E-LESSON-13

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BSc.TTM 2 All right are reserved with CU-IDOL Tourism Resources of India Course Code: BTT103 Semester: First SLM Units : 13 E-LESSON : 7 www.cuidol.in Unit-12 (BTT 103)

TORUISM RESOURCES OF INDIA 33 OBJECTIVES ALTERNATE TOURISM PRODUCT The course aims to provide basic knowledge of In this unit we are going to learn About different tourism products of India. Alternate tourism. To Equip the student with the understanding of Rural Tourism and its types. domestic destinations. To enrich student with knowledge of diversified Medical Tourism and its types tourism resources and products www.cuidol.in Unit-12 (BTT 103) INASlTl ITriUgThEt OarFeDrIeSsTeArNvCeEd AwNitDh OCNUL-IIDNOE LLEARNING

TOPICS TO BE COVERED 4 > Introduction of Alternate Tourism > About Rural Tourism > Types of Rural Tourism > Medical Tourism > Types of Medical Tourism www.cuidol.in Unit-12 (BTT 103) All right are reserved with CU-IDOL

ALTERNATE TOURISM - INTRODUCTION 5  Alternative tourism can be defined as ‘forms of tourism that set out to be consistent with natural, social and community values and’.  It involves traveling to relatively remote, undisturbed natural areas with the objective of admiring, studying and enjoying the scenery and its wild plants and animals and cultural attributes.  It also considers the conservation of the environment and sustenance and well-being of local people. Further, clients are expected to be individuals.  The main accent in these travels is the preserved natural environment, authentic atmosphere and cuisine, and local traditions www.cuidol.in Unit-12 (BTT 103) All right are reserved with CU-IDOL

ALTERNATE TOURISM – MAIN TYPES 6  Nature Based Tourism – Nature-based tourism is any type of tourism that relies on experiences directly related to natural attractions and includes ecotourism, adventure tourism, extractive tourism, wildlife tourism and nature retreats.  Cultural Based Tourism – Cultural tourism is the subset of tourism concerned with a traveler's engagement with a country or region's culture, specifically the lifestyle of the people in those geographical areas, the history of those people, their art, architecture, religion(s), and other elements that helped shape their way of life. www.cuidol.in Unit-12 (BTT 103) All right are reserved with CU-IDOL

RURAL TOURISM 7  Rural tourism may be defined as the movement of people from their normal place of residence to rural areas for a minimum period of twenty-four hours to the maximum of six months for the sole purpose of leisure and pleasure. Rural tourism refers to all tourism activities in a rural area. www.cuidol.in Unit-12 (BTT 103) All right are reserved with CU-IDOL

FORMS OF RURAL TOURISM 8  Agritourism: although often used to describe all tourism activities in rural areas, more frequently either term relates to tourism products which are ‘directly connected with the agrarian environment, agrarian products or agrarian stays’: staying at farm, whether in rooms or camping, educational visits, meals, recreational activities, and the sale of farm product or handicrafts.  Farm Tourism: explicitly farm-related and most usually associated with tourism involving staying in farm accommodation and seeking experiences from farm operations and attractions. www.cuidol.in Unit-12 (BTT 103) All right are reserved with CU-IDOL

FORMS OF RURAL TOURISM 9  Wilderness and Forest Tourism: tourist explores the wilderness and natural beauty of the rural area. It may be implicitly included within notions of rural tourism, or they may be regarded as separate. In wilderness and forest tourism, tourists travel to the natural habitat of plants and animals.  Green Tourism: green tourism refers to tourism in the countryside or green areas. It is more commonly used to describe forms of tourism that are considered to be more environmentally friendly than traditional, mass tourism. In rural areas, green tourism is an important form of rural tourism. www.cuidol.in Unit-12 (BTT 103) All right are reserved with CU-IDOL

FORMS OF RURAL TOURISM 10  Ecotourism: it is a form of nature tourism (tourism to natural, unspoiled areas) which assumes active promotion of environmental conservation and direct benefits for local societies and cultures, together with the provision for tourists of a positive, educative experience. www.cuidol.in Unit-12 (BTT 103) All right are reserved with CU-IDOL

TOP INDIAN DESTINATIONS FOR RURAL TOURISM 11 1. Puttur, Andhra Pradesh 2. Anegundi, Karnataka 3. Theerthamalai, Tamil Nadu 4. Shyam Gaon, Jorhat, Assam 5. Chitrakote, Chhattisgarh 6. Hodka, Gujarat 7. Pipli, Odisha 8. Lachen, Sikkim 9. Ballabhpur Danga, West Bengal 10. Kumbalangi Island Village, Kerala www.cuidol.in Unit-12 (BTT 103) All right are reserved with CU-IDOL

MEDICAL TOURISM 12 All right are reserved with CU-IDOL  Medical tourism refers to people traveling abroad to obtain medical treatment. In the past, this usually referred to those who traveled from less-developed countries to major medical centers in highly developed countries for treatment unavailable at home.  Medical tourism most often is for surgeries (cosmetic or otherwise) or similar treatments, though people also travel for dental tourism or fertility tourism.  Health tourism is a wider term for travel that focuses on medical treatments and the use of healthcare services. www.cuidol.in Unit-12 (BTT 103)

MEDICAL TOURISM – ITS TYPES 13 Medical Tourism International Medical Tourism Domestic Medical Tourism Inbound Medical Tourism Outbound Medical Tourism All right are reserved with CU-IDOL www.cuidol.in Unit-12 (BTT 103)

MEDICAL TOURISM – ITS TYPES 14  Medical Tourism is an emerging concept in the tourism industry. Medical tourism is the act of traveling to obtain medical care. There are mainly two categories of medical tourism. These are following as:  International Medical Tourism  Domestic Medical Tourism www.cuidol.in Unit-12 (BTT 103) All right are reserved with CU-IDOL

MEDICAL TOURISM – ITS TYPES 15  International Medical Tourism When people who live in one country travel to another country to receive medical, dental and surgical care while at the same time receiving equal to or greater care than they would have in their own country, and are traveling for medical care because of affordability, better access to care or a higher level of quality of care is called International Medical Tourism.  International Medical Tourism can be further divided into two types:  Inbound Medical Tourism  Outbound Medical Tourism www.cuidol.in Unit-12 (BTT 103) All right are reserved with CU-IDOL

MEDICAL TOURISM – ITS TYPES 16  Inbound Medical Tourism refers to tourists of outside origin entering a particular country. When people travel outside their host/native country to another country for medical purpose, then it is called inbound medical tourism for that country.  Outbound Medical Tourism refers to tourists traveling from the country of their origin to another country. When medical tourists travel a foreign region than it is outbound tourism for his/her own country. www.cuidol.in Unit-12 (BTT 103) All right are reserved with CU-IDOL

MEDICAL TOURISM – ITS TYPES 17  Domestic Medical Tourism  Domestic Medical Tourism is where people who live in one country travel to another city, region or state to receive medical, dental and surgical care while at the same time receiving equal to or greater care than they would have in their own home city, and are traveling for medical care because of affordability, better access to care or a higher level of quality of care. www.cuidol.in Unit-12 (BTT 103) All right are reserved with CU-IDOL

TOP MEDICAL TOURISM 18 DESTINATIONS IN INDIA  Chennai. Unit-12 (BTT 103) All right are reserved with CU-IDOL  Mumbai.  New Delhi.  Goa.  Bangalore.  Ahmedabad.  Coimbatore.  Vellore.  Hyderabad www.cuidol.in

MULTIPLE CHOICE QUESTIONS Q1. What is the antonym of Alternate Tourism? 19 a) Mass Tourism b) Eco Tourism c) Farm Tourism d) Health Tourism Q2. Which of the following comes under cultural tourism? a) Commonwealth games b) Kathakali show c) Matinee Show d) Cine Awards Q3. Which of the following comes under nature based tourism? a) Eco walk b) Kumbh Mela c) ITB Berlin d) International Kite Festival Q4. In which state we don’t have medical tourism destination? a) Karnataka b) Sikkim c) Andhra Pradesh d) Tamil Nadu Q5. Which one of these is part of rural tourism? a) Farm Tourism b) Beach Tourism c) Health Tourism d) Religious Tourism www.cuidol.in Unit-12 (BTT 103) Answers: Q1. (a), Q2. (b), Q3. (a), Q4. (b), Q5. (a) All right are reserved with CU-IDOL

SUMMARY 20  Alternative Tourism involves travel that is personal and authentic and encourages interaction with the local environment, people and communities.  Many people choose Alternative Tourism because they are nature lovers and they want to preserve nature. They like to experience their travel according to their taste and preferences. Travelers can get in touch with local culture and traditions and on the top of that they will visit beautiful nature and fresh and clean.  Medical tourism is an industry where people travel to other countries to get medical, dental, and surgical care, while also enjoying local attractions.  India has profited significantly from this industry. Medical tourism is a key growth sector for India, as it is projected to be worth $9 billion by 2020 and become 20% of the global market share in 2020. As a result, the government of India has encouraged the growth of the medical tourism industry and corporate hospitals through public policy. The National Health Policy of 2002 actively promoted the growth of medical tourism, while the Ministry of Tourism advertises these holistic healthcare services in support of industry expansion. www.cuidol.in Unit-12 (BTT 103) All right are reserved with CU-IDOL

FREQUENTLY ASKED QUESTIONS Q1. What do you mean by Mass Tourism? Explain it in brief . 21 Ans: In Mass tourism which people use to indulge themselves in any activity related to tourism and visit places in large no. of groups. Mass tourism is considered as a threat to sustainability in some of the tourist destinations. For further details Refer to SLM. Q2. What do you mean by Alternate Tourism? Define along with other types of Tourisms. Ans: All the forms of tourism other than Mass Tourism which sustain the environment as well as ecosystem comes under Alternate tourism. Nature based tourism and Cultural tourism are the main categories of Alternate tourism. For further details Refer to SLM. www.cuidol.in Unit-12 (BTT 103) All right are reserved with CU-IDOL

REFRENCES 22  Gupta, S.P. (2002), Cultural Tourism in India. New Delhi: Indraprastha Museum of Art and Archaeology.  Manoj Dixit and Charusheela. (2012). Tourism Products. Lucknow, Uttar Pradesh : New Royal Book Company.  Robinet, J., Sindhu, J. (2008), Indian Tourists, New Delhi,: Abhijeet Publications.  Chinmaya Yuva Kendra. (2008). Awakening Indians to India. Chinmaya Prakashan Publication.  Al Basham (2004). The Wonder That was India. United Kingdom: Picador Publication www.cuidol.in Unit-12 (BTT 103) All right are reserved with CU-IDOL

23 THANK YOU For queries Email: [email protected] www.cuidol.in Unit-12 (BTT 103) All right are reserved with CU-IDOL