company Secretary: V. Srinivasan ● Business Head Africa, USA and Middle East: Dharnesh Gordhon ● Business Head ASEAN: Akhil Chandra ● Business Head Latin America: José Toscano ● Chief Executive Officer India and SAARC: Sunil Kataria ● Chief Executive Officer North America: Karan Sood ● Mergers and Acquisitions and Business Development: Omar Momin ● Head of Design: Darshan Gandhi ● Head of Human Resource: Rahul Gama ● Head of Research & Development: Venkateswara Yadlapalli ● Head of Global Innovation: Anirban Banerjee ● Head of Planning & Strategy: Jishnu Batabyal

Present Market Share: Hair Care: Godrej Consumer Products Limited had 10% of market share in Hair care products in India. Later, according to a news report by Business Standard dated June 27,2019. GCPL consumes 25% of market share with Loreal having around 70% market domination. Also, derives 32% of revenue to the organisation. Personal Care: This sector contributes about 27% of revenue in GCPL. As the Soap market in India is highly competitive and extremely huge. GCPL stands second in this sector. In 2015 they entered the face wash market and now have a CAGR of 30%. Home Care: GCPL has more than 50% market share in this sector. It is the biggest revenue generator for the organisation. Almost 85% of sales is from mosquito repellants. The EZEE brand is the leader in the liquid detergent segment. The growth of Air fresheners and liquid detergent are fast growing segments of GCPL with CAGR of 33%. GCPl caters to 1.15 billion customers across its businesses. Godrej Consumer Products Limited follows a 3X3 strategy. It means they focus on 3 markets (Asia, Africa and Latin America) across 3 segments ( Hair care, Personal care, Home care). The company chose these geographics because they are emerging markets with a lot of potential and have shown faster growth than developed countries. Due to the demographics being similar to India the strategies work effectively.

GCPL has market leadership in Air freshener, Insecticides and Hair colour in India and is second in Soap market. In Indonesia they are leaders in Household Insecticides and Air fresheners. They also are leaders in Hair colour and Extensions in Africa. They also rank 2 in the hair segment in Argentina and Chile. GCPL gained majority of international revenue from Indonesia till FY2016 even Africa has shown very fast growth with contribution towards more than 50% in international revenue.

Future Strategies: ● 23% of the advertiser possessions in the Godrej Group is held in believes that put resources into training, climate and wellbeing ● Making a more comprehensive and greener world through Godrej Good and Green ● Lined up with the UN's Sustainable Development Goals, and the requirements of neighborhood networks Read more about our responsibility ● Our endeavors to moderate environmental change have been perceived by CDP; GCPL positions A-on CDP India's A rundown 2020 Godrej Consumer Products have set 7 Strategic Pillars as their framework for future. 1) Extending leadership in our core categories and geographies: GCPL will continue to follow a 3 by 3 approach as its globalisation strategy as it has shown promisable results and growth. In this strategy they focus on 3 categories and 3 geographies (i.e. Categories- Personal care, Hair care and Home care | Geographies Asia, Latin America and Africa). They will concentrate on the Broad emerging markets portfolio and will also have a focused approach on category choices by looking at diversified category portfolios within particular geographies. 2) Accelerating innovation and building purposeful brands: GCPL will look into the emerging markets and build innovative products with superior quality and affordable price across countries. More than 10 new products across 5 categories are expected to be launched in this year. GCPL has Global, Local and Category Specific Research and Development centers. Which will now start having a Global design lab where there will be design thinking to transform productive capabilities. GCPL sees this as an competitive advantage as FMCG normally outsources this service.They will have highly skilled Graphic and Product designers across geographies.

They also will upscale the natural ingredients line of their brands where brands with natural categories now have more natural ingredients like vegetable oil, aloe vera, almonds, etc. 3) Leveraging digital The independent e-commerce unit which has Fully functional capabilities and separate P&L accountability. This platform will now be scaling Direct to Customers (D2C) and e-commerce with the highest level of customer experience and increased investments. There will be more focus on data driven marketing through digital modem. 4) Enhancing go-to-market As in this pandemic womens are shifting from saloons to do it yourself and beauty stores are getting more multi- categories. GCPL has decided to grow its ecommerce business and also enhance the eB2B model. Covid-19 has accelerated the FMCG sector to get more digital adoption. The new channels will now be omni-channel, with both a pyramid straddling of online and offline mode. The rural India will also support the new upcoming app, which will increase the reach. New behaviour patterns are analysed as multiple lockdowns and covid-19 have led to increase in demand for hygiene products. 5) Making our supply chain best in class GCPL wants to focus more on Customer service, Employee engagement and productivity improvement, Industry 4.0 and . Sustainability of the process. By

Focusing on fulfilment initiatives that will respond efficiently to changing customer needs. They also intend to extend the shop floor and best practices for employee engagement globally. They want to make future ready investments for industry growth and improve productivity. GCPL is also looking into sustainability initiatives across its supply chain and also extending them to the main vendors by sustainable procurement policies. 6) Fostering an inclusive, agile, and high-performance culture GCPL also focuses on impling the Godrej culture and its people first approach in the organisation. Godrej wants to inculcate leading self, leading others and leading business, in their employees. They also prioritise wellness and safety among the employees by also providing mental wellness and insurance benefits, with health and wellness support to the employees. GCPL also encourages its employees to have online learning and training. They also promote taking online courses from Udemy, Harvard Business School Online, EDX, My Learning Space and Coursera.

7) Building a more inclusive and greener world GCPL through Godrej Trusts and itself contributes towards society by providing covid-19 relief and recovery to protect lives. They also ensure use of natural resources in their products, supply chain by innovating sustainable packaging and many more. They will be training individuals for beauty professions to increase employability. They try to implement a wide range of community development initiatives and environmental sustainability. GCPL is also into volunteerism to connect the teams more meaningfully with the communities. Financial Information:















Price and Volume (5Years) Sales and Margins (5Years)

Distribution of revenue for Godrej Consumer Products Limited in 2020, by product type



Achievements: ● GCPL is among top 12 companies in India Climate Disclosure Project (CDP) in Climate Disclosure Leadership Category. ● Porter Prize 2016 ● GCPL Malanpur GreenCo Gold ● GCPL CMO Award ● 11th Rank by Economic times as ‘Best Companies to work for’ 2020-2021 (4 years in row) ● Economic Times ‘India's Best Companies to Work For 2020’ (14 years in a row) ● Economic Times India's Best Workplaces in Manufacturing 2020 (3 years in a row) ● Economic Times India's Best Workplaces in FMCG 2020 (2 years in a row) ● Godrej Consumer Products Ltd , the Top Ranked in Asia's Hot Growth Companies' at Indian FMCG by Business Week. ● Godrej Consumer Products Ltd has been secured ranked 14th in The Best Companies to Work For study. This study was together conducted by Mercer and Taylor Nelson Sofres (TNS) and Business Today . ● Godrej Consumer ProductsLtd has got 6th Rank in ET-Hewitt Best Employers of India survey. ● Godrej Consumer Products Ltd in Great Places to Work 2006 survey has achieved ranked 15th. ● Godrej Consumer Products Ltd has achieved 'the Corporate Citizen of the Year Award' by Economic Times. ● Godrej Consumer Products Ltds brands Ezee ,Goodknight and Cinthol selected as Superbrands by the Superbrands Council

● Godrej Consumer Products Ltds, the JV between the Godrej Group, Sara lee Corporation and Godrej Sara Lee, USA is acknowledged South Asia's largest manufacturers of Coils and the World's largest mat manufacturers. ● Godrej Consumer Products Ltd is awarded as Business Superbrand by the SuperBrands Council. ● Godrej Consumer Products Ltd was the highest in corporate India for Return on Net Worth ratios and The Return on Capital Employed ● Godrej Consumer Products Ltd was awarded the \"Best Managed Workforce\" by CNBC TV18 and Hewitt Associates ● Godrej Consumer Products Ltd features in the Top 25 list of Great Places to Work (survey conducted by GrowTalent in association with Business World) for four years in a row.

Company 3: HINDUSTAN UNILEVER LIMITED History: In the late spring of 1888, guests to the Kolkata harbor saw boxes brimming with Sunlight soap bars, decorated with the words 'Made in England by Lever Brothers'. That’s when an era began of marketing branded Fast Moving Consumer Goods(FMCG). In 1931 HUL was established as Hindustan Vanaspati Manufacturing Company, which was followed by Lever Brothers India Limited in 1933 and United Traders Limited in 1935. These three organizations merged to become HUL in November 1956; HUL offered 10% of its value to the Indian public through share market, being the first among the foreign subsidiaries to do so. Unilever currently holds 61.9% equity in the organization. In 1984, Brooke Bond joined the Unilever fold through an international acquisition. In 1972 Unilever acquired Lipton, and in 1977 Lipton Tea (India) Limited was incorporated. Pond's (India) Limited joined the Unilever fold through an international acquisition of Chesebrough Pond's USA in 1986 Since the early years, HUL has enthusiastically reacted to the boost of economic growth. The development process has been accompanied by judicious diversification, consistently in accordance with Indian opinions and goals. The advancement of the Indian economy, begun in 1991, clearly marked an inflexion in HUL's and the Group's development curve. Evacuation of the administrative structure, permitted the organization to explore each and every product and opportunity segment, with no limitations on production capacity. HUL set up a subsidiary in Nepal called Unilever Nepal Limited (UNL), and its factory represents the largest manufacturing investment. This factory produces HUL's products like Soaps, Detergents and Personal Products both for the domestic market and exports to India. In 1990s a string of crucial mergers, acquisitions and alliances on the Foods and Beverages front took place In January 2000, the government decided to award 74 per cent equity in Modern Foods to HUL, thereby beginning the divestment of government equity in public sector undertakings (PSU) to private sector partners. HUL's entry into Bread is a strategic extension of the company's wheat business. HUL acquired the government's remaining stake in Modern Foods in 2002. HUL acquired the Cooked Shrimp and Pasteurised Crab Meat business of the Amalgam Group of Companies in 2003, and became a leader in value added Marine Products exports. In 2001, Project Shakti was started. This rural initiative targeted small villages which had a lesser population than 5000. This initiative catalyses rural affluence even as it benefits the

organization’s business. At present, there are over 45,000 Shakti entrepreneurs covering over 100,000 villages across 15 states and reaching over 3 million homes. In 2002, HUL made its entry into the Ayurvedic health & beauty centre category with the Ayush product range and Ayush Therapy Centres. In 2007, the Company was formally renamed to “Hindustan Unilever Limited”. In 2015, HUL acquired Indulekha, a premium hair oil brand with strong credentials around Ayurveda. In 2018, HUL entered into an agreement with Vijaykant Dairy and Food Products Limited (VDFPL) and its group company to acquire its ice cream and frozen desserts business consisting of its flagship brand ‘Adityaa Milk’ . In 2020, HUL acquired VWash, the market leader in female intimate hygiene category to enter into the currently underpenetrated and rapidly growing market segment. HUL also merged with GSK Consumer Healthcare, Iconic health food drink brands like Horlicks and Boost entered the foods & refreshment portfolio of HUL, making it the largest F&R business in India. On October 17th 2018,HUL completed 85 years of corporate existence in India. FOUNDERS PROFILE: “Hindustan Vanaspati Mfg. Co. Ltd”, “United Traders Ltd.” and “Lever Brothers Company” Merged together to form HUL in November 1956. Hence there is no particular founder for this organization. PRODUCT PROFILE: Home & Personal care 1. Personal wash ● Lux ● Breeze ● Lifebuoy ● Dove ● Liril ● Pears ● Hamam ● Rexona 2. Laundry ● Surf Excel