E-LESSON-8 ,

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BSc.TTM 2 All right are reserved with CU-IDOL Introduction to Tourism Industry Course Code: BTT 101 Semester: First SLM Units : 8 E-LESSON : 5 www.cuidol.in Unit-8 (BTT101)

PRESENT SCENARIO OF THE TOURISM INDUSTRY 33 OBJECTIVES INTRODUCTION Student will be able to : In this unit we are going to discuss the present scenario of tourism industry at Explain the present scenario of tourism industry global, regional and national level. and environment of .tourism industry across the globe. Illustrate the present scenario of tourism industry The scenario of tourism is observed in terms at regional and national level of economic contribution, number of tourist arrivals, both inbound and outbound, for latest year and same is compared with previous years. The future forecast of the industry is also discussed. www.cuidol.in Unit-8 (BTT101) All right are reserved with CU-IDOL

TOPICS TO BE COVERED 4 > Introduction Tourism Industry Scenario > Present Scenario of the Tourism Industry: Global > Present Scenario of the Tourism Industry: National > Present Scenario of the Tourism Industry: Regional www.cuidol.in Unit-8 (BTT101) All right are reserved with CU-IDOL

INTRODUCTION 5 Tourism Industry Scenario  Tourism industry is one of the main contributor to the world economy the recent growth trends of the industry has grabbed all the attention towards the industry.  The present scenario of the industry is estimated by economic contribution, tourist arrivals, foreign exchange earnings, countries rankings, employment creation, benefit to society and environment at large, alongside the infrastructural development with Govt initiatives and policies.  In this unit the present scenario of the industry will be discussed with reference to global, regional and national tourism industry. www.cuidol.in Unit-8 (BTT101) All right are reserved with CU-IDOL

PRESENT SCENARIO OF THE 6 TOURISM INDUSTRY: GLOBAL  The global tourism industry has shown a growth of 5% in tourist arrivals in the year 2018.  UNWTO has recorded International tourist arrivals as 1.4 billion.  The number of tourist arrivals are two years ahead compared to forecasts.  During the same year total international tourism exports grew by 4 % recording an international export of 1.7 trillion US dollars.  2018 is the 9th consecutive year of sustained growth of global tourism industry.  UNWTO also states that a favorable and strong economic environment is the key to the growth of tourism.  Global GDP grew by 3.6% in 2018  Tourism industry has contributed 8.8 trillion US dollars to Global GDP in 2018 which equal to 10.4 % of global GDP. www.cuidol.in Unit-8 (BTT101) All right are reserved with CU-IDOL

Top 10 Tourist destination of the world 7 (by international tourist arrivals) Rank Destination Tourist arrivals in millions (2018) 1 France 89 2 Spain 83 3 United States of America 80 4 China 63 5 Italy 62 6 Turkey 46 7 Mexico 41 8 Germany 39 9 Thailand 38 10 United Kingdom 36 www.cuidol.in Unit-8 (BTT101) All right are reserved with CU-IDOL

Top ten tourism earners in the world 8 (by tourism receipts) Rank Country Tourism receipts in billion USD (2018) 1 United states of America 214 2 Spain 74 3 France 67 4 Thailand 63 5 United Kingdom 52 6 Italy 49 7 Australia 45 8 Germany 43 9 Japan 41 10 China 40 www.cuidol.in Unit-8 (BTT101) All right are reserved with CU-IDOL

 The growth of and development of tourism has lead to creation of jobs. 9  At present tourism industry as a whole (directly and indirectly) employs 330 million jobs around the world  According to WTTC one in every four jobs created today is from tourism sector.  Other than creating employment the tourism sector is also providing opportunities for innovation and entrepreneurship.  Other than building better lives for million of people around the world tourism is transforming communities at large. www.cuidol.in Unit-8 (BTT101) All right are reserved with CU-IDOL

UNWTO 10  United Nations World Tourism Organization (UNWTO) plays a vital role in development of tourism industry worldwide.  Currently 156 countries are members of UNWTO.  UNWTO encourages the implementation of global code of ethics in tourism to maximize the socio-economic contribution of tourism alongside minimizing the possible negative impacts of tourism.  In its agenda for 2030 UNWTO has listed sustainable development goals www.cuidol.in Unit-8 (BTT101) All right are reserved with CU-IDOL

Sustainable Development Goals (SDGs) UNWTO has set following 17 SDGs 11 1. To end extreme poverty 2. Zero Hunger 10. Reduced inequalities 3. Good health and well-being 4. Quality education 11. Sustainable cities and communities 5. Gender equality 6. Clean water and sanitation 12. Responsible consumption and 7. Affordable and clean energy 8. Decent work and economic growth production 9. Industry, Innovation and Infrastructure 13. Climate action 14. Life below water 15. Life on land 16. Peace and justice 17. Partnership for the goals www.cuidol.in Unit-8 (BTT101) All right are reserved with CU-IDOL

WTTC 12 • The World Travel & Tourism Council (WTTC) represents the global private sector of Travel & Tourism. • The mission of WTTC is to ensure the sector is seamless, secure, safe, inclusive and sustainable. • WTTC raise awareness of Travel & Tourism’s value, not just as one of the world’s largest economic sectors, but also to the many communities and travellers enriched through their experiences. www.cuidol.in Unit-8 (BTT101) All right are reserved with CU-IDOL

Global Tourism Regions Scenario 13  Europe Leads the growth in 2018 by having 51% share (710 million) of International tourist arrivals and 39% share (570 billion USD) of International tourism receipts.  Followed by Asia Pacific having 25% share (348 million) of International tourist arrivals and 30% share (435 billion USD) of International tourism receipts.  Next in the list is America having 15% share (216 million) of International tourist arrivals and 23% share (334 billion USD) of International tourism receipts.  While Africa shares 5% (67 million) of International tourist arrivals and 3% share (38 billion USD) of International tourism receipts.  The Middle East is having 4% share (60 million) of International tourist arrivals and 5% share (73 billion USD) of International tourism receipts. www.cuidol.in Unit-8 (BTT101) All right are reserved with CU-IDOL

Outbound Tourism around the world 14 • Four out of five tourists travel within their own region. • Europe accounts for 1 in every two trips around the world having a share of 48% in outbound tourism. • Followed by Asia and the Pacific sharing 26%. • Outbound tourism in America has a share of 17% in global outbound tourism. • Middle east and Africa share 3% each of global outbound tourism. • The remaining 3% is not specified. www.cuidol.in Unit-8 (BTT101) All right are reserved with CU-IDOL

Top ten tourism Spenders 15 (by international tourism spending) Rank Country Tourism spending in billion USD (2018) 1 China 277 2 United states of America 144 3 Germany 94 4 United Kingdom 76 5 France 48 6 Australia 37 7 Russian Federation 35 8 Canada 33 9 Korea (Republic of Korea) 32 10 Italy 30 www.cuidol.in Unit-8 (BTT101) All right are reserved with CU-IDOL

PRESENT SCENARIO OF THE 16 TOURISM INDUSTRY: NATIONAL Other than global bodies like UNWTO, WTTC, Ministry of tourism Government of India is the main body responsible for sustainable development and growth of tourism in India. www.cuidol.in Unit-8 (BTT101) All right are reserved with CU-IDOL

Indian Tourism Statistics • India has moved to 34th rank in Travel and tourism competitiveness report of World Economic Forum. 17 • In 2018 india had recorded international tourist arrivals as 10.56 million with an annual growth rate of 5.2% while the global growth rate of tourist arrivals during the same period was 5.6 %. • Domestic tourism in 2018 was recorded as 1854.9 million domestic visitors showing an annual growth rate of 11.9%. • International tourist receipts in 2018 are estimated to be 194892 Crore INR (28.585 Billion US dollars) with a growth rate of 4.7% while global international tourism receipts grew by 7.6% in 2018. • With a share of 1.24% in global international tourist arrivals india is positioned at 25th rank. • Rank of India is 13th for International tourism receipts with 1.97% global share. • Contribution to countries GDP is expected to rise to INR 32,05,000 crore by 2028 • As of 2019 a total of 4.2 crore jobs are created in tourism sector in india (8.1% of total employment) www.cuidol.in Unit-8 (BTT101) All right are reserved with CU-IDOL

India’s position in Asia and the 18 Pacific Region International Tourist International Tourism India is ranked 7th in Asia and the Pacific for Arrivals Receipts both International Tourist Arrivals and International Tourism Receipts with a share Rank: 7th Rank: 7th of 5.05% and 6.60% respectively. Share: 5.05% Share 6.60% www.cuidol.in Unit-8 (BTT101) All right are reserved with CU-IDOL

Top ten check posts for Foreign 19 Tourist Arrivals in India (2018) Rank Port FTAs Percentage Share 1 Delhi 3043550 28.53 2 Mumbai 1636941 15.50 3 Haridaspur 1037318 9.83 4 Chennai 784798 7.43 5 Bangalore 608564 5.76 6 Kolkata 531743 5.04 7 Hyderabad 327146 3.10 8 Dabolim 318530 3.02 9 Cochin 310229 2.95 10 Gede Rail 243685 2.31 Station Unit-8 (BTT101) All right are reserved with CU-IDOL www.cuidol.in

Top ten source countries for Foreign 20 Tourist Arrivals in India (2018) Rank Source FTAs Percentage Country Share 2256675 1 Bangladesh 1456678 21.37 1029758 2 United states 13.80 3 United 9.75 Kingdom 4 Sri Lanka 353684 3.35 351040 3.32 5 Canada 346486 3.28 319172 3.02 6 Australia 281768 2.67 274087 2.60 7 Malaysia 262309 2.48 8 China 9 Germany 10 Russian Federation www.cuidol.in Unit-8 (BTT101) All right are reserved with CU-IDOL

Top ten states/UTs of India for Foreign tourist 21 visits (2018) Rank Source FTAs Percentage Country Share 6074345 1 Tamil Nadu 5078514 21.0 3780752 17.6 2 Maharashtra 2740502 13.1 1754348 9.5 3 Uttar Pradesh 1617105 6.1 1200969 5.6 4 Delhi 1096407 4.2 1087971 3.8 5 Rajasthan 933841 3.8 3.2 6 West Bengal 7 Punjab 8 Kerala 9 Bihar 10 Goa www.cuidol.in Unit-8 (BTT101) All right are reserved with CU-IDOL

Top ten states of India for domestic tourist 22 visits (2018) Rank Source Country FTAs Percentage 1 Share Tamil Nadu 385909376 20.8 2 Uttar Pradesh 285079848 15.4 3 Karnataka 214306456 11.6 4 Andhra Pradesh 194767874 10.5 5 Maharashtra 119191539 6.4 6 Telangana 92878329 5.0 7 West Bengal 85657365 4.6 8 Madhya Pradesh 83969799 4.5 9 Gujarat 54369873 2.9 10 Rajasthan 50235643 2.7 www.cuidol.in Unit-8 (BTT101) All right are reserved with CU-IDOL

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Government Initiatives  Ministry of Tourism launches Audio Guide facility App called Audio Odigos for 12 sites of India (including 25 iconic sites).  Prime Minister, Mr Narendra Modi urged people to visit 15 domestic tourist destinations India by 2022.  Statue of Sardar Vallabhbhai Patel, also known as ‘Statue of Unity’, was inaugurated in October 2018. It is the highest standing statue in the world at a height of 182 metre. It is expected to boost the tourism sector in the country and put India on the world tourism map.  The Government of India is working to achieve 1 per cent share in world's international tourist arrivals by 2020 and 2 per cent share by 2025. Continued ……… www.cuidol.in Unit-8 (BTT101) All right are reserved with CU-IDOL

Government Initiatives 26  Under budget 2019-20, government introduced a Tax Refund for Tourists (TRT) scheme like in countries such as Singapore to encourage tourists to spend more in India and boost tourism.  Under budget 2019-20, the government allotted Rs 1,160 crore (US$ 160.78 million) for development of tourist circuits under Swadesh Darshan.  Under Union Budget 2019-20, US$ 82.27 million was allocated for promotion & publicity of various programmes & schemes of the Tourism ministry.  In September 2019, Japan joins a band of Asian countries, including Taiwan and Korea among others to enter into the Indian tourism market.  The facility of e-Visa is made available to 169 countries. www.cuidol.in Unit-8 (BTT101) All right are reserved with CU-IDOL

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PRESENT SCENARIO OF THE TOURISM INDUSTRY: 28 REGIONAL (Punjab)  Deriving its name from five full-bodied rivers–Sutlej, Beas, Ravi, Jhelum, and Chenab–which flow through its vast plains, Punjab is representative of abundant things.  Located on the north-western edge of India, it is one of the smaller albeit prosperous states of the nation, and home to a lively, hospitable and dynamic people.  Widely acknowledged as the cradle of civilization, it is a land of ethnic and religious diversity, having borne and shaped a number of religious movements that include Sikhism, Buddhism and Sufism.  The Punjabi language, too, finds its origin in the Indo-European linguistic family that includes Persian and Latin. Naturally replete with fertile soils and rich water sources, it is primarily an agricultural state, and has continually and infinitely contributed towards the food security of the Indian Republic. www.cuidol.in Unit-8 (BTT101) All right are reserved with CU-IDOL

29  Punjab state is ranked 7th in India most number of Foreign Tourist Visits in 2018 with 1200969 foreign visitors coming to the region.  Punjab has three airports two domestic airports at Chandigarh and Ludhiana and one international airport at Amritsar.  Punjab Heritage and Tourism Promotion Board (PHTB) is the body responsible for promotion, growth and development of tourism and tourism infrastructure in the region. www.cuidol.in Unit-8 (BTT101) All right are reserved with CU-IDOL

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Popular Tourist Spots Of Punjab 31 Sr. No Tourist Spot Average No of Visitors Average No of Visitors (Peak Season, month) (Lean Season, month) 1 Golden Temple 6000000 3000000 2 Gurudwara Keshgarh Sahib 5500000 500000 3 Virasat-e-Khalsa 1000000 50000 4 Sri Darbar Sahib 1000000 400000 5 Gurudwara Kandh Sahib 1000000 80000 6 Durgiana Temple 800000 150000 7 Devi Talab Mandir 400000 55000 8 Prachin Shiv Mandir, Katgarh sahib 300000 20000 9 Gurudwara Singh Sahida 300000 100000 10 Mukteshwar Temple (cave) 250000 60000 www.cuidol.in Unit-8 (BTT101) All right are reserved with CU-IDOL

SUMMARY 32  Tourism has demonstrated its capacity to support economies, society, heritage, ecology, and wellbeing for all through its sustainable development in past years around the globe.  India as destination has lot of potential for tourism sector and country has been performing well in the past.  Punjab as destination has tough competition from states like Tamil Nadu, Maharashtra, Uttar Pradesh and other at same time the region has a lot of potential that still has to be utilized.  It is a critical role cum responsibility of Government and private bodies along with society at large to conserve and promote sustainable and ethical tourism for benefit of all the stake holders. www.cuidol.in Unit-8 (BTT101) All right are reserved with CU-IDOL

MULTIPLE CHOICE QUESTIONS Q1. FTA Stands for 33 a) Foreign Tourist Arrival, b) Free Ticket Allowance c) Foreign Tourist Account, d) Free Ticket Accounts Q2. Top ranked country in term of international tourist arrivals is. a) Spain b) France c) Italy d) China Q3. UNWTO Stands for a) United Nations World Tourism Organization b) United Nations World Tour Organization c) United Nations World Trade Organization d) United Nations World Travel Organization Q4. India ranks in Mice Tourism is Answers- 1: a, 2:b, 3: a, 4: a a) 25th b)35th c) 45th d) 55th All right are reserved with CU-IDOL www.cuidol.in Unit-8 (BTT101)

FREQUENTLY ASKED QUESTIONS 34 Q1. Present the key highlights of present status of tourism industry Globally. Ans:  The global tourism industry has shown a growth of 5% in tourist arrivals in the year 2018.  UNWTO has recorded International tourist arrivals as 1.4 billion.  The number of tourist arrivals are two years ahead compared to forecasts.  During the same year total international tourism exports grew by 4 % recording an international export of 1.7 trillion US dollars. For further detail Refer to SLM Q2. Write a note highlighting the present status of tourism industry in India. Ans: Other than global bodies like UNWTO, WTTC, Ministry of tourism Government of India is the main body responsible for sustainable development and growth of tourism in India. For further detail Refer to SLM www.cuidol.in Unit-8 (BTT101) All right are reserved with CU-IDOL

REFERENCES 35  World Tourism Organization (2019), International Tourism Highlights, 2019 Edition, UNWTO, Madrid, DOI: https://doi.org/10.18111/9789284421152  World Travel and Tourism Council, Economic Impact report, 2019  Ministry of Tourism (2019) Indian Tourism Statistics.  http://punjabtourism.gov.in/Punjab.html#/StatisticsSurveys  https://www.ibef.org/industry/indian-tourism-and-hospitality-industry-analysis- presentation  World Economic forum, 2019, Travel and Tourism Competitiveness report2019. http://www3.weforum.org/docs/WEF_TTCR_2019.pdf www.cuidol.in Unit-8 (BTT101) All right are reserved with CU-IDOL

36 THANK YOU For queries Email: [email protected] www.cuidol.in Unit-8 (BTT101) All right are reserved with CU-IDOL