WELCOME OCTOBER 2013 EDITOR’S LETTER KEEPIN Branding
MEET THE TEAM OCTOBER 2013 MEET THE TEAM FUTURE
VIDEO INSIGHT OCTOBER 2013 EXCLUSIVE VIDEO THE DESIGNER SERIES PART 7: LOVE CREATIVE Watch the seventh instalment in our exclusive series exploring the ideas and creative processes of the world’s most exciting studios. Available now on our private YouTube channel: http://bit.ly/CA219-love ABOUT THE STUDIO Love is a multidisciplinary creative agency that aims to “bring brands to life by helping them find the most interesting things to say to their customers in the most interesting ways.” While its headquarters is in Manchester, it also has ofces in London and Shanghai, building a client list that includes Sony, Nike and Virgin Media, earning – quite literally, as you’ll see in the first video – a trolley-full of awards in the process. www.lovecreative.com WWW
OCTOBER 2013 VIDEO INSIGHT BONUS CONTENT! GET
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CULTURE TRENDS OCTOBER 2013 DESIGNED FOR LIFE That’s a wrap Graphic designer Natasha Coverdale shares the story behind her bright, bold and beautiful new scarves ccessories
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CULTURE PEOPLE OCTOBER 2013 MY STYLE IS... VINTAGE PIN-UP MEETS Bruketa&Žinić OM Vienna’s new CEO Albert COLOUR BLOCKING Ortig (le
OCTOBER 2013 PEOPLE CULTURE MY DESIGN SPACE IS... A CONSTANTLY EVOLVING CANVAS At South African studio Muti, so
CULTURE PLACES OCTOBER 2013 CREATIVE QUARTERS CHACAO, CARACAS Art director Alexander White shows us round the Chacao district of Caracas, a cultural hotspot offering up an abundance of creative inspiration in the form of exhibitions, festivals and concerts BANCO DEL LIBRO El
CULTURE EVENTS OCTOBER 2013 KEY INFO LOCATION Brighton
OCTOBER 2013 EVENTS CULTURE Highlights
CULTURE EVENTS OCTOBER 2013 Creative
OCTOBER 2013 EVENTS CULTURE WHAT’S ON dates for your diary From typography to animation to the latest in interactivity, we bring you a round-up of the most inspiring festivals, conferences, talks and exhibitions championing creativity across the globe in October and November DESIGN WEEK PORTLAND WIRED 2013 7-12 OCT 2013 17-18 OCT 2013 Locations
OCTOBER 2013 JESSICA PHILPOTT INSIGHT ABOUT
INSIGHT DESIGN MATTERS OCTOBER 2013 “ WHAT MAKES SMART BRANDING?” Six creatives share their views KELLI
OCTOBER 2013 DESIGN MATTERS INSIGHT EMMA
INSIGHT LAWRENCE ZEEGEN OCTOBER 2013 ABOUT
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INSIGHT GEORGIA ROUSSOS OCTOBER 2013 ABOUT
Computer Arts selects the ho
— PROJECT HIGHLIGHT — WWW
SHOWCASE OCTOBER 2013 “This
OCTOBER 2013 THE VERY BEST NEW DESIGN THE REST OF THE INDUSTRY SAYS… MARTA
SHOWCASE OCTOBER 2013 START
SHOWCASE OCTOBER 2013 LONDON
SHOWCASE OCTOBER 2013 — MOTION HIGHLIGHT UNDERWATER
OCTOBER 2013 THE VERY BEST NEW DESIGN WWW
SHOWCASE OCTOBER 2013 ON
impact. Introducing the… Impact Conference A one day event on how to achieve excellence and consistency in branding across all formats and market sectors. 50% early bird discount available now. 06 March 2014 LONDON FILM MUSEUM SE1 7BP www.impactconf.com Presented by @Impact_conf
SHOWCASE OCTOBER 2013 — FEATURED SHOWREEL — KIDS
brand impact. Announcing the… Brand Impact Awards Celebrating the world’s very best design for branding Early bird entry and campaigns. available at the website until 11 Oct 2013 www.brandimpactawards.com Presented by @Impact_conf
SPECIAL REPORT OCTOBER 2013 SPECIAL REPORT GIVE BRANDING BACK ITS SOUL In an age where companies think branding strategists can solve all their problems, Adrian Shaughnessy argues that designers should take back control For example, why have hundreds raphic designers rarely question G of designers chosen to call themselves ‘brand the practice or culture of branding. designers’, or even worse, ‘brand imagineers’? Hardly surprising, since the creation And why has the term ‘identity designer’ been of brand identities and branded communications is what provides so many graphic designers with a living. widely abandoned, when it more accurately – and perhaps more honestly – describes what Designers need clients, and clients want the majority of ‘brand designers’ actually do? branding. Vast swathes of the public love Of course, beyond the world of design brands, and we live in a world where it is not the case that everyone accepts everything and everyone from Premiership branding unreservedly. There are those, football clubs to former Big Brother such as anti-capitalist activists, who are contestants think of themselves as brands. opposed to branding in all its forms and see it So, if designers want to have plenty of as a representation of unacceptable corporate work, it’s probably wise not to look too closely power. There are also social commentators at what branding is, and what its effects are and cultural thinkers who see our obsession on the profession of design or on the wider with brands as evidence of enslavement to culture. However, this unquestioning materialism and consumption. assimilation of brand culture is inevitably Even within the design profession IMAGE: Flint
OCTOBER 2013 BRANDING VS IDENTITY WWW
SPECIAL REPORT OCTOBER 2013 AUTHOR ADRIAN
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