BBA, Sem-2, Rural Marketing, Unit-3, Classification of Rural Markets, 19-05-2021

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2 CLASSIFICATION OF RURAL MARKETS www.cuidol.in Unit-1(MAP-607) All right are reserved with CU-IDOL

3 CONTENT • Rural Market – Classification • Consumer Market • Industrial Market • Service Market • Urban Market vs. Rural Market www.cuidol.in Unit-1(MAP-607) All right are reserved with CU-IDOL

4 CONSUMER RURAL MARKET Constituents: Individuals and Households. Products : Consumables, Food- Products, Toiletries, Cosmetics, Textiles and Garments, Footwear etc. Durables : Watches, Bicycles, Radio, T.V, Kitchen Appliances Furniture, Sewing Machines, Two Wheeler etc. www.cuidol.in Unit-1(MAP-607) All right are reserved with CU-IDOL

5 RURAL MARKET - CLASSIFICATION Traditionally rural people regularly use to visit different markets for different commodities. Rural consumers visit these markets often, meet and consult the commission agents need to understand wholesalers etc., to get the feeling of the markets. Marketers’ had to understand the purchasing power of the rural consumers and plan their distribution and promotional activities. But as the rural India is progressing and the new type of markets have come to existence. www.cuidol.in Unit-1(MAP-607) All right are reserved with CU-IDOL

6 INDUSTRIAL RURAL MARKET Constituents : Agricultural and allied activities, poultry farming, fishing, Animal husbandry, Cottage Industries, Health center, School, Co-operatives, Panchayat office etc. Products : Consumables, seeds, Fertilizers, Pesticides, Animal feed, Fishnets, Medicines, Petrol diesel etc. Durables : Tillers, Tractors, Pump sets, Generators, Harvesters, Boat etc. www.cuidol.in Unit-1(MAP-607) All right are reserved with CU-IDOL

7 SERVICE RURAL MARKET Constituents : Individuals, Households, offices and Production firms. Services : Repairs, Transport, Banking credit, Insurance, Healthcare, Education, communications, Power etc. www.cuidol.in Unit-1(MAP-607) All right are reserved with CU-IDOL

8 URBAN vs. RURAL MARKETS www.cuidol.in Unit-1(MAP-607) All right are reserved with CU-IDOL

9 URBAN vs. RURAL MARKETS www.cuidol.in Unit-1(MAP-607) All right are reserved with CU-IDOL

10 REFERENCES 1. Kashyap, Pradeep, Amp, Raut, Siddhartha, Rural Marketing, Wiley, New Delhi 2. Krishnamacharyulu, C.S.G and Rama Krishnan Lalitha, “Rural Marketing – Text and Cases”, Pearson Education, New Delhi. www.cuidol.in Unit-1(MAP-607) All right are reserved with CU-IDOL

11 THANK YOU www.cuidol.in Unit-1(MAP-607) All right are reserved with CU-IDOL