IDOL Institute of Distance and Online Learning ENHANCE YOUR QUALIFICATION, ADVANCE YOUR CAREER.
BSc.TTM 2 All right are reserved with CU-IDOL TOURISM RESOURCE OF INDIA Course Code: BTT103 Semester: First SLM Units : 1, 2 & 3 E-LESSON : 1 www.cuidol.in Unit- 1,2 & 3 (BTT 103)
Tourism Resources of India 33 OBJECTIVES INTRODUCTION The course aims to provide basic knowledge of In this unit we are going to learn about different tourism products of India. Tourism Product To Equip the student with the understanding of Definition of Product. domestic destinations. To enrich student with knowledge of diversified Difference between General Product and tourism resources and products Tourism Product. www.cuidol.in Unit- 1,2 & 3 (BTT 103) INASllTIrTiUghTtEaOrFe DreISsTeArNveCdE wANithD COUN-LIIDNOELLEARNING
TOPICS TO BE COVERED 4 > Introduction of Product > General Product > Features of Tourism Product > Difference between Tourism Product and General Product > Complete Tourism Product www.cuidol.in Unit- 1,2 & 3 (BTT 103) All right are reserved with CU-IDOL
History of Tourism 5 History of Tourism can be summarized under various phases: The First Phase :It refred to as tourism before railways which represents the period before 1840 A.D. where travelling was primarily undertaken for the purpose of Trading and pilgrimage. In medieval period (12th-17th century),the European had different notions of travelling. The Second Phase : This phase of tourism marks the onset of the industrial revolution. The introduction and development of railways after 1830 A.D. revolutionized the entire scenario of travelling. In later years. The concept of tourism gradually evolved. In 1841 A.D. Thomas Cook, a Baptist by profession, initiated the concept of a travel agency www.cuidol.in Unit- 1,2 & 3 (BTT 103) All right are reserved with CU-IDOL
History of Tourism The Third Phase : By the onset of the 20th century, the essential 6 All right are reserved with CU-IDOL components of tourism almost reach an optimal point. The general mass also realized and perceived the educative dimension of tourism and its positive impact on the economy. After the World War II ,when United Nation came into existence in 1945 A.D, the hospitality between the countries almost became non-existence. Finally, tourism has been recognized as one of the largest industry in the world. By 1960’s people not gave emphasis on tourism but also become conscious of environmental issues. Unit- 1,2 & 3 (BTT 103) www.cuidol.in
Concept of Tourism There are some of ways tourism may be defined, and for that reason, the united 7 nations world tourism corporation (UNWTO) launched into a project from 2005 to 2007 to create a commonplace thesaurus of phrases for tourism. It defines tourism as follows: Tourism is a social, cultural and economic phenomenon which includes the motion of people to countries or locations outside their standard surroundings for non-public or commercial enterprise/expert purposes. Those people are known as traffic (which may be both vacationers or excursionists; residents or non-citizens) and tourism has to do with their activities, a number of which suggest tourism expenditure (united nations global tourism organization, 2008). www.cuidol.in Unit- 1,2 & 3 (BTT 103) All right are reserved with CU-IDOL
Meaning of Tourism 8 All right are reserved with CU-IDOL Tourism is an activity done by an individual or a group of individuals which leads to a motion from a place to another, from a country to another for performing a specific task. It is a visit to a place or several places in the purpose of entertaining which leads to an awareness of other civilization and culture. Definition of Tourism : According to Hunziker and Krapf,” Tourisms people who travel the sum of the Phenomena and relationships arising from the travel and stay of non-residents, in so far they do not lead to permanent residence and are not connected with any earning activity.” www.cuidol.in Unit- 1,2 & 3 (BTT 103)
Components of Tourism 9 There are three basic components of tourism which are also known as 3A’s of tourism: 1.Accessibility: • It means reach ability to the place of destination through various means of transportation. Transportation should be regular, comfortable, economical and safe. 2. Accommodation : • It is a place where tourists can find food and shelter provided he/she is in a fit position to pay for it. There are various types of accommodation from a seven star deluxe hotel to a normal budget class hotel. 3. Attraction : • It is considered as the most important basic component of tourism. Attraction means anything that creates a desire in any person to travel in a specific tourist destination or attraction. It is considered as the most important basic component of tourism. www.cuidol.in Unit- 1,2 & 3 (BTT 103) All right are reserved with CU-IDOL
Components of Tourism There are certain element or ingredients of tourism. 1 0 They are the fundamental attractions of Tourist. They are : 1. Pleasing Weather 2. Scenic attraction 3. Historical and cultural factors 4. Accessibility 5. Amenities 6. Accomodation 7. Saftey and Security www.cuidol.in Unit- 1,2 & 3 (BTT 103) All right are reserved with CU-IDOL
Who is a Tourist ? 11 Tourist is a person who travels for pleasure, usually sightseeing and staying in hotel. He/She is supposed to leave his/her hometown in Oder to visit a different area for the purpose of leaving an experience of shopping, entertainment, visiting, cultural & historical attractive having fun. According to World Tourism Organization, \"Tourist as people travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purpose”,. www.cuidol.in Unit- 1,2 & 3 (BTT 103) All right are reserved with CU-IDOL
INDIA MAP 12 www.cuidol.in Unit- 1,2 & 3 (BTT 103) All right are reserved with CU-IDOL
Types of Tourism in India The ministry of tourism has identified niche products for development, promotion, to attract tourists with 13 specific interest and India as a 365 days tourist destination. 1. Cruise Tourism 2. Adventure Tourism 3. Medical Tourism 4. Wellness Tourism 5. Golf Tourism 7. Eco Tourism 6. Polo Tourism 8. Film Tourism 9. Sustainable Tourism 10. Meeting Incentives Confrences Exhibitions(MICE) www.cuidol.in Unit- 1,2 & 3 (BTT 103) All right are reserved with CU-IDOL
What Is Product....? 14 • Product is anything which we can exchange with others in lieu of money. Or • A ' Product' may be defined as the 'sum of the physical and psychological satisfactions it provides to the buyer'. www.cuidol.in Unit- 1,2 & 3 (BTT 103) All right are reserved with CU-IDOL
How Product is Completed.... 15 A complete product requires raw material, processing with the help of manpower and machine, packaging and then it would ready to get sold. www.cuidol.in Unit- 1,2 & 3 (BTT 103) All right are reserved with CU-IDOL
Tourism Product 16 Tourism Product is different from the normal products we see in our daily life. Here the product is services. There are some basic differences in Product and Services. www.cuidol.in Unit- 1,2 & 3 (BTT 103) All right are reserved with CU-IDOL
Tourism Product....Cont. 17 After assembling all the essential elements the whole tourism product is prepared. This is finished product is then known as 'The Tour Package'. Which is defined as the basket full of services and amenities which can be used by the tourist during tour. www.cuidol.in Unit- 1,2 & 3 (BTT 103) All right are reserved with CU-IDOL
Differences – Product & Services 18 Products are Tangible where as Services are intangible. Products are imperishable where as Services are perishable. In Services 'production and consumption takes place simultaneously’. There is no permanent ownership in services where as in physical products one get the permanent ownership after buying the product www.cuidol.in Unit- 1,2 & 3 (BTT 103) All right are reserved with CU-IDOL
Raw material For Tourism Product 19 For the tourist product, the basic raw materials are the country's natural beauty, climate, history, culture and the people. Other aspects are the existing facilities necessary for comfortable living such as water supply, electricity, roads, transport, communication and other essentials. www.cuidol.in Unit- 1,2 & 3 (BTT 103) All right are reserved with CU-IDOL
Major Elements of Tourism Product 20 Tourism Product comprises of mainly 5 A's. 1) Accessibility 2) Accommodation 3) Attractions 4) Activities 5) Amenities www.cuidol.in Unit- 1,2 & 3 (BTT 103) All right are reserved with CU-IDOL
1. Accessibility 21 All right are reserved with CU-IDOL This is the first and the most important element before we plan the trip. If our destination is abroad, then it is accessible only by air or sea. If it is some tribal area or some unexplored one then it can be accessible only by trek route. So, before we design the product the accessibility is one of the main factor. www.cuidol.in Unit- 1,2 & 3 (BTT 103)
Accessibility......Cont. 22 It includes all the transportation by Air, Sea, Land. Airlines. Cruise liners. Trains. Buses. Cabs, etc. www.cuidol.in Unit- 1,2 & 3 (BTT 103) All right are reserved with CU-IDOL
2. Accommodation 23 We know tourist is a person who spend more than 24 hours outside the place of his residence. So, during his/her visit he/she needs to stay for night at the destination. So, here accommodation plays an important role in tourism product. www.cuidol.in Unit- 1,2 & 3 (BTT 103) All right are reserved with CU-IDOL
Accommodation.....Cont. 24 Here Accommodation refers to :- Hotels. Motels. Resorts. Youth Hostels. Caravan. Pension, etc. www.cuidol.in Unit- 1,2 & 3 (BTT 103) All right are reserved with CU-IDOL
3. Attraction Attraction is the third and the main 25 element of the tourism product. It All right are reserved with CU-IDOL includes any Physical or Cultural thing which can be seen only at that particular place. www.cuidol.in Unit- 1,2 & 3 (BTT 103)
Attraction....Cont. 26 In physical attractions we can include:- Where as in cultural attractions we have :- • Snow Covered Peaks. • Fairs. • Rain Forest. • Festivals. • Beaches. • Folklore, etc. • Backwaters. • Deserts. www.cuidol.in Unit- 1,2 & 3 (BTT 103) All right are reserved with CU-IDOL
4. Activities This includes all the activities for which the 27 tourist is going to do at the destination. All right are reserved with CU-IDOL Whether it is Adventure Sports (mountaineering, para gliding, sailing, skiing etc.). Conference or any other event. www.cuidol.in Unit- 1,2 & 3 (BTT 103)
5. Amenities 28 This is the last and the important element of the tourism product. It includes all the other things which is going to be used by the tourist during its visit. e.g. Services of Banks, Hospitals, Forex, Tour guides & Escorts, Porters etc. www.cuidol.in Unit- 1,2 & 3 (BTT 103) All right are reserved with CU-IDOL
Classification of Tourism Products. 29 Tourism Products are classified into the following categories : 1. Natural Tourism Products 2. Man-Made Tourism Products 3. Site based Tourism Products 4. Event Based Tourism Products www.cuidol.in Unit- 1,2 & 3 (BTT 103) All right are reserved with CU-IDOL
1. Natural Tourism Products 30 These include natural resources such as Countryside Climate Natural beauty-landforms, hills, rocks, gorges, terrain Water-beaches, lakes, ponds, rivers, waterfalls, springs Flora and fauna Wildlife Islands Scenic attractions www.cuidol.in Unit- 1,2 & 3 (BTT 103) All right are reserved with CU-IDOL
1. Natural Tourism Products 31 Natural Tourism Products of India Beach Tourism - Beaches of Goa- Calangute, Baga, Anjuna, Vagator, Colva ,Kerala- Kovalam, Bekal water-skiing, Maharashtra- Juhu, Ganpatipule , Beaches of Orissa- Gopalpur-on-sea, Puri beach Mountain Tourism -Shimla, Kullu, Manali, Jammu , Mahabaleshwar, Matheran, Lonavala, Khandala , Darjeeling, etc. Island Tourism -Andaman & Nicobar Islands Enjoying beautiful beaches, Lakshadweep Islands Desert Tourism - Desert Triangle of India- Jodhpur- Camel riding, camping sightJaisalmer- Bikaner www.cuidol.in Unit- 1,2 & 3 (BTT 103) All right are reserved with CU-IDOL
2. Man-made Tourism Products 32 Man-made tourism products are created by man for pleasure, leisure or business. Culture • Sites and areas of archaeological interest • Historical buildings and monuments • Places of historical significance • Museums and art galleries • Political and educational institutions • Religious institutions Traditions • Pilgrimages • Fairs and festivals • Arts and handicrafts • Dance • Music • Folklore • Native life and customs www.cuidol.in Unit- 1,2 & 3 (BTT 103) All right are reserved with CU-IDOL
2. Man-made Tourism Products 33 Entertainment • Amusement and recreation parks • Sporting events • Zoos and oceanariums • Cinemas and theatre • Night life • Cuisine Business • Conventions • Conferences www.cuidol.in Unit- 1,2 & 3 (BTT 103) All right are reserved with CU-IDOL
3. Site based Tourism Products 34 When an attraction is place or site then it is a site based tourism product. Examples of site based tourism products Taj Mahal, Sunset at Kanyakumari, Sunrise in Himalayas, snow capped peaks etc. www.cuidol.in Unit- 1,2 & 3 (BTT 103) All right are reserved with CU-IDOL
4. Event based Tourism Products 35 Where event is an attraction, it is event based tourism product. Event is a thing that happens or takes place, especially one of importance. It is a planned public or social occasion. Events attracts tourists as spectators or as participants in the events, sometimes it can be both. Ex -Holi, Barsana Dusshera, Indian Premier League , Desert Festival, Jaisalmer , Khajuraho Dance Festival, International Trade Fair, New Delhi. www.cuidol.in Unit- 1,2 & 3 (BTT 103) All right are reserved with CU-IDOL
Characteristics of Tourism Product 36 Intangibility • cannot be seen ,tasted Inseparability , felt or smelled before purchasing • production and consumption ,and from the provider Perishability • cannot be stored ,for resale or later use www.cuidol.in Unit- 1,2 & 3 (BTT 103) All right are reserved with CU-IDOL
Characteristics of Tourism Product 37 Heterogeneity /Variability • service quality depends on who provides and under what condition Ownership • Non transferable even after paying www.cuidol.in Unit- 1,2 & 3 (BTT 103) All right are reserved with CU-IDOL
General Product Vs. Tourism Products 38 www.cuidol.in Unit- 1,2 & 3 (BTT 103) All right are reserved with CU-IDOL
MULTIPLE CHOICE QUESTIONS 39 Q1. Which one of the following is the raw material for Tourism Product ? a) Machine b) Money c) Man d) Mountains Q2. Which one of the following is psychological need ? a) Shoes b) Shirt c) Quilt d) Dominos Pizza Q3. Which one of the following is a “A” of Tourism Product ? a) Attraction b) Aluminum c) Alcohol d) Almonds Q4. Which one of the following is not a “A” of Tourism Product ? a) Accommodation b) Amenities c) Atmosphere d) Accessibility Q5. Which one of the following is Tourism Product ? a) Gillette Shaving cream b) Dominos Pizza c) Tour of Golden Triangle d) Lays Answers: Q1. (d), Q2. (d), Q3. (a), Q4. (c), Q5. (c) All right are reserved with CU-IDOL www.cuidol.in Unit- 1,2 & 3 (BTT 103)
SUMMARY 40 As tourism is termed as a very big industry, like other industry it also sells its product to the potential tourist. But there is a big difference in the tourism product and other products. As tourism is termed as a smokeless industry and unlike other product it has not its own entity or a single item but it is the combination of different products, services and attractions. A tourism product is the sum of the physical and psychological experience got by tourist during their traveling to the destination. It is the composite product, as the combination of different services like tourist attraction, transport, accommodation and of entertainment which provide tourist satisfaction. Each of the components of a tourist product is supplied by individual providers of services like hotel companies, airlines, travel agencies, etc. The tourist product can be analyzed in terms of its attraction, accessibility and accommodation. www.cuidol.in Unit- 1,2 & 3 (BTT 103) All right are reserved with CU-IDOL
REFRENCES 41 Gupta, S.P. (2002), Cultural Tourism in India. New Delhi: Indraprastha Museum of Art and Archaeology. Manoj Dixit and Charusheela. (2012). Tourism Products. Lucknow, Uttar Pradesh : New Royal Book Company. Robinet, J., Sindhu, J. (2008), Indian Tourists, New Delhi,: Abhijeet Publications. Chinmaya Yuva Kendra. (2008). Awakening Indians to India. Chinmaya Prakashan Publication. Al Basham (2004). The Wonder That was India. United Kingdom: Picador Publication www.cuidol.in Unit- 1,2 & 3 (BTT 103) All right are reserved with CU-IDOL
42 THANK YOU For queries Email: [email protected] www.cuidol.in Unit- 1,2 & 3 (BTT 103) All right are reserved with CU-IDOL
Search
Read the Text Version
- 1 - 42
Pages: