MilkyWay

v Brand book Mia Moon | Student Project

v Vision . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Values . . . . . . . . . . . . . . . . . . . . . . . . . 5 Logo . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Logo sizes . . . . . . . . . . . . . . . . . . . . . . . 9 Logo clearing space . . . . . . . . . . . . . . . . . 11 Logo uses . . . . . . . . . . . . . . . . . . . . . . .13 Colors & typography . . . . . . . . . . . . . . . . 15 Vectors . . . . . . . . . . . . . . . . . . . . . . . . 17 Mood board . . . . . . . . . . . . . . . . . . . . . .19 Printing Graphics Business card . . . . . . . . . . . . . . . . . . . . 23 Envelope & letter . . . . . . . . . . . . . . . . . . 24 Flyer . . . . . . . . . . . . . . . . . . . . . . . . . 25 Poster A3. . . . . . . . . . . . . . . . . . . . . . . 26 Rollup . . . . . . . . . . . . . . . . . . . . . . . . . 27 Billboard . . . . . . . . . . . . . . . . . . . . . . . 28

v Digital Graphics Posts . . . . . . . . . . . . . . . . . . . . . . . . . 31 Sroties . . . . . . . . . . . . . . . . . . . . . . . . 32 Banners . . . . . . . . . . . . . . . . . . . . . . . 33 Our products . . . . . . . . . . . . . . . . . . . . 35 Website UI kit . . . . . . . . . . . . . . . . . . . . . . . . . 39 UX design . . . . . . . . . . . . . . . . . . . . . . .41 UI design . . . . . . . . . . . . . . . . . . . . . . . 42

v vision

v The milkyWay ice cream brand was established with the aim of creating a new world of flavor. The brand's vision is to provide a unique experience for each and every costumer. Creating new and special flavors that will suit both adults and children is our main ambition. 4

v values

v MilkyWay doen't compromise on its values •Quality - our products are made of the highest quality ingredients. •Uniqueness - a lot of thought was put into the flavors we chose for our brand. The flavors are special and can not be found anywhere else. •Consideration - among all our products you can find special flavors for vegans. 6

logo

The logo consists of the initials of the brand name using the Ambigram method. The role of the two stars in the logo is to emphasize the brand's name. + 8

logo sizes

v Different logo sizez that allowed to be used The minimal logo size that allowed to be used 50px 13mm 100px 26mm 10

logo clearing space

v logo clearing space The M/W are the minimal clear space around the logo 12

logo uses

v logo correct uses logo prohibited uses 14

v colors & typography

v #cec1b8 #000000 C- 19% M-21% C- 0% Y- 24% M- 0% K- 0% Y- 0% K- 100% R- 206 R- 0 G- 192 G- 0 B- 184 B- 0 Milky ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !@#$%^&*()_+ Rubik AaAaAa ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !@#$%^&*()_+ 16

v vect

v tors 18

v mood board

v 20

printing

graphics

business card

envelope & letter 24

flyer

poster a3 26

rollup

billboard 28

v media g

v v graphics

posts

stories 32

banners

v our products <



36

v web

vv bsite

v ui kit button hover state icons

vv contect box newsletter favicon 40

ux View full UX project

ui View full UI project 42



v thanks for watching

v Mia Moon | Student Project