Marketing Proposal oke 2021(1)

company profile Teh Kahuripan Diproduksi oleh PT PP LONDON SUMATRA INDONESIA Tbk

Teh Kahuripan diolah dan diproduksi di perkebunan Kertasarie, Pengalengan, Jawa Barat. Kahuripan tea is processed and produced at the Kertasarie plantation, Pengalengan, West Java. Kertasarie Kertasarie merupakan perkebunan teh milik Lonsum yang Kertasarie is a tea plantation owned by Lonsum which merupakan salah satu anak perusahaan IndoAgri dan is a subsidiary of IndoAgri and Indofood Group, Indofood Group, seluas sekitar 627,41 Ha.  Perkebunan yang covering an area of approximately 627.41 hectares. The berlokasi di Kabupaten Bandung Kecamatan Kertasarie ini plantation, which is located in Bandung Regency, berada di dataran tinggi Pengalengan sebelah selatan kota Kertasarie District, is in the Pengalengan, West Java. Bandung.  Kertasarie tea is known as highland tea because the Teh Kertasarie dikenal sebagai teh dataran tinggi karena Lonsum plantation is located at an altitude of 1600- letak kebun Lonsum ini berada di ketinggian  1600-1800 1800 meters above sea level with an average meter dari permukaan laut dengan suhu udara rata-rata 18 temperature of 18 degrees Celsius. derajat celsius. Kertasarie Plantation has a tea processing factory Kebun Kertasarie memiliki pabrik pengolahan teh yang which has been operating since 1920 with a capacity of beroperasi sejak tahun 1920 dengan kapasitas sekitar 35 ton about 35 tons of tea shoots per day. pucuk teh perhari. Apart from being exported in large quantities to various Selain diekspor dalam jumlah besar ke berbagai negara, countries, in 2015, Kertasarie Tea began to be marketed pada tahun 2015, Teh Kertasarie mulai dipasarkan dengan in commercial packaging in the form of teabags under kemasan komersil dalam bentuk teh celup dengan brand the \"Kahuripan\" brand \"Kahuripan\". KEBUN KERTASARIE KEBUN BEROPERASI SEJAK DATARAN TINGGI 1908 1.825 DI ATAS SALAH SATU KEBUN PERMUKAAN TERTUA DI INDONESIA LAUT Kertasarie Tea Plantation have been operating since 1908 and one of the oldest plantation in Indonesia. The location of the garden is on the plateau, 1.825 above the sea level.

DAUN TEH DIPETIK DAN DIOLAH DENGAN STANDAR MUTU TERBAIK Tea leaves are picked and processed with the best quality standards Daun teh yang dipetik dari perkebunan diolah dan Fresh tea leaves are processed and then packaged at kemudian dikemas di pabrik Kertasarie. Lewat the Kertasarie factory. Through strict quality control pengawasan mutu ketat sesuai standar nasional dan according to national standards and BPOM aturan BPOM, daun teh yang siap kemas diuji terlebih regulations, ready-to-pack tea leaves are tested first in dahulu di laboratorium untuk menjaga kualitas dan the laboratory to maintain the quality and distinctive cita rasa khas teh Kahuripan. taste of Kahuripan tea. Teh Kahuripan telah memiliki sertifikasi Halal dari Kahuripan Tea has received Halal certification from MUI dan lolos uji BPOM yang merupakan salah satu MUI and passed the BPOM test, which is one form of bentuk komitmen kami dalam menjaga kualitas dan our commitment to maintaining quality and safety. keamanan.

VARIAN RASA DAN KEMASAN TEH KAHURIPAN variants of flavors and packaging of kahuripan tea Untuk memenuhi selera pasar dan konsumen, To meet market and consumer tastes, Kahuripan Teh Kahuripan diproduksi dalam beberapa Tea is produced in several flavors, sizes and varian rasa, ukuran dan kemasan. packaging. Kemasan Kotak Box Packing Teh Hitam Celup rasa Original Original flavored black tea bags Teh Hitam Celup rasa Vanila Vanilla-flavored Black Tea Bags Teh Hijau Celup rasa Melati Jasmine Green Tea Bags Kemasan Sachet Sachet Packaging Teh Hitam Celup rasa Original Original flavored black tea bags Teh Hitam Celup rasa Vanila Vanilla-flavored Black Tea Bags Teh Premium Premium Tea Teh Hitam Celup Premium - kemasan kotak Premium Black Tea Bags - box packaging Teh Seduh Kemasan Kaleng - Gold Black Tea Canned Brewed Tea - Gold Black Tea and dan Oolong Tea Oolong Tea

PENJUALAN TEH KAHURIPAN Produk teh Kahuripan telah dijual dan dipasarkan melaui outlet seduh, pasar dan supermarket di Jabodetabek, Bandung dan Surabaya. Sejak tahun 2020, Teh Kahuripan sudah bisa dibeli lewat online. Kahuripan tea products have been sold and marketed through brewing outlets, traditional markets and supermarkets (modern market) in Jabodetabek, Bandung and Surabaya. Since 2020, Kahuripan Tea can be purchased online kahuripan_official

KERJA SAMA KEMITRAAN PARTNERSHIP Teh Kahuripan telah bermitra dengan beberapa jaringan Hotel Nasional : Prime Plaza Hotel - Kualanamu, Sumatera Utara. Prime Biz Hotel - Tegal Bale Ocasa Hotel, Bandara Soeta, Jakarta Kahuripan Tea has partnered with several National Hotel chains: Prime Plaza Hotel - Kualanamu, North Sumatra. Prime Biz Hotel - Tegal Bale Ocasa Hotel, Soeta Airport, Jakarta

SERTIFIKASI CERTIFICATION

ISO 9001, BPOM DAN PROPER

OHSAS

HUBUNGI KAMI CONTACT US PT PP LONDON SUMATRA INDONESIA Tbk Ariobimo Sentral lt.12 Jl. HR Rasuna Said Blok C-2 Kav.5 Jakarta 12950 T. +6221 8065 7388 email: [email protected] Instagram : kahuripan_official Facebook : Teh Kahuripan Id Twitter : @TKahuripan