Promotional Items as Corporate Gift: What You Should Remember

Promotional Items as Corporate Gift: What YouShould RememberPromotional items as corporate gift is one of thebest ways (not to mention, most popular) topromote your company and product or services youoffer. It is the medium by which you could placeyour name and sales message to anyone withoutdirectly giving your actual product or servicesaway for free.Promotional Item may be a keychain, ash tray,office supplies, paper products, apparel, home

decorations, sports gear, and so on.Promotional items aim to attract costumers,increase sales, introduce a new product to as manypeople as they can, and stimulate the interest ofpeople in the manner that will convert them tobecome costumers. For most businesses,promotional items are their link with theircostumers. Without these promotional items,keeping the company or brand name on every eye andhand of people for the longest possible time andin the cheapest possible way is difficult sincea 30-second television ad costs millions ofdollars and may not be seen by many.Promotional items are indeed business savers andare vital part in business marketing.Some of the characteristics that promotionalitems must have:1. The promotional items should tell about the

company.Promotional items often have the company's name,tag line, and logo. Sometimes, when the companyis well-known, the logo is sufficient to achievethe goal. Promotional items can be as small as aball pen and as large as an umbrella. Butregardless of the size, promotional items shouldpossess its purpose of making the company or theproduct known.2. The promotional items should be related on theproduct or company.Promotional items remind people of the product aswell as its role. The items should be related onthe name of the brand or the type people that thebrand caters. For example, you can often see ashtrays with cigarette brand on it; lighters areoften used by cigarette companies as well sinceash tray and lighters are used along withcigarette. Easy recognition and association of

the promotional items to the product of thecompany are the aims why it is important that thepromotional items should be related on theproduct or company. There are several otherexamples like golf umbrellas for golf equipment;key chains for car manufacturers, coffee mugs forcoffee outlets, and so on.With this regard, the promotional items shouldnot be in contrary with the company's or product'sservices.3. The promotional items should have the rightlogo sizeOne big, and unfortunately, very common mistakeof some companies when they make promotionalitems is the inappropriate size of the company'sname or logo in relation with the size of the item.For example, a big print of the company's name orlogo at any portion of t-shirt should make theperson wearing it a walking billboard. As

tempting as it may be, an obvious advertisementis not acceptable to many consumers.4. The promotional item should have good quality.Consumers or clients respect the product or thecompany if the company gives respect to its nameand its products. Meaning, if the logo or name ofthe company is seen on a low-quality promotionalitems, consumers may have a second thought ofpatronizing it. A promotional shirt withsubstandard quality of fabric can degrade thedignity of the company or product printed on it.