Unit 10- Tourist Destinations – Switzerland

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BTT 2MARKETING MANAGEMENT All right are reserved with CU-IDOL Tourism product Europe and Asia Course Code: BTT113 Semester: Third Unit: 10 www.cuidol.in

TOURIST DESTINATIONS – SWITZERLAND 33 COURSE OBJECTIVES • To familiarize students with world geography • To enrich student with knowledge of physical location of continent • To enrich student with knowledge of tourist destination on the map of Europe & America www.cuidol.in Q 101) INSTITUTE OF DAISllTAriNgChEt aArNeDreOsNeLrvINeEdLwEiAthRNCIUN-GIDOL

TOURIST DESTINATIONS – SWITZERLAND 43 UNIT OBJECTIVES UNIT INTRODUCTION • After studying this unit, the students will be able to . • Explore the tourist destinations in Switzerland. • List the interesting facts about Switzerland www.cuidol.in Q 101) INSTITUTE OF DAISllTAriNgChEt aArNeDreOsNeLrvINeEdLwEiAthRNCIUN-GIDOL

Map of Switzerland 5 www.cuidol.in All right are reserved with CU-IDOL

Map of Switzerland 6 www.cuidol.in All right are reserved with CU-IDOL

GENERAL AND BASIC FACTS OF SWITZERLAND 7 • Population: 8.6 million people live in Switzerland (2021) • Capital: Bern with about 500,000 inhabitants. • Official Name: Swiss Confederation. From “Confoederatio Helvetica” in Latin, which means Swiss Confederation, thus the country code abbreviation is CH. • Government: Federal republic with 26 cantons • President: Guy Parmelin (2021) • Language: German, French, Italian and Romansh • Religion: Most people are Christians (66%) • Currency: 1 Swiss franc = 100 centimes www.cuidol.in All right are reserved with CU-IDOL

GENERAL AND BASIC FACTS OF SWITZERLAND 8 • National Day: 1 August • Swiss Flag: square flag with white cross on red background • National Anthem: Schweizerpsalm (Swiss Psalm) • National Motto: \"One for all, all for one\" • National Symbols: Helvetia (personification), Edelweiss (national flower) www.cuidol.in All right are reserved with CU-IDOL

GENERAL AND BASIC FACTS OF SWITZERLAND 9 • Geography • Switzerland is located in Europe. Switzerland is a landlocked country in Central Europe. • The country shares a land border with Germany, Austria, Liechtenstein, Italy and France. • The capital city of Switzerland is Bern. However, the largest city of Switzerland is Zürich with a population of 1.3 million inhabitants. • Switzerland is about half the size of Austria or slightly less than twice the size of New Jersey/USA. • A flight to Switzerland's main airport in Zurich takes less than 2 hours from London/England, • 7.5 hours from New York/USA. www.cuidol.in All right are reserved with CU-IDOL

GENERAL AND BASIC FACTS OF SWITZERLAND 10 • 10 Geo Superlatives • Here are some fascinating Switzerland facts and stunning superlatives: • Switzerland has the highest mountains in Europe. 48 of the mountains are over 4,000 metres/ 13,120 feet high. • The Swiss Aletsch Glacier is the longest glacier in Europe. The glacier is about 23 km/ 14 miles but shrinking every year.. • The highest mountain summit in Switzerland is the Dufour-Spitze of Monte Rosa with a height of 4,634 m/ 15,203 ft. • The steepest cog railway in the world is going up Pilatus mountain in Lucerne. The gradient of the track reaches up to 48%. www.cuidol.in All right are reserved with CU-IDOL

GENERAL AND BASIC FACTS OF SWITZERLAND 11 • Switzerland’s longest river is the Rhine River with about 375 km/ 233 miles. • The Rhein river's source is in the Swiss Alps. • The Rhein Falls are the most powerful waterfalls in Europe. They are 23 m/ 75 ft high and 150 m/ 470 ft wide. • The deepest lake of Switzerland is the Lago Maggiore in the southern part of Switzerland. • Switzerland’s largest lake is cal ed Lake Neuchâtel which is less than half the size of Lac Léman (Lake Geneva), that is shared by Switzerland and France. • Switzerland’s Grande Dixence Dam is not only the tallest dam in Europe but the tallest gravity dam in the world. The dam wall is 285 m/ 935 ft high. www.cuidol.in All right are reserved with CU-IDOL

GENERAL AND BASIC FACTS OF SWITZERLAND 12 • Five Swiss Landmarks to Know • The most famous Swiss mountain is the Matterhorn near Zermatt. Matterhorn is 4,478 m/ 14,692 ft. high and is located near the village of Zermatt. • The Jungfrau is one of the highest mountains in Switzerland with 3,454 m/11,332 ft. • This mountain also spots the highest railway station in the world, a museum and an ice palace that are carved into the mountain. • This Swiss landmark, also called Jungfrau with the Water tower are located in Lucerne. • The famous footbridge in central Switzerland is the oldest wooden covered bridge in Europe. • In 1993, parts of the bridge burned down and almost two thirds of the painted panels that are affixed inside the roof were destroyed and only 30 paintings could be fully restored. www.cuidol.in All right are reserved with CU-IDOL

GENERAL AND BASIC FACTS OF SWITZERLAND 13 • The Geneva Water Fountain, also called Jet deal, jets water as high as 140 m/ 460 ft. and can be seen also when flying over the lake at a height of 10,000 m/33,000 ft. • The CERN Globe of Science is a visitor Centre of the European Center for Nuclear Research. • The site houses the largest particle physics laboratory in the world and six particle accelerators. The globe is huge, it is 27 m/ 89 ft high and has a diameter of 44 m/ 144 ft. • The world's longest and deepest rail tunnel is the Gotthard tunnel and the rail track are 57 km/ 35 miles long. • Switzerland is great for families. There are outdoor and nature barefoot trails, extensive bicycle trails throughout the country. www.cuidol.in All right are reserved with CU-IDOL

GENERAL AND BASIC FACTS OF SWITZERLAND 14 • In the south, there are lakes and palm trees. You can swim, take boat rides and much more fun • The region is called Ticino (or Tessin in German) and its main language is Italian. Lake Maggiore has at least two islands and Brissago island has a botanical garden on it that can be visited. • Zip lining and various aerial adventure parks as well as the Glacier Express train, which runs through scenic mountain landscape, can be accessed in the center of Switzerland. • The main attraction in the East is Heidiland, have you ever heard of the book or movie of Heidi? Well, then go to the East to see where they filmed Heidi. www.cuidol.in All right are reserved with CU-IDOL

GENERAL AND BASIC FACTS OF SWITZERLAND 15 • Famous Swiss People • Johanna Spyri: Author of the children’s book “Heidi” which tel s the adventures of a little girl that is raised by her grandfather on an alm high up in the mountains. This popular novel written in 1881 has been translated into more than 50 languages. • Henry Dunant: funder of the red cross. • Auguste Piccard: Swiss physicist, inventor and explorer known for his record-breaking helium filled balloon flights. • Roger Federer: tennis player • Martina Hingis: tennis player www.cuidol.in All right are reserved with CU-IDOL

GENERAL AND BASIC FACTS OF SWITZERLAND 16 • People in Switzerland • The northern part of Switzerland is more populated than the southern part of the country due to the high mountains. The least populated canton is Graubünden which is located in the Alps. • The biggest cities in Switzerland are: Zurich, Geneva, Basel, Bern and Lausanne. • The Swiss people like skiing, soccer, ice hockey, tennis and basketball. Winter sports were developed in Switzerland as one of the first countries. The Swiss like to be active and one in four people belong to a sports club. • Some of the special sports in Switzerland are flag swinging, Summer bobsledding and Schwingen, which is a type of Swiss wrestling as you can see in the image above. • Some people also practice Alphorn blowing and participate in yodeling choirs. www.cuidol.in All right are reserved with CU-IDOL

GENERAL AND BASIC FACTS OF SWITZERLAND 17 • Switzerland Facts | Swiss Food • • Food in Switzerland is very rich in taste and they have many specialties like fondue, swiss chocolate, raclette, muesli and alplermacaroni. They say, there are over 450 different kinds of cheeses in Switzerland! • In most Swiss homes, you will find always an assortment of yogurts in the refrigerator. Bread is an important staple and is usually eaten for breakfast and dinner. The Swiss prefer artisan breads with seeds and nuts. • Each region of Switzerland has its own specialty. For example, flour soup in Basel (Basler Mehlsuppe), cherry cake in Zug (ZugerKirschtorte), spiced sausage in Neuenburg/Neuchatel (Neuenburger sausage) or honey cake in Bern (Berner Honiglebkuchen). • • www.cuidol.in All right are reserved with CU-IDOL

GENERAL AND BASIC FACTS OF SWITZERLAND 18 • Popular food in Switzerland: • Fondue: When eating a fondue, people sit around the pot of melted cheese and with a special long-handled fork dip a small piece of white bread into the cheese and then eat it. • Raclette: A half cheese round is heated and the melting cheese gets scraped onto the plate. • Rösti: thinly grated potatoes and pan fried until crisp and golden. Rösti is the Swiss version of hash browns. Rösti is one of Switzerland's national and iconic dishes. Traditionally, farmers would eat it for breakfast. • Geschnätzlets: veal strips in creamy mushroom sauce • Spätzli: dough noodles www.cuidol.in All right are reserved with CU-IDOL

GENERAL AND BASIC FACTS OF SWITZERLAND 19 • Bircher Müesli: soft breakfast cereal made with pre-soaked oat flakes, grated nuts and grated apple • Ricola: sweets made from a blend of 13 different herbs And of course, there is chocolate. Chocolate in all its variations, white, brown and black chocolates. It is not uncommon to find a shelf in a grocery store with about 154 or more different chocolate products. • En guede! Enjoy your meal! Bon Appétit! www.cuidol.in All right are reserved with CU-IDOL

GENERAL AND BASIC FACTS OF SWITZERLAND 20 • Switzerland Facts | Animals • When you think about animals in Switzerland, you most probably will immediately come up with cows and sheep. And maybe you remember the famous St. Bernard dogs as well. • The Alpine Mountain Dogs that are still popular working dogs on many farms in the Swiss Alps. • In the Alpine regions you will most certainly encounter marmots. • Marmots live in groups of up to 15 family members and these cute mammals can be seen regularly when hiking in the Alps. They whistle and quickly hide when people get to near to them or they feel threatened. • In Switzerland's forests, there are squirrels and deer, rabbits and foxes. • And if you are around Zermatt, you might see the domesticated Valais Blacknose sheep. • Golden eagles are among the biggest birds of prey in Switzerland. They can grow up to 2 m/ 7 ft. www.cuidol.in All right are reserved with CU-IDOL

VARIOUS TOURIST DESTINATIONS OF SWITZERLAND 21 • For ravishing alpine scenery and quaint villages oozing storybook charm, it's hard to beat Switzerland. • The soaring snow-capped peaks of the Alps, glittering blue lakes, emerald valleys, glaciers, and picturesque lakeside hamlets imbue this landlocked nation with a fairytale beauty. • Snuggled amid the mountain valleys and lakes lie world-class international resorts and a long list of things to do, including hiking, biking, climbing, paragliding, skiing, and tobogganing. • Travelers come here for jaw-dropping scenery but are charmed by the many cultural attractions. • Steeped in history, cities such as Zurich, Geneva, and Lausanne offer excellent museums and galleries, historic buildings, and renowned music festivals. • The capital is Bern with a stunning medieval old town hugging the crook of a river. Germany, Italy, Austria, and France border Switzerland, and their languages and customs infuse this country with a multicultural sophistication. www.cuidol.in All right are reserved with CU-IDOL

VARIOUS TOURIST DESTINATIONS OF SWITZERLAND 22 • From the Italian architecture of palm-studded Ticino to the dialects of Swiss-German and • Latin-derived Romansch, Switzerland can sometimes feel like several countries in one—yet all with the slick packaging and punctuality for which it is famous. • Plan your trip and explore the best sites with our list of the top tourist attractions in • Switzerland. www.cuidol.in All right are reserved with CU-IDOL

VARIOUS TOURIST DESTINATIONS OF SWITZERLAND 23 • The Matterhorn All right are reserved with CU-IDOL • The Matterhorn, Switzerland's iconic pointed peak is one of the highest mountains in the Alps. • On the border with Italy, this legendary peak rises to 4,478 meters, and its four steep faces lie in the direction of the compass points. • The first summiting in 1865 ended tragically when four climbers fell to their death during the descent. Today, thousands of experienced climbers come here each summer. • At the foot of this mighty peak, lies the charming village of Zermatt, a top international resort with horse-drawn carriage rides, quaint chalets, and world-class restaurants and hotels. To preserve the air quality and peaceful ambiance, motorized vehicles are banned in the village. • In the winter, skiers can schuss down more than 300 kilometers of slopes. In the summer, swimming and tennis are popular pursuits as well as hiking, biking, and climbing in the surrounding mountains. Summer glacier skiing is also available. . www.cuidol.in

VARIOUS TOURIST DESTINATIONS OF SWITZERLAND 24 • Jungfraujoch: The Top of Europe • One of the most popular things to do in the beautiful Bernese Oberland is the train journey to Jungfraujoch, the \"Top of Europe,\" with an observation terrace and scientific observatory perched at 3,454 meters. • The longest glacier in Europe, the Great Aletsch Glacier begins at Jungfraujoch, and is a UNESCO World Heritage Site. • The famous Eiger Trail from the Eiger glacier station to Alpiglen clings to the rocks at the foot of the north face. • Other popular walks include Panorama Way to the sunny, south-facing First slope; the Gletscherschlucht (Glacier Gorge); and Öpfelchüechliwäg, the high-altitude trail from Holenstein to Brandegg through fields of flowers, alpine pastures, and woodlands. www.cuidol.in All right are reserved with CU-IDOL

VARIOUS TOURIST DESTINATIONS OF SWITZERLAND 25 • Interlaken All right are reserved with CU-IDOL • Nestled between Lake Thun to the west and Lake Brienz to the east, Interlaken is one of Switzerland's most popular summer holiday resorts. In the center of town, Höhematte is a marvel of urban planning with 35 acres of open space. • Flower gardens, hotels, and cafés surround the Höheweg, the main boulevard through here with breathtaking vistas of the mountains. • The mighty peaks of the Eiger, Mönch, and Jungfrau tower above the town providing excellent opportunities for alpine adventures. Hiking, climbing, abseiling, and kayaking are prime pursuits. • More than 45 mountain railways, cable cars, chairlifts, and ski lifts transport visitors into the surrounding countryside and offer plenty of chances for sightseeing from up above. www.cuidol.in

VARIOUS TOURIST DESTINATIONS OF SWITZERLAND 26 • Lucerne • Imagine a sparkling blue lake surrounded by mountains, a car-free medieval old town, covered bridges, waterfront promenades, frescoed historic buildings, and sun-splashed plazas with bubbling fountains. • No wonder Lucerne (in German, Luzern) is a top spot for tourists. Famed for its music concerts, this quintessential Swiss town lures renowned soloists, conductors, and orchestras to its annual International Music Festival. • The Culture and Convention Center is home to one of the world's leading concert halls. • One of the city's most famous landmarks is the Chapel Bridge, built in the 14th century. In a small park, lies the famous Lion Monument, a poignant sculpture of a dying lion, which honors the heroic death of Swiss Guards during the attack on the Tuileries in the French Revolution. • For beautiful views of Lucerne, the Alps, and the lake, ride the funicular to the www.cuidol.in All right are reserved with CU-IDOL

VARIOUS TOURIST DESTINATIONS OF SWITZERLAND 27 • Lake Geneva • Lake Geneva, Europe's largest Alpine lake, straddles the Swiss/French border, and laps at the shores of some of Switzerland's most popular cities. • The city of Geneva (in French Genève; in German Genf) sits between pretty snow-capped peaks at the point where the Rhône spills into Lake Geneva. • This French-speaking \"capital of peace\" is the European seat of the United Nations and exudes a pleasing blend of French joie de vivre and Swiss structure. • Promenades, parks, and gardens surround the lake, and the old town is a lovely spot to stroll among the historic buildings. www.cuidol.in All right are reserved with CU-IDOL

VARIOUS TOURIST DESTINATIONS OF SWITZERLAND 28 • Chateau de Chillon, Montreux • On the shores of Lake Geneva, near Montreux, the Chateau de Chillon (Chillon Castle) has inspired artists and writers for centuries. Lord Byron, Jean Jacques Rousseau, and Victor Hugo are among the luminaries who have written about this architectural treasure. • Once the stronghold of the Counts and Dukes of Savoy from the 12th century, the complex encompasses about 25 buildings clustered around three courtyards. Highlights include the Great Halls, with magnificent views of Lake Geneva; the Gothic underground rooms; the Chapel, adorned with 14th-century paintings; and the Camera Domini, a bedroom occupied by the Duke of Savoy decorated with medieval murals. www.cuidol.in All right are reserved with CU-IDOL

VARIOUS TOURIST DESTINATIONS OF SWITZERLAND • St. Moritz 29 • Mirror-like lakes, glaciers, jagged peaks, alpine forests, and All right are reserved with CU-IDOL oodles of sunshine make St. Moritz one of the world's top mountain destinations and a must-have on your list of things to do in Switzerland. • Palatial hotels and pricey restaurants are par for the course at this chic resort town, which has hosted two winter Olympics. • Sitting in an alpine valley 1,800 meters above sea level, the town is divided into two parts: • St. Moritz Dorf sits on a sunny terrace overlooking the Lake of St. Moritz. The other part of town, lakeside St. Moritz Bad on the valley floor, is a health resort with less expensive lodging. • Winter sports run the gamut, from skiing, snowboarding, skating, and bobsledding to tobogganing on the famous 1.2-kilometer-long Cresta Run. • In the summer, hiking, biking, and water sports abound. Glacier skiing is also available in the summer. www.cuidol.in

VARIOUS TOURIST DESTINATIONS OF SWITZERLAND 30 • Bern • In a stunning location, perched on a peninsula of the River Aare, the Swiss capital of Bern exudes old world charm, and the city's medieval old town is a UNESCO World Heritage Site. • Strolling along the cobbled streets, visitors can explore the tallest cathedral in Switzerland, with panoramic views from its tower; 16th-century fountains; the Zytglogge medieval clock tower with moving puppets; and six kilometers of shopping arcades, called \"Lauren\" by the locals. The Rose Garden (Rosengarten) offers beautiful views of the old town center. • Bern has many tourist attractions waiting to be discovered, including many excellent museums. Art lovers will appreciate the impressive galleries, including the Zendrum Paul Klee, the world's largest collection of works by this famous artist, and the Bern Museum of Art (Kunst museum). www.cuidol.in All right are reserved with CU-IDOL

VARIOUS TOURIST DESTINATIONS OF SWITZERLAND 31 • Lake Lugano and Ticino • Lake Lugano lies on the Swiss/Italian border in Ticino, Switzerland's only official Italian-speaking canton, and offers a tantalizing taste of the Mediterranean. • Citrus, figs, palms, and pomegranates flourish in the mild climate here—even as snow-capped peaks beckon in the distance. • In the towns around Lake Lugano and Lake Maggiore to the west, the feel of Italy is unmistakable in the architecture, the piazzas, and the passion for fine food, which spills over the Italian borders from the south, east, and west. www.cuidol.in All right are reserved with CU-IDOL

VARIOUS TOURIST DESTINATIONS OF SWITZERLAND 32 • Zurich All right are reserved with CU-IDOL • Zurich is Switzerland's largest city, a major transportation hub, and a top starting point for travelers. • The city lies at the northwestern end of Lake Zurich astride the river Limmat. Beyond its buttoned-up façade, this affluent banking capital boasts a rich line-up of cultural treasures. • A great place to begin a walking tour is the cobbled streets of the Old Town with its quaint shops, cafés, and galleries. • Venturing away from the boutiques, visitors will find more than 50 museums and 100 art galleries, as well as many other tourist attractions. A top pick is the Kunsthaus Zürich, the museum of fine arts, with an impressive collection of art from the Middle Ages to the present day. www.cuidol.in

Summary 33 • Switzerland is a landlocked country in Central Europe • Switzerland is about half the size of Austria or slightly less than twice the size of New Jersey/USA • The steepest cog railway in the world is going up Pilatus mountain in Lucerne. The gradient of the track reaches up to 48%. • The deepest lake of Switzerland is the Lago Maggiore in the southern part of Switzerland. • Food in Switzerland is very rich in taste and they have many specialties like fondue, swiss chocolate, raclette, muesli and alplermacaroi www.cuidol.in All right are reserved with CU-IDOL

Reference 34 • Reference books: • Specific Country Guidebooks of Lonely Planet Publication. • DK Eyewitness Travel Guide: Europe • A.K Bhatia – International Tourism. • International Geography for Travel and Tourism by John P.Wrades www.cuidol.in All right are reserved with CU-IDOL

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