H12 - Art of Life

Our Philosophy PICASSO SAYS “There is the artist that makes a yellow spot out of the sun, but there is also the artist, sunthat creates the out of a yellow spot.” H12Discovering leaves you speechless and then turns you into a storyteller! 3

Founder Walter Junger looks back at a 30 year career in the hotel industry on four continents. He worked for such prestigious companies as Westin, Shangri-La and for ten years as Vice President for The Ritz-Carlton Hotel Company, in Asia, Europe and the Americas. Due to his vast experience, Walter Junger is often requested as a keynote speaker for various Industries such as automotive, aviation, telecommunication and financial institutions, to speak about the hotel and restaurant industry, design trends, and how to create exceptional service, as well as doing business in an European and Asian context. Walter Junger is the founding president of the AAA (Austrian Asian Association). This non-profit association aims to promote cultural exchange as well as business development between Austria and different Asian countries and to support different children charity projects. Additionally he is the Vice President of BÖG (Beste Österreichische Gastlichkeit), Austria's biggest platform for unique, individual restaurants and producers of high quality food . It’s members include about 300 restaurants and taverns all over Austria. 4

History 1985-2004 14 Countries, 4 Continents, 16 Hotel Openings 2005 2006 Berlin, Germany Walter Junger & Friends Ltd, 2009 Galerie Junger 2011 2014 Singapore Walter Junger & Friends Ltd Shanghai, China Galerie Junger Bodensdorf, Austria H12Original Hong Kong JV H12 (HK) Limited Plateno Group & hotel12 management GmbH 5

Our JV Support Partner - Our JV support partner Plateno opened in 2005 the first “7Days Inn” Hotel in Guangzhou - Today the Plateno Group is one of China’s largest hotel groups and number 10 worldwide - Close to 3,000 hotels in more than 330 cities generating 50 million bookings yearly - Generating over 1,6 billion USD revenue per year - Largest hospitality membership program in the world with over 80 million members - Operates an own integrated unified central reservation system - Plateno has the primary goal to be a leader in the lodging industry both in the Asian region and globally - Combining 14 different hotel brands under one support umbrella 6

Our JV Support Partner Lifestyle Collection Mid Scale Hotels Economy Hotels 7

OUR PHILOSOPHY8

Our Philosophy THE NAKED TRUTH H12 Artwill grow to 30 unique and Lifestyle hotels in the next years. Iconic places, stimulating art and warm, relaxed yet efficient service friendswill make out of our guests. Locally grown yummy food, our own wines and cool music create a synergic mix of the east and west! 9

Our Philosophy OUR DRUGS 10 ART OF LIFE: enjoyThe ability and desire to life.

Our Philosophy OUR PROMISE We, the charismatic employees of H12 are warm hearted hosts who stand for the essence of our success. Our passion and personality create a place better than home. You’ll arrive as our guest and return as our friend. 11

OUR BRAND12

Our Brand 13

Our Brand 14

Our Brand 15

Our Brand 16

Our Brand 17

Our Brand 18

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Our Brand 20

Our Brand Key Brand Attributes: 12 to 112 # of Keys: Comfortable Room Size: Art: always 12 stimulating artists, internationally renowned and locally rooted. Technology: Easy. Free wifi all over. City hotel with TV / Nature hotel without TV. Plenty of cool Restaurant: music. Lots of books! Wine & Cigar Lounge: Food is simple, local, organic and honest – not much of it but all very good. Cosy, Spa: community tables. Always with al fresco – we love the outoors! Fireplaces & Leather Couches: In every hotel. Our own wines, our own cigars. Always! Service: Fun: Sometimes larger, sometimes smaller but always with views and cool Jacuzzis. Sauna and massages always provided. A place to hangout and mingle Team: rather than follow etiquette. We like fire! Relaxed, warm hearted, yet efficient. Sporty, entertaining and creative activities always available, even in the city. Our team has an average of 20+ years experience in the hotel industry with leadership positions at renowned brands like Ritz-Carlton, Peninsula, Shangri- La, Luxury Collection, Hyatt and others. 21

A-Z22

A-Z Art of life We hope that you will enjoy the Art of Life with us. Art A Stimulated? All the art pieces you see in our H12 hotels are for sale! Architecture We are looking for iconic places with a modern architecture. We like edges, rusty materials, the mix of metal, glass and wood. A view and outdoor space is important, so is a clean design. Rooms have polished cement floors and floor to ceiling windows. Bathrooms with a view.B BBQ On many sunny Sundays we offer seasonal Barbeques with products like spare ribs and hand crafted sausages on our terraces, roof tops or gardens. 23

A-Z Bedding Our bedding and all materials that touch your body are of the finest available quality. The mattresses are hard and large, covered with a down B Bee-Hive feather bedding putting you on cloud nine, our “Princess sleeps Books here” pillows are fluffy and multiple. We will have our own bee-hive and make our own honey! We collect books and make them available in public areas. Share your books with other guests. We will be happy to add it to the H12 collection. C Cigars H12 Our H12 cigars are hand rolled by our own cigar roller.24

A-Z Check in No reception desk! Our hosts will personally pick you up from your car and welcome you inside. Check in happens in our lounges with a glass of bubbles, C Comic Books or in the comfort of your room accompanied by our beautiful Jasmin Tea Cult presentation D Comic books next to every bed – not only for kids! Exciting experiences, wishful expectations and special moments. Enjoy our “Dirndl” and “Lederhosen” cookies as our farewell munchies. Departure Nobody likes to leave! But we make it easier, knowing that you’ll Design come back soon, to be with your friends. H12 features places with their own unique design. Industrial chic meets traditional influences of the region. Every room tells a story and Chinese porcelain tea pots wrapped in silk, converted garbage container beach chairs with sheep skin padding, Milano factory fire places and cuckoo clocks enliven the senses. 25

A-Z DJ We work with a variety of internationally renowned DJs to create our own sound. D Dress Code Our hosts wear comfortable clothes they enjoy and feel good in. E Enjoy your days Ready for outdoor activities or relax in the hotel? Just ask us – we are Events26 sure to have a good suggestion and the right offer for you. From many sport activities to edutainment, from games to art and cooking classes… let’s paint the town red. DJs and Bands play on our terraces frequently. Wine tastings, Guest Chefs, pick your own fruits and vegetables….lettuce entertain you!

A-Z Feedback If you have any feedback or request: Please share it with us! Facebook, Wechat Fire (places) F Twitter, holidaycheck, Tripadvisor… We love fire and fireplaces. All our hotels will have fireplaces to enjoy a drink, a cigar, a good book or good companionship. Food The food of our restaurant is simple, delicious, local, down-to-earth, organic and yummy. From traditional apple strudel and the alpine BBQ, to regional classics, our chefs use only local produce. The result is a small but succinct menu with clear flavours, fresh ingredients and pure taste. Between industrial chic and rustic wooden tables, the dishes are prepared with the highest tradition and local perfection. 27

A-Z Friends We are looking forward to making a lot of new friends! Glamping F We dare to be different. In our new luxury hotels you find trailers and G containers, luxurious suites as well as glamour camping, aka Glamping. A different experience even for the well travelled. Grid All our hotels will run as energy efficient as possible and we try to go off grid, using solar, wind and geothermal energy. Growth H12 wants to grow to about 30 hotels in extraordinary and iconic places in the years to come ... Europe, Africa and Asia are where we want to be!28

A-Z H12 H12 always stands for 12 artists from all over the world, 12 Zodiac signs, 12 to 112 rooms, but as well the Heart, Hospitality, our Hosts, Home, Hip, Hot, Holiday, H Hosts Humour, Health, Homemade, Humble and Hugs. Internet I See our Promise J Free Wi-Fi as fast as money can buy! Joint Venture Our Joint Venture partner, the Plateno Group, is the 10th largest hotel group Jam in the world and runs one of the biggest loyalty membership programs worldwide with over 80 Million members. You will always find some homemade jam at the breakfast buffet! Jacuzzi Our Spas feature Jacuzzis with exciting views! 29

A-Z Kaiserschmarren You can’t leave our restaurants without trying the “Emperor’s Pancake”, a famous K Austrian dish! L Leather Couches Our passion for leather couches can be seen in all our Lounges guest rooms and suites. Our Cigar & Wine Lounge is available in all our destinations. It is a place to enjoy your cigar, have a glass of H12 wine and read a book or chit chat with friends. M Minibar You’ll find complimentary soft drinks in our minibars on each guest floor.30 Our H12 Wine and Music Compilation are always for sale in our rooms.

A-Z New Luxury No chandeliers and stuffy service unless its under a tree Non-smoking rooms N Enjoy a cigar in our Wine and Cigar Lounge, and help us keep the bedrooms O smoke-free. P N’s We promise: No No’s No MSG No Stress No Drugs No Fakes No Vegan No Nonsense No Discrimination No Reception Desk Organic All our food is organic and sourced locally. If it is not in season, we do not Panorama Terrace offer it on our menu. We love the outdoors. All our hotels feature outdoor terraces, rooftop bars, balconies and private gardens. 31

A-Z Passion Our team is on fire - everyday! Always with your best interest at heart! Profitability P With reasonable investment in A- and B+ locations, off the beaten track, a hip Quality design without excessive use of expensive materials, a lean and flat Q Questions R Restaurant management hierarchy where everybody works for the wellbeing of our guests, local produce etc., we run a streamlined, profitable operation and can achieve 32 Rock n’ Roll Salad higher returns than more established brands. Quality: always – Quantity: never We are always here for you. Our restaurants feature fireplaces, art and community tables to meet and mingle. It is a place where we welcome you on your arrival and invite you to stay as long as you like, to tantalise your taste buds with the most unique local dishes. In the heart of the hotel, the bar and the welcome area are all integrated into one single space, our restaurant. We rock your world!

A-Z Sales and Marketing See Sales and Marketing page Shower S Additionally to the hand shower, we will always provide rainshowers! Spa H12 will always maintain a spa area including a sauna with a view, a steam bath, relaxation and massage rooms, as well as outdoor spaces. The combination of Art and Hospitality gives you double enjoyment, both physically and spiritually. Shopping Besides all our Art, you might as well purchase our fluffy bathrobes or theT TV “Princess Sleeps Here” pillow and don’t forget to bring home a case of H12 Wine and some H12 cigars. Just ask us! In resort destinations we provide TVs only in longstay suites and public areas. We invite our guests to relax and use the outdoor spaces, read a book and make friends. In city properties we will however provide TVs in all rooms in order to adapt to the needs of our business travellers. 33

A-Z Urban Our goal is always to create urban retreats in the city and urbanised resorts in nature. U Variety Visual delight & culinary enjoyment, art & special moments – everything under V Wiener Schnitzel W one roof - welcome to H12! Wherever we are, a delicious Wiener Schnitzel is waiting for you! Wine & Cigar Lounge To enjoy an excellent glass of wine or a nice cigar. Wine H12 A Barrique Cuvee created exclusively for you in various bottle sizes!34

A-Z eXtraordinary Hotels truly out of a different world! Our locations are all Yes, we can! X Zzzzzzzz iconic and special. No hotel is like the other, each with its own individual Y Z charm. ….contact our staff for any services! No is not an answer! We make sure you sleep tight. 35

H12 – The Future Brand Development Plan City properties • Unique landmark building • Heartfelt, relaxed yet efficient hospitality • Authentic, stimulating art Nature properties • Pristine, dramatic nature • Heartfelt, relaxed yet efficient hospitality • Authentic, stimulating art Our goal is always to create a cluster of an urban city retreat combined with an urbanized nature resort within close proximity 36

H12 – The Future Urban37

H12 – The Future Nature 38

H12 – The Future Restaurant39

H12 – The Future Lobby 40

H12 – The Future Spa41

H12 – The Future Lounges 42

H12 – The Future Rooms43

CURRENT DEVELOPMENT STATUS44

Where H12 is creating a presenceInitial negotiation stage LOI discussion Project confirmed Opened 45

SALES & MARKETING46

Sales & Marketing With offices in Bangkok, Berlin, Guangzhou, Hong Kong, Jakarta, Shanghai, Singapore our Sales & Marketing network expands from East to West. Our partner, Plateno Group, with close to 3,000 hotels, 14 brands and a member base of over 80 million members, is the worlds 10th largest hotel group. We share resources and their member data base, their booking engine and website. With the Liberty International Tourism Group, we have another partner with offices in and outbound in close to 50 countries and the ability to move our members throughout the world. Their 16 global sales offices will provide valuable tools in marketing our hotels in any country. The uniqueness of our product and the fact that we represent new luxury creates a hype and high demand from our friends of all ages, all sexual orientations, all ethnic groups and all nationalities. We love our guests and they love us back… check out TripAdvisor. We were selected to be a part of the prestigious Chic Collection, a collection of small unique luxury hotels worldwide. A valuable tool in todays media savvy world. Our e-commerce team is keen on WeChat, Instagram, Twitter and Facebook and generates many followers, likes and re-posts. 47

bedankt thank you ขอบคุณ cam on 谢谢 Vielen Dank merci WE ARE READY FOR YOU Kaadinchey la gracias Dankie salamat 謝謝 grazie terima kasih48

Contacts Diana Tsang Vice President Business Development China at H12 (HK) Ltd. Hong Kong [email protected] Roland Paar Regional VP Europe at Plateno Group Berlin, Germany [email protected] Jan-Arie Byloos Director of Business Development SEA at Plateno Group Singapore [email protected] Atakawee (Eddie) Choosang Director of Business Development - Indochina at Plateno Management (SEA) Pte Ltd Bangkok, Thailand [email protected] Kevin Wallace Hansen Zhao Managing Director Australasia International Business VP at Plateno Group Jakarta, Indonesia at Plateno Group Guangzhou, China [email protected] [email protected] Jan-Arie Bijloos 49