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Project REACH

Published by Mikaela Cabral, 2022-12-09 17:08:23

Description: A comprehensive marketing plan with multipronged recommendations for scalability and possible strategic directions for KLIKme in the long run.

Keywords: Branding,Research,Campaign

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REACHPROJECT BY CABS THE INTERN

PROJECT REACH As opposed to the initial draft, which was focused solely on the marketing aspect and how to boost engagements in various social media platforms, this Comprehensive Project REACH touches on all aspects of KLIKme particularly integrating the Branding, Marketing, Sustainability, and Implementation among others--hoping to be somewhat of a direction and a map from the lens of an amateur. Shifting from reaching into the screen (and hearts) of our users to reaching our goals as a team--as a KLIKme family, may we journey and tread the roads of uncertainty seamlessly and should we stumble from the inevitable circumstances that hinder our path, may we rise up together (slowly and carefully)--leaving no one behind.

Table of Contents Cover Page Table of Contents.........................................................................i The REACH Agenda....................................................................1 Chapter 1: Reinventing KLIKme..................................................3 Chapter 2: Engaging social media platform...............................8 Chapter 3: Amplifying the initiative...........................................15 Chapter 4: Connecting with prospect partners.........................20 Chapter 5: Building continuous hype for KLIKme.....................24 Intern Thoughts Corner..............................................................27 Research.....................................................................................30 Analyses.....................................................................................31 Vision Board...............................................................................32 1

REACH Agenda REINVENT ENGAGE AMPLIFY CONNECT HYPE REACH 10M USERS

REINVENT REACH AGENDA MAIN OBJECTIVES ENGAGE AMPLIFY Reinventing KLIKme through consistent branding. CONNECT Engaging with the audience HYPE in all social media platforms. Amplifying the initiative through projects & events. Connecting with prospect strategic partners. Building continuous hype for KLIKme to reach 10M users.

CHAPTER 1 REINVENT 3

CHAPTER 1 REINVENT This chapter covers the concepts and ideas for the Branding + Sustainability side of KLIKme such as the taglines/slogan, possible revenue streams (merch, mascot, and ads placement), and donation lines among others. The objective of \"REINVENT\" is to help touch on overlooked topics or at least narrow down ideas and projects that should be prioritized (especially for the official virtual launch of KLIKme next year) and take note of other ideas that were shelved. To further visualize the concepts, just click the images/red text to redirect you to the visual board/reference. Click the \"Go Back\" button if you wish to go back to the page where you left off.

BRANDING FINALIZING THE LOGO FINALIZING THE SLOGAN/TAGLINES Original: Educating through Hope Hope in a KLIK / Second chance in a KLIK Shaping minds / Transforming lives one KLIK at a time Go beyond with a KLIK. KLIK for a better future. Be more with a KLIK Random: Links Every KLIK helps! KLIKtastic! KLIKerrific! Click the red texts ACRONYM WORD PLAY Original: Kayanin ang Landas ng Iyong Kabuhayan Kaakbay mo sa pag-Linang ng Iyong Kakayahan Kasama mo sa pag-Layag ng Iyong Kinabukasan FINALIZING THE MIS/VIS/CORE VALUES CONCEPTS Mascot/Plushy (partner w/ plush & play*) & Avatar of Mascot - Could be sold or be included in gifts/freebies/donor packages. - Avatar could help assist the users if they have questions. Rosy/Lizzy/Tessy/Kiko of KLIKme T-shirts / Stickers / Tote bag / Journal / Cap - Could be sold or be included in gifts/freebies/donor packages. KLIKme Ambassadors* - Influencers, Celebs, SocMed figures who share the same advocacies. The PHL Gift bag / pouch - Bundle of gifts for fundraising / adopt a community freebies (varying packages: Platinum, Gold, Bronze, Cotton, Xdeals, any amount) Suggestions: Integrate Sustainable Development Goals (SDGs 4,8,9,10)* Check Chatbot.ph* \"The easiest way to build, train and maintain your own Facebook Messenger chatbot\" Make automated responses for FAQs in FB messenger.

Business MODEL POSSIBLE REVENUE STREAMS Amazon Web Affiliate Sell Ad Donations Services (AWS) Marketing Space Youtube “Pay Per Generate KLIKme Content Click” ‘Leads’ for Merch (Monetized Videos) Advertising Other (Google Companies Adsense) Suggestions: Blogs about endorsing the products of Sponsors (Affiliate Marketing) Sell Ad Space (ad placement in website, in app, etc) Youtube Content (monetized videos: tutorials, tips & tricks, life hacks, omnibus videos) Donations & Sponsorships (frequency: monthly, one-time, package levels) KLIKme Merch (tshirts, plushies, tote bag, cap, etc) Caution: Make sure that the website is secured such that online payments and donation transactions are safe (Cybersecurity & cookies) and that any information about the users are treated with utmost confidentiality, especially considering the Data Privacy Act of 2012. HOW TO SUSTAIN REVENUE STREAM? Increase Keep in Strategic Encourage website touch with posting & others to check traffic sponsors blogging the website Ways: 1.Promote website in all social media platforms of KLIKme in order to increase website traffic. (visitors /readers= revenue) 2.Keep in touch with sponsors and update them about the progress of users, goals, and milestones. (ROI) 3.Start blogging the journey of the users (esp. learners) as to entice potential sponsors & donors to pitch in with KLIKme. (making a significant impact to society) 4.Encourage the team to visit the website and watch the ads of the KLIKme Youtube videos. 5.Forge relationships with readers/visitors/followers. (email list)

Business MODEL POSSIBLE REVENUE STREAMS POSSIBLE DONATION LINES *Non-clickable COOKIES & DATA PRIVACY Links Click the images

CHAPTER 2 ENGAGE 8

CHAPTER 2 ENGAGE This chapter covers the concepts and ideas for the Content Plan + Social Media Presence side of KLIKme particularly the teasers, engagement posts, and marketing campaigns among others. The objective of \"ENGAGE\" is to get the initiative out there on every social media platform with the aim to boost post and page engagements, increase website traffic, and increase overall awareness of the public to the initiative and the mission of KLIKme as well as to hook potential users, partners, and investors. To further visualize the concepts, just click the images/red text to redirect you to the visual board/reference. Click the \"Go Back\" button if you wish to go back to the page where you left off.

CONTENT PLAN CONCEPTS FOR POSTS Descriptions: 1.Facebook like campaigns - Boost posts on liking the FB page 2.Social media followage - Boost posts on following all socmeds 3.Omnibus materials - Boost post on all socmeds 4.Milestone posts - reached a certain # of likes/follows/subscribe 5.Moment posts - birthdays, holidays, special occasions 6.KLIKbits - infographic posts about OSYA / current events 7.KLIKme KWIZbee - weekly game nights (on pop culture, current events, advocacies, figures, etc) 8.Meet the Team - brief posts about the teams that form KLIKme 9.Testimonials / Humans of KLIKme - KLIKme graduates sharing their experience 10.Call for volunteers - additional KLIKme team members to help internal & external affairs 11.Socmed take over - volunteers for the publicity team can takeover the socmeds or at least create a content plan (creative materials & captions) 12.Kaka-cellphone mo yan! - opportunities in the digital economy / benefits of KLIKme app (enticing the users) 13.Interactive games / engagement posts - posts that interact & engage with the public to like/share/comment all socmeds or open-ended questions (with or without prizes) 14.QOTD - Quote of the day (inspirational quotes) 15.MOTD - Meme of the day (witty jokes to tickle the funny bone of the public) POSSIBLE ADVERTISMENT VENUE Above Radio (crossover 105.1) / TV Brand Awareness Target / Potential Users the line Media outlets (online) Outdoor Through Social media marketing Brand Awareness & the line Events, Exhibitions, & Conferences Response Driven Below Web marketing the line Email marketing Response Driven Contextual Text Ads Public Relations METRICS & KPIs - measurement that is used to track the performance of the website & social media accounts. Links Click the images

CONTENT PLAN CONTENT CALENDAR - DEC SU M T W TH F S 1 23 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 NOTES Dec 6 - Hello December, Milestone post 7 - FB Logo & Cover Picture change, DP Movement 8 - Humble Beginnings, Moment post, Birthday Post for Tita Rose 9 - Meet the Team 10 - Happy FriYAY: KLIKbits & KWIZbee (every Friday) 11 - Facebook like campaign, Countdown to Christmas (2 weeks) 12 - Engagement Post (Like & Follow the Socials) 13 - What is KLIKme? (Pre-registration via FB forms) 14 - Call for Volunteers 15 - Why be a Kaibigan Peer? (perks & prerequisites) 16 - Why be a Kapatid Mentor? (perks & prerequisites) 17 - Why donate?, Happy FriYAY: KLIKbits & KWIZbee (every Friday) 18 - Countdown to Christmas (1 week to go) 19 - Early access (pre-registration for Mobile App) 20 - Join now! post, Raffle draw post for Christmas, Manic Mondays 21 - Kaka-cellphone mo yan! (Comics) 22 - Wisdom Wednesdays 23 - Throwback Thursday 24 - Happy FriYAY: KLIKbits & KWIZbee (every Friday) 25 - Christmas Day, Countdown to New Year 26 - Coming Soon post 27 - Manic Mondays 28 - Kaka-cellphone mo yan! (Comics) 29 - Wisdom Wednesdays 30 - Rizal Day, Throwback Thursday 31 - Countdown to New Year, Happy FriYAY: KLIKbits & KWIZbee Everyday - QOTD (quotes) Creative materials Click to view the materials

CONTENT PLAN CONTENT CALENDAR - JAN SU M T W TH F S 1 23 4 56 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 NOTES Jan 1 - Happy New Year 2 - Hello January 3 - Ilang tulog nalang (mobile app teaser), Boost Omnibus Materials (Learner) 4 - What is KLIKme? (Pre-registration via FB forms) & Call for Volunteers, Boost Omnibus Materials (Peer) 5 - Social Media followage campaign, Boost Omnibus Materials (Mentor) 6 - Boost Omnibus Materials (Sponsors/Donors) 7 - Interactive games 8 - Engagement posts 9 - Social Media followage campaign Month of Jan - KLIKme: Unwrapping the PHL Gift Week 1: 10 - 16 KLIKme Learners week (testimonials/KLIKme exp) Week 2: 17 - 23 Kapwa Kaibigan Peers week (encourage youth grps) Week 3: 24 - 30 Kapwa Kaibigan Mentors week (encourage experts) Week 4: 31 Sponsors (Thanking the Sponsors) or Everyday - QOTD (quotes) Every Monday: (Kaya Ko!) - All about KLIKme Learners Every Tuesday: (Marites! *Wordplay on Martes and Marites \"the Gossip- monger\") - All about Kaibigan Peers Every Wednesday: All about Kapatid Mentors Every Thursday: All about hooking Sponsors & Donors Every Friday: Happy FriYAY!, KLIKbits, & KWIZbee Every Saturday: Kaka-cellphone mo yan! (comics), MOTD (memes) Every Sunday: MOTD (memes) Creative materials Click to view the materials

SOCMED PRESENCE ALL SOCMED + EMAIL ACCOUNTS KLIK Mobile Education KLIK Mobile Education [email protected] [email protected] PW: klikeskuela2016 PW: klikeskuela2016 Klik Mobile Education KLIK Mobile Education facebook.com/klikme.ph @klikme.ph [email protected] PW: klikeskuela2016 Tatak KLIKme FB Account [email protected] Only authorizedPW:klikeskuela2016 KLIK Mobile Education @klikme_ph [email protected] people can accessklikeskuela2016 KLIK Mobile Education [email protected] log-in using google account the social [email protected] KLIK Mobile Education @klikme.ph log-in using google account [email protected] PW: Klikeskuela.2016 [email protected] PW: Klikeskuela1 [email protected] (klikme) TO ACCESS/LOG-IN, PLEASE [email protected] PW: CabsTheIntern#1 TITA ROSE OR TITA LISSAPW: Cabstheintern#1 [email protected] KLIK Mobile Education PW: Klikeskuela2016# @klikme.ph AWS Account number: log-in using gmail address 303004453965 Login Click the images

1000 LIKES Milestones 1000 FOLLOWERS 1000 FOLLOWERS LIKES & FOLLOWS IN ALL SOCMED 1000 SUBSCRIBERS 1000 FOLLOWERS 1000 FOLLOWERS

CHAPTER 3 AMPLIFY 15

CHAPTER 3 AMPLIFY This chapter covers the concepts and ideas for the Sustainability + Advocacy side of KLIKme such as fundraising projects, events and advocacy talks, as well as suggestions for the Kaya Ko 'To Champions. The objective of \"AMPLIFY\" is to help the Sustainability Team explore future fundraising projects that would help raise awareness about the cause and push its mission/vision through advocacy dialogues, discussions, and events among others. To further visualize the concepts, just click the images/red text to redirect you to the visual board/reference. Click the \"Go Back\" button if you wish to go back to the page where you left off.

SUSTAINABILITY IDEAS FOR FUNDRAISING 1.Online Benefit Concert/Station ID - Performance from Gary V., Ogie Alcasid, and friends w/ KLIKme Song composers. 2.Paint/Play/Bake for a cause - Freestyle or competition 3.Block Movie Showing 4.KLIKme Virtual Fun Run/Marathon - Virtual Fun Run (partner with Pinoy Fitness for mechanics) Gist: Record run via health & fitness apps then Pinoy Fitness will verify and approve whether the run is legitimate. Registration fees/proceeds will go to the beneficiaries. (See UNICEF's Basket of Hope for reference.) 5.Karaoke / Game nights / Golf charity event 6.Year-long charity event - to raise x PHP / USD for KLIKme by the end of the year. 7.Digital Gala / Elegant Ball / Get Together 8.Facebook Fundraising*: \"If you create a fundraiser for a nonprofit, the nonprofit will receive donations directly from Facebook, or from Network for Good, or from PayPal Giving Fund. Facebook charges no fees for donations made to nonprofits.\" 9.Seasonal fundraising - New Year, Valentines Day, Christmas Day, Halloween, Birthday bash 10.Bundles (KLIKme Merch) - See Chapter 1: Reinvent for the concepts & ideas Other fundraising ideas: 200+ Ideas by Personify, 45 Ideas by Bonfire EVENTS & ADVOCACY TALKS Events E-sport tournament/cup/benefit competition - friendly online game competition for all or specifically for peers / learners (or both) for free with prizes. If it is a benefit competition, proceeds (registrations fees) will support the facilitators. Hackathon/Business Case competitions - idea generation in solving societal problems. Share screen/kaka-computer mo 'yan! Drive - Device/laptop/smartphone donations Advocacy Talks Brownbag/Round table discussions on EdTech, OSYA, Dropouts in the country. Stories of Hope: Journey of KLIKme learners/The KLIKme experience/ Tatak KLIKme Disrupting the EdTech Arena/Realm - KLIKme Virtual Launch (partner with GeiserMaclang and join virtual conferences by Digital Pilipinas: FinTech/EdTech Festival) Links Click the red texts

KAYA KO 'TO! SERIES POSSIBLE CHAMPIONS/SPEAKERS Stories Click the images

KAYA KO 'TO! SERIES POSSIBLE CHAMPIONS/SPEAKERS Stories Click the images

CHAPTER 4 CONNECT 20

CHAPTER 4 CONNECT This chapter covers the concepts and ideas for the Partnerships, Sponsorships, and Collaborations side of KLIKme wherein such connections and prospect partners could help boost brand awareness and build brand credibility (and possibly extending to potential \"Job Links\" companies for KLIKme graduates to apply for). The objective of \"CONNECT\" is to forge lasting relationships with prospect strategic partners not only for KLIKme to reach its goal of 10M users but, ultimately, be there to support KLIKme in future projects and events. To further visualize the concepts, just click the images/red text to redirect you to the visual board/reference. Click the \"Go Back\" button if you wish to go back to the page where you left off.

PARTNERSHIPS PROSPECT PARTNERS Corporate Partners Media / Publicity / Communications Partners Student-led / Youth / Advocacy Organization Educational Partners

COLLABORATIONS POSSIBLE AMBASSADORS CONNECT W/ DEPED & GOV'T AGENCIES Connected with 200+ Stories division superintendents Click the images

CHAPTER 5 HYPE 24

CHAPTER 5 HYPE This chapter covers the concepts and ideas in continuously building hype or momentum to further make the app Accessible, Interesting, and Relevant, especially considering the drastic changes in the labor market and job trends in the country. The objective of \"HYPE\" is to explore and research various ways in making the app relevant (especially when the app goes live nationwide) and in enticing the users to constantly use the app by offering them courses and certifications that would further hone potential users' skills. Learning doesn't stop when the learners graduate. To further visualize the concepts, just click the images/red text to redirect you to the visual board/reference. Click the \"Go Back\" button if you wish to go back to the page where you left off.

in the LONG RUN IDEAS FOR SCALING Offer free short courses and certifications for in-demand skills (in collaboration with the sponsors/partners (i.e: Edukasyon.ph x Smart) - Data Analytics, Project Management, Gaming, Cybersecurity, Blockchain, etc) KLIKme Alumni (Hope) Card (virtual/physical) - for KLIKme graduates (exclusive promos/deals & identification) - explore BeepXtra (cloud- based rewards program) & Share treats Explore the realm of NFTs Badges/Agimat/Anting-anting - different variations of badges that the users can obtain once they reach a certain amount of energy, exp, points, consecutive logins Leveling up the character/avatar Leaderboard per week - to be posted in all SocMeds Enter code - redeemable prizes when they input the code hidden in the posts from the FB Page content. Side quests/Missions - example: 7 consecutive logins, finished 5 courses/modules, finished 1 course/module Once we gain traction (3 years or so down the road), open the Life Skills & Digital Skills to the public (HS/College graduates who would want to receive training & certificates from KLIKme.) 24/7 bot - Mascot/Avatar of KLIKme - whenever the users have questions, there is an AI or FAQs bot ready to answer. (user support) Need help? Links Click the red texts

NTERNINTERN UGHTSTHOUG INTERN THOUGHTS NTERNINTERN UGHTSTHOUG 27

INTERN CORNER Consider top web hosting providers like Bluehost, Hostgator, Wix, Hostinger (best) (better quality + more features at a low price + more creative freedom to customize the website unlike GoDaddy) (See best webhosting providers). Also, in order to integrate the back-end system of the KLIKme mobile app to the website (codes, html, etc) you need to purchase a webhosting plan and create the website thru coding (as opposed to the static website). Consider changing to klikme.net or klikme.tech because .ph is a top-level domain that has a very restrictive access to web hosting providers which limits the potential of the website. Consider availing the services of Syntian Productions, August 99 (best), and iManila. Reconsider other Email Marketing providers like mailchimp. Reconsider using Google for Non-profits (use @klikme.ph (not @gmail.com) + unlimited accounts + much more user friendly than Outlook...all for FREE) Partner with other organizations, institutions, and companies as producers of short trainings w/ certificates. (See Edukasyon.ph x Creamsilk) Consider ISO-certification (ISO/IEC 29140:2021 & ISO 9001:2015) for KLIKme to increase credibility. Language barriers in scaling nationwide (different languages used in regions -not solely Filipino) Cheat-free incentives/rewards - how to handle cheating/multiple accounts in KLIKme app that abuses the incentives? Are the contents of the skills training for junior high school level only or are we already incorporating SHS? If not, do they need to enroll in SHS to actually complete basic education considering the implementation of the K- 12 curriculum? Confusing nature of the implementation...is it self-paced? or facilitated learning (role of facilitators) facilitators vs mentors (same or different)? Consider (in scaling) persons w/ special needs /PWD / learning impediments because they are really the most vulnerable. Consider short feedback surveys per lesson/module/course. Consider user research per region in the country (due to varying cultures, language use, industry/sector landscape, and socio-economic status) Use workplace and utilize the NGO option to cut cost via Techsoup. (Google for Non-profits (FREE)) & other services. Links Click the images Click the red texts

DEBUNK and critique PLAYING THE DEVIL'S ADVOCATE \"Tambays\" (urban male population) should not be automatically assumed as high school dropouts, some of them are HS and (even) college graduates that became discouraged workers who lost motivation after several rejections or were too unlucky to land a job. With the rise of NFTs or play to earn (i.e. Axie Infinity), both graduates and dropouts are already engaging with such high-level trading as an addition to their income stream. What's in it for dropouts who are already earning? Some HS dropouts are already earning or have stable jobs even without the HS diploma because they were able to get certifications from TESDA or online certifications from reputable institutions. (Take for example the gig/hustle economy, some of these HS dropouts need to find a job to support their families and so some of them venture into freelancing (transcribing, data entry, and photo editing) as well as voice & non-voice virtual assistants / other job opportunities that do not require a HS diploma and experience. Point is, how do we entice this group of people to signup and stay for 18 months without opting out? Some students dropped-out due to the pandemic- most parents got retrenched and are finding ways to support their family, some did not enroll because they lack the gadgets and do not have internet access, and other students deliberately opted out of the online class setup because they prefer face-to-face classes or that they are taking a gap year (when the data was collected). (This is what I call a momentary pause - these are people/students who would eventually go back to school, as opposed to a permanent stop - these are people/students who voluntarily or are forced (by circumstances or anyone) to stop and will not anymore continue their education in the formal setting but will consider informal schooling for the least number of months to get the diploma to start earning already). How do we scale in the next few years post-pandemic? As previously mentioned, most people/students would rather consider going to mobile schools/ institutions for the least amount of time (esp. with rich & ironclad review materials that will guarantee a passing rate in the examinations). With that said, most initiatives and gov't programs offer, at the most, 10 months of learning and training & allowance + national certificate that is widely acknowledged by employers. Can the 18 months be shortened just to level with other \"competing\" initiatives? Most schools (remote areas) are using their respective vernacular language as the main medium of instructions so that their students would understand the lessons better. How would you reconcile such barriers especially with the Kapwa Kaibigan sessions? Is it possible to consider Filipinos and not just Fil-Am/Fil-Can as peers and mentors? As a researcher, I cannot help but to point out that the \"38 million Filipinos who did not complete basic education\" stats is very outdated as the data reflects 2008 levels as well as a mismatch with the population of the Philippines back in 2008, which was only 90.9 million as opposed to the 108 million in the presentation decks. The 38 million, while alarming, is misleading and invalidates the number of those who continued their schooling and graduated in formal & informal and mobile schools after 2008 as well as other initiatives made by NGOs and the gov't to support the ALS program, which has graduated at least 1 million OSYA and HS dropouts every year. Over a decade, the 38 million Filipinos cannot, still, be the same people until now because majority of them already continued their schooling. Meaning to say the 38 million back in 2008 is not anymore reflective of the OSYA & dropouts in the country as there has been a decline with the number each year (pre-pandemic years). It is misleading in a sense that presenting data is always assumed as timely and current unless the year was indicated for reference.

EARCHRESEA RCHRESEARCH RESEARCH EARCHRESEAR CHRESEARCH 30

SITUATIONER DATA & STATS IN THE PHILIPPINES 5 OUT OF 10 FAMILIES HAD AT LEAST ONE FAMILY MEMBER WHO DID NOT COMPLETE BASIC EDUCATION. (PSA, 2017) 2.1 million families SUFFERED INVOLUNTARY HUNGER (SWS, DEC 2019) 17.7 million Filipinos ARE LIVING IN POVERTY (PSA, 2018) PANDEMIC LEVELS 5 million elem and hS students FAILED TO ENROLL FOR SY 2020-2021 4.2 million Filipino FAMILIES EXPERIENCED HUNGER (SWS, JUNE 2021) ALMOST HALF OF all families IN THE COUNTRY SAID THEY FELT POOR 4.5 million FilipinoS ARE JOBLESS/UNEMPLOYED (2020) Links Click the images

DEMOGRAPHY OSY IN THE PHILIPPINES 710K FILIPINOS 8.9M FILIPINOS AGED 6-14 ARE AGED 15-24 ARE NOT CURRENTLY NOT CURRENTLY ATTENDING SCHOOL ATTENDING SCHOOL (PSA-APIS, 2020) (PSA-APIS, 2020) REASONS FOR NOT ATTENDING SCHOOL PORTION OF AGED 6-24 22.2% 15.0% 14.6% 11.9% 9.6% MARRIAGE FINISHED COVID-19 EMPLOYMENT SCHOOLING HIGH COST OF EDUCATION out-of-school youth AGED 15 - 24 YEARS OLD ARE THOSE WHO DON’T ATTEND SCHOOL, HAVE NOT FINISHED A COURSE, OR ARE NOT WORKING. most common reasons for not attending school POVERTY ILLNESS PREGNANCY VIOLENCE CHILD FAMILY NATURAL FINANCIAL LABOR ISSUES DISASTERS PROBLEM CHILD BAD PEER WORK BAD VICES PRESSURE MARRIAGE LACK OF INTEREST

IN-DEMAND SKILLS TOP SKILLS IN THE WORKFORCE CLOUD ARTIFICIAL SALES ANALYSIS COMPUTING INTELLIGENCE LEADERSHIP TRANSLATION MOBILE APP PEOPLE MGT VIDEO DEV PRODUCTION AUDIO UX DESIGN SEO/SEM BLOCKCHAIN PRODUCTION MARKETING INDUSTRIAL CREATIVITY COLLABORATION ADAPTABILITY DESIGN TIME MGT PERSUASION DIGITAL ANIMATION JOURNALISM Link

LYSES ANALY SES ANALYSES ANALYSES LYSES ANALY SES ANALYSES 34

SWOT ANALYSIS EVALUATE COMPETITIVE POSITION Possible STRENGTHS POSSIBLE WEAKNESSES Accessibility & Convenience (free Difficulty in P2P & P2M and compact) interactions due to language Flexibility: Self-paced learning for barriers, shyness and busy learners inactiveness/ lack of learner Gamified and incentivized learning participation/motivation Relevant and bite-sized content of Difficulty in monitoring the the curated lessons are easy to learners understand and remember Difficulty in reminding the Unique learning, cultural, and learners to complete the lessons professional exchange (GLX: P2Peer Difficulty in asking questions & P2Mentor interactions) immediately/ real-time via the Free internet access (in partnership KLIKme app (use AI/Faci 24/7 w/ NetCloud) support) Continuous support until Possible glitches & technicalities employment (Job Links) with the app DepEd accredited / ISO certified POSSIBLE OPPORTUNITIES POSSIBLE THREATS Offer new & in-demand Cost of maintaining the courses and free certifications website and app (i.e. TESDA courses) Adverse demographic Potential partnerships & changes: preferential learning collaborations for building (F2F vs online); lack of interest; credibility & producing no free time learning materials Dependence on donations & Website-fying the mobile app ad placements (unstable Ability to reach more learners revenue streams) in a national & international Possible cheating instances scale due to incentives More avenues for incentives Difficulty in recruiting & (vouchers/gift certificates) keeping quality facilitators

PESTEL ANALYSIS EXTERNAL FACTORS AFFECTING KLIKME P Increasing focus on reforming the education SOCIAL ECONOMIC POLITICAL system Nearing 2022 elections Efforts of DepEd for ALS Cooperation of Division Superintendents E Increasing COVID-19 cases (Omicron Variant) & restricted mobility Increasing unemployment rate Decline in productivity S Increasing number of HS dropouts & OSYA due to COVID-19 Emerging careers and in-demand skills especially in ICT fields Cultural and language barriers T Increasing dependency to mobile technology TECH. Increasing virtual and social media interactions Shift to online learning due to the COVID-19 pandemic (convenience & \"hassle-free\") E Adverse weather conditions and power ENVIRON. interruptions could hamper or slow down internet connection L Enactment of RA 11510: Institutionalizing ALS LEGAL Data Privacy Act of 2012 \"KLIKme is an accredited non-DepEd ALS provider.\" KLIK Mobile Education operating under KLIK Eskuela, Inc.

VISUAL VISUAL OARDS BOARD AL VISUAL VIS DSBOARDSBO VISUAL VISUAL OARDS BOARD 37

SUSTAINABLE DEVELOPMENT GOALS (SDGS)

WEBSITE LOOK HOME PROGRAM COMMUNITIES ABOUT US CONTACT HOW TO HELP THE PROBLEM DIGITAL DIVIDE COVID-19 PANDEMIC KLIKME PROGRAM ABOUT US HOW TO HELP CONTACT US Term and Conditions | Privacy Policy | Cookies The KLIKme Program Meet the Team Global Learning Exchange History & Inspirations Learning Facilitators Key Partners ALS Review Life Skills Training Digital Skills Training Job Links SUBSCRIBE Copyright © 2021 KLIK Mobile Education - All Rights Reserved.

WEBSITE LOOK HOME PROGRAM ABOUT US CONTACT HOW TO HELP BE A KLIKME PEER BE A KLIKME MENTOR BE PART OF THE TEAM ADOPT A COMMUNITY DONATE ANY AMOUNT DONATE GADGETS KLIKME PROGRAM ABOUT US HOW TO HELP CONTACT US The KLIKme Program Meet the Team Global Learning Exchange History & Inspirations Learning Facilitators Key Partners ALS Review Life Skills Training Digital Skills Training Job Links Copyright © 2021 KLIK Mobile Education - All Rights Reserved. Term and Conditions | Privacy Policy | Cookies

PROPOSED Organizational chart Legend: CEO: Chief Executive Officer IMP: Implementation ALS: ALS Review COO: Chief Operating Officer C&M: Communications & Marketing LST: Life Skills Training CFO: Chief Financial Officer IT: Information Technology DST: Digital Skills Training ES: Executive Secretary SUS: Sustainability GLX: Global Learning Exchange QA: Quality Assurance/Assistant LINKS: Linkages AUD: Auditor/Assistant EXECUTIVE BOARD CEORose Cabrer elissa Mora arivic Pined ADVISORY BOARD COO CFO QA AUD M M M a ES Dino Pineda Dr. Teresa Bayle n Fr. Ben Nebres Pinky Poe an Freddie Tinga Jojo Flores DIRECTORS AND CONSULTANTS ara Salvacio Jenny Baylon Val Reyes Elvie Tan IMP C&M IT SUS DIRECTOR DIRECTOR DIRECTOR DIRECTOR COMMUNITY COOR VIDEO PROD APP DEV & MGT SPONSORSHIPS DEPED DIV. SUP COOR Chary Dino WEB DEV & MGT PARTNER. & COLLAB. Jeremy Feria PROJECT MGT & EVAL MARKETING STRAT. UI/UX FUNDRAISING Hollie Go Glenn Onia Rye Gutierrez Gabe Reyes RESEARCH Joy Bolano Korina Gaw* Emer Guingon Fr. Paul U. CREATIVES Rye Gutierrez* Ian Marinas EJ Mariano Charlie Capati* SOCMED MGT. Mikaela Cabral GKON Scholars PUBLICATION & DOCU. KLIKME PROGRAM DIRECTORS & CONSULTANTS ALS LST DST GLX LINKS Melissa Moran Roxy Araneta Cherie Woo Tess Castro Techie Gutierrez LESSON PRODUCERS LIFE SKILLS DIGITAL SKILLS KAIBIGAN PEER TECHVOC TRAIN/JOBS Marga Tolentino ALS REVIEW MAT. KAYA KO 'TO SERIES Grace Pagkatipunan OJT / INTERNSHIP A&E EXAM COOR Kerry Tinga KAPATID MENTOR Angie Malabanan SHS / COLLEGE* (Faci Dev) PSYCHOSOCIAL & Ring Mendoza WELL-BEING INTERNAT'L OPP./ SCHOLARSHIPS* Vicki Cabrera Harold Clavite


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