E-LESSON-11 ,

IDOL Institute of Distance and Online Learning ENHANCE YOUR QUALIFICATION, ADVANCE YOUR CAREER.

BSc.TTM 2 All right are reserved with CU-IDOL Introduction to Tourism Industry Course Code: BTT 101 Semester: First SLM Units : 11 E-LESSON : 8 www.cuidol.in Unit-11 (BTT101)

DEMAND AND SUPPLY IN TOURISM 33 OBJECTIVES INTRODUCTION Student will be able to : Indian tourism has a lot of prospects for Understand the prospectus of tourism demand growth and demand. Figure out the problems while dealing with tourism In this unit we will discuss the prospects and demand challenges to tourism demand www.cuidol.in Unit-11 (BTT101) All right are reserved with CU-IDOL

TOPICS TO BE COVERED 4 > Introduction > Prospects of Tourism Demand > Problems in Tourism Demand www.cuidol.in Unit-11 (BTT101) All right are reserved with CU-IDOL

INTRODUCTION 5 All right are reserved with CU-IDOL  Tourism in India has evolved as a vital component for growth of service sector in India.  Diverse ecology, heritage, geography and natural beauty has shown a significant potential for tourism.  Indian tourism has consistently shown its potential world wide being a large employment generator and foreign exchange earner.  The Government has understood and accepted the potential of tourism as a key economic development.  The government is preparing to grab all the opportunities and overcome all the challenges in way of tourism growth. Unit-11 (BTT101) www.cuidol.in

PROSPECTS OF TOURISM DEMAND 6  Tourism demand has a growing influence on tourism sector.  It also upgrades the quality of life for locals.  It promotes peace by strongly supporting diverse cultures and heritage.  India is one of the largest market for tourism demand offering Continued… a diverse portfolio of tourism products (religious, spiritual, medical, wellness, sports, adventure, MICE, cruise, eco- All right are reserved with CU-IDOL tourism, film, rural etc. for both domestic and international tourists. www.cuidol.in Unit-11 (BTT101)

PROSPECTS OF TOURISM DEMAND 7  The Ministry of Tourism (Government of India) is concentrating on enhancing the tourism infrastructure, easing of visa system, assurance of quality standards and projecting the country as a 365 days destination, to facilitate and strengthen tourism demand.  The Ministry has also launched two schemes  Swadesh Darshan (integrated development of theme based tourist circuits)  PRASHAD (Pilgrimage Rejuvenation and Spiritual Heritage Augmentation Drive) Continued… www.cuidol.in Unit-11 (BTT101) All right are reserved with CU-IDOL

PROSPECTS OF TOURISM DEMAND  The WTTC in its economic report 2018 has forecasted 8 india to be third largest tourism economy by 2028. Continued…  Indian GDP is expected to rise from Rs.1524000 crore in 2017 to Rs. 3205000 crore in 2028.  The international tourist arrival is expected to reach 30.5 billion by the same time.  Government of India (GoI) has launched various promotional campaigns like:  Incredible India  Incredible India 2.0,  Incredible India Mobile App, and  Atithi Devo Bhava www.cuidol.in Unit-11 (BTT101) All right are reserved with CU-IDOL

PROSPECTS OF TOURISM DEMAND 9  The GoI is working to achieve 1% share of global international tourist arrivals by 2020 and 2% by 2025.  The new Visa policy (2014) of GOI has facilitated tourists and business visitors for availing ‘Visa on Arrival’ at 16 designated international airports in India, Named “e- Tourist Visa” in 2015.  New visa policy has resulted 1987.9% growth in foreign Continued… tourist arrivals from 2014 to 2015. All right are reserved with CU-IDOL  The facility of e-Visa is now available to 163 countries through 25 international airports and 5 sea ports in India. www.cuidol.in Unit-11 (BTT101)

PROSPECTS OF TOURISM DEMAND 10  Airbnb- vacation rentals stated that India has 400 million plus population of millennials who keep travel in top priorities, Airbnb has forecasted to have a billion people on their platform by 2028.  Forbes has called medical tourism as the next crown jewel of India.  The cruise industry in India is a golden goose which has a huge potential but still to be explored to its limits.  With travel and tourism marketing shifting to online mode has made every destination on the entire globe a potential market of tourism demand. Continued… www.cuidol.in Unit-11 (BTT101) All right are reserved with CU-IDOL

PROBLEMS IN TOURISM DEMAND 11  Tourism industry is prospering and transforming exquisitely into a promising field in India.  Along side the growth the industry is facing many problems while dealing with tourism demand.  It becomes vital to recognise and research on each problem to find the best possible solutions.  The careful implementation of solution to these problems will further guarantee enormous growth and handling of tourism demand. Let us discuss some of the problems in tourism demand… www.cuidol.in Unit-11 (BTT101) All right are reserved with CU-IDOL

LACK OF PROPER TRANSPORT 12 INFRASTRUCTURE  Lack of transport or badly accessible destinations adversely effect tourism demand.  The Pacific Asia Travel Association (PATA) stated that the increasing tourism demand in India is getting hindered by inadequate airport and road infrastructure.  Congested and cracking airports, old air traffic control, inferior road quality and inefficient maintenance of roads are cramping India’s emergence as a tourism power house.  Government is striving hard to create a better situation www.cuidol.in Unit-11 (BTT101) All right are reserved with CU-IDOL

LACK OF PROPER TRANSPORT 13 INFRASTRUCTURE Some major transport reforms are:  Development/up gradation of passengers’ terminals.  Improvement of road connectivity leading to tourist sites.  Roadside amenities with emergency services.  Helipads, helicopters, airstrips and ropeways  Wi-Fi facilities at public terminus. India still has a long way to go for having a world class transport infrastructure www.cuidol.in Unit-11 (BTT101) All right are reserved with CU-IDOL

HUMAN RESOUCES 14  Like any other industry tourism also require skilled human resource.  The inclination of youth towards traditional sectors like engineering, banking and medical etc., has caused a lack of skilled human resource in tourism industry.  This has created a huge requirement of skilled manpower in tourism industry for facilitating and providing quality services. www.cuidol.in Unit-11 (BTT101) All right are reserved with CU-IDOL

INSUFFICIENT MARKETING AND PROMOTION 15  Marketing and promotion is vital to create awareness amongst tourists.  Lack of aggressive online and other marketing strategies.  Only 14 tourism promotion offices are there in abroad.  Domestic marketing of tourist destinations is inadequate  India needs an immense conventional marketing technique with modern approach. www.cuidol.in Unit-11 (BTT101) All right are reserved with CU-IDOL

TAXATION 16  High amount of taxes laid down on tourism related services like hotels, airlines, restaurants etc.  These taxes make the tourist package very expensive. www.cuidol.in Unit-11 (BTT101) All right are reserved with CU-IDOL

ENVIRONMENTAL DAMAGE 17  Unplanned and unrestricted growth of tourism has effected environment.  Non-sustainable practices have done big damage to environment.  The destination have lost their beauty and natural attraction.  It is necessary to anticipate tourism demand and plan sustainably. www.cuidol.in Unit-11 (BTT101) All right are reserved with CU-IDOL

SAFETY AND SECURITY 18  Death of 245 international tourists (mysterious circumstances) in past 12 years in Goa.  Attacks on foreign tourists.  Sexual abuse  Theft and fraud  India was ranked 114th in a survey conducted on 130 countries in term of safety and security by World Economic Forum. It is both ethical and professional responsibility of the country as a whole to ensure safety and security of all the tourists not only international but domestic as well. www.cuidol.in Unit-11 (BTT101) All right are reserved with CU-IDOL

TERRORISM 19  Terrorism is the biggest problem in tourism demand.  India is in a constant state of tension because external and internal acts of terror at times. www.cuidol.in Unit-11 (BTT101) All right are reserved with CU-IDOL

LANGUAGE PROBLEM 20  India is a multi-lingual country and has a varied accent of English.  Tourists find it difficult to communicate at places  Tourism demand at specific destinations in affected by language barriers. www.cuidol.in Unit-11 (BTT101) All right are reserved with CU-IDOL

OTHER PROBLEMS 21  Awareness of e-Visa  Human Rights  Crisis Management  Social Media  Changing Trends www.cuidol.in Unit-11 (BTT101) All right are reserved with CU-IDOL

SUMMARY 22  Tourism has shown a fast growth with visible socio economic impact.  Tourism demand is the key factor for growth of tourism in India.  Rising demands is faced by a number of problems.  It is vital to handle the rising demand carefully.  Unplanned tourism leads to exploitation of destination and resources.  Authorities should anticipate demand and plan and distribute resources accordingly keeping sustainability in mind. www.cuidol.in Unit-11 (BTT101) All right are reserved with CU-IDOL

MULTIPLE CHOICE QUESTIONS 1. Mobile app of ministry of tourism for marketing of tourism in india is called 23 a) Swayam b) Swadesh Darshan c) Incredible India d) Prashad 2. India has tourism promotion offices in how many countries? a) 14 b) 12 c) 18 d) 21 3. The scheme for integrated development of theme based tourism circuits is called a) Swayam b) Swadesh Darshan c) Incredible India d) Prashad 4. India launched the new visa policy in the year a) 2015 b) 2014 Unit-11 (BTT101) Answers- 1: c 2:a, 3: b, 4: b c) 2016 d) 2018 All right are reserved with CU-IDOL www.cuidol.in

FREQUENTLY ASKED QUESTIONS 24 Q1. Explain prospects of tourism demand. Ans. India is one of the largest market for tourism demand offering a diverse portfolio of tourism products (religious, spiritual, medical, wellness, sports, adventure, MICE, cruise, eco-tourism, film, rural etc. for both domestic and international tourists. For More details please refer to SLM Unit Q2. write a note on lack of transport infrastructure. Ans. Lack of transport or badly accessible destinations adversely effect tourism demand. The Pacific Asia Travel Association (PATA) stated that the increasing tourism demand in India is getting hindered by inadequate airport and road infrastructure. For More details please refer to SLM Unit www.cuidol.in Unit-11 (BTT101) All right are reserved with CU-IDOL

REFERENCES 25 All right are reserved with CU-IDOL  McIntosh et.al. (2004). Tourism Principles. USA: Prentice Hall Publication.  Mill and Morrison. (2011).Tourism System. USA: Prentice Hall Publication.  Negi, Jagmohan. (1990).Tourism and Travel Concepts and Principles. Kolkata: Gitanjali Publishing House.  Kamra, K.K. and M. Chand.(2006).Basics of Tourism: Theory operation and practice. New Delhi: Kanishka Publication.  Bhatia, A.K. (1991).International Tourism. Ludhiana, Punjab: Kalyani Publications.  Seth, P.N. (1999). Successful Tourism Management (Vol 1 &2).New Delhi :Sterling Publishers. www.cuidol.in Unit-11 (BTT101)

26 THANK YOU For queries Email: [email protected] www.cuidol.in Unit-11 (BTT101) All right are reserved with CU-IDOL