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Home Explore Tom Bender Proposal Design 2_13-22

Tom Bender Proposal Design 2_13-22

Published by Legend Rare Coin Auctions, 2022-02-13 11:54:00

Description: Tom Bender Proposal Design 2_13-22

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Dear Tom, Thank you very much for giving Legend Rare Coin Auctions the opportunity to bid for the duplicate coins from your very impressive collection. As our sister firm, Legend Numismatics worked closely with you in the assembly of your world class cabinet, we are intimately acquainted with the coins and their current market values. Our team of experts will present these coins to their finest and fullest advantage with the sole focus on netting you the largest return for them. I will personally oversee the entire process and direct our numismatists, graphics, and marketing teams, all with that #1 goal in mind. In the pages that follow, you will see the proposal that our team has put together for the sale of your duplicates in our upcoming Regency Auction 51, an official auction of the Central States Numismatic Society Convention on Thursday, April 28, 2022. As you know, our boutique style Regency Auctions have been extremely successful in the sale of important collections like yours. I know that our team of numismatic auction professionals can do the same for you as we have for many other collectors. I look forward to meeting with you and working with you and your coins. Sincerely, Laura Sperber Founder, Legend Rare Coin Auctions.

THE LRCA DIFFERENCE Our boutique style Regency Auctions are ideal to showcase the Duplicates from the Tom Bender Collection. As you know, our Regency Auctions are carefully curated and contain only the finest quality rare coins, and your coins will fit perfectly in our model. We will offer your Type Coins, duplicate Indian Head cents, and duplicate Lincoln cents as its own individual session in our Regency Auction 51, an official auction of the Central States Numismatic Society Convention. By offering your coins in a single owner session, there will be no duplication of coins offered later on in that session to compete with your coins. Your coins will be cataloged to their finest advantage by our senior numismatist, Greg Cohen and every coin will be imaged by our in house specialist and art director, Patrick Braswell. The descriptions and photographs will be used to create a spectacular presentation of the Collection. As you know, your collection will be presented in our fully illustrated, hardbound catalog, which becomes a wonderful keepsake for you to remember your collection. With my leadership every step of the way, your coins will be marketed in all the major numismatic publications and websites, including: PCGS (PCGS.com and the PCGS Rare Coin Market Report); Coin Dealer Newsletter (CDN) and CDN Exchange; the CAC Collectors Price Guide (CAC CPG); CoinWorld; and CoinWeek.com. We will also utilize our relationships with the Fox-Greenberg Public Relations firm and get press coverage in the main stream, non-numismatic press (coins from the recently concluded Regency Auction 50 were covered in Barons, The Asbury Park Press, the Wall Street Journal, and elsewhere). Since our founding nearly a decade ago, Legend Rare Coin Auctions has strove for excellence in both the types of coins we have offered and the quality focus of our sales lead directly to strong prices. Over the years, Legend’s auctions have realized many world record prices. With the strength of the coin market the last two years, we have seen many coins bring prices that far exceeded our estimates and consignors’ expectations; in all series from small cents, to early and rare date gold, and beyond! For the Tom Bender Collection, Part 1, Legend Rare Coin Auctions will pay the consignor the full hammer, plus 10.5%, resulting in the firm making a “net” commission of 7%. Your coins will be marketed through our marketing campaign and your coins will be displayed at the upcoming Mid- Winter ANA show in Colorado Springs, The Whitman Coin Expo in Baltimore, as well as having in-office viewing opportunities prior to the Central States show, where we will have the official lot viewing. Once we have had the chance to review the coins in hand, we will discuss first any coins that night have the potential for upgrade at PCGS and work on any needed CAC submissions. We will do what needs to be done to help maximize the value of this group of coins.





MARKETING STRATEGY In order to maximize your results, we will highlight your coins as an anchor collection through our numerous advertising partnerships and through our own customer list. Through our different advertising partnerships, we are able to market your coins to more than 200,000 buyers. Our marketing campaigns have allowed us to achieve 92 world record prices this year alone, as well as consistently overperform market estimates for full collections. Coin World • Back cover placement to maximize exposure • Premium inside ad placement • 60,000+ subscribers • Digital advertising to reach additional digital/email subscribers • eBlast to over 80,000 subscribers PCGS Rare Market Report • Center card stock insert that the magazine naturally opens to. • High gloss finish to exceptionally display coin images • Customer base directly related to the auction customer list CDN/CAC Price Guide • Premium ad placement in front of the magazine • Available at Barnes and Noble to extend marketing reach Through our partnership with PCGS, we are also able to harness the power of their branding and support. Your collection would be featured or discussed as part of a video series they create for each auction, that will be prominently displayed on their website. Extensive Social Media Marketing, including Instagram, Facebook, and Twitter, including cobranding with PCGS Social Media. ADDITIONAL MEDIA PARTNERSHIPS AND CONTRACTS Fox Greenberg Public Relations , Greysheet, ANA, CAC Rare Market Report, Coinweek, CSNS, FUN

COLLECTIONS SOLD IN RECENT REGENCY AUCTIONS THE SOMMELIER COLLECTION Number of Lots 209 Number of Lots Sold 208 Presale Estimate: $1,134,550 Price Realized: $1,425,674 THE BIGMO CIVIL WAR COLLECTION Number of Lots 124 Number of Lots Sold 114 Presale Estimate: $3,392,850 Price Realized: $3,601,345 THE GERALD FORSYTHE PROOF INDIAN $10 COLLECTION Number of Lots 8 Number of Lots Sold 8 Presale Estimate: $1,140,000 Price Realized: $1,609,750

THE CHICAGO COLLECTION Number of Lots 120 Number of Lots Sold 117 Presale Estimate: $2,998,100 Price Realized: $3,731,095 THE NAPLES EARLY GOLD COLLECTION Number of Lots 22 Number of Lots Sold 22 Presale Estimate: $1,581,000 Price Realized: $1,837,700 THE HALF DOME Number of Lots 17 Number of Lots Sold 17 Presale Estimate: $1,291,000 Price Realized: $1,604,756

A NOTE FROM A CUSTOMER “Hi George and Laura, As you are well aware Jay and I have been putting together one of the greatest early type collections in history. Consisting of early copper, silver and gold, the collection has the majority of the coins grading AU55 to AU58. Highlighted by an incredible Garrett 1798 $5 Small Eagle, every date from 1792 to 1808 is represented as well as countless Red Book varieties. The set is named the “St. Jude” collection and is listed as such under the PCGS registry. One thing Jay and I have done is constantly upgrade the set over the years when a better more appealing specimen became available. As such we had many duplicates, of which several were recently sold in your Regency sales. To say the “St. Jude” collector is pleased would be an understatement ! Many coins sold for 20-50% beyond our expectations. Our client says your catalogs are in his words “exquisite”, and he appreciates all your hard work in getting these SPECTACULAR RESULTS !! Many thanks ! Jay Parrino and Mike Phillips”

Thank you for considering Legend Rare Coin Auctions to sell your fantastic collection at auction. Our team looks forward to being able to work with you and maximize the results for your coins. If you have any questions or suggestions in addition to the course of action laid out in this proposal, please let me know. Our auction program allows us to be flexible and create a fully customized plan for you. Laura Sincerely, Laura Sperber Founder, Legend Rare Coin Auctions


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