Qamra3-Presentation-Final

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‫ﻋﻦ ﻗﻤﺮا‬ About Qamra ‫ﺗﻤﺜﻞ ﻓﻌﺎﻟﻴﺔ ﻗﻤﺮا ﻣﻠﺘﻘﻰ ﻟﻺﺑﺪاع ﻓﻲ‬ Qamra is a collection of booths dedicated to the ‫ﻋﺎﻟﻢ اﻟﻤﻮﺿﺔ واﻟﻤﺠﻮﻫﺮات‬ promotion of ready-to-wear designer clothing, jewelry, accessories, games and entertainment, it is ‫ وﺗﺘﻤﻴﺰ ﻓﻌﺎﻟﻴﺔ ﻗﻤﺮا‬،‫و اﻟﻔﻦ و اﻟﺘﺮﻓﻴﻪ‬ a forum for creativity in the world of fashion and art. ‫ﺑﻘﻮة ﻣﺸﺘﺮﻛﻴﻬﺎ اﻟﻔﺮﻳﺪﻳﻦ واﻟﺮواد ﻓﻲ‬ Our purpose is to showcase the creations of local ‫ﻣﺠﺎﻻﺗﻬﻢ وﺑﻮﺟﻮدﻫﻢ ﺗﺤﻘﻖ ﻫﺪﻓﻨﺎ ﻓﻲ‬ international pioneer designers and boutiques from ‫ﻗﻤﺮا ﻓﻲ أن ﻳﺼﺒﺢ أﻗﻮى ﻣﻨﺼﺔ دﻋﻢ‬ the fashion industry. Over the past 2 years Qamra ‫ﻟﺮواد اﻟﻤﺴﺘﻘﺒﻞ اﻟﺨﺒﺮاء واﻟﺠﺪد ﻓﻲ اﻷوﻧﺔ‬ has built a reputation for professional high quality ‫ ﻋﻠﻰ ﻣﺪى اﻟﺴﻨﺘﻴﻦ اﻷﺧﻴﺮة ﻧﺠﺢ‬.‫اﻷﺧﻴﺮة‬ event that receives significant publicity in ‫ﻣﺠﺘﻤﻊ ﻗﻤﺮا ﻓﻲ اﺣﺪاث ﺻﺪى و ﺗﺄﺛﻴﺮ‬ communities across the Middle East. The number of visitors that attended ‫ ﻟﻴﺼﺒﺢ إﺟﻤﺎﻟﻲ اﻟﺤﻀﻮر‬, ‫ﻻﻓﺖ‬ Qamra 2017 & 2018 exceeded 15,000 visitors. .‫ ﺷﺨﺺ‬١٥٠٠٠ ، ٢٠١٨ ‫ و‬٢٠١٧ ‫ﻟﻌﺎﻣﻲ‬ www.QamraKsa.com Pg // 01

‫أﺣﺼﺎﺋﻴﺎت‬ Statistics ‫ اﻟﻌﺎﺋﻼت واﻷﻓﺮاد‬:‫اﻟﺰوار‬ Visitors: Families – Singles +١٠،٠٠٠ :‫ﻋﺪد اﻟﺰوار اﻟﻤﺘﻮﻗﻊ‬ The Expected Number Of Visitors: +10,000 Number of Participant: +100 +١٠٠ :‫ﻋﺪد اﻟﻤﺸﺘﺮﻛﻴﻦ‬ Type Of Event: Fashion + Entertainment ‫ أزﻳﺎء وﺗﺮﻓﻴﻪ‬:‫ﻧﻮع اﻟﺤﺪث‬ www.QamraKsa.com Pg // 02

‫اﻟﻤﻮﻗﻊ‬ Location ‫ﻟﻮ ﺑﺮﻳﺴﺘﻴﺞ ﻣﻮل‬ ‫أرض ﻗﻤﺮا‬ Ali Abu Al Ula ‫ﻋﻠﻲ أﺑﻮ اﻟﻌﻼ‬ Qamra Land K i ng A b d ul a z iz R d . ‫ﻃﺮﻳــﻖ اﻟﻤﻠﻚ ﻋﺒﺪاﻟﻌﺰﻳـــــﺰ‬ ‫ﻗﺎﻋﺔ ﻟﻴﻠﺘﻲ‬ Pg // 03 Leylaty Ballroom ( ‫) ﻃﺮﻳﻖ اﻟﻤﻠﻚ ﻋﺒﺪاﻟﻌﺰﻳﺰ – ﺑﻴﻦ ﺑﻮﻟﻴﻔﺎر و ﻟﻮ ﺑﺮﺳﺘﻴﺞ ﻣﻮل‬ King Abdulaziz Road, Jeddah City Between Boulevard and Le Prestige Mall



‫اﻟﻔﺌﺔاﻟﻤﺴﺘﻬﺪﻓﺔ‬ Target Audience ‫اﻟﺠﻤﻬﻮر اﻷﺳﺎﺳﻲ‬ 60% Primary 40% ‫اﻟﻄﺒﻘﺔ اﻟﻌﻠﻴﺎ واﻟﻤﺘﻮﺳﻄﺔ‬ High and mid-upper class ، ‫ ﺳﻨﺔ‬55 ‫ و‬15 ‫ﺗﺘﺮاوح أﻋﻤﺎرﻫﻢ ﺑﻴﻦ‬ aged from 15 - 55 year, 60% women & 40% men ‫ رﺟﺎل‬٪40 ‫ ﻧﺴﺎء و‬٪60 :‫ﻛﻞ اﻟﻤﻬﺘﻤﻴﻦ ﺑﺎﻟﺘﺎﻟﻲ‬ People who have interest in ، ‫ واﻟﺴﻔﺮ‬، ‫اﻷﺣﺪاث اﻟﻔﺎﺧﺮة‬ luxury events, travel, fashion and art ‫اﻟﻤﻮﺿﺔ واﻟﻔﻦ‬ www.QamraKsa.com Pg // 05

‫اﻟﻔﺌﺔاﻟﻤﺴﺘﻬﺪﻓﺔ‬ Target Audience ‫ اﻟﻈﻬﻮر ﻟﻠﻔﺌﺔ اﻟﻤﺴﺘﻬﺪﻓﺔ‬Exposure ‫ ﻓﺄﻛﺜﺮ‬١٠،٠٠٠ ‫ﻋﺪد اﻟﺰوار اﻟﻤﺘﻮﻗﻊ‬ Will be exposed to the expected +10.000 visitors ١٠،٠٠٠ ‫ﻋﺪد ﺳﻴﺮ اﻟﺰوار اﻟﻤﺘﻮﻗﻊ‬ To g e n e r a t e a s m u c h ‫اﻟﺘﺮﻛﻴﺰ ﻋﻠﻰ اﻟﺘﺴﻮﻳﻖ ﻋﺒﺮ اﻟﺤﻀﻮر ﺑﻌﺪ إﺗﺎﺣﺔ اﻟﻔﺮﺻﺔ ﻟﻬﻢ‬ footfall (10,000 people) ‫ ﻣﻤﺎ ﻳﻌﻄﻴﻬﻢ اﻟﺜﻘﺔ‬،‫ﺑﺎﻟﺨﻮض ﻓﻲ ﺗﺠﺮﺑﺔ اﻟﻔﻌﺎﻟﻴﺔ اﻟﻔﺮﻳﺪة‬ Word of mouth about the event ‫ﻋﻠﻰ اﻟﺘﻌﺒﻴﺮ ﻋﻨﻬﺎ ﻓﻲ ﻣﻮاﻗﻊ اﻟﺘﻮاﺻﻞ اﻻﺟﺘﻤﺎﻋﻲ‬ by creating a guerrilla marketing .‫وﻧﻘﻠﻬﺎ ﻟﻸﻗﺎرب واﻷﺻﺪﻗﺎء‬ experience for the audience. Ta ppi n g i n t o So c i a l m e d i a , wh i c h a l l o ws people to share and invite friends. www.QamraKsa.com Pg // 06

‫اﻟﺘﻐﻄﻴﺔاﻹﻋﻼﻣﻴﺔ‬ Media Announcement Coverage SNA‫ت‬P‫ﺎ‬C‫ﺷ‬H‫ب‬AT‫ﺳﻨﺎ‬F‫ﱰ‬IL‫ﻓﻠ‬TER T‫ﺔ‬V‫ﻮﻧﻴ‬C‫ﺰﻳ‬H‫ﻴﻔ‬A‫ﻠ‬N‫ةﺗ‬N‫ﺎ‬E‫ﻗﻨ‬L LOC‫ﻴﺔ‬A‫ﻠ‬L‫ﻟﻤﺤ‬R‫ا‬A‫ﻳﻮ‬D‫اد‬I‫ﺮ‬O‫ت اﻟ‬ST‫ﻄﺎ‬A‫ﺤ‬T‫ﻣ‬ION SOCI‫ﻴﺔ‬A‫ﺎﻋ‬L‫ﺟﺘﻤ‬M‫ﻻ‬E‫ا‬D‫ﻊ‬I‫اﻗ‬A‫ﻟﻤﻮ‬C‫ا‬O‫ﻴﺔ‬V‫ﻄ‬E‫ﻐ‬R‫ﺗ‬AGE I‫ﺔ‬N‫ﻋﻴ‬F‫ﺎ‬L‫ﺘﻤ‬U‫ﺟ‬E‫اﻻ‬N‫ﻊ‬C‫ﻗ‬E‫ﻮا‬R‫ﻤ‬S‫ﻦ اﻟ‬C‫ﻳ‬O‫ﺛﺮ‬V‫ﺆ‬E‫ ﻣ‬R‫ﻴﺔ‬A‫ﻄ‬G‫ﻐ‬E‫ﺗ‬ LOCA‫ﻴﺔ‬L‫ﺤﻠ‬M‫ ﻣ‬A‫ت‬G‫ﻼ‬A‫ﺠ‬Z‫ﻣ‬INE Pg // 07

SPONSOR

‫ﻣﺨﻄﻂاﻟﻔﻌﺎﻟﻴﺔ‬ Event Map Art ( 1 to 7 ) each participant has 4 meters 4000 SR Free space (1 to 3) each participant has 2X2 6000 SR Showcase ( S 1 to 19 ) each participant has 1X1 6000 SR Racks ( 1 to 16 ) each participant has 2 meters 7500 SR B ( 1 to 59 ) each participant has 4X4 12000 SR VIP ( 5 - 6 - 10 - 11 ) each participant has 4X4 17000 SR VIP ( 1 - 2 - 3 - 4 - 15 - 16 - 17 - 18 ) each participant has 8X4 22000 SR VIP ( 7 - 8 - 9 - 12 - 13 - 14 ) each participant has 8X4 27000 SR www.QamraKsa.com Pg // 09

‫ﻟﻸ‪l‬ﻓﺮاد‪i‬‬ ‫اﻟﺘﺬاﻛﺮ‬ ‫ﻟﻠ‪i‬ﻌﺎﺋﻼ‪m‬ت‬ ‫‪The Tickets‬‬ ‫رﻳﺎل‪3‬‬ ‫رﻳﺎل‪1‬‬ ‫‪c‬ﻛﺒﺎر‪ T‬اﻟ‪s‬ﺸﺨﺼ(ﻴﺎت‪I‬‬ ‫‪Pg // 10‬‬ ‫رﻳﺎل‪2‬‬ ‫‪l‬ﻟﻠﻌﺎﺋ‪i‬ﻼت‪ m‬ﻓﻘﻂ‪F.‬‬ ‫‪www.QamraKsa.com‬‬