Buyers Presentation_short

ROMEO + JULIET couture

ROMEO + JULIET couture SPRING SUMMER NEW SEASON/2016

OUR PROMISERomeo and Juliet is committed to satisfying the desiresof our buyers and their customers. As a result we pledgeto continuously innovate our business to improve yourexperience. We promise to provide new designs madefrom quality materials at affordable prices.Additionally we will offer cutting edge fashion byfollowing the most up-to-date trends and identifyingconsumers’ demand, and quickly getting the latestdesigns into the market.Romeo + Juliet couture 3

High-end Fashion for Everyone

INTRODUCTIONRomeo + Juliet , established in 1999, is best recognized for its contemporaryclothing design that exudes a chic, easy elegance, with a tenor of vibrantartistry.The values associated with Romeo and Juliet include ‘modern’, ‘on-trend’,‘high fashion’ and ‘edgy’. Romeo and Juliet is a refined and stylish personalitythat appeals to its assertive and confident target audience.Our signature label is an imaginative blend of daring and sophistication tocreate an expression of fresh, unrestricted style that defines aestheticindulgence.Romeo + Juliet couture 5

BRAND IDENTITY Vibrant Luxury + QualitySophisticatedRomeo + Juliet couture 6

ROMEO + JULIET REPRESENTS A CASUAL LIFESTYLE ON A SOPHISTICATED LEVELBrand Posturing: What we can offer? • High quality at an impressive value for the money. • Premium fashion delivered on time. • Superior standards in quality, design, fit and workmanship. • Unique sense of style. • Subtle texture with unforgettable detail.Brand Identity: Who am I? Romeo and Juliet’s consumers are young, value conscious and highly sensitive to the latest fashion trends in the industry.Romeo + Juliet couture 7

DISCOVERY• Products • We offer a full range of all categories in both knit and woven fabrications, including denim, and vegan-friendly materials. • Including, embellishments, prints, dip-dye, and other novelty accessories make our garments truly unique and noteworthy. • Additionally, our line includes tops, pants, casual dresses, outerwear, leggings, denim, special occasion, suiting, and more.• Manufactoring We manufactured internationally and domestically, with representative offices in China, India and Vietnam.• Price Our wholesale price range: $19.00 - $119.00• Demographic We design for the Millennial Woman and older.Romeo + Juliet couture 8

FOUNDERDAVID SHAMOUELIAN: With over 30 years ofexperience in the fashion industry and a passion fordesign, David has artfully united European influencesand American culture to create an on-trend,contemporary woman’s fashion brand. His Parisian-influenced style of “tailored, yet edgy” is crafted withan appreciation for the architecture of every fabric andhas made him a favorite among celebrities such asJennifer Lopez and Madonna. Prior to his positionwith Romeo + Juliet, David made his fashion debutas one of the founders of Sharango, the Paris-basedlabel that boasted sexy, contemporary designs with aEuropean flare.Romeo + Juliet couture 9

Agility and Flexibility

CONCEPT Romeo + Juliet is redefining the wholesale fashion industry.The risk of trying to predict fashion trends a year in advance is weighingon the success all retailers.Romeo and Juliet mitigates this risk by continuously updating andvarying the collections. We present over 600 SKU’s per season andupdate 150 styles per month. Our cycling of products ensures ourbuyers get fresh, on-trend fashion with shorter lead times.Shortening the product life cycle means greater success in meeting theconsumer’s needs.Romeo + Juliet couture 11

“FAST FASHION”Now, more so than ever, it's crucial to adapt rapidly.Business • Cutting Edge Strategy Fashion at Affordable PricesOperations • Builds on Quick Strategy Response TimeRomeo and Juliet accomplished this through: • Ownership and control of production. • Active product development. • Advanced and sustainable supply chain. • Better use of Information Technology.Romeo + Juliet couture 12

CAPABILITIESRomeo and Juliet encompasses many different styles thereby providing a complete one stop fashion solution for womenRomeo and Juliet uses its flexible business model to adapt to changesoccurring during a season, reacting to them by bringing new productsto buyers in the shortest possible time.Romeo and Juliet has strategic agreement with international and localmanufacturers that insure timely delivery and service. Thus, maintainingthe flexibility to produce over 5,000 new styles annually.Our highly skilled technical design team offers an excellent and reliable fitwhile maintaining a favorable price-value ratio.Romeo + Juliet couture 13

Buyer Experience

SHOW ROOMRomeo and Juliet maintains a NY & LA-based fashion showrooms which represents its collections of contemporary womenswear. • We invite you to set up an appoint to visit our show room. • Browse our Collections • Meet with our Merchandiser/Sales Manager. • They would be happy to customize a presentations, • model the Line, • and answer any questions you may have.Romeo + Juliet couture 15

BRINGING THE EVERYDAYCONVENIENCE OF E-COMMERCE TO WHOLESALE Showroom accessed all the time Romeo + Juliet provides buyers with a continuous electronically updated available-to-sell (ATS) line sheets: • Our IT systems enables buyers to discover, view availability, assort across our brand and place orders on line — whenever they want. • Most importantly, our Inventory Integration ensures that buyers execute orders from only what's available to fill their immediate need for product.Romeo + Juliet couture 16

PRIVATE LABEL• Programs: • Develop of private label programs. • Custom styles delivered on time. Romeo + Juliet couture

Communication

SUPPORTING OUR BRAND Romeo + Juliet Couture supports wholesale business partners and retail stores with comprehensive, proven programs.Our marketing initiatives customers around the world include seasonalmailings, and exclusive and timely information about product launches,boutique openings and special events.To engage our growing database of online subscribers, Romeo + Julietdevelops highly effective e-mail campaigns , while our social medianetworks encourage an active conversation with its fans online.Romeo + Juliet couture 19

HIGH PROFILE ADVERTISING CAMPAIGNS Exclusive campaigns to promote our brand.The creative team works with the most respected artistic talent in the fashionindustry—drawing on prominent photographers, art directors, models andstylists—to deliver compelling messaging that captures the soul of the brand.A global media plan supports far-reaching branding efforts, with celebrityendorsed campaigns worldwide.Strategic exposure in premier publications such as Vogue, Elle, and InStyle issupplemented by highly effective online, and trade media placements.Romeo + Juliet couture 20