Logobook SUMMER DENTAL

LOGOBOOK SUMMER DENTAL / 2021 SUMMER DENTAL®

LOGOBOOK SUMMER DENTAL / 2021 / LOGOBOOK The LOGOBOOK is a guide to logo use that Careful selection of designers and printers, quality allows you to monitor compliance with standards. control of the work performed, and strict adherence These rules help designers and printers do their to the rules and recommendations of this manual work well and correctly. will allow you to create an image of a solid, prestigious brand. Each section of the manual contains rules and recommendations for using the logo. All work must be 02 carried out in strict accordance with the presented schemes and recommendations. If there is a need to create materials that are not described on the pages of the manual, you need to follow the general principles developed.

LOGOBOOK SUMMER DENTAL / 2021 → Contents LOGO (CHAPTER 01) 4 BRAND NAME (CHAPTER 02) 13 Constructing a trademark (02.01) 14 Description of the idea and semantics of the logo (01.01) 5 Minimum allowable dimensions (02.02) 15 COMPANY COLORS (CHAPTER 03) 16 Logo proportions (01.02) 6 19 BRANDED FONTS (CHAPTER 04) Full color version (01.03) 7 Monochrome version (01.04) 8 Protective field (01.05) 9 Location of the logo on the backgrounds (01.06) 10 Unacceptable use (01.07) 12 15 03

LOGOBOOK SUMMER DENTAL / 2021 / CHAPTER 01 The logo is one of the most important elements of the company's corporate image. It serves primarily to identify the company in the market. Independent changes to the logo are categorically unacceptable, as it leads to the loss of identity. 01/ Logo

LOGOBOOK SUMMER DENTAL / 2021 / CHAPTER 01.01 → Description of the idea 05 and semantics of the logo The SUMMER DENTAL logo is designed according to the golden ratio principle. \"S\" symbolizes the first word in the logo name \"D\" - symbolizes the second word in the logo name

LOGOBOOK SUMMER DENTAL / 2021 / CHAPTER 01.02 → Logo proportions 8Х The module (x) is the height of the descriptor. 1,2Х The height of the font part is 2X. The height of the sign is 8X. Changing the proportions of the logo categorically unacceptable. SUMMER DENTAL 2Х 0,9Х 1Х Х 06

LOGOBOOK SUMMER DENTAL / 2021 / CHAPTER 01.03 → Full color version The full color version is used in all cases except when monochrome version is to be used. SUMMER DENTAL 07

LOGOBOOK SUMMER DENTAL / 2021 / CHAPTER 01.04 → Monochrome version The monochrome version of the logo is used when color printing cannot be used. Example: when sending a fax or printing documents on a black and white printer. *The logo cannot be used on a black or color background. SUMMER DENTAL 08

LOGOBOOK SUMMER DENTAL / 2021 / CHAPTER 01.05 → Protective field Х Х Х To ensure recognition and proper perception SD SD of the logo when it is placed on various media, the rule should be observed of the SUMMER DENTAL \"protective field\". SD SD The protective field is the minimum allowable space around the logo, free from graphics and text. It is determined by the distance \"x\" from the logo. Х SD 09

LOGOBOOK SUMMER DENTAL / 2021 / CHAPTER 01.06 → Location of the logo SUMMER DENTAL® on the backgrounds (01) 10 It is necessary to maintain the contrast and readability of the logo on colored and photographic background. In most cases, the logo should be used on a white background, since it is the main one. Sometimes it is acceptable to use the logo on a light gray background, for example, when placing it on photographs. Other colors in photos and backgrounds are unacceptable. / Logo on white background

LOGOBOOK SUMMER DENTAL / 2021 / CHAPTER 01.06 → Location of the logo SUMMER DENTAL® on the backgrounds (02) SUMMER DENTAL® Use options are indicated on the right SUMMER DENTAL® SUMMER DENTAL® The logo can be used on a color or ®photographic background. The logo can only be used on a white SUMMER DENTALor light gray background. Any other background is not allowed. Use of the logo on a photograph is SUMMER DENTAL® SUMMER DENTAL® allowed if it is free of unnecessary SUMMER DENTAL® details and has a white or light gray background. * Any percentage of transparency of the logo is not allowed. 11

LOGOBOOK SUMMER DENTAL / 2021 / CHAPTER 01.07 → Unacceptable SUMMER DENTAL® SUMMER DENTAL® use of the logo SUMMER DENTAL® SUMMER DENTAL ® A logo is a complete graphic element. Any alteration of the appearance of the logo is strictly prohibited. The examples given are not exhaustive, but show the most common mistakes. 01. It is not allowed to repaint the logo in arbitrary colors 02. It is not allowed to change the proportions of the logo 03. It is not allowed to change the arrangement of the elements arbitrarily 04. It is not allowed to tilt the logo 05. It is not allowed to reproduce the logo on elements that are similar in tone or saturation SUMMER DENTAL® 12

LOGOBOOK SUMMER DENTAL / 2021 / CHAPTER 02 A trademark is one of the most important elements of the corporate company image. It serves primarily to identify company on the market. Making changes to the logo on your own - is categorically unacceptable, because it leads to the loss of identity. / Brand name 02

LOGOBOOK SUMMER DENTAL / 2021 / CHAPTER 02.01 → Constructing → a trademark 14 *The trademark is built based on squares and circles

LOGOBOOK SUMMER DENTAL / 2021 / CHAPTER 02.02 → Minimum allowable SUMMER DENTAL® Minimum allowable size dimensions (brand name): 30mm W = 7.00 mm The minimum dimensions must be strictly adhered to. The minimum dimensions of the logo The minimum allowed size were chosen for the following reasons: (main version of the logo): -The logo is clearly legible -Individual logo elements are clearly recognisable W = 30.00 mm The dimensions specified may be altered upwards, depending on of the method of reproduction and the properties of the carrier surface. 15

LOGOBOOK SUMMER DENTAL / 2021 / CHAPTER 03 / Company colors 03

LOGOBOOK SUMMER DENTAL / 2021 / CHAPTER 03.01 → Company colors / MIDNIGHT №1 / DARK GRAY №2 / ЦВЕТ №3 100% 100% 100% / COLOR №1 (100%) 75% C: 78 R: 58 #3A5F70 50% M: 48 G: 95 Y: 39 B: 112 K: 27 75% 75% / COLOR №2 (100%) C: 54 R: 111 #6F6E6D M: 43 G: 110 Y: 44 B: 109 K: 29 50% 50% 25% 25% 25% 17

LOGOBOOK SUMMER DENTAL / 2021 / MIDNIGHT / CHAPTER 03.01 / DARK GREY → Company colors C: 78 R: 58 #3A5F70 C: 54 R: 111 #6F6E6D The logo consists of two colors: M: 48 G: 95 M: 43 G: 110 1-dark gray. Y: 39 B: 112 Y: 44 B: 109 2-midnight K: 27 K: 29 The SUMMER DENTAL brand logo should be reproduced in the brand colors wherever possible. 18

LOGOBOOK SUMMER DENTAL / 2021 / CHAPTER 04 / Branded fonts 04

LOGOBOOK SUMMER DENTAL / 2021 / CHAPTER 04.01 → Branded fonts Font №1 The font part of the brand logo ABCDEFGHIJKLMNOPQRSTUVWXYZ SUMMER DENTAL uses the font Floane. abcdefghijjklmnopqrstuvwxyz Font typeface - Bold. АБВГДЕЁЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЬЭЮЯ The font used for the descriptor is the абвгдеёжзийклмнопрстуфхцчшщъьэюя Acumin Variable Concept. 1234567890([{«:;!?*%}]) Font typeface - Wide Light Font №2 Brand font is used in printing and advertising materials. АБВГДЕЁЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЬЭЮЯ Underlining of text is unacceptable абвгдеёжзийклмнопрстуфхцчшщъьэюя and the use of dditional effects 20 / The fonts that are used in the logo