BSC TTM_SEM-3_Tourism Marketing_U-2

Frequently Asked Questions 101 Q1What are the techniques of Demand Forecasting? Ans. 1) Survey methods 2) Statistical Methods Q2. What is Mass Marketing? Ans. Mass marketing is a market strategy in which a firm decides to ignore market segment differences and appeal the whole market with one offer or one strategy, which supports the idea of broadcasting a message that will reach the largest number of people possible. Q3. What are the two major segmentation strategies followed by the marketing organizations? Ans. The two major segmentation strategies followed by marketing organizations are concentration strategy and multi-segment strategy. Segmentation of a market to reach a target consumer base can be done by defining consumers in terms of geographic, demographic, psychographic, and behavioral characteristics. Q4. Identify the main criteria used to segment most consumer markets. Ans. It divides the market into segments based market segmentation criteria that tell us something about the population: age, gender, family size etc. Worthy of note is the fact that demographic market segmentation variables are the most popular bases for consumer market segmentation. www.cuidol.in Unit 1( BTT 112) All right are reserved with CU-IDOL

REFERENCES 102 1. Kotler,P., Keller, K.L. Koshy, A. and Jha, M. (2009). Marketing Management: A South Asian Perspective. New Delhi: Pearson Education. 2. Etzel, M., Walker, B., Stanton, W. and Pandit, A.(2007). Marketing Management. New Delhi: Tata McGrawHill. 3. Ramaswamy, V.S., Namakumari, S. (2009). Marketing Management: Global Perspective Indian Context. New Delhi: Macmillan Publishers India Ltd. 4. Saxena, Rajan. (2010). Marketing Management. New Delhi: Tata McGraw Hill Education Pvt. Ltd. www.cuidol.in Unit 1( BTT 112) 1A0l2l right are reserved with CU-IDOL

103 THANK YOU For queries Email: [email protected] www.cuidol.in Unit 1( BTT 112) All right are reserved with CU-IDOL