BBA, Sem-2, Rural Marketing,Unit-2, Rural Market Environment and Infrastructure, 19-05-2021

IDOL Institute of Distance and Online Learning ENHANCE YOUR QUALIFICATION, ADVANCE YOUR CAREER.

2 RURAL MARKET ENVIRONMENT AND INFRASTRUCTURE www.cuidol.in Unit-1(MAP-607) All right are reserved with CU-IDOL

3 CONTENT • Rural Market Environment – Factors • Rural Marketing Matrix • Challenges in Rural Marketing • Rural Markets – Classifications www.cuidol.in Unit-1(MAP-607) All right are reserved with CU-IDOL

4 RURAL MARKET ENVIRONMENT - FACTORS • Internal Factors • Money, Machine, Material & Labour • External Factors www.cuidol.in Unit-1(MAP-607) All right are reserved with CU-IDOL

RURAL MARKETING – EXTERNAL 5 FACTORS www.cuidol.in Unit-1(MAP-607) All right are reserved with CU-IDOL

RURAL MARKETING MATRIX 6 www.cuidol.in Unit-1(MAP-607) All right are reserved with CU-IDOL

7 RURAL MARKETING - CHALLENGES www.cuidol.in Unit-1(MAP-607) All right are reserved with CU-IDOL

8 RURAL MARKETS - CLASSIFICATIONS www.cuidol.in Unit-1(MAP-607) All right are reserved with CU-IDOL

9 REFERENCES 1. Kashyap, Pradeep, Amp, Raut, Siddhartha, Rural Marketing, Wiley, New Delhi 2. Krishnamacharyulu, C.S.G and Rama Krishnan Lalitha, “Rural Marketing – Text and Cases”, Pearson Education, New Delhi. www.cuidol.in Unit-1(MAP-607) All right are reserved with CU-IDOL

10 THANK YOU www.cuidol.in Unit-1(MAP-607) All right are reserved with CU-IDOL